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Process Mining
                                Open House Seminar




Faculty of Economics and Business Administration                 Presentation for Ideas@Work
Department of Management Information and Operations Management                30 August, 2011
Presentation




This presentation is from Fluxicon as part of
 their Academic Initiative
It is used under the Creative Commons
 Attribution-NonCommercial-ShareAlike 3.0
 Unported License
More information: www.fluxicon.com

            Presentation for Ideas@Work - Tutorial from Fluxicon ©
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Goals of this tutorial




Understand phases of process mining analysis
Be able to get started and play around with
 your own data



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Example Scenario

Customer service process

                                                       Call center

             1


                                                                      CRM

             2

Customers                      Front Line               Back Line




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Outline




1. Example Scenario
2. Roadmap
3. Process Mining Session
4. Take-away Points



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Example Scenario

Customer service process

                                                       Call center

             1


                                                                      CRM

             2

Customers                      Front Line               Back Line




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Example Scenario
                                                                        Start


Our problem:
                                                   Inbound Call                 Inbound Email
     Increased costs:
       - More activities
       - Lower first call resolution                   Handle
                                                                                Handle Email
         rate                                           Case



     Decreased customer                           Call Outbound
                                                                                   Email
                                                                                 Outbound
       satisfaction:
       - Net promotor score (NPS)
                                                                                  Expected
                                                                        End       Process

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Example Scenario




 Process Mining:
 You can’t control what you can’t measure.


Questions:
     1) Is the expected process the actual process?
     2) Can we find points of improvement to save cost
       or increase quality?


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Roadmap




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Data Extraction




IT Admin of call center performs                                         CRM

SQL Query on the CRM system
    All cases started last month
    For two problematic product
                                                                         CSV
     categories                                                          Data



CSV file is starting point for our Session



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Roadmap




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Event Log Construction



Input data needs to be mapped onto event
 sequences
Fluxicon’s tool Nitro makes this easy
                                                                   Download from
                                                                   fluxicon.com/nitro


   CSV                                                             Event
   Data                                                            Log




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Roadmap




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Data Analysis


Event log can be loaded in open source
 software ProM (We use Version 5.2)
                                                                     Download from
                                                                     www.promtools.
    Event                                                            org/prom5/
    Log




Academic toolset that is great to start
 experimenting with process mining

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Roadmap




               Focus of today’s session




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Hands-on Session



Let’s get started!




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Step 0 - Inspect Data




Open ExampleLog.csv file in Excel and
 inspect its contents
You can see information about
   •   Service instances
   •   Service operations
   •   Start and end times
   •   Additional data..


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Step 0 - Inspect Data




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Step 1- Construct Log



Start Nitro and load ExampleLog.csv
Assign columns as follows:
    Service ID ➞ Case ID
    Operation ➞ Activity
    Start Date ➞ Set ‘column ignored’
    End Date ➞ Timestamp
    ... ➞ Other
    Agent ➞ Resource
Press ‘Start conversion’
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Step 1- Construct Log




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Step 2 - Inspect Log




Look at ‘Statistics’ tab to see overview
 information about event log
Select ‘Explorer’ tab to inspect individual
 service instances
Press ‘Export MXML file...’

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Step 2 - Inspect Log




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Step 3 - Discover Process


Start ProM and open ExampleLog.mxml.gz
Choose ‘Mining ➞ Raw
 ExampleLog.mxml.gz (unfiltered) ➞
 Heuristics miner’ from menu
Press ‘start mining’
Look at the resulting process model
   - Numbers in rectangles are activity frequencies
   - Lower number at arcs is frequency of connection
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Step 3 - Discover Process




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Step 4 - Add Start and End




Go back to log window and select ‘Filter’ tab
Select ‘Advanced’ filter tab
Select ‘Add Artificial Start Task Log Filter’
 from list ➞ press ‘add selected filter’
 ➞ press ‘add new filter’
Select ‘Add Artificial End Task Log Filter’ ...

