1. Jamie Blackburn
ADV 420

2. Background
• 3900 Hotels
• Begins in 1927
• Signature/Iconic
Luxury/Lifestyle/Modern/Extended
stay/Timeshare/Marriot Golf

4. Goal
• We want to create brand awareness and
increase loyal Marriott customers
• Marriot Reward/Benefits
• Gather Market Share and Data

5. Target Audience
• Different Hotels
• Different ages for different Marriot Hotel
• Each hotel targets the needs to each customer
• Business Travelers vs. Leisure travelers
• Singles, Couples, Families

6. Digital Marketing Strategy

7. Media Outlets
• Social Media
• Internet
• Mobile Marketing

8. Mobile Marketing Strategy

9. Budget
• $2,500 per day
• Google Adwords
• Twitter
• Facebook

10. Measuring Performance Indication
• Number of monthly reservations
• Marriot reward points
• New Face book likes, twitter, and pinterest
usage