Presentation given by Jake Van Ness of Graphic Precision at the PetSittingOlogy Conference 2013 in Las Vegas. His presentation covered principles such as color, typography and logo types. He also included two recent case studies to see how the logo design was used across different types of marketing materials to keep a consistent brand.
6. 15 years in print and design
Full time independent designer since 2010
7. 15 years in print and design
Full time independent designer since 2010
5 time American Graphic Design Award Winner
8. 15 years in print and design
Full time independent designer since 2010
5 time American Graphic Design Award Winner
Provide marketing and design SOLUTIONS
9. 15 years in print and design
Full time independent designer since 2010
5 time American Graphic Design Award Winner
Provide marketing and design SOLUTIONS
Logo / Identity
Brochures
Manuals
Business Cards
Postcards
Magazines
Direct Mailers
Menus
Websites
15. LOGO vs BRAND
LOGO = Identifies a business in its
simplest form via the use of a symbol or
mark.
BRAND = The perceived emotional
image of a company as a whole.
63. Logo Consistency
Keep colors, fonts and proportions the
same across all marketing products
Train staff and ICs the proper use and
display of a business logo
Consistency breeds recognition