Dt point of sale lynx

Point of Sales Research
This is a phone point of sale unit. it clearly states
the branding and name of the product, and fits in
well with the style of the product well. There is no
extra information about the product needed on the
product. It is positioned in the centre of the shop,
and draws attention from outside the shop as well.
This is a point of sale unit for sunglasses. Again, it clearly shows the branding of the
product, has a brief explanation of what the product should be used for,. There is
perhaps a bit too much information as it draws the customer attention away from
the product.
This is a watch point of sale unit. It does not have any
information on the unit as to the price of each product, the
branding of each product or any other information that the
possible customer would want to know. There is also too
much choice to choose from and does not promote an
individual product, therefore could prove to be rather vague.
This is a point of sale unit for a pair of golf
shoes. It shows the shoes at two different
angles, both of which are important in
showing for their purpose; especially
showing the sole for grip. It has a perfect
about of information on it, but could perhaps
show off the brand a bit more.
This is a watch point of sale unit . It is showing
too many products to the customer, and
possibly confusing them as to which one they
like the most. It has no information as to the
price or brand of the product. The watches are
placed in interesting positions, which does
draw the potential customer in, but there is no
interaction.
This is a point of sale unit for a newly released
film. There is the right amount of key
information shown; price, name and other
small details needed. There is plenty of stock
available, and the unit is placed right in front of
the front doors, so everyone that walks into the
shop will notice it. The colour scheme fits in
well with the film and does everything it needs
to do.
This is a point of sale unit for a recently
released book. It clearly shows the name of
the book and the front cover that it is so
widely recognised by. The units colour
scheme matches with the book cover, and
certainly attracts attention from outside of
the shop due to its positioning; right at the
front of the shop

Point of Sales Research
This is a point of sale unit for Hellmann’s sauces. This point of sale unit fits in well with the theme of
the sauces being suited to a barbeque-like situation; as the unit is meant to look like some sort of
stove/ barbeque unit. It clearly shows the branding of the product, and does not need to show the
prices as they’re stated below the unit. This point of sale unit successfully attracts customers attention.
This is a point of sale unit for women’s cosmetics. It has a wide range of products with all different
purposes and uses. There is a picture in the middle which shows the brand of all the products, and there
are lots of stock. There is perhaps too much choice and not enough of one particular product being
promoted, and therefore the potential customer could become deluded as to what they actually want.
This is a point of sale unit displaying London 2012 Olympic products . It
is clear what each product has in common due to the heading at the
top of the unit. There is a clear British theme with the red, white and
blue colour scheme. The prices of each product is clearly shown and
all the information needed is included.
This is a perfume point of sale unit. It is promoting a
single product, which is good because all of the possible
customer’s attention is magnified to the single product.
The unit links in well with the product, and is clearly
visible in the middle of the shop.
This is a watch point of sale unit. The prices of each watch is
visible to the potential customer, and the branding is clear. The
positioning of the unit is clever as it is in the shop window, so
attracts people who are walking past the shop. There are lots of
products, giving the potential customer too much choice.

Male Grooming Brands
Old spice is for the older generation who were present in the time when the
original old spice was popular. The branding has changed slightly, and the
advertisements incorporate hints of humour. There is a fine line between
reinstating a brand with a modern twist and changing it too much and making it
something completely different, and I believe that old spice have crossed this
line.
Fish is for the practical individuals who want something simple and effective. The
styling of most of the products aren’t very adventurous. However there is a slight
difference between the company’s website and the company’s products, as they
show a slight difference in style. Fish should either chose one style or another, or
establish a point somewhere in between the two styles and stick with that, because
it could cause confusion for the customer as to what sort of product it is.

L'Oreal Men Expert is for slightly older men that want a specific product which
suits them and does what it needs to do and to a good standard. The branding is
very plain and straightforward. The white, silver and orange colour scheme is
simplistic, and compliments the straightforward aim of the brand.
Mr Natty is for the more quirky man. Its style is very much pirate/ sailing themed,
and will appeal to those slightly more funky individuals. It is quite a fun brand, and is
consistent throughout the different designs. The individuality of the moustache wax
makes Mr Natty a unique bran, and there’s nothing else like this wax on the market.

Lynx is for teenagers between the ages of 12-16. it targets this age group with its
cool and colourful branding. People of that age want it because everyone else has
it. These people just want to smell good and fit in. This brand is very distinctive
compared to other brands, as its colour scheme are not the same through each
product but have the same bright and colourful essence in each product.
Hackett London is for the more classy man, ages between 20-30. It is stylish yet
old fashioned, and successfully incorporates these two qualities into their design
to make attractive products. Hackett produce expensive products that are bought
by men that want to look and smell good, perhaps to impress people they work
with or people they aspire to be like.

Lynx
Lynx is a product aimed towards
the younger generations. People
wear lynx deodorant to fit in. The
sort of people that would wear this
product would be aged between
10-16, and want to smell good.
Lynx aims more at deodorant than
anti-Perspirant, which shows that it
is aiming towards people who
simply want to smell good. They
may not know much about the
deodorant and how it works, but
they just want to smell good and
look cool. The designing of the
products clearly illustrate this. Bold
and bright fonts are incorporated
into the product. Bright colours are
used to catch peoples eye draw
them in. the price of these
products are cheap and affordable,
which further influences the
younger generation that do not
have much money.

LINKS FX
L – Logical
• Must stand out and advertise the brand.
• Must use ergonomic considerations in the design.
• Must reflect the brand and product.
• Must draw customer in; bright colours and lights.
• Must use size video and noise.
• Must display the product clearly.
• Must use testers intelligently and effectively.
• Must be user-friendly.
• Must have a Unique Selling Point – USP
• Must be placed intelligently in the shop in relation to foot fall.
I- Illogical
• Too much text could confuse the customer.
• Not enough information.
• No branding or brand identity.
• Visual noise – too much colours, lights etc.
• Too interactive without any thought of purchase.
• Having to remove product from the unit to test it.
• Having too many options to choose from.
• Use of cardboard for testing the product.
• Product placed below or above average eye level.
N – Need
• Needs to display the product clearly and allow interactivity.
• Needs to be eye-catching and attract the customers attention.
• Needs to clearly display the brand.
• Needs to hold the potential customer’s attention.
• Needs to display any important information that is needed.
• Needs to make the purchasing of the product simple and easy.
• Needs to consider ergonomics and theft of the product.
• Needs to consider safety.
K – Keep
• Must be on eye level to be seen
• Must be placed close to the main footfall of the shop.
• Must clearly show the product.
• Must display the branding.
• Must display any important information.
• Must hold the potential customers.
S – Scrap
• Scrap using cardboard testers as it reacts differently to skin.
• Scrap any Visual noise which puts customers off.
• Scrap too much information so customers don’t get bored.
• Scrap having to remove the product from the unit to test it.
• Scrap the purchasing the product to be long and complicated.
• Scrap having too many products on the unit to choose from.
F – Form vs. Function
• Must carry out the function stated in the design brief.
• Must be aesthetically pleasing to look at and attracts attention.
• Must be interactive and hold customers attention.
• Must have a smart way of producing testers for people to smell
• Must link in with the brand of the product.
• Must
X – XFactor
• Could have a motion sensor tester.
• Could have an interactive function.
• Could have bright colours and bold fonts to fit into lynx branding.
• Could have a graffiti style to it to make it stand out.
• Could have a TV screen advertising the product.
• Could have flashing lights to attract customer attention.

Problem; Lynx keep on bringing out new designs and new products that are completely different to one
another, and not necessarily focusing on one particular product and developing it to its full
potential.
Evidence; I’ve researched the different lynx products and they all look completely different to each other;
the colour schemes, the fonts, the design of the bottles. I haven’t managed to find a product that
is a developed version of an original product.
Solution; I will attempt to take one product forward and fully develop that one product, and I must try to get
the public fully interested in this product.
Brief; Design a new Point Of Sale display unit (POS unit) for a male grooming company; I have chosen
lynx. The unit must clearly identify the lynx branding and focus on one particular product,
developing it to the full and getting the public involved.
Situation and Brief

Task Analysis
Functionality and Features;
• Interactive
• Testers
• Relative to products design
• USP
Visibility and Position;
• Relation to foot fall.
• Positioning in the shop.
• Average eye-level.
• Ergonomics.
• Stands out and noticeable.
• Colours, shape, size.
• Not too much visual noise.
• Branding.
• Products display
Target Audience;
• Age.
• Gender.
• Personal taste.
• Purpose of purchase.
• Interests.
• Affordable.
Materials and Aesthetics;
• Ferrous Metals
• Non-Ferrous Metals
• Alloys
• Thermo Plastics
• Thermo-setting Plastics
• Elastomers.
• Hardwoods
• Softwoods
• Don’t use cardboard testers.
Branding;
• Show brand name.
• Show brand logo.
• Unit must fit into branding.
• Promote the brand.
Sustainability;
• Must use a suitable material.
• Must be strong and sturdy.
• Must fit in the environment.
• Must withstand weather
conditions if placed outside.
Environment;
• Must suit its environment.
• Must not be a hazard to the
environment.
• Must withstand wearing.
Interactivity;
• Entertain possible customers.
• Not too interactive so people
just play and not purchase it.
• Give a glimpse of what the
product has to offer.
• Doesn’t give everything away.
Construction;
• Sturdy construction.
• Able to stand freely and take
weight of product.
• Does not brake easily.
Ergonomics;
• Eye levels.
• Easy to test.
• Not having to bend or stretch
for stock of product.
• Comfortable to use.
Price;
• Affordable for target audience
• Suitable for the products
branding and quality.
Future;
• Longevity
• Sustainability
• Where is the product going
to end up?
Health and Safety;
• No sharp edges
• No visible electrical wires.
• No tripping hazards
• Breathing problems from
aerosols.
Social Networking;
• Viewable on Twitter.
• Viewable on My space.
• Viewable on Facebook.
• Viewable on the Internet

