Invizua - AdXpose for Agencies and Advertisers - 10 June 2011

AdXpose Analytics for Agencies & Advertisers
Invizua is the exclusive Value Added Reseller of AdXpose in Europe
© 2009-2011 Invizua Limited | All rights reserved |

Contents
 About Invizua
 About AdXpose
 Why AdXpose
 AdXpose Fundamentals
 Next Steps
 Contacts

About Invizua
Invizua is a London-based venture catalyst and technology company.
We enable our customers to create new business-critical visibility and value,
faster and more flexibly, through innovative technology products and consulting
services.
• Founded in September 2008
• Based in London
• Privately held
• Suite of solutions
• Trust Metrics
• AdXpose
• Visokio’s Omniscope
• TruEffect’s TruConnect
• Consulting & Data Services

AdXpose makes every impression count by helping buyers and sellers
of digital media to monitor, optimise and protect the true value of their
online display campaigns.
About AdXpose
 AdXpose solutions released in 2009
 Based in Seattle, Washington
 Venture backed
 Suite of online display analytics solutions
 Brand Safety Management
 Ad Engagement
 Engagement Targeting
 Above/Below Fold Impression Measurement
 Content Categories
 Metrics by Geography
 And more

AdXpose is a suite of powerful Brand Safety, Campaign Verification
and Ad Analytics solutions for buyers and sellers of digital media.
Why AdXpose?
 Customers like AdXpose for:
 Increased Transparency
 Improved Brand Safety
 Greater Accountability
 Actionable Insights to optimise media investment performance
 Customers include:

“Brands are increasingly turning to online display advertising for both direct
response and brand-building today, across both premium and non-premium
content. In addition to powerful Brand Safety services,
AdXpose is a great partner to help us capture valuable campaign delivery
and performance data that feed directly into our efforts to eek out the best
possible ROI for Starcom clients.
Understanding the context of the impression enables you to supercharge your
optimisation of it.”
- Paul Silver, Associate Director, Starcom MediaVest Group
Client Speak

 Brand Safety Management
 Via 5 easy to set-up facilities
 Placement Verification
 Impressions served above/below the fold
 By campaign, site and domain level
 Domain Verification
 Impressions, clicks and numerous creative engagement metrics by domain
 Opening up network, exchange and DSP-driven media buys to
powerful/actionable new detail
 Demographic Verification
 Via a partnership with
 Campaign demos updated nightly – domains mapped to comScore’s database
AdXpose Fundamentals

 Category Verification
 Via a partnership with
 IAB-standardised category and subcategory reporting
 Sliced and diced by campaign and media buy
 Geo Verification
 Delivery by geography
 Interactive, visual mapping
 Regional breakout e.g. London, South-west, Wales, Scotland etc.
 Engagement Verification
 CTR, engagement i.e. mouse time, engagement click rates (% of ads hovered
that are clicked), heatmaps per creative for clicks, hovers, [mouse] enters and
[mouse] exits
 Visual representations of performance by campaigns and media buys
AdXpose Fundamentals II

Creative Engagement & Retargeting
It’s well-known that [creative] engagement is highly correlated to online ad
campaigns’ target business outcomes
 Engagement
 Engagement performance data reported by creative unit, publisher, domain, geography, and
content category
• AdXpose supports both 3rd party tags and direct template integration with DFA, ADTECH +
 Retargeting
 AdXpose enables you to set YOUR own cookies when audiences engage with YOUR ads
 Retargeting opportunities in real-time based on ACTUAL ad engagement
Engagement

AdXpose Fundamentals
In Detail

Protect Brands with AdXpose
Single-Click Options to Alert or Block based on:
 AdXpose’s Brand Safety solution
 Proprietary algorithm
 URL black lists
 Your own Keywords and Phrases
 Your own Blacklist/Whitelist of URLs
 Context Web Content Categories
 Adult content
 Sensitive content

Data Summary and Alerts – Always available
Ensure Your Ads Are Seen!
Placement Verification
Monitor your InView % at multiple levels
By campaign, site/placement, creative and domain

Gain Powerful New Visibility
Domain Verification
Opens up ad network, exchange & DSP-driven media buys to powerful new detail
Impressions, clicks and numerous creative engagement metrics by domain

Add Demo Colour to Your Insights
Demographic Verification
Via a partnership with
All domains captured by AdXpose mapped to comScore’s database nightly

Contextually Monitor Campaigns, Too
Category Verification
Via a partnership with
27 primary IAB-standardised categories and 433 sub-categories
Including Adult for alerting & blocking

Where In The World Are My Ads?
Geo Verification
Set alerts for or block impressions that are out of target market(s)
Interactive, visual mapping; view by imps, views, clicks, engaged rate & blocks
Regional breakout by country e.g. London, South-west, Wales, Scotland etc.

Measure Creative Performance
Engagement Verification
See clicks and hovers visually via heatmaps
Easily map total hovers or seconds of engagement to your conversion data
Share insights with creative agencies to help optimise design/performance

See Your & Action Data Online
 24/7 availability
 Multiple campaigns at once
 Export your data at many levels
 Monitor Alerts and Blocks via the Alerts tab
 And much more

In Short
• Improve campaign ROI by using AdXpose data to make
better buying and optimisation decisions.
• Greater transparency in online display advertising is a
very good thing.
• AdXpose helps to monitor, optimise & protect brands
use online display advertising.
• Try AdXpose and start optimising your online display
campaigns better today!

Ask us about a trial and pricing today!
36-42 New Inn Yard, Studio 6, London, EC2A 3EY. Invizua Ltd is registered in England and Wales. Company No. 6661095. VAT Registration
No. 943 0348 36.
Contacts
James Sandoval
Founder & CEO
T: +44 7885 906 709
E: James.Sandoval@Invizua.com
Indranil Datta
Director, Technology
T: +44 7956 470 046
E: Indranil.Datta@Invizua.com

Invizua - AdXpose for Agencies and Advertisers - 10 June 2011

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