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Step 4 - Add Start and End




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Step 5 - Discover Process




Choose ‘Mining ➞ Filtered
 ExampleLog.mxml.gz (Advanced filter)
 ➞ Heuristics miner’ from menu
Press ‘start mining’


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Step 5 - Discover Process




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Step 6 - Compare Process
                                                                           Start


Answer question No. 1:
  Is the expected process the                         Inbound Call                 Inbound Email
  actual process?

Observations:                                            Handle
                                                           Case
                                                                                   Handle Email

  1. Actual process is much
  more complex!                                                                       Email
                                    Call Outbound
                                                                                    Outbound
  2. Does not always start with
  calls or emails (quality problem)
                                                                           End

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Step 6 - Compare Process


                                                Not allowed
Not allowed




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Step 7 - Construct New Log



Goal: We want to see whether quality
 problem is in front line (FL) or back line (BL)
Go back to Nitro and change
 ‘Agent Position’ field from ‘Other’ to
 ‘Activity’
Press ‘Start conversion’ and ‘Export MXML
 file...’
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Step 7 - Construct New Log




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Step 8 - Inspect New Log




Open new log in ProM
Select ‘Filter’ tab and see how activities are
 distinguished between BL and FL
Observation:
  In ‘Start Events’ we can see that new cases are started in the
  back line (should not happen)


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Step 8 - Inspect New Log




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Step 9 - Drill Down


Select ‘Inbound Call-BL’ in ‘Start events’
 filter to focus on cases that start with this
 activity
Go to ‘Summary’ tab in log window and scroll
 to bottom to look at ‘Originators’
Actionable result for question No. 2:
  Give targeted training: Agents can be asked to re-use existing
  service instances
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Step 9 - Drill Down




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Step 10 - Discover Process


Go to ‘Filter’ tab in log window again, choose
 ‘Advanced’ filter tab
   • Select + add ‘Add Artificial Start Task Log Filter’
   • Select + add ‘Add Artificial End Task Log Filter’

Choose ‘Mining ➞ Filtered
 ExampleLog.mxml.gz (Advanced filter)
 ➞ Fuzzy miner’ from menu
Press ‘start mining’
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Step 10 - Discover Process




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Step 11 - Tune Level of Detail


Move the slider in the ‘Node filter’ tab on
 the right (“significance cutoff”) up and
 down
Observe how the process can be simplified
 and detailed dynamically
Pull the slider down to the bottom
Last step: We will now visualize how individual
              cases flow through process
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Step 11 - Tune Level of Detail




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Step 12 - Animate Process


Go to ‘Animation’ tab and pull ‘Lookahead’
 slider to the far left ➞ Press ‘view
 animation’
Press ▷ button to start animation
Observe how one service instance after
 another moves through the process
Drag needle to end of time line and observe
 how most used paths get thicker and thicker
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Step 12 - Animate Process




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That’s it!



We learned how to discover a process model
 and found opportunities to improve service
 quality by targeted training
Close the loop: Take action and verify results




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Further Steps




Process Mining allows for much more:
    •   Perform quantitative analysis
    •   Explicitly check conformance of initial model
    •   Perform social network analysis
    •   ...


 We could also include additional data sources

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Conformance Initial Model


               Start
                                                     67% of the cases “fit”
                          Inbound
Inbound Call
                            Email


  Handle                   Handle
   Case                     Email


   Call                    Email
 Outbound                Outbound



               End

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Social Network Analysis


Shows case transfers between agents




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Take-away Points




Real processes are often more complex than
 you would expect
There is no one “right” model
You can take multiple views on the same data
Process mining is an explorative, interactive
 activity

            Presentation for Ideas@Work - Tutorial from Fluxicon ©
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My research
                   PhD project for Ghent University




Faculty of Economics and Business Administration                 Presentation for Ideas@Work
Department of Management Information and Operations Management                30 August, 2011
My research