Initial Specification
Aesthetics; The colour of the unit must portray the brand
and the colours of the brand. The shape of the unit must
also relate to the brand. Logos and patterns must be
included to attract potential customer attention. Images
could also be included to make the unit more
aesthetically pleasing.
Cost; the cost of the product must take into account the
amount of products that are manufactured. Do you make
more units and sell them cheaper, or do you make less
products and sell them for a more expensive price.
Materials used, manufacture, delivery and floor space
should be taken into account when considering the price.
Customer; you must target the right customer for the
branding. The shops that the unit is put in must take into
consideration the target audience of the product and
what sorts of shops they will go in. The area that the
customers come from are also influencing factors, as
different branches display slightly different stock.
Ergonomics and anthropometrics of the customer must
also be taken into consideration.
Environment; the type of environment that the unit
should be kept in should determine the positioning of the
shop – should it be kept inside or outside? Items that are
similar to my product should also be taken into account
when placing the unit in the shop. The manufacturing of
the product could negatively affect the environment. The
unit must be sustainable and have longevity.
Size; the size of the unit must be ergonomically adjusted
for the target audience of the product. They eye level of
the product on the unit must be in the eye level of the
target audience. The size of the unit must be suitable for
the function. Issues of stability come into action when
dealing with the size – too tall or too small. The floor
space cost increases as the size increases. The size could
be subtle, and also must avoid visual noise.
Safety; the safety of the user must be taken into
consideration when manufacturing the unit. The unit
must be stable, and must have no sharp or rough edges.
Any motion testers for spray could cause problems for
people with breathing disabilities. Assembling of the unit
could be dangerous, and avoidable instances that put the
workers in danger must be eliminated.
Function; The function of the unit must be unique and
must fulfil the design brief. Testers must not use
cardboard as the sent reacts differently to skin than to
cardboard and therefore may smell differently. The unit
must be interactive. There must be easy access to the
testers and stock of the product. It must also be fun and
able to hold the potential customers attention
Materials; the materials used in the unit must be relative
to the branding of my product; metals woods and
plastics. The main material for lynx would be acrylic
plastic as it is bright and modern. Use of many different
colours of acrylic would work well on my unit. I could also
use metal for my unit.

Research Plan
Questionnaire;
I will conduct a thorough
questionnaire that will give me
more of an idea of what my target
audience would like to see. This
will help me as I will be able to get
my branding correct and know that
the unit will produce various sales
as I have taken into consideration
the wants and needs of potential
customers.
Environmental Snapshot;
I will go out and look at the sort of environment my point
of sale unit would be positioned in. I will have to decide
whether my initial ideas would suit this type of environment.
Would my target audience be drawn to this type of
environment? Would the materials that I want to use fit into
this type of environment?
First hand existing design analysis;
I will find existing point of sale
units that are similar to what I
want to design and use ACCESS FM
to analyse it. This will help me to
decide how to design my product
so that it will be set aside from
other products in the same market
Market Research;
I will go out and look at current
products on the market and decide
what sells well and what doesn’t
sell very well. This will hopefully
highlight any market trends.
Competitive products;
I will go out and look at
competitive products currently on
the market. I will think about what
each unit does successfully, and
what each unit could do more of
to enhance the purchasing of the
product. This will help me to
decide what sort of things I have to
include in my Point of sale unit.
Mood Board;
I will create a board of images
that relates to my branding and
inspires me. There will be various
images related to lynx. Lynx is very
much to do with bold, bright
colours, and graffiti fonts. Lynx
products vary a lot between them,
so my mood board will have
images that look very different to
each other.
Customer Profiling;
I will create a board of images that creates the stereotypical
customer that I am aiming my point of sale unit to display the product
to. This is effectively analysing my target audience. This could include
any aspect of their life, as long as it relates to the target audience. The
target audience for my customer would be between the ages of 10-16
year olds, and so will include images that relate to this age group.
Brand Profiling;
This is effectively analysing the
brands that are in the same market
to LYNX. Where does my brand fit
in the current market – the top or
the bottom end? Is it modern or
traditional? Is it more expensive or
cheaper? These are all aspects
that I will incorporate into my
brand profiling research.
1 2 3 4 5 6 7 8
Point of Sale Research
Lynx Overview
LINKS FX
Situation and Brief
Task Analysis
Initial Specification
Research Plan
Questionnaire
Competitive Products
First Hand Existing Design Analysis
Market Research
Environmental Snapshot
Mood Board
Customer Profiling
Brand Profiling

Questionnaire
Q1 – What do you know about the brand ‘LYNX’?
1) I know that it is a popular brand of deodorant that most teenagers tend
to wear and is very modern. It is purchasable in most retail shops.
2) LYNX is a very colourful brand, however compared with other brands out
in the same market, I believe LYNX to be cheaper and more available.
Q2 – Would a POS unit persuade you to buy a product?
1) I believe that the point itself, although is not part of the intended
purchase, plays a huge part in the decision making of whether to buy
the product or not.
2) Yes, as it must give us, as customers, the information needed, and
without this information, the purchase may not occur.
Q3 – What sort of things would you not want to see in a Point of sale unit?
1) Too much information would put off potential customers and cause
confusion. Too much bright lights and colour could also put customers
off.
2) Having to bend down or adjust to see the whole of the unit would be a
bad thing. Also, if the product or branding is not quite visible could cause
confusion.
Q4 – What sort of things would you want to see in a Point of sale unit?
1) I believe that things like a clear presentation of the product and any
essential information needed should be included in the point of sale
units.
2) I think that the point of sale should have minimal text, and really merge
in with the branding of the product. The unit and the product should go
together well.
Q5 – What materials do you think would go well on a LYNX Point OF Sale Unit?
1) Metal 11
2) Plastic 16
3) Wood 3
Metal
Plastic
Wood
Q6 – What function do you think works best on a LYNX Point of Sale Unit?
1) Interaction 15
2) Lighting 10
3) Video 5
Interaction
Lighting
Video
Important points to take forward;
• Make the unit very colourful.
• Make the unit ergonomic.
• Make the unit clearly display the brand name.
• Make the unit link in well with the product.
• Make the unit out of a mixture of plastic and metal.
• Make the unit interactive and include some lighting.
Important points to avoid;
• Avoid including too much information.
• Avoid visual noise.
• Avoid using wood in the unit.
• Avoid any video footage over interaction or lighting.

This shows the different products currently on the market. I have highlighted a product of my brand, along with one from each of the four
sections. These products do not necessarily relate to my product, but just show the different products out there and the disparity
between them. The different products that I should be looking at are the Joop and FCUK products as they are in similar places to mine.
They are both slightly more simplistic and slick compared to LYNX, therefore I cannot take ideas directly from these products as it would
not fit in with my branding, however I can look at these products and ask myself whether my unit is keeping in line with the design style.
Expensive
Cheap
ModernTraditional
This is my product. It is very
modern, however it is really
cheap in comparison to other
products on the market. The
branding is very identifiable
even though the different
bottles look very different to
each other.
This is a Paco Rabanne
product. It is extremely
modern, however is a lot
more expensive than Lynx. It
is a very popular product due
to its smell and because
everyone else has a bottle of
it. The branding is classy and
very distinctive.
This is a Ralph Lauren
product. It is quite
traditional but very
expensive. It is a very
popular brand, and is
also very distinctive.
This is an Old spice
Product. It is extremely
traditional, the brand is
very old, however it is very
cheap to buy. It is not as
popular as it used to be.
This is a JOOP! product. It is
very modern, however it is
also quite cheap when you
compare it to other products
out there. This is in the similar
place to my product, as it is
modern and cheap, yet I feel
that I cannot relate to this
product due to the complete
difference in style. JOOP! Is
simplistic and slick.
This is a FCUK product. It
is a cheap product yet
modern, which is similar
to the LYNX brand. Even
though the price and
target audience are
similar, the styles are
completely different.

