James Norris (Social Media Strategist's) presentation at Global Entrepreneurship Week & Enterprise Week. This event was held in Camden by Camden Town Unlimited. More information about the speaker can be found at: http://socialmediastrategist.co.uk/about

1. Social
Media
Strategist
Ltd
Social
media,
search
engine
&
engagement
specialist

2. About
me…
Factors
that
influence
how
a
website
performs
within
a
search
engine:
• James
Norris
• 2.1
BA
in
Performing
Arts
&
IT
• Love
digital
music,
art,
tech,
startups,
WaGord
FC
• Worked
within
the
digital
sector
/
markeMng
for
9
years
• Setup
business
2
years
ago
(based
in
the
CollecMve)
• I
Specialise
in
markeMng
the
music,
arts
and
youth
sector
(mostly
using
digital
markeMng
channels
&
social
media)
You
can
connect
with
me
via:
hRp://www.facebook.com/SocialMediaStrategistLtd
hRp://twiRer.com/jamesnorris
hRp://www.socialmediastrategist.co.uk/blog
hRp://uk.linkedin.com/in/jamesnorris1

3. My
Clients

4. StarMng
point
(GET
YOUR
HOUSE
IN
ORDER)
Employees,
investors
etc
will
look
at
your
social
networking
profiles!!!
• Change
Facebook
privacy
sengs
so
that
they
are
hidden
if
you
do
not
want
employees
/
strangers
to
peer
into
your
personal
life
(hRp://read.bi/up8YUA
)
• Create
a
Linkedin
account
and
SELL
YOURSELF
(hRps://
www.linkedin.com/reg/join)
• Create
a
TwiRer
(hRp://twiRer.com)
account
and
follow
people
who
you
may
want
to
work
for
(Tweets
are
public
so
don’t
say
“fuck
or
bollocks”
• Create
something,
establish
something
DO
SOMETHINGS
THAT
RELATES
TO
WHAT
YOU
WANT
TO
DO
IN
LIFE
(or
enjoy)…
…..JUST
DO
SOMETHING

5. How
I
aRained
my
first
clients…

6. Social
Media
Experiment
at
Glastonbury
I
devised
and
produced
the
not
for
profit
event
the
‘Social
Media
Experiment’
at
Glastonbury
2010
&
2011.
The
purpose
of
the
experiment
was
to
provide
an
open
plaGorm
for
arMsts
and
creaMves
(I
lost
money
both
years
even
with
sponsorship
but
was
well
worth
doing).
ArMsts
involved
over
the
two
years
included
Ron
English,
Gilbert
&
George,
Cieran
Griffiths
(Mickey
Mcguire
Shameless),
Chris
Simmons
(The
Bill),
Anthony
Richardson
and
the
Urban
Nerds.
Social
Media
Experiment
highlights
included:
• InteracMve
TwiRer
InstallaMon
• Virtual
art
display
• Host
for
Glastonbury
TwiRer
meetup
• ArMsts
using
social
media
&
communicaMve
technologies
• Bluetooth
content
distribuMon
• Screened
video
footage
• Giant
Pacman
Game
• DJ
performances
www.socialmediaexperiment.co.uk
/
hRp://twiRer.com/spokentweet

7. 1/5
one
in
five
people
between
the
age
of
16
and
24
is
unemployed,

8. Slide
from
Jason
So
What???
“Now
is
the
+me
to
try
something.
When
failure
becomes
de-­‐s+gma+sed
then
failure
becomes
the
norm!”
(James
Norris,
17,11,11)

9. Tools
they
don’t’
teach
in
schools

10. Job
hunMng
Online….
Linkedin
&
Guardian
are
two
great
places
to
start!
10

11. …be
social
(Professionally)

12. Blog!
What
is
a
Blog?
A
Blog
is
a
plaGorm
that
allows
‘content
creators’
easily
publish
informaMon.
Blogs
also
allow
people
to
follow
(or
subscribe)
to
them.
The
most
common
Blogs
are
Wordpress,
Blogger,
TypePad
&
Tumblr.
Why
Should
I
Blog?
• To
Communicate
-­‐
If
your
website
is
staMc
and
the
content
does
not
change
there
isn’t
many
reasons
for
a
user
to
return.
• o
be
found
-­‐
By
creaMng
new
content
you
are
more
likely
to
rank
within
search
engines
for
T
long-­‐tail
terms
that
are
featured
within
your
blog
posts.
• To
build
rela[onships
-­‐
By
referencing
and
giving
posiMve
feedback
about
your
clients
relaMonships
can
be
strengthened.
“If
you
are
a
sweet
shop
and
you
write
a
blog
post
about
how
wonderful
willy
wonka’s
popping
candy
is
WillyWonka.com
may
link
to
your
post.
A
link
from
large
organisa+ons
can
help
improve
your
traffic,
search
engine
ranking
and
credibility”.