CSV             Event
Data             Log




CSV             Event
Data             Log




                                                     Event
                                                      Log




       Presentation for Ideas@Work - Research of Jan Claes
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Free data analysis


You are looking for an easy way to jump in?
I am looking for some real case examples.
Let’s work together!
   Free process mining analysis
   Minimal time investment



             Presentation for Ideas@Work - Research of Jan Claes
                                     50 / 51
Contact information




               Jan Claes
               jan.claes@ugent.be
               http://processmining.ugent.be

               FEB08, Tweekerkenstraat 2
               9000 Gent, Belgium




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Ideas@Work Open House Seminar 2011

  • 1. Process Mining Open House Seminar Faculty of Economics and Business Administration Presentation for Ideas@Work Department of Management Information and Operations Management 30 August, 2011
  • 2. Presentation This presentation is from Fluxicon as part of their Academic Initiative It is used under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License More information: www.fluxicon.com Presentation for Ideas@Work - Tutorial from Fluxicon © 2 / 51
  • 3. Goals of this tutorial Understand phases of process mining analysis Be able to get started and play around with your own data Presentation for Ideas@Work - Tutorial from Fluxicon © 3 / 51
  • 4. Example Scenario Customer service process Call center 1 CRM 2 Customers Front Line Back Line Presentation for Ideas@Work - Tutorial from Fluxicon © 4 / 51
  • 5. Outline 1. Example Scenario 2. Roadmap 3. Process Mining Session 4. Take-away Points Presentation for Ideas@Work - Tutorial from Fluxicon © 5 / 51
  • 6. Example Scenario Customer service process Call center 1 CRM 2 Customers Front Line Back Line Presentation for Ideas@Work - Tutorial from Fluxicon © 6 / 51
  • 7. Example Scenario Start Our problem: Inbound Call Inbound Email Increased costs: - More activities - Lower first call resolution Handle Handle Email rate Case Decreased customer Call Outbound Email Outbound satisfaction: - Net promotor score (NPS) Expected End Process Presentation for Ideas@Work - Tutorial from Fluxicon © 7 / 51
  • 8. Example Scenario Process Mining: You can’t control what you can’t measure. Questions: 1) Is the expected process the actual process? 2) Can we find points of improvement to save cost or increase quality? Presentation for Ideas@Work - Tutorial from Fluxicon © 8 / 51
  • 9. Roadmap Presentation for Ideas@Work - Tutorial from Fluxicon © 9 / 51
  • 10. Data Extraction IT Admin of call center performs CRM SQL Query on the CRM system  All cases started last month  For two problematic product CSV categories Data CSV file is starting point for our Session Presentation for Ideas@Work - Tutorial from Fluxicon © 10 / 51
  • 11. Roadmap Presentation for Ideas@Work - Tutorial from Fluxicon © 11 / 51
  • 12. Event Log Construction Input data needs to be mapped onto event sequences Fluxicon’s tool Nitro makes this easy Download from fluxicon.com/nitro CSV Event Data Log Presentation for Ideas@Work - Tutorial from Fluxicon © 12 / 51
  • 13. Roadmap Presentation for Ideas@Work - Tutorial from Fluxicon © 13 / 51
  • 14. Data Analysis Event log can be loaded in open source software ProM (We use Version 5.2) Download from www.promtools. Event org/prom5/ Log Academic toolset that is great to start experimenting with process mining Presentation for Ideas@Work - Tutorial from Fluxicon © 14 / 51
  • 15. Roadmap Focus of today’s session Presentation for Ideas@Work - Tutorial from Fluxicon © 15 / 51