First Hand Existing Design AnalysisAesthetics; The colour of the unit goes well with the product, and the branding is clearly shown. The
unit is very attractive and fits into the brand of the product. It is a very stylish unit.
Cost; The cost of the product is reflected by the aesthetics of this point of sale unit. It looks very
classy and looks like it is targeted at someone who is willing to spend a lot of money.
Customer; The customer of this product would be females in the age range 0f 20-25, as we can
see by the advertising that the type of women that use this product are in that age range.
Environment; The environment of this particular point of sale unit allows it to be so successful. It is in
the middle of the shop, isolated from other products so it stands out effectively.
Size; The size of this unit is perfect, as it raises the main point of sale to eye level, making the
unit very ergonomic, and also more likely to sell better as it is more noticeable.
Safety; This unit is fairly safe as it has a weighted bottom so that it is sturdy and not going to fall
over easily. The sharp corners are at head height and so could cause injury.
Function; The unit is not very interactive, and does not have any lights or video footage to attract
customers. Its main function is to sell the product and is more subtle than other methods.
Material; The materials used are glass for the shelves and metal for the main body of the unit. This
looks good, and makes it sturdy, however there is a hazard that the glass could smash.
Aesthetics; The colour of this Hugo Boss point of sale unit goes well with the branding, and the brand
name is clearly shown. The unit is very stylish and shows off the product well.
Cost; The cost of the product is reflected by the aesthetics of the unit. It is very modern and
aesthetically pleasing, and would attract customers who are very well off.
Customer; The customer of this product would be males in the age range 0f 20-35, as the brand suits
this kind of age range; a man who wants to look his best and impress others around him.
Environment; The environment of this unit is also isolated and so is more noticeable. The environment
compliments the unit as it is very stylish and so the unit doesn’t look out of place.
Size; The size of the unit makes it very noticeable as it is very tall. The product is placed at an
ergonomic height, and the video function is at eye level – also ergonomic.
Safety; This unit is safe as it has been fixed into the ground, so it will not going fall over very
easily. The sharp corners are above head height and so there is no major hazard.
Function; The unit is very interactive. There are multiple testers displayed very professionally, but
more importantly, video footage is incorporated into the unit as its main function.
Material; The materials used are metal, and most probably an LCD screen for the video footage.
This fits in well with its modern look.

First Hand Existing Design AnalysisAesthetics; The colour of the contradicts Hugo Boss’ orthodox branding as its usually dark and
modern, whereas this unit uses traditional wood for the border. This is still attractive.
Cost; The cost of the product is reflected by the aesthetics of the unit. It looks very traditional,
yet the product itself is modern. The contradiction works well and produces a classy unit
Customer; The customer of this product would be males between 20-35. it is aiming at a classy
target market who want to look good and impress others around them.
Environment; The environment of this unit would be inside as it has wood involved which would rot if
left outside in the rain. If surrounded by other similar products, it would fit in well.
Size; The size of this unit is smaller than other competitive products. It would have to be placed
on a high shelf so that it is in the right eye level and therefore ergonomic.
Safety; This unit is not very safe as it is quite light and so could be easily knocked off a shelf and
would shatter as part of it is made of glass. The edges would have to be smoothed down.
Function; The unit is not very interactive, as it does not have any lights or video footage to attract
customers. Its main function is to sell the product and is more subtle than other methods.
Material; The materials used are glass for the holding of the products and wood, most probably
oak for the bordering of the unit. This looks good, but varies from other Hugo Boss units.
Aesthetics; The colour and style of the point of sale unit fits in well with its surroundings and shows
off the products. Its slick and stylish structure gives each product a fair display.
Cost; The cost of the product is not as expensive as other competitive products, as they are
being presented together and not much information is being shown for us to see.
Customer; The customer of this product would be males from the age of 16-30. It is mainly for those
who don’t have a lot of money to spend and so get something practical but less classy.
Environment; This point of sale unit effectively fits in with its surroundings as it is of the same style and
target audience. It is easily visible as it is on eye level so it can be seen by most people.
Size; The size of the unit makes it very noticeable as it is very tall. The products are placed in
different slots, each different heights and so some will be more ergonomic to view.
Safety; This unit is fairly safe although because it is very tall, it is slightly less stable. The corners
are sharp. There are barriers to stop the testers from falling and smashing, which is good.
Function; The unit is not interactive at all although testers are available and cardboard isn’t
provided which is a good thing. There are no bright lights or colours or video footage.
Material; The materials used are plastic for the main body of the unit, glass for the shelves and
steel bars for the barriers. These all go well with the products that are being sold.

First Hand Existing Design AnalysisAesthetics; The simplistic design of a clear glass box goes well with the product, and the branding is
clearly shown. The unit is simple, and so doesn’t look particularly aesthetically pleasing.
Cost; The cost of the product is clearly shown by the Point of Sale Unit. The product is rather
expensive, but you wouldn’t think that from its misleadingly simple point of sale unit.
Customer; The customer of this product would be males between the ages of 25-25. they would be a
man that wants to look good with out spending vast amounts of money on small things.
Environment; The environment of this unit is on top of the shop counter, so it is easily visible the shop
only sells aftershave/perfume, so it fits in nicely it can be seen from outside the shop.
Size; The size of this unit is too small, as it only shows the product and the price and doesn’t
have any stock on show, however there is a good reason for this; it prevents risk of theft.
Safety; This unit is fairly safe as it has rubber circles at each corner so that the glass box does not
fall of the edge, smash and cause injury. The corners are sharp and so could cause injury.
Function; The unit is not interactive at all as there are no testers available, and doesn’t have lights
or video to attract customers. Its main function is to simply display and sell the product
Material; The materials used are glass for the main body and plastic for the price and name display
fixed on top. These materials used work effectively together.
Aesthetics; The colour and style of the unit goes well with the branding, and the brand name is
clearly visible. The unit is very stylish and advertises the product successfully.
Cost; The cost of the product is shown by the general style and approach of the unit. The unit is
classy, so we expect the price of the product to be respectively high.
Customer; The customer of this product would be males between the age range 0f 20-35, as the
brand suits this type of man who wants to spend however much money to look good.
Environment; The environment of this unit is ideal and enhances the chances of sales; it is in the same
section as other grooming product, but is on its own and larger, so people are drawn to it.
Size; The size of the unit makes it very noticeable as the unit is large compared to other
competitive products around it. Despite its height it is still very sturdy.
Safety; This unit is safe as it has a wider base, enhancing its stability. It does have sharp edges but
it’s by to a wall so there’s less chance of someone brushing past it and cutting themselves.
Function; The unit is partially interactive as you can remove the product from the unit. Its function
is to advertise and sell the product and the deal that comes with it.
Material; The main material used is wood, which has been painted to give a fresh and modern feel;
this fits in well with the branding, and also makes the unit stable.

First Hand Existing Design AnalysisAesthetics; The colour of the unit links in well with the theme of the product being James bond. It is
very smart, very stylish, very attractive to look at and therefore eye catching.
Cost; The cost of the product is not shown on the unit, and could vary as it could be seen as an
expensive product, but also quite reasonable. I believe the unit is not informative enough.
Customer; The customer of this product would be males of any age, as long as they are interested in
the James Bond films or like the product’s theme/style. This is no particular age group.
Environment; The environment of this unit allows it to advertise the product well as it is right at the
front of the shop and can be seen walking past. This distinctive will draw attention easily.
Size; The size of this unit is good as it is tall enough to be noticed, however could be slightly
taller so that it reaches the average eye level. The size/amount of information is lacking.
Safety; This unit is very safe as it has been attached to the wall so that it is sturdy and not going
to fall over easily. The sharp corners are not a problem as they are not sticking out.
Function; The unit is slightly interactive as the product can be removed from the unit, but doesn’t
have lights or video. Its main function is to sell and advertise the product in a subtle way.
Material; The materials used are glass for the shelf that holds the product and metal for the main
body of the unit. This looks good as it fits in with the theme and brand of the product.
Aesthetics; The colour of the unit is clear, but there is a backdrop picture witch is very attractive. The
unit is very stylish, goes well with the branding and successfully shows off the product.
Cost; The cost of the product is clearly shown by the unit, and this is very useful for the
customer as they know immediately whether they can afford it or not.
Customer; The customer of this product would be males in the age range 0f 25-35, as the brand suits
a man who spends lots of money to get the best products and the best brands available.
Environment; The environment of this unit is with similar products that it competes with. The
environment allows the customer to decide on their favourite product.
Size; The size of the unit is fairly small, although compared to the other competitive products
around it, the unit will stick out and draw more customer attention than other products.
Safety; This unit is safe as it has rubber circles attached to each of the corners of the glass cubes,
preventing them, from falling off the edge and smashing, possibly causing injury.
Function; The unit is not interactive at all. There are no testers available and there is no video
footage. It’s main function is to display and sell the product to the target audience.
Material; The materials used are glass for two clear cubes and plastic for the price and name
display fixed on top of the larger cube. These materials used work effectively together.

