Here are some SEO PR Insights from @jamescrawford of http://www.pragencyone.co.uk This is a beginners guide and was presented at Search Me, a conference in Manchester which is orgranised by Don't Panic.

1. Search Me?
PR and SEO Convergence
by
James Crawford
Managing Director,
PR Agency One
February 2013
Copyright © PR Agency One 2013

2. my company and i:
PR Agency One:
• a PR agency for a digital world
• Our focus is on building businesses
• We believe our impact can be measured
• Tracking corporate reputation – perceptions
• eCommerce metrics – immediate commercial benefit
Clients range from:
James Crawford, Managing Director, PR Agency One
• Major national and international brands
• Fast-growing and forward thinking SMEs

3. The assumptions
before we begin:
I am assuming that you know the basics of:
Google’s PageRank
The value of links / social shares
Domain / page authority
The benefits of a well built and planned website
Google Analytics and what can be measured...
...if not,
let’s discuss it now…

4. what is
seo pr?
SEO PR improves online
visibility using a range of
marketing communications,
public relations and social
media techniques...

5. PR influences PageRank

6. Why is SEO PR becoming more relevant?
… because of Google’s Penguin update and -
to a lesser degree - Google Panda...

7. what does seo pr look like?
SEO PR:
consists of many traditional PR tactics
puts your website at the heart of the strategy
uses the social web to full effect
targets links and shares
is measured by driving traffic and online visibility

8. by doing a, we achieve b:
A. Real world marketing B. SEO PR
1. ncreased visibility
I 1. igh authority links
H
2. rand association
B 2. nline visibility
O
3. onesty and trust
H 3. rganic search traffic
O
4. esponsive and
R 4. eferral traffic
R
engaged 5. ocial media footprint
S

9. examples of tactics
its not just press releases that generate links...
Consumer Media Trade / B2B
News and Features Thought Leadership
Stunts Guest Posts
Features Research
Product Reviews Content Marketing
Competitions News and Features
Advertorials Market Reports
Research

10. one for the future: authorship
l + 1ed my own post
Second post is higher because
of Google + circles

11. essential prerequisite for seo
A good, content rich website that’s well
planned for SEO (meta data) and is built
to web standards
A place on the website to publish content
and link to, e.g. a blog

12. example of a business benefiting from seo pr
Hat tip to Jackie Hole, Malcolm Coles, Richard Thornton, Rhys Wynne
and Richard Kershaw, founder of Wish.co.uk for input in the next couple of slides:

13. example of a business benefiting from seo pr

14. example of a business benefiting from seo pr

15. example of a business benefiting from seo pr

16. example of a business benefiting from seo pr

17. example of a business benefiting from seo pr

18. the roi of seo pr
Instant ROI:
- Traffic that converts from the following sources
• branded
• direct
• referral
• long tail
Long term ROI: (For me, the exciting bit)
• Acquiring links and shares
• building domain authority.
• improving search visibility

19. a copy of this presentation is available here:
http://www.pragencyone.co.uk/seo-pr/the-seo-pr-insights-at-search-me/

20. contact us
James Crawford,
Managing Director,
PR Agency One
m: 07793 441 686
e: james@pragencyone.co.uk
w: www.pragencyone.co.uk

21. any questions?

22. Copyright © PR Agency One 2013