  • 16. Hands-on Session Let’s get started! Presentation for Ideas@Work - Tutorial from Fluxicon © 16 / 51
  • 17. Step 0 - Inspect Data Open ExampleLog.csv file in Excel and inspect its contents You can see information about • Service instances • Service operations • Start and end times • Additional data.. Presentation for Ideas@Work - Tutorial from Fluxicon © 17 / 51
  • 18. Step 0 - Inspect Data Presentation for Ideas@Work - Tutorial from Fluxicon © 18 / 51
  • 19. Step 1- Construct Log Start Nitro and load ExampleLog.csv Assign columns as follows: Service ID ➞ Case ID Operation ➞ Activity Start Date ➞ Set ‘column ignored’ End Date ➞ Timestamp ... ➞ Other Agent ➞ Resource Press ‘Start conversion’ Presentation for Ideas@Work - Tutorial from Fluxicon © 19 / 51
  • 20. Step 1- Construct Log Presentation for Ideas@Work - Tutorial from Fluxicon © 20 / 51
  • 21. Step 2 - Inspect Log Look at ‘Statistics’ tab to see overview information about event log Select ‘Explorer’ tab to inspect individual service instances Press ‘Export MXML file...’ Presentation for Ideas@Work - Tutorial from Fluxicon © 21 / 51
  • 22. Step 2 - Inspect Log Presentation for Ideas@Work - Tutorial from Fluxicon © 22 / 51
  • 23. Step 3 - Discover Process Start ProM and open ExampleLog.mxml.gz Choose ‘Mining ➞ Raw ExampleLog.mxml.gz (unfiltered) ➞ Heuristics miner’ from menu Press ‘start mining’ Look at the resulting process model - Numbers in rectangles are activity frequencies - Lower number at arcs is frequency of connection Presentation for Ideas@Work - Tutorial from Fluxicon © 23 / 51
  • 24. Step 3 - Discover Process Presentation for Ideas@Work - Tutorial from Fluxicon © 24 / 51
  • 25. Step 4 - Add Start and End Go back to log window and select ‘Filter’ tab Select ‘Advanced’ filter tab Select ‘Add Artificial Start Task Log Filter’ from list ➞ press ‘add selected filter’ ➞ press ‘add new filter’ Select ‘Add Artificial End Task Log Filter’ ... Presentation for Ideas@Work - Tutorial from Fluxicon © 25 / 51
  • 26. Step 4 - Add Start and End Presentation for Ideas@Work - Tutorial from Fluxicon © 26 / 51
  • 27. Step 5 - Discover Process Choose ‘Mining ➞ Filtered ExampleLog.mxml.gz (Advanced filter) ➞ Heuristics miner’ from menu Press ‘start mining’ Presentation for Ideas@Work - Tutorial from Fluxicon © 27 / 51
  • 28. Step 5 - Discover Process Presentation for Ideas@Work - Tutorial from Fluxicon © 28 / 51
  • 29. Step 6 - Compare Process Start Answer question No. 1: Is the expected process the Inbound Call Inbound Email actual process? Observations: Handle Case Handle Email 1. Actual process is much more complex! Email Call Outbound Outbound 2. Does not always start with calls or emails (quality problem) End Presentation for Ideas@Work - Tutorial from Fluxicon © 29 / 51
  • 30. Step 6 - Compare Process Not allowed Not allowed Presentation for Ideas@Work - Tutorial from Fluxicon © 30 / 51
  • 31. Step 7 - Construct New Log Goal: We want to see whether quality problem is in front line (FL) or back line (BL) Go back to Nitro and change ‘Agent Position’ field from ‘Other’ to ‘Activity’ Press ‘Start conversion’ and ‘Export MXML file...’ Presentation for Ideas@Work - Tutorial from Fluxicon © 31 / 51
  • 32. Step 7 - Construct New Log Presentation for Ideas@Work - Tutorial from Fluxicon © 32 / 51
  • 33. Step 8 - Inspect New Log Open new log in ProM Select ‘Filter’ tab and see how activities are distinguished between BL and FL Observation: In ‘Start Events’ we can see that new cases are started in the back line (should not happen) Presentation for Ideas@Work - Tutorial from Fluxicon © 33 / 51
  • 34. Step 8 - Inspect New Log Presentation for Ideas@Work - Tutorial from Fluxicon © 34 / 51