First Hand Existing Design AnalysisAesthetics; The style of the unit is very aesthetically pleasing. The backdrop photograph is very
artistic and goes well with the branding. It is a very slick Point of Sale unit.
Cost; The cost of the product is shown by the point of sale unit, but you can tell by looking
at the class of the product that the price will be at the top range of the market.
Customer; The customer of this product would be males between the ages of 20 and 35, as we can
see that the type of men that are in the images used in the unit are in this age range.
Environment; The environment of this unit is useful; surrounded by competing products. It is clear view
of people outside of the shop, and is easily visible due to it being at eye level.
Size; The size of this point of sale unit is perfect as it on eye level, making the unit very
noticeable, but also ergonomic as people don’t have to bend down and strain to see it.
Safety; This point of sale unit is fairly safe as it has rubber circles at each corner of the cube so
that it cant be pushed of and smashed. It does have sharp edges which could cause injury.
Function; The point of sale unit is not at all interactive as it does not have any lights, video footage
or testers available. Its main function is to display and sell the product successfully.
Material; The materials used are glass for the cube and a metal frame for the picture above the
main unit. These materials go well together and help sell the product successfully.
Aesthetics; The colour of this particular unit goes well with both the branding and the product it is
trying to sell, and the brand name is clearly shown. The unit is slick and attractive.
Cost; The cost of the product is not shown by the point of sale unit, however one can tell from
the branding, design and class of the point of sale unit that it would be expensive.
Customer; The customer of the product this point of sale is displaying would be males in the age
range 0f 20-35 as this product looks like something a man of this age would use.
Environment; The environment of this point of sale unit is effective as it is also surrounded by other
male grooming point of sales, and so can be compared to the other units in the shop.
Size; The size of the unit is tis downfall, as it is too small, and perhaps less noticeable than the
other products available in the store. It is not on eye level, so is not ergonomic.
Safety; This point of sale unit is not particularly safe as it has nothing that stops it from falling off
the edge and causing injury. The edges are sharp and made of glass which is hazardous.
Function; The unit is slightly interactive as there are various testers available for the potential
customers to try, however there are no other features on the unit that are interactive.
Material; The materials used are plastic for the base, and glass for the back where the image is
shown. These materials compliment each other well in this point of sale unit.

Market ResearchWhat Works On A Point Of Sale Unit? What Doesn’t Work on A Point Of Sale Unit?
Ergonomic features that have been taken into
account to make it easier for the customer such
as eye level of product on the unit, size of the
unit so it is easily visible, limiting how far you
have to reach for the tester and also for the
stock.
Having to adjust to see the unit and also the
product being displayed, and having to bend
down and reach far away for the tester or the
stock of the product.
Lights and noise that attract customers
attention and draw them towards the unit.
Too much light and noise, causing the
customer to be put off – visual noise.
Some sort of video footage that advertises the
product and gives you vital information, or
interactivity that allows the customer to get
more involved in the product.
No video footage or information about the
product, or no interactivity so the customer
cant get involved in the product. There also
can be too much interactivity in a unit.
A unique way of testers being available to smell
the product to set the unit aside from others.
Using cardboard to spray the tester on, as the
skin reacts differently to cardboard and could
smell different.
Using materials that both fit the branding well,
but also make the unit more stable/ safe and
sustainable.
Just choosing the material to use for either
branding or safety, and not incorporating both
of these aspects into your choice.

Environmental Snapshot
The environment of this point of sale unit is right at the
front of the shop and can be seen walking past. This
successfully helps advertise the product to potential
customers walking past. The unit is surrounded by
other products around it that are similar and so this unit
successfully competes with them, however this product
has a point of sale that is unique and noticeable.
The environment of this unit is ideal as it enhances the
chances of sales for the product it is displaying. It is in the
same section of the store as the other male grooming
product being shown, this particular product is being
advertised on a much bigger scale as it has its own point
of sale unit, and is slightly isolated from the others.
Customer attention will be drawn to this product.

Mood Board
This is what my mood board. These are all things that have inspired me for this project. LYNX
incorporates a lot of different aspects, of which I have to take all of these into account. Bright
colours, cool styles and wild patterns are all things that I will have to involve in my Point of Sale
unit.

Customer Profiling
This is what I believe my customer would be interesting. My target audience is boys between the
ages of 10-18 years, and all these different activities/objects/interests I would associate with
them.

Brand Profiling
Traditional
Expensive
Cheap
Modern
This is the Tesco’s own
brand aftershave logo. It
is very cheap. The logo is
not very distinctive and
could be mistaken for
other brands. The brand
is not very well known or
popular
This is the Paco
Rabanne logo. I
personally do not like
this logo as it says
nothing about the
brand. The brand is
slick, modern and
stylish, whereas the
logo is plain. There is
branding issues where
this is concerned. It is
still a very modern and
expensive brand
This is a ralph Lauren logo. It
is very distinctive, and suits
the brand well. This brand is
usually traditional but still
very expensive. The logo is
spot on for this particular
brand
This is the Old Spice
Logo. Unlike the
advertising of the
product, the logo
hasn’t been developed
recently from its
original brand before
in the 1900’s. due to
this change, there is a
slight difference in the
branding of old spice,
which causes
confusion for many
people

Research Summary
Mood board
Customer profiling
First hand existing
design analysis
Environmental SnapshotQuestionnaire
Market research
Brand profiling
I found the mood board to be the most useful as it gave me a clear
and bold set of data of which I can relate straight back to when
designing my unit.
I also found customer profiling extremely useful in my research, as it
allowed me to properly summarise my target audience and familiarise
myself with the type of people that will be looking at my unit.
I found competitive products to be helpful, as it gave me an insight as
to what other products are on the market, but those products close to
lynx were not similar enough to extract things and include in my unit.
I found First hand existing design analysis to be useful also. It
highlighted what works well and what doesn’t, and also the trends of
what most units do. This has given me insight into what to include.
I found brand profiling helpful, as it highlighted the different brands
on the market and ones that are similar to lynx, but it didn’t help me
decide how to design my unit differently or change any of my views.
I found Environmental snapshot to be not as useful as the other
research I took, as it purely reinforced what I already knew. This was a
good thing, and is really helpful in taking into account the placement
of the unit in a shop and the things to include to make it stand out.
I found the Questionnaire to be as equally as useful as environmental
snapshot for the same reason; it reinforced knowledge that I
previously knew. It is still good as it ensures that I am correct, and I
can get an idea of what the public know and want from the unit.
I found Market research to be the least useful as it merely reinforced
knowledge that I had found out both before I started research, and
through the other research I carried out. It was still useful to me by
knowing what works on the current market and what doesn’t .

Further Specification
Aesthetics; The colour of the unit will be a mixture of
bright colours that will work well with the chosen
product, but will also include black. The brand name and
logo will be clearly shown, and lighting will be included to
attract customers. There will be minimal text involved.
Cost; the cost will be small, especially compared to the
other products on the current market. It must be
affordable for the target audience, being in the age range
of 10-18 years old. It will be mass produced, so each
product can be sold cheaply.
Customer; the customer will be in the age range of 10-18
years old. Ergonomics must be taken into account for this
type of age range, and the sorts of shops it is displayed in
must also take the target audiences age range into
consideration.
Environment; the environment of the unit must be
inside, as some parts will be made of metal and it could
therefore oxidise if exposed. Research has highlighted
that my unit should be placed close to other units of the
same purpose – male grooming.
Size; the size must be ergonomic for kids of age range 10-
18 – my target audience. The unit must be big enough to
include some sort of lighting or interaction. The size of
the unit must allow it to be easily visible and not
overshadowed by the other units and products around it.
Safety; the unit must be stable, so must have some sort
of base that is sturdy. It must not have sharp edges and
any electrics from possibly lighting must be hidden, and
any motion sense testers must not be at eye level so that
it doesn’t get in customers eyes.
Function; the unit must include either some interaction
or lighting of some sort to make the unit more fun and
noticeable. If testers are involved, it must not use
cardboard, and the unit must be able to hold potential
customers attention.
Materials; the point of sale unit must include metals of
some sort to fit in with the LYNX brand, and also
colourful plastics to also portray LYNX. The brand name
must be visible and so must be displayed boldly or in a
colourful way.

60 Basic Sketches60 Basic Sketches

Development
300mm20mm
400
mm440
mm
100mm
250
mm
50mm
75m
m
75m
m
125mm25mm
75m
m
This Is what I can see my product looking like before I commenced my development.

Construction
Here I have created a model for the lettering of my
product. I have made this out of scrap MDF wood for the
lettering. This was done by drawing an outline of the
letters on a block of MDF, and then using a hegnar saw
to cut these pieces out. This took some
time, however it was not particularly hard.
The second stage of my modelling process
was joining these letters together. I have
used a plastic rod in replacement for an
aluminium bar. I have done this by using a
hand drill with a 6.5mm drill bit to drill the
wholes through the different letters.
This model is a fair representative of what I
want to make. Decisions need to be made as
to what method I will use and what materials
I will use. This method did take up some time
and effort, and there were various things that
could have and did go wrong; letters splitting
when drilling, inaccurate cutting on the hegnar
saw etc. there are various other ways of making this part
of my design, I could make the letters out of aluminium
and use an aluminium bar also, but that may be more
expensive and just as tricky. I could laser cut it and
possibly even use the rod and washer technique to bulk it
up. These are things that I need to try out.
1 – Model Making 1

Construction
I have constructed another model showing
the main body of my design. I have also cut
out a wooden block to represent the bottle
and to show where it would go. I have used
styroform in this design to represent the
main body, of which I am hoping to make out
of aluminium. I have done this by drawing a
curve on the xyrophorm and then
cutting this curve out of the main
body using a hegnar saw.
There are various ways I could make
this part of my design. I could either
get a block of aluminium and cut this
shape out of it. I could get sheets of
aluminium and fit them together with
some sort of joining technique or I could also
make it out of a block of wood, or sheets of
wood and join them together also with a
joining technique. These are all ideas that I
currently have, and hopefully I would have
come to a decision by the end of the
development process as to what I want to do.

