Presentation for the Roller Skating Industry at the 2013 Sk8 Expo in Sarasota, Florida. Digital marketing for the roller skating and family fun industry...yeah, we're all about this!

1. Web Presence Management…Building Online Dominance
Supercharging
Your
Social Media
facebook.com/TrustWorkzInc
©2013 TrustWorkz®, Inc.
twitter.com/TrustWorkz
youtube.com/user/TrustWorkz
www.TrustWorkz.com
770.615.3275

2. Overarching Marketing Strategy –
Where does social media fit in?
facebook.com/TrustWorkzInc
Web Presence Management…Building Online Dominance
©2013 TrustWorkz®, Inc.
twitter.com/TrustWorkz
www.TrustWorkz.com
youtube.com/user/TrustWorkz
770.615. 3275

3. 1. Social affect vs. signals to search engines – Know the difference
and cater to both.
2. Objectives – What do you hope to accomplish by participating?
3. Content marketing - Content marketing is any marketing
format that involves the creation and sharing of media and
publishing content in order to acquire customers.
4. Your website is your hub – Social media builds inbound
marketing and is necessary for SEO. Everything begets
something else anymore.
facebook.com/TrustWorkzInc
Web Presence Management…Building Online Dominance
©2013 TrustWorkz®, Inc.
twitter.com/TrustWorkz
www.TrustWorkz.com
youtube.com/user/TrustWorkz
770.615. 3275

4. Content – What will you share on social
channels?
facebook.com/TrustWorkzInc
Web Presence Management…Building Online Dominance
©2013 TrustWorkz®, Inc.
twitter.com/TrustWorkz
www.TrustWorkz.com
youtube.com/user/TrustWorkz
770.615. 3275

5. 1. Visual and compelling – Updates with imagery travel better
and further. 43% of the content shared on social media are
images.
2. We are intruders – Keep a 12-1 ratio of interesting and
valuable content to marketing minded posts with a business
agenda.
3. Drive traffic to your website – The one piece of online real
estate you own and control.
facebook.com/TrustWorkzInc
Web Presence Management…Building Online Dominance
©2013 TrustWorkz®, Inc.
twitter.com/TrustWorkz
www.TrustWorkz.com
youtube.com/user/TrustWorkz
770.615. 3275

6. Maximizing your benefit and
minimizing time spent chasing unicorns
– Time is money.
facebook.com/TrustWorkzInc
Web Presence Management…Building Online Dominance
©2013 TrustWorkz®, Inc.
twitter.com/TrustWorkz
www.TrustWorkz.com
youtube.com/user/TrustWorkz
770.615. 3275

7. 1. Pick the right channels – Not every social media channel works
for every business. Where are your customers engaging?
2. Marathon, not a sprint – Commit to the channels that your
customers have picked. Learn to maneuver and master these.
Don’t chase shiny objects…your customers pick, not you.
3. No silver bullet – There is no “set it and forget it”, automation
is not an option…it takes a human.
facebook.com/TrustWorkzInc
Web Presence Management…Building Online Dominance
©2013 TrustWorkz®, Inc.
twitter.com/TrustWorkz
www.TrustWorkz.com
youtube.com/user/TrustWorkz
770.615. 3275

8. Staying plugged in – Digital marketing
is built on shifting sand.
facebook.com/TrustWorkzInc
Web Presence Management…Building Online Dominance
©2013 TrustWorkz®, Inc.
twitter.com/TrustWorkz
www.TrustWorkz.com
youtube.com/user/TrustWorkz
770.615. 3275

9. 1. Progressive and innovative – How do you plan to stay current
and ahead of your competitors?
2. Understanding the data – Data without brains is dead. What
are the numbers telling your intuition?
3. You are a pawn, know where you stand – The rules are made
by those hoping to gain market share…we don’t count and
never will.
facebook.com/TrustWorkzInc
Web Presence Management…Building Online Dominance
©2013 TrustWorkz®, Inc.
twitter.com/TrustWorkz
www.TrustWorkz.com
youtube.com/user/TrustWorkz
770.615. 3275

10. TrustWorkz®, Inc.
Here for the Roller Skating Industry if
you need us.
facebook.com/TrustWorkzInc
Web Presence Management…Building Online Dominance
©2013 TrustWorkz®, Inc.
twitter.com/TrustWorkz
www.TrustWorkz.com
youtube.com/user/TrustWorkz
770.615. 3275