  • 35. Step 9 - Drill Down Select ‘Inbound Call-BL’ in ‘Start events’ filter to focus on cases that start with this activity Go to ‘Summary’ tab in log window and scroll to bottom to look at ‘Originators’ Actionable result for question No. 2: Give targeted training: Agents can be asked to re-use existing service instances Presentation for Ideas@Work - Tutorial from Fluxicon © 35 / 51
  • 36. Step 9 - Drill Down Presentation for Ideas@Work - Tutorial from Fluxicon © 36 / 51
  • 37. Step 10 - Discover Process Go to ‘Filter’ tab in log window again, choose ‘Advanced’ filter tab • Select + add ‘Add Artificial Start Task Log Filter’ • Select + add ‘Add Artificial End Task Log Filter’ Choose ‘Mining ➞ Filtered ExampleLog.mxml.gz (Advanced filter) ➞ Fuzzy miner’ from menu Press ‘start mining’ Presentation for Ideas@Work - Tutorial from Fluxicon © 37 / 51
  • 38. Step 10 - Discover Process Presentation for Ideas@Work - Tutorial from Fluxicon © 38 / 51
  • 39. Step 11 - Tune Level of Detail Move the slider in the ‘Node filter’ tab on the right (“significance cutoff”) up and down Observe how the process can be simplified and detailed dynamically Pull the slider down to the bottom Last step: We will now visualize how individual cases flow through process Presentation for Ideas@Work - Tutorial from Fluxicon © 39 / 51
  • 40. Step 11 - Tune Level of Detail Presentation for Ideas@Work - Tutorial from Fluxicon © 40 / 51
  • 41. Step 12 - Animate Process Go to ‘Animation’ tab and pull ‘Lookahead’ slider to the far left ➞ Press ‘view animation’ Press ▷ button to start animation Observe how one service instance after another moves through the process Drag needle to end of time line and observe how most used paths get thicker and thicker Presentation for Ideas@Work - Tutorial from Fluxicon © 41 / 51
  • 42. Step 12 - Animate Process Presentation for Ideas@Work - Tutorial from Fluxicon © 42 / 51
  • 43. That’s it! We learned how to discover a process model and found opportunities to improve service quality by targeted training Close the loop: Take action and verify results Presentation for Ideas@Work - Tutorial from Fluxicon © 43 / 51
  • 44. Further Steps Process Mining allows for much more: • Perform quantitative analysis • Explicitly check conformance of initial model • Perform social network analysis • ... We could also include additional data sources Presentation for Ideas@Work - Tutorial from Fluxicon © 44 / 51
  • 45. Conformance Initial Model Start 67% of the cases “fit” Inbound Inbound Call Email Handle Handle Case Email Call Email Outbound Outbound End Presentation for Ideas@Work - Tutorial from Fluxicon © 45 / 51
  • 46. Social Network Analysis Shows case transfers between agents Presentation for Ideas@Work - Tutorial from Fluxicon © 46 / 51
  • 47. Take-away Points Real processes are often more complex than you would expect There is no one “right” model You can take multiple views on the same data Process mining is an explorative, interactive activity Presentation for Ideas@Work - Tutorial from Fluxicon © 47 / 51
  • 48. My research PhD project for Ghent University Faculty of Economics and Business Administration Presentation for Ideas@Work Department of Management Information and Operations Management 30 August, 2011
  • 49. My research CSV Event Data Log CSV Event Data Log Event Log Presentation for Ideas@Work - Research of Jan Claes 49 / 51
  • 50. Free data analysis You are looking for an easy way to jump in? I am looking for some real case examples. Let’s work together!  Free process mining analysis  Minimal time investment Presentation for Ideas@Work - Research of Jan Claes 50 / 51
  • 51. Contact information Jan Claes jan.claes@ugent.be http://processmining.ugent.be FEB08, Tweekerkenstraat 2 9000 Gent, Belgium Presentation for Ideas@Work - Research of Jan Claes 51 / 51