Construction
This is a model showing my overall design. I
have joined the two separate models
together to give me a rough idea of what my
design will look like. I have joined them
together by simply turning a drill bit through
either side of the main body – the material is
so soft that I didn’t need a drill to
do this for me. Although this is
not the materials I will use for my
final design, this process has given
me an insight into my design

Construction
5 - Joining techniques 1
Dovetail joint;
This particular joint is perhaps the
most aesthetically pleasing joint,
however it is also the most difficult
joint to make as it is so precise and
specific. If I was to use this
particular joint, it would be very
time consuming and would have to
be done extremely well for it to
work, but it would look very
pleasing to the eye if it worked.
Finger/ comb joint;
This joint is similar to the dovetail
joint, but is not at an angle. It is
ideal for box constructions, and so
would be perfect for my design. It
will be easier to make than a
dovetail joint as it is not angled so
would be easier to carve out or
cut. It is also aesthetically
pleasing, and would provide a
sturdy structure.

Mitre Joint;
This joint is perhaps the least sturdy of the
joints we have looked at so far. It is still
quite an attractive joint, and will be easy to
make, but is held together by glue, which
is not very sturdy. It is used in frame
construction, and will be held together
with PVA glue
Butt joint;
This joint is extremely unattractive, and is
not very sturdy. It has to be held together
by glue, and simply wouldn’t work as a
box/ carcass construction. It is used in
frame construction, and will be held
together with PVA glue
Construction

Mortise and Tenon joint;
I could use the mortise and tenon joint to
join the aluminium bar to the main body of
my design. This joint is sturdy, and will be
held together by glue just for extra
sturdiness. It is an effective joining
technique, and would not break easily if a
good glue is applied
Double Mortise and Tenon joint;
This is the same as the mortise and tenon
joint, however it has two mortises and two
tenons, doubling the sturdiness of the
joint. I could use this in the joining of the
bar to the main body, and will be an
extremely effective join due to its strength.
It also will be held together by glue, and is
an effective joining technique.
Construction

Materials
11 – Lettering
Aluminium;
For the lettering I could use an
aluminium block and cut the letters out
using a hack saw. This would look good
because it would fit in well with the
branding of my product. I could use an
aluminium bar that goes through the
letters and attaches to the sides. It
would take a long time to do and would
be very hard, but would look good.
Wood;
For the lettering I could also use
wood, suck as oak. It would be easier
to make than aluminium, as you could
use a hegner saw to cut it out and it
would be less time consuming. I could
use a wooden bar to go through the
letters and attach it to the
sides, however it would not fit in with
my LYNX branding as aluminium would.
12 – Pole
Plastic;
For the lettering I could also use plastic by
designing the lettering on 2D
TechSoft, and then send it to a laser cutter
to be cut out. I would need to cut out 5
layers, and the three layers in between
would need to have gaps in the letter for
the bar to go through. I would not glue the
lettering to the bar as solvent cement
doesn’t work with aluminium, so the only
other way would be superglue and this will
be messy. Therefore the letters will be free
to spin around. The bar will not be fixed to
the stands that connect it to the design, so
that if one of the letters brakes then it can
be easily replaced. This would look good if
I use the right colour, i.e. red and black. I
have decided that I will do it this way
because it is the easies way and will look
the best

Materials
13 – Base
Wood;
For the main body of the design I could
also use a block of wood, suck as oak,
and cut it out using a band saw. This
would be extremely quick, and would
be very effective as a base as it would
be sturdy. Another way I could do this
would be to make the sides of the base,
cut out a joint such as a dovetail or
finger joint along the side. This will
involve a lot of concentration to get the
joints to accuracy, and would not look
aesthetically pleasing and would not fit
in well with the branding.
Aluminium;
For the main base I could use an aluminium
block and calve the shape out with a hack saw.
This would look very good, as long as I do it
accurately, because it would fit in well with the
branding of my product. This would be very
time consuming and would require lots of
effort. Another way to do it would be to get
aluminium sheet, cut them out to the desired
shapes and fitting them together into a
box, using some sort of joining techniques. This
would be an easier way to do it.
Plastic;
For the base, I could design the sides of the box on
2D TechSoft, with a join technique design along the
side of each, so that it will be easy to put together.
This would take less time than the other options as
I don’t have to cut anything out manually by
hand, so there is little error involved. This would
look good as long as I use relevant colours to my
branding. I could then pop rivet aluminium panels
onto the side of the box construction so that it still
maintains that LYNX look. I have decided that I will
do it this way because it is the easiest, will have the
best structure and will look the most aesthetically
pleasing.14 – Plate
I am going to put these metal plate designs on
the top of the slope – the official name of
them being aluminium checkerboard plates.
This goes very well with my LYNX branding,
and I think it will add character and roughness
to my design. I will use a standard metal to
metal adhesive to glue the plate onto the top
of the slope. I believe that this will really
enhance my designs rough and skater feel.
I could decided to put metal railings on the edge
of the top of the slope, just like any usual half
pipe would have to stop people falling of the
edge. I believe that this would also enhance the
feeling of reality and would entice my target
audience even more. I would make holes in the
metal plates for the railings to slot into, and use a
standard metal to metal adhesive to hold them in
place.
15 – Railings

Usability
16 – Ergonomics
17 – Anthropometrics
This diagram shows how I must take
anthropometrics into consideration. This is
the study of the human body, and the
research made to find the measurements
for the ideal amount of stretch a human
body has to make. If my design is to low
down, someone may have to bend down to
interact with the design, however if it is too
high up, someone may have to stretch up to
interact, both of which could cause strain
injury. I must take this into account when
designing the dimensions of my design.
This diagram shows how I would like
my design to be displayed in the shop.
It will be roughly 20cm high, 30cm
wide and 20cm deep, and so would
not be seen unless put on a table or a
stand. In this way, it is displayed so
that the design, the lettering ‘LYNX’ in
particular, is at eye level to your
average teenage male. Ergonomics are
a big factor in the sale of my
product, because if it is not seen in the
shop, then it would get less sales.
I feel that another concern for
ergonomics is that when a
potential customer wants to
interact with my design, the
railings that I am thinking of
inserting will get in the way. The
user wouldn’t be able to fully
interact, and there is a
possibility of accidentally
knocking the railings off. This is
something I will touch on later
in my development.

Usability
18 – Lighting/Interactivity
19 – Stock
In my design, I might choose to include a place to
hold my stock. I have decided to put this storage in
the side of my design. I would need a door on the
side, held up by standard hinges, and the handle to
the door will be in the shape and style of a LYNX
skateboard. This storage system will hold the stock
in, each product with a security tag on so that the
bottles cannot be stolen easily. The stock will allow
the user to be able to purchase the product easily
and with little hassle. This is important as the design
is now user friendly.
In my design I will include some sort of lighting. I
found in my research that either lighting or
interactivity was key in attracting potential
customers to at least view the product being
displayed. I’ve decided to use LED’s as they are
cheap, easily replaceable and easily powered. I could
attach these bulbs at either side of the bar that
holds the lettering, shown in the picture to the
right, and could power them with batteries that will
be replaceable by simply unscrewing the battery
slot.

Specification Check20 – Spec Check
Specification Completed? Whit I need to do
Aesthetics; The colour of this unit will be silver aluminium, but may be
painted a darker colour such as black, and then some sort of pattern
applied to the sides of the box unit. The brand name is clearly visible as it
is suspended by a metal bar above the product.
NO I need to think about what pattern I will have on the side of my
base, or whether I will even have a pattern or not. I need to think
about how I will make it look more aesthetically pleasing.
Cost; the cost will be small, especially compared to the other products on
the current market. It must be affordable for the target audience, being in
the age range of 10-18 years old. It will be mass produced, so each product
can be sold cheaply.
NO I need to include low cost manufacture processes to keep the
cost of the product low. These processes will become apparent
when I look at the manufacture of my product later in the
development.
Customer; the customer will be in the age range of 10-18 years old.
Ergonomics must be taken into account for this type of age range, and the
sorts of shops it is displayed in must also take the target audiences age
range into consideration.
YES I have taken into account all the ergonomics that need to be
considered in the making and constructing of my design, and
have also thought about the anthropometrics of the point of sale
unit.
Environment; the environment of the unit must be inside, as the main
body will be made of metal and this component could therefore oxidise if
exposed. Research has highlighted that my unit should be placed
somewhere that is close to other units of the same purpose – male
grooming.
YES I have covered all the possibilities that could be taken forward as
to what material to use for each component. I have decided to
take forward aluminium for the main body, and so have specified
that the environment will be inside.
Size; the size must be ergonomic for kids of age range 10-18 – my target
audience. The unit is going to be big enough to include some sort of
lighting or interaction. The unit will be placed on a table/ stand in the shop
so that it is easily visible for your average teenage boy.
HALFWAY Again, I have covered all of the ergonomic features and the sizes
of my product have been roughly estimated but will have to be
finalised later on in the development process – most probably
near to the end.
Safety; the unit must be stable, so must have some sort of base that is
sturdy. It must not have sharp edges and any electrics from possibly
lighting must be hidden, and any motion sense testers must not be at eye
level so that it doesn’t get in customers eyes.
NO I need to first develop the manufacturing process before I can
decide whether my design is safe or not. Then if some parts are
not safe, I need to think about how I can change it to make it less
hazardous.
Function; the unit will include interaction in the aspect of testers, and will
include lighting to make the unit more fun and noticeable. The testers are
going to be shaped in a skateboard fitting in to the design, and the unit
will be able to hold potential customers attention.
HALFWAY I have included the lighting in the development so far, but
will need to further develop the fixing of the light on the
unit, what exact lights to use and so on. I have not thought
about the interactive features of the unit so far
Materials; the main body of the point of sale unit will include aluminium
sheets, and the main body will be constructed as a box. The bar that goes
through the lettering will be an aluminium rod, but the actual lettering will
be flexible in what material I choose at the end. The brand name will be
visible and displayed boldly.
HALFWAY I have gone through all the possibilities for each part of the
point of sale unit and so everything to do with the
materials have been covered. Some decisions still need to
be finalised about what materials to use for each
component.

