16. Step #1
DECIDE
• Decide if you’re trying to build a long term
sustainable brand
• Requires more patience with revenues &
profits in order to lay the foundation
• Decide sooner rather than later
16
18. VALUES & CULTURE
• PERSONAL/COMPANY’S core
values
• Start EARLY…
• It doesn’t MATTER what the
values are.
• The most important thing
is ALIGNMENT
18
19. 1.
2.
3.
4.
Deliver WOW Through Service
Embrace and Drive Change
Create Fun and a Little Weirdness
Be Adventurous, Creative, and OpenMinded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With
Communication
7. Build a Positive Team and Family Spirit
8. Do More with Less
9. Be Passionate and Determined
10. Be Humble
19
20. Step #3
COMMIT TO
“Be real and you have nothing to fear”
Your culture is your brand
Don’t try to be someone you are not
20
30. Step #6
BUILD YOUR TEAM
“If you want to go quickly, go alone.
If you want to go far, go together.”
(African proverb)
Hire slowly. Fire quickly.
30
31. Step #7
THINK LONG TERM
Repeat customers
Customer service
There is no “get rich quick” formula
“Overnight” successes are years in the making
(both personally and in business)
31
32. WHAT
CULTURE CAN DO FOR A COMPANY
NOV ‘09 AMAZON ACQUIRES ZAPPOS
$1.2 BILLION SHARE VALUE AT THE TIME OF CLOSING
56. WHY DO THIS?
We live here
City – Help revitalize downtown
World – Help inspire other cities
Zappos – ultimately help us attract and retain
more employees
63. WHEN CITIES DOUBLE IN SIZE…
Productivity and innovation per resident
increases by 15%
(But not true for companies)
64. Can we improve innovation at
Zappos by improving the city in
which we live?
65. HOW TO ACCELERATE LEARNING &
INNOVATION
Maximize serendipitous interactions
Density in the office
Density in the city
Collisions vs. convenience
66. DIFFERENT GROUPS COLLIDING
1.
2.
3.
4.
5.
6.
7.
2000 Zappos employees
1000 Teach For America corp members
and alumni
Tech Startup Community
Small Business Community
Art and Music Communities
Other Passion Communities
Local Residents
67. What We’ve Learned…
Happy Employees = Profitable
Company/Loyal Customers
&
Culture is to a Company
as
Community is to a City
68.
69.
70.
71.
72.
73.
74.
75.
76.
77.
78.
79.
80. Email me! Jamie@zappos.com
•
•
•
Questions or Comments
A copy of this presentation
Tour of our office
– If you happen to be in Las Vegas!
•
Copy of our culture book
– Be sure to include your mailing address!