13. Blogging
technique
Techniques
• se
Blogs
as
‘landing
pages’.
If
you
blog
post
is
about
popping
Candy
join
exisMng
conversaMons
U
in
food
forums
and
social
networking
fan
pages
in
Linkedin,
Facebook.
Join
the
conversaMon
and
link
back
to
your
post
(without
the
message
looking
like
a
spam
message)

• e-­‐syndicate
your
message
across
the
web.
Shorten
the
link
(using
bit.ly)
and
share
it
using
R
media
channels.
• se
pingoma[c
(h]p://pingoma[c.com/)
to
ping
(distribute)
your
blog
post
across
the
wider
U
web.
13

14. Blogging
Forum
seeding
Outreach
Techniques
• f
your
blog
post
is
about
popping
Candy
join
exisMng
conversaMons
in
food
forums
and
social
I
networking
fan
pages
in
Linkedin,
Facebook.
Example
Response:
Hello,
I
am
James
to
owner
of
Retro
Sweets
Inc.
We
have
an
amazing
range
of
Willy
Wonka’s
Popping
Candy,
they
are
25p
each.
If
you
bake
a
Cake
I
with
the
Candy
I
would
love
to
try
a
piece

Our
website
is
www.londonsweetshop.com
14

15. Eventbrite
Eventbrite
is
a
free
[cke[ng
tool
to
create
events
and
create
virtual
[ckets.
Go
to
www.eventbrite.com
• Create
a
customizable
event
page
• Use
social
media
channels
to
invite
aRendees
to
an
event
• Sell
Mckets
directly
through
EventBrite
• Embed
rich
media
to
help
enMce
signup
• ownload
email
data
directly
from
the
Eventbrite
CMS
D
• n
example
of
a
Eventbrite
event
can
be
found
here:
hRp://lifesort-­‐launch.eventbrite.com/
A
15

16. Using
TwiRer
effecMvely
Twi]er
can
be
great
way
to
find
new
clients
and
build
rela[onships
• Design
and
upload
a
suitable
background
skin
• Once
designed
test
to
see
how
the
account
appears
in
different
browsers
and
different
screen
sizes
16

17. Using
TwiRer
effecMvely
Sweet
Shop
owner
example
• Use
TwiRer
search
to
search
for
relevant
keywords
-­‐
for
example
popping
candy
(hRps://
twiRer.com/#!/search/popping%20candy)
• Create
a
TwiRer
list
for
people
who
like
popping
candy
• reate
a
private
TwiRer
list
of
compeMtors
/
Journalists.
C
• aybe
create
a
twiRer
list
called
‘popping
candy
cookery
compeMMon’
and
run
a
compeMMon
M
providing
free
popping
candy
to
all
involved.
• Follow
Willy
Wonka
and
other
relevant
brands.
• Once
the
cookery
compeMMon
is
over
send
a
@
message
to
Willy
Wonka
linking
to
the
blog
post
17

18. Other
resources
you
may
want
to
look
over
(especially
if
you
are
starMng
a
business)
18

19. Google
AnalyMcs
Google
AnalyMcs
is
a
free
service
offered
by
Google
that
generates
detailed
staMsMcs
about
the
visitors
to
a
website.
Google
AnalyMc
can
be
used
to
track
all
the
usual
site
acMviMes
such
as
visits,
page
views,
pages
per
visit,
bounce
rates
and
average
Mme
spent
on
site
etc....
19

20. Seng
up
Google
AnalyMcs
Step
1
Go
to
www.google.com/analy[cs
and
log
in
with
your
Gmail
account
and
fill
in
the
relevant
fields
Step
2
Once
complete,
you
should
end
up
with
a
tracking
code
(seen
in
the
box
below).
Step
3
Insert
this
this
code
into
your
homepage’s
source
code
20

21. Adding
Google
AnalyMcs
to
your
(WordPress)
Blog
Step
1-­‐
Go
to
your
WordPress
Dashboard
Step
2-­‐
Click
on
“Posts”
in
the
leu
hand
menu
Step
3-­‐
Next
Click
on
the
“edit”
opMon
of
your
Mtle
page
21

22. Adding
Google
AnalyMcs
to
your
WordPress
Blog
Step
4-­‐
Change
the
page
opMon
from
“Visual”
to
“HTML”
Step
5-­‐
Then
copy
your
Google
AnalyMcs
code
and
paste
it
underneath
your
current
text
content
for
that
page.
Once
pasted
in....
Click
“update.”
22

23. Viewing
the
results…
Step
6-­‐
Auer
24
hours
you
will
then
be
able
to
track
your
blogs
traffic
via
your
Google
AnalyMcs
account.
23

24. Google
AnalyMcs
Google
Analy[cs
check
list:
Once
you
have
created
your
Google
Analy[cs
account
• Play
with
it…
You
will
not
break
it
• Set
up
Google
Advanced
Segments
(filter
traffic
from
specific
sources).
• Evaluate
where
are
people
exiMng
the
website
• Look
at
how
can
you
improve
the
website?
Twi]er
Advanced
Segments
Example
24

25. Facebook
Fan
Page
To
set
up
a
Facebook
Business
(Fan)
page
go
to
hRp://www.facebook.com/pages/create.php
Once
logged
into
your
personal
account
look
on
the
leu
hand
menu
and
find
the
“Adverts
and
Pages”
link.
You
may
need
to
click
to
view
it.
Click
into
adverts
and
pages
25

26. Facebook
Fan
Page…
Select
the
suitable
business
type
26

27. Facebook
Fan
Page…
27

28. Facebook
Fan
Page…
The
“Geng
started”
tab
offers
step
by
step
Mps
to
help
new
Page
owners
start
using
Facebook
Pages
28

29. Fin
29

30. Feel
free
to
pop
into
my
humble
office
just
off
Mornington
Crescent
tube
staMon.
The
sofa
is
a
liRle
torn
but
we
have
a
top
notch
coffee
machine.
James
Norris
tel:
+44
(0)
7868
823055
Managing
Director
email:
hello@socialmediastratgegist.co.uk
Social
Media
Strategist
Ltd
web:
www.SocialMediaStrategist.co.uk
Facebook
group:
www.facebook.com/SocialMediaStrategistLtd
Twi]er
account:
www.twiRer.com/JamesNorris