Master card kucni_budzet_activity_overview

•

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Jan Jilek

Business Technology

MasterCard
“Household calculator” campaign

Activity overview

Unique visitors to MasterCard site

Number of unique visitors to MasterCard’s site went up by 589%.
Note: our banners did not lead to this page, this is a result of general awareness

MasterCard “Household calculator” widget

The widget is still downloadable from: www.mckalkulator.info

Online quiz with volim-novac.hr

We organized a quiz
regarding money
management on
www.volim-novac.hr

Site branding and content (articles) negotiated with
pametnakuna.hr
We developed 10 articles
on the portal, each one
being branded specially.

Also, we had a special
custom banner on the
“Home Budget” category
homepage.

Pametnakuna.hr also
hosted our “Household
budget” widget in their
“Tools” section.

Site branding and content (articles) negotiated with
pametnakuna.hr

All 10 articles were
related to budget
management and
education, and offered
our widget as a bonus
tool for helping your
responsible behaviour.

Links to creative

• http://mckalkulator.info/

• http://www.mastercard.com/hr/personal/hr/promotions/budgetmanage
ment.html

• http://www.facebook.com/MasterCardHrvatska#!/MasterCardHrvatska?sk
=app_4949752878

• http://www.facebook.com/MasterCardHrvatska

Master card kucni_budzet_activity_overview

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Master card kucni_budzet_activity_overview

1. MasterCard “Household calculator” campaign Activity overview

2. Campaign summary

3. Unique visitors to MasterCard site Number of unique visitors to MasterCard’s site went up by 589%. Note: our banners did not lead to this page, this is a result of general awareness

4. MasterCard “Household calculator” widget The widget is still downloadable from: www.mckalkulator.info

5. PDF report generated by the widget

6. MasterCard Microsite

7. MasterCard Microsite

8. MasterCard widget download page

9. Display advertising – download banners

10. Display advertising - download banners

11. Contextual advertising – Xclaim Infobox

12. PR articles

13. PR articles

14. PR articles

15. Online quiz with volim-novac.hr We organized a quiz regarding money management on www.volim-novac.hr

16. Site branding and content (articles) negotiated with pametnakuna.hr We developed 10 articles on the portal, each one being branded specially. Also, we had a special custom banner on the “Home Budget” category homepage. Pametnakuna.hr also hosted our “Household budget” widget in their “Tools” section.

17. Site branding and content (articles) negotiated with pametnakuna.hr All 10 articles were related to budget management and education, and offered our widget as a bonus tool for helping your responsible behaviour.

18. Facebook page

19. Facebook page custom tab

20. Facebook ads

21. Social media

22. Twitter mentions (free )

23. Twitter mentions (free )

24. Links to creative • http://mckalkulator.info/ • http://www.mastercard.com/hr/personal/hr/promotions/budgetmanage ment.html • http://www.facebook.com/MasterCardHrvatska#!/MasterCardHrvatska?sk =app_4949752878 • http://www.facebook.com/MasterCardHrvatska

Master card kucni_budzet_activity_overview

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