I gave this presentation about the Lean Analytics book at the Lean Startup Meetup in Karlsruhe.
Follow my blog for updates: http://jan-koenig.com/blog/
Or Twitter: https://twitter.com/einkoenig
4. Book Parts
1 Stop Lying to Yourself
2 Finding the Right Metric for the Right Time
3 Lines in the Sand
4 Putting Lean Analytics to Work
won’t be covered tonight
12. Gut instinct
Professional photography helps Airbnb’s business
Concierge MVP
20 photographers in the field
Test results
Two to three times more bookings!
13.
14. You are not building a product.
You are building a tool to learn
what product to build.
22. 1 answers the most important question you have
2 forces you to draw a line in the sand
3 focuses the entire company
4 inspires a culture of experimentation
24. Restaurant’s Effectiveness Metrics
Delivery Usage Customer Satisfaction Possible Interpretation
Crazy! Time to look at other metrics to
improve your business.
Source: Klubeck, “Metrics”, page 149f
Great food and a loyal, but very small
customer base. Maybe a bad location.
“The only game in town.” Or a product
customers need but don’t want.
OK, something is wrong here. You
know that.
with Triangulation
25. Restaurant’s Effectiveness Metrics
Customer Satisfaction Possible Interpretation
good
Source: Klubeck, “Metrics”, page 149f
good
bad
bad
without Triangulation
Delivery Usage Customer Satisfaction Possible Interpretation
focus on