1. THE HISTORY OF PRIZES
“OPEN INNOVATION”
PRIZE HISTORY TIMELINE*
1714 1775 1795 1895 1900 1919
1567 2012
BRITISH ALKALI NAPOLEAN CHICAGO DEUTSCH ORTEIG
LONGITUDE PRIZE FOOD TIMES-HERALD PRIZE PRIIZE
PRIZE PRESERVATION PRIZE FOR AUTO
PRIZE MOTORS
CHARLES LINDBERGH CROSSES THE ATLANTIC RAYMOND ORTEIG
9 TEAMS
SPEND $400K
“TO WIN $25K”
* Knowledge Ecology International, Research Note 2008:1 (http://url.ie/dzyk)
2. A PRIZE RENAISSANCE
“THE ANSARI X PRIZE”
$1BB+
$100MM
$10MM
$2.5MM
CREATING LEVERAGE: 26 different approaches proposed from a wide range of entrants („96-„04).
ARCA SPACE TRANSPORT DA VINCI PROJECT CANADIAN ARROW ROCKET PLANE
ARMADILLO AEROSPACE STAR CHASER PABLO DELEON
26 TEAMS / 7 NATIONS
SPEND $100 MILLION TO WIN $10 MILLION
“VIRGIN GALACTIC LEASES WINNING TECHNOLOGY”
3 BILLION+ MEDIA IMPRESSIONS
MOHAVE AEROSPACE VENTURES WINS $10 MILLION
13. PRIZE PLANNING & DEVELOPMENT
“CREDIBILITY & COVERAGE”
FEEDBACK
Ux
14. PRIZE PLANNING & DEVELOPMENT
“ENGINEERING THE PLAYER EXPERIENCE”
FEEDBACK
P
Uxx
15. PRIZE PLANNING & DEVELOPMENT
“VERTICAL VALUE”
FEEDBACK
FEEDBACK
P
Uxx
16. PRIZE PLANNING & DEVELOPMENT
“LATERAL VALUE”
FEEDBACK
FEEDBACK
P
Uxx
17. THE ARGUMENT FOR OPEN PRIZES
“WHO ARE PRIZE SOLVERS?”
TOXICOLOGY
DRUG PATHOLOGY
FRACTAL ALGORITHMS
DISCIPLINE + 3o
DISCIPLINE + 8o
DISCIPLINE + 