21 – Manufacture 1
Box construction
I could use a hack saw to cut out the finger joint
of my box construction. I would mark it out with a
pencil, and use a hack saw to cut the finger joint
out. I would have to be very precise for the joint
to work well and hold the shape, and would use
araldite to hold the finger joint together.
Top of box
In my research I round that these steel plates
would fit in well with the LYNX brand. So I will
include these at the top of my half-pipe
design. Firstly, I will use araldite to attach the
steel plate to the aluminium sheet which is
finger jointed onto the box construction.
Manufacture
Curve of the box construction
I would cut out the curve using a template so that
the curve will be smooth and accurate. I would
then join this part to the other sides of the box
construction by MIG welding it. This would be
strong enough to hold the aluminium sheets
together.

Box construction
I could use pop rivets to construct the main
body of my design. It would be very easy, and
would also look very aesthetically pleasing. I
would use three pop rivets on each side, and
this would prove to be a very sturdy and safe
construction.
Before I out the bend in the metal, I will put a
plate alongside the metal with holes in it for the
pop rivets to go. When I make the curve, these
pop rivet holes will be in line with the wholes in
the other sheet. This will then be pop riveted and
held together securely.
Top of box
Before I insert the metal plate onto the top of the lid, I
will pop rivet the aluminium sheet to the box
construction. Once this is secure, I will then use araldite
to stick the metal plate to the lid. I will also need to
attach the railings to the top. I will do this by drilling
holes the correct distance apart and insert the railings
Manufacture

Manufacture27 – Manufacture 7
For the curved part of the half pipe design, I will use a 150mm tube of
plastic, and then cut this in half. This would give me a
perfect, consistent curve and would be easy to attach. If I have made
any errors in 2D TechSoft and my curve doesn't fit the curve I drew in
2D TechSoft, I could easily bend the tube to the correct size. To attach
the curve in place, I could design an internal plate that sits next to the
side of the box, but is just slightly smaller. This will give a platform for
the curve top sit on, and then I could use dichloromethane to glue the
pieces together.
Box construction
For the box construction, I could create it all on
2D TechSoft. I could draw all of the sides, and
then send it to a laser cutter to be cut out. This
will be easy to do and easy to insert the finger
joints. This will be quick, but I would need to
make sure all the finger joints lined up well. I
would then insert aluminium panels on the
side, attaching them with pop rivets. This will
look slick and will fit in very well with LYNX.
29– Manufacture 9
Top of box
For this part, I will design it on 2D TechSoft
and send it to the laser cutter to be printed
off. It will attach by the finger joints glued on
with contact adhesive. The, I will use araldite
to attach the steel plate to the top of the box.
I have decided that I will manufacture the design using these ways because
it will be the quickest, easiest and will look better than the other options

30 – Components 1
Components
A certain component that I am aiming to use are
metal plates on each side of the top of the half
pipe design. This will add character to my
design, and will attract the customers attention. I
will order these in and cut them down to perfect
size and they will be attached by araldite. I
believe that this fits in well with my branding of
LYNX, and especially the skater feel I have used
on my design.
31 – Components 2
Another component that I will have to provide
will be the small skate boards for the testers. I
will have to either order in the whole skate
board and just put a scented cloth over the main
board, or make the whole skateboard in separate
parts on 2D TechSoft. In my usability
development I will finalise my ideas about the
testers and what I will order in and what I will
need and make the rest on 2D TechSoft.

32 – Components 3
Components
Another component is the railings that I may
include in my design. This would bring life to the
design, as it is something that is apparent on half
pipes in real life. I would use aluminium pipes to
construct these railings, as it is cheap. I feel that
from the ergonomics and usability side of my
design, I will not include these railings as they
would get in the way of the most important
thing in my unit – interactivity and having fun.
33– Components 4
A very important component that I will use will
be the pop rivets. If I am going to decide to use
pop rivets for my design, I will need to order
these in so that I can attach my box construction
together. The pop rivets are easy, quick and will
provide a tight and sturdy fit. There are three
types of pop rivets, show to the right. I will need
to decide which one will be the most suitable for
my design.

34 – Components 5
Components
A component that I will need to use will be
araldite. I will need to use this for metal to metal
joining processes such as connecting the metal
plate – another component that I have already
mentioned – to the top of the half pipe
construction.
35 – Components 6
A component that I may need to use will be the
plastic sheets that will be used in the laser cutter.
I will need to design the cut outs on 2D TechSoft
beforehand and send them to the laser
cutter, but these sheets are essential to my
design. This will bring some sort of variety to my
design as it is mostly out of aluminium, and so a
bit of plastic varies it up and brings contrast to
my half pipe design

36 – Components 7
Components
A component that I will need to use a lot is the
aluminium sheet that I will use for the box
construction. This is a main part of my design, as
the half pipe will be made out of this. Also, the
lettering and the bar that overhangs on the half
pipe will be aluminium. A lot of research has lead
me to decide to use aluminium, which is why I
must use it.
37 – Components 8
I am also going to need to either purchase or
bring in the actual bottle of deodorant that I will
be displaying. It will need to be in good condition
and not battered or damaged in any way. I will
also have to ensure that the bottle itself is easily
visible when displayed on the half pipe. I have
decided to use LYNX vice because it’s design is
rough, graffiti-looking and links in well with the
half pipe design.

38 – Components 9
Components
A component which I would like to use would be
a deodorant can for the handle on the storage
door which will be on the side of the half pipe
design. I would use a pocket designed deodorant
bottle called bullet bottles; these are one of
LYNX’s products which are smaller than the
standard size deodorant bottle. This could be
used as a handle because it is smaller but still
promoting the LYNX branding.
39 – Components 10
Another component that I will have to provide
will be the LED lights at the top of the half pipe
curve where the pole for the lettering meets the
half pipe. My aim is to include some sort of light
source that will shine down the half pipe and
onto the design so that it stands out to the
potential customer more. The light provides a
way for the point of sale unit stand out and so
more people will be drawn to the product.

40 – Spec Check
Aesthetics; The colour of this unit will be silver aluminium, but may be painted a
darker colour such as black, and then some sort of pattern applied to the sides of
the box unit. The brand name is clearly visible as it is suspended by a metal bar
above the product.
NO
I need to think about what pattern I will have on the side of my base,
or whether I will even have a pattern or not. I need to think about how
I will make it look more aesthetically pleasing.
Cost; the cost will be small, especially compared to the other products on the
current market. It must be affordable for the target audience, being in the age
range of 10-18 years old. It will be mass produced, so each product can be sold
cheaply.
YES
As I have now included all of the manufacture processes, I have a good
idea of the cost of the bottle will have to be to cover for any needs
during the process.
Customer; the customer will be in the age range of 10-18 years old. Ergonomics
must be taken into account for this type of age range, and the sorts of shops it is
displayed in must also take the target audiences age range into consideration.
YES
I have taken into account all the ergonomics that need to be
considered in the making and constructing of my design, and have also
thought about the anthropometrics of the point of sale unit. This was
already covered during the previous 20 developments.
Environment; the environment of the unit must be inside, as the lettering, the bar
and the main body will be made of metal and these components could therefore
oxidise if exposed. Research has highlighted that my unit should be placed close to
other units of the same purpose – male grooming.
YES
I have covered all the possibilities that could be taken forward as to
what material to use for each component. I have decided to take
forward aluminium for the main body, and so have specified that the
environment will be inside.
Size; the size must be ergonomic for kids of age range 10-18 – my target audience.
The unit is going to be big enough to include some sort of lighting or interaction.
The unit will be placed on a table/ stand in the shop so that it is easily visible for
your average teenage boy.
HALFWAY
I have covered all of the ergonomic features and the sizes of my
product have been roughly estimated – covered in the previous 20
developments - but will still have to finalise this later on in the
development process – most probably near to the end.
Safety; the unit must be stable, so must have some sort of base that is sturdy. It
must not have sharp edges and any electrics from possibly lighting must be
hidden, and any motion sense testers must not be at eye level so that it doesn’t
get in customers eyes.
NO
I must decide whether my design is safe or not. If some parts are not
safe, I need to think about how I can change it to make it less
hazardous and more user friendly.
Function; the unit will include interaction in the aspect of testers, and will include
lighting to make the unit more fun and noticeable. The testers are going to be
shaped in a skateboard fitting in to the design, and the unit will be able to hold
potential customers attention.
HALFWAY
I have included the lighting in the development in the previous 20
developments, and have also talked about the lighting as an individual
component, but will need to further develop the fixing of the light on
the unit, what exact lights to use and so on. I am yet to think about the
interactive features of the unit so far
Materials; the main body of the point of sale unit will include aluminium sheets,
and the main body will be constructed as a box. The bar that goes through the
lettering will be an aluminium rod, but the actual lettering will be flexible in what
material I choose at the end. The brand name will be visible and displayed boldly.
YES
I have gone through all the possibilities for each part of the point of
sale unit and so everything to do with the materials have been covered
in the previous 20 developments. As I have talked about the
components as well now, I have finalised. All decisions as to what I will
use for each part of my point of sale unit.
Specification Check

