The document discusses how to effectively keep up with literature, social media, and blogs. It recommends using tools like HootSuite for social media monitoring, NetVibes for RSS feeds, and Delicious for social bookmarking. Key sources of information outlined include searching blogs, following experts on social networks, using books for big picture guidance, and curating content through tagging and sharing. The presenter emphasizes the importance of reposting quality content from experts to stay engaged without needing to constantly create original posts.
1. GaMPI 2013 MEC
Jake Aull | Zen Fires Digital Marketing
404.259.5550 | ZenFires.com | @jakeaull
How to Keep Up with Literature,
Social Media and Blogs. Oh My.
#2013MECSocial
7. How to Find Industry Expert Content
Online Upfront to Save Time Later
Jake Aull | Zen Fires Digital Marketing
404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
24. The Problem with Books?
Out-of-date
Generalized
#2013MECSocial
25. The Problem with Books?
Out-of-date
Generalized
No crowd-sourcing or collaboration
#2013MECSocial
26. What’s Good About Books?
Traditional publishing is still a measure of
credibility; a guide to true experts who can then be
followed in social
#2013MECSocial
27. What’s Good About Books?
Traditional publishing is still a measure of
credibility; a guide to true experts who can then be
followed in social
Holistic, big-picture guides
#2013MECSocial
28. What’s Good About Books?
Traditional publishing is still a measure of
credibility; a guide to true experts who can then be
followed in social
Holistic, big-picture guides
Strategic application in total process
#2013MECSocial
29. What’s Good About Books?
Traditional publishing is still a measure of
credibility; a guide to true experts who can then be
followed in social
Holistic, big-picture guides
Strategic application in total process
Not everyone needs to know “What Facebook
changed this week”
#2013MECSocial
48. Recap
Jake Aull | Zen Fires Digital Marketing
404.259.5550 | ZenFires.com | @jakeaull
#2013MECSocial
49. Recap
The Social Media Problem
Too much stuff, not enough time
How to Find Industry Expert Content Online
Blog search, Groups, social mentions/engagement
Books & Recommendations Engines
Social Following & Monitoring
The Power of Infographics
Social Tagging & Bookmarking Content Sites
Content Feeds & Aggregators
50. A Step Further
Jake Aull | Zen Fires Digital Marketing
404.259.5550 | ZenFires.com | @jakeaull
#2013MECSocial
52. Good News!
Social media is about sharing! Everyone benefits
when you share!
#2013MECSocial
53. Good News!
Social media is about sharing! Everyone benefits
when you share!
#2013MECSocial
54. Re-Posting
Take the experts and content you find online
And ReTweet and share in the same
aforementioned channels
Even when your company, event or brand doesn’t
have its own content to post, you’re posting expert
content to connect with your audience
55. Blogging without Blogging
Take what you read anyway
Summarize points, takeaways, likes
Blog about, or post, that with links to the source
This is great for the author, for you, for readers –
everyone!
NOTE: Do not copy-and-paste their blog post!
Google doesn’t like this and it confuses readers –
it will hurt both of you!
56. Verifying Expert Authority
Amount of engagements
ReTweets
LinkedIn Group Q&A
SocialMention.com
Klout.com score
57. Expert Sources I Follow
SocialMediaToday
ReadWriteWeb
SearchEngineLand
Chris Anderson
Charlene Li
David Meerman Scott
HubSpot.com
Gartner.com
#2013MECSocial
58. Tools to Demo
www.HootSuite.com
Social Dashboard
www.NetVibes.com
RSS Reader
www.Delicious.com
Social Bookmarking & Tagging
#2013MECSocial
59. Thank You!
Jake Aull | Zen Fires Digital Marketing
404.259.5550 | ZenFires.com | @jakeaull
#2013MECSocial