Usability
41 – Usability
When thinking of the design of my brand, and in particular the target audience of my
product, I feel that I could make it a lot more interactive. When someone in my target
audience see’s this point of sale unit, they would want to play with the half pipe and
interact with it. If I was to allow customers to use the half pipe design for mini skateboards
to play with, the LYNX lettering that is extended over the design would get in the way of the
customers that are playing with the skateboards. So, I must adapt my design in a way that I
keep all of my original development but still have a possibility of the customer interacting
with the point of sale.
I could simply extend the half pipe so that it is deeper. This will allow the user to play with
the unit and interact with the brand. All the development that I have done previously
involving the lettering, the pole, the lighting, the components and so on would still be
kept, but just be pushed backwards a bit more so that there is more space for interaction.
Another way that I could further allow the interactivity of my
point of sale unit would be to move the bar with the LYNX
lettering to another place. With this out the way, people would
be able to use the half pipe a lot easier, and would simply have
to pick the sample product up and put it on the side. I will move
the LYNX bar out above the design, as shown in the drawing. The
two panels that hold the bar will be cut out on TechSoft, and will
be held to the unit using dichloromethane. I have decided that I
will do it this way as it fits in better with my design and will allow
more interactivity.

Usability
42 – Testers
I could decide to make testers, and to set my design apart from the other
designs on the market, I will design these testers in a unique and stylish
way. I would make cheap miniature skateboards, like tech decks, and
scent them with the deodorants smell that is being advertised. These
scented skateboards would be available to
take, but would also provide some
interactivity as the user would be able to
play with these skateboards and use them
on the design – the half pipe.
I think that instead, I will simply make mini skateboards, but not use
them as testers. I feel that lynx does not need testers, as it is simply a
deodorant, and if someone was to want to smell the product, they could
simply spray the sample product in the air. I feel that I would still need to
keep the mini skateboards as it is a positive
interactive point that will entice the user and
make them feel as if they are involved
thoroughly in the product. I will make these
on 2D TechSoft, and this will be easy.

Usability
43 – Safety
When reviewing the safety of my design, although it is not in any way fragile or
unstable, I feel it may need something to further enhance the point of sale’s stability.
This is a simple way of using a base. I could use araldite
to fix the unit straight on to the bas and hope it stays
and doesn’t get pulled off or damaged. This probably is
not the best way to do it as it is not a very sturdy fix
Another, slightly better way of fixing this point of sale unit onto
the base would be to have an imprint on the base where the
design would just slip in. a small amount of araldite could be used
to keep the unit in place as well to further the units sturdiness.
44 – Lighting
For the lighting, I want to include a L.E.D bulb at
the top of the slope at each side of the lettering.
This would shine the light down onto the point of
sale unit, onto the product, and catch potential
customer attention. Instead of buying in two
expensive shades to go over these bulbs, I could
simply use a plastic tube, cut it in half, and put
LED strips down the side, or I could make MDF
moulds for vacuum forming. Firstly, I will have to
make an MDF mould. This will not take long at all
but I will have to make it the perfect shape for
the sort of shade I want. Once the mould has
been made, I will put it in the former, and I will
do this twice so that I get two shades. I will need
to ensure that the colour of the plastic that I use
will allow the light through easily. I will attach
these shades to the curve with screws so to
replace the bulb when it runs out will be easy –
unscrew and replace.
Using the other method, I would simply cut a tube in half, put a
rectangular piece of plastic, shown below on 2D TechSoft, in the
tube with LED strips inside it. I will then attach this to the curve, so
it shines up on the unit. I will also cut out and glue on ends to the
tube so that light doesn’t escape in unwanted directions – this is
also shown below on 2D TechSoft. I will put vinyl over the bottom
half of the tube for the same reason. This second method will be
easier as it doesn’t involve making any moulds, and will be quicker.
Also, having made a decision that I will adjust the lettering so that it
overhangs behind the slope so that people can play on the design, I
will not be able to use the lights in the places I have specified
previously. I have decided that I will do it this way because it is
overall the better way.

45 – Aesthetics 1
Aesthetics
For the aesthetics of my unit, I
originally wanted to include the
colourful pattern on my sketches
in my design. I would cut out
swerves of vinyl in the main lynx
colours and stick them to the
front of my half pipe design. This
fits in well with the LYNX
branding, and sticks to the
further specification of bright
colours and eye catching. This
will be easy to do and will also
draw peoples attention to the
design. Then once someone is
drawn to the unit, they will find
it easy to interact and will be
more drawn to buying the
product.
I could include these colours in a slightly
different way. The idea of including bright
vinyl all over the4 front of the half pipe could
cheapen the units look and make it seem
tacky and boring. If I change the idea, I still
must follow the further specification and
include bright colours to draw attention. One
way would be to include a graffiti style design
on the front of the half pipe. This would fit in
well with the ‘grunger’ feel. I could either put
the graffiti actually on the front of the half
pipe, or could have a graffiti backdrop wall
behind the unit. Either way, it would still fit in
with the branding and draw customers to the
product.
I could include these colours in a more subtle
way. I could keep the majority of the front of
the half pipe clean and plain, but have small
thin stripes of the main LYNX colours across
the bottom of the half pipe. This would look a
lot more slick and professional. I would still
use vinyl but it would be smaller, thinner strips
and would not stand out as much. Although
this would look good, it would not make the
unit stand out as much and would perhaps
make it look a bit boring and plain.
I could instead keep it as the
plain aluminium panels, and
then let the LYNX lettering stand
out and attract attention. With
these aesthetics, the first thing
that the potential customer will
see will be the LYNX Lettering,
and so they will immediately
know that it is a LYNX product. I
have decided that I will do it this
way because it is the best
choice.

46 – Aesthetics 2
Aesthetics - Finishes
For the Aluminium sheets that make up
the box construction, I will firstly use
wet and dry paper to smooth the sheets
down, and then use a polish called
AUTOSOL to bring out the shine in the
metal. I will apply this at the end of the
manufacture and construction
process, so it will be one of the last
things I will do. This shine will then
catch potential customers eyes in the
47 – Aesthetics 3
For the lettering I would do the exact
same thing – I would start off by
smoothing down the edges with wet
and dry paper so that they aren’t rough
or sharp. Then I would use a substance
called AUTOSOL which is a polish
specific for aluminium. This will give the
lettering a nice shine and would attract
potential customers attention.

48 – Platform
Manufacture
Due to the fact that my design is curved, if I decide to insert
a platform, I would put it at the bottom of the curve for my
product to be placed on. This would keep the product level
and ensure that it does not fall down. I would make this out
of aluminium also, so that it does not contrast too much
with the main half pipe design. I would therefore use
araldite to hold this platform to the curve. It doesn’t have to
be the strongest hold as not much force will be exerted on
the component. It is purely to hold the product straight and
upright, and there would be no need for the customer to
touch this part – this is why only araldite would be necessary
to keep the hold together
I could use the curve of the design and make
the bottom of this platform exactly the same
so that it fits exactly. I would do this by using
a template when initially cutting out the curve
of the box construction. I would set this
template so that I get the exact same curve in
the thickness of the platform so that it rests
on the curve precisely when glued.
I have decided to not include a platform. I feel
that the platform would get in the way of the
interactivity. If someone wanted to play with
the unit and the platform was in the middle of
the curve, it would not be very practical.

Model
This is the final model of my point of sale design. The model has shown me that I would need
to round off the edges of my real design, especially seeing that they will me made of
aluminium, considering that my target audience is young and therefore possibly clumsy.

50 – Spec Check
Aesthetics; The colour of this unit will be silver aluminium, but may be painted
a darker colour such as black, and then some sort of pattern applied to the sides
of the box unit. The brand name is clearly visible as it is suspended by a metal
bar above the product.
YES I have included aesthetic development in the recent 10
developments, and have finalised all ideas about patterns, polishes,
finishes and final touches my point of sale half pipe design.
Cost; the cost will be small, especially compared to the other products on the
current market. It must be affordable for the target audience, being in the age
range of 10-18 years old. It will be mass produced, so each product can be sold
cheaply.
YES As I have now included all of the manufacture processes, I have a
good idea of the cost of the bottle will have to be to cover for any
needs during the process. This was already covered in the previous
developments.
Customer; the customer will be in the age range of 10-18 years old. Ergonomics
must be taken into account for this type of age range, and the sorts of shops it is
displayed in must also take the target audiences age range into consideration.
YES I have taken into account all the ergonomics that need to be
considered in the making and constructing of my design, and have
also thought about the anthropometrics of the point of sale unit. This
was already covered during the previous 20 developments.
Environment; the environment of the unit must be inside, as the lettering, the
bar and the main body will be made of metal and these components could
therefore oxidise if exposed. Research has highlighted that my unit should be
placed close to other units of the same purpose – male grooming.
YES I have covered all the possibilities that could be taken forward as to
what material to use for each component. I have decided to take
forward plastic for the main body, and so have specified that the
environment will be inside. This had already been completed in the
previous developments.
Size; the size must be ergonomic for kids of age range 10-18 – my target
audience. The unit is going to be big enough to include some sort of lighting or
interaction. The unit will be placed on a table/ stand in the shop so that it is
easily visible for your average teenage boy.
YES I have covered all of the ergonomic features and the sizes of my
product have been roughly estimated – covered in the previous 20
developments – and have now completed the dimension drawing and
the cutting list, so I have completely finalised the dimensions of the
design.
Safety; the unit must be stable, so must have some sort of base that is sturdy. It
must not have sharp edges and any electrics from possibly lighting must be
hidden, and any motion sense testers must not be at eye level so that it doesn’t
get in customers eyes.
YES In designing the final model of my design, it has occurred to me that I
possibly should think about rounding off some edges, but otherwise
my design is sturdy and safe.
Function; the unit will include interaction in the aspect of testers, and will
include lighting to make the unit more fun and noticeable. The testers are going
to be shaped in a skateboard fitting in to the design, and the unit will be able to
hold potential customers attention.
YES I have developed the lighting in a usability point of view and in a
component point of view. I have decided to use normal LED bulbs but
use a vacuum formed shade to minimise cost.
Materials; the main body of the point of sale unit will include aluminium
sheets, and the main body will be constructed as a box. The bar that goes
through the lettering will be an aluminium rod, but the actual lettering will be
flexible in what material I choose at the end. The brand name will be visible and
displayed boldly.
YES I have gone through all the possibilities for each part of the point of
sale unit and so everything to do with the materials have been
covered in the previous 20 developments. As I have talked about the
components as well now, I have finalised. All decisions as to what I will
use for each part of my point of sale unit. This was all finalised during
the previous developments.
Specification Check

Dimension Drawing
150 mm
115mm
40mm
280 mm
130 mm

Cutting list
Component Material Length Width Thickness Amount
Front/ back of box Aluminium 400 mm 300 mm Aluminium sheet 1
Bottom of box Aluminium 400 mm 300 mm Aluminium sheet 1
Side of box Aluminium 300 mm 300 mm Aluminium sheet 2
Top of box Aluminium 75 mm 300 mm Aluminium sheet 2
Top of box Stainless Steel 75 mm 300 mm Steel sheet 2
Curve of box Aluminium 393 mm
(0.5 x ∏ x 250)
300 mm Aluminium sheet 1
LYNX Lettering Plastic Laser cutter sheet Laser cutter sheet Laser cutter sheet 1
Light shade Plastic V former sheet V former sheet V former sheet 2

Final Design
Moral: my design will enhance
the feel towards LYNX
deodorant, as it will make the
product more fun and
interactive. There is no way that
my point of sale will upset or
offend any of my target
audience. The design is aimed to
draw attention to the ‘LYNX Vice’
deodorant product. It will do this
with its bright lighting and fun
interactive opportunities.
Environmental: since my design is almost completely made out
of aluminium, there will definitely be a possibility to recycle it
completely with minimal effort involved. All that would be
needed to be removed would be the lights and the lettering.
The manufacturing process will not be environmentally
harmful.
Social: my design is aimed at
young teenagers that have just
started secondary school or just
finishing primary school. They
would all want to fit in with their
friends and have all the new
‘stuff’. This design gives them
that opportunity to get the new
product to fit in with others. It is
affordable for this target
audience, and provides fun and
interaction during the
purchasing process.

Plan for making
Component Plan
Box
construction
I will design this on 2D TechSoft and cut it out in cardboard first to check all of the finger joints are
correctly inserted. Once I know that this is correct, I will get it cut out on the laser cutter in black
acrylic. I will then fit these all together and glue it with solvent cement. I will make sure that I
measure the dimensions and ensure that the finger joints are the correct size.
Aluminium
panels
I will cut out a template on 2D TechSoft in cardboard so that I know the curve of the box will match
up with the panels. Using this template, I will draw an outline on the aluminium sheet and cut it out
using the guillotine. I will use wet and dry paper, and then use polish to finish off these panels, and
drill holes through them and the box construction so that they can be held together with pop rivets. I
will ensure that I keep the panels as square as possible and keep the adjacent panels the same size.
LYNX
Lettering
I will design and cut these out on 2D TechSoft. I will glue the layers together using solvent cement,
and then slot them onto the aluminium bar. I will ensure that when designing them on 2D TechSoft, I
will keep the gaps on the middle three layers are in the centre of the letter and that when gluing
them together I will keep them aligned accurately.
Light Shade I will cut a clear plastic tube of diameter 40mm in half. I will then cut out a rectangular piece of
acrylic. Once I have attached the LED Strips to the acrylic, I can glue on the tube and then I will glue
the sides on and attach the vinyl. I will ensure that the sides of the shade line up accurately to the
shade, and will make sure that the LED strips are attached properly.
Top of box I will mark out the size of the aluminium checkerboard with pen, and then cut it out using the
guillotine. Then I will use araldite to attach the aluminium checkerboard to the unit. I will ensure that
when marking out the top I will keep it as accurate as possible, and take into account that the panels
of the Lettering will be partially in the way.
= Quality control check

Testing - Development
In relation to the above developments, I had discovered that it
will be extremely hard to cut out the lettering in wood to a
good degree of accuracy, manage to drill holes through the
sides to a high degree of precision so that they all line up and
ensure that they do not split in half. I decided to make these
letters on 2D TechSoft because they will be more accurate. The
measurements will be exact, the spacing will be perfect and
there will be less possible error involved.
1 – Model Making 1 2 – Model Making 2
11 – Lettering
Wood
Plastic
Metal
21 – Manufacture 1 24 – Manufacture 4
In relation to the above developments, I decided to make my
box construction out of plastic. The other two options were too
hard and were not thought out enough – I would not be able to
make finger joints using a hacksaw very accurately, the pop
riveting would have been to difficult to create a box with, and
having a LYNX unit made out of wood would not look right. This
decision was justified as it was easier, quicker and more
effective to make. It fits in better with the branding, being
cheap to make and easy to mass product.
Wood
Metal
5 - Joining techniques 1 6 - Joining techniques 2
In relation to the above developments, I had discovered that it
will be particularly difficult to create accurate dovetail joints
with the materials I wanted to include. The angles would have
to be perfect and any error would ruin the whole joint. I
decided to go forth with the finger joints instead because it was
easier, quicker, involved less possible error and looked just as
aesthetically pleasing. Finger
Joint
Dovetai
Joint
In relation to the above development, I realised that
attempting to create my design completely of aluminium would
be too hard – I would have to bend/ pop rivet the aluminium to
a high level of precision to obtain the box shape, and would
most probably make errors. Making it of wood would not fit
into the branding, and so I felt that plastic box construction
would be the best way. It was easy to create, insert the joints
and finish off.
13 – Base
0
20
40
60
For each of my testing, I have
carried out a survey and asked
people what option they would
prefer. The charts show the
percentage answers
In relation to the above developments, I felt like I would make
the curve of the box out of plastic. This was the quickest way to
manufacture the curve, and it allowed me to feel confident that
the curve was perfect and exact. This was a very good decision.
It would not have been easy to bend a curve into aluminium
sheet and obtain an accurate and consistent angle, and then I
wouldn’t have been able to weld aluminium with the school
facilities.
Plastic
Metal
Weld
Metal

Testing - Development For each of my testing, I have
carried out a survey and asked
people what option they would
prefer. The charts show the
percentage answers
29– Manufacture 9
In relation to the above developments, I decided to use the
plastic method of using a plastic panel which finger joints
onto the box construction and then araldite the steel plate
to the top. This is the best option, as it will fit in well with
the rest of the box construction, and is easy to do. Using
aluminium and pop riveting it would not work and would
look out of place, and finger jointing the aluminium would
be too difficult.
0%
50%
100%
Wood Plastic Metal
In relation to the above development, I decided to use pop
rivets to attach the aluminium panels to the box
construction because it is the easiest way to attach them. I
would not be able to weld aluminium to plastic, and I do not
believe that araldite would be accurate enough, and might
not hold the panels in place correctly.
33– Components 4
0
50
100
Pop Rivets Araldite
In relation to the above development, I felt like including lights
would be a good idea. During my research process, I discovered
that potential LYNX user would want there to be lighting on my
unit, and so this is what I decided to do. The lighting would
attract attention, and then once the attention of potential
customers has been drawn over, the interactivity of the unit will
entice the customer further
39 – Components 10
Lights
No Lights
31 – Components 2
In relation to the above development, I felt that to further
enhance the interactivity of my point of sale unit I would
supply mini toy skateboards to play with. I decided that if
the potential user could get a feel of the unit and have
some fun with it, they would be more willing to spend their
money on the product it is advertising.
0
50
100
Skateboard No Skateboard
In relation to the above development, I decided to use the
skateboards, but I would simply have them as interactive
points, and not as testers. Firstly, if they were testers, I
would have to make more of them as people would take
them home, so there will need to be more of them. Also, I
feel like LYNX do not need testers as they are deodorant
products, and so if someone wanted to smell them they
could simply pick up the sample product and spray that in
the air
42 – Testers
Tester
Skatebo
ard

Dt point of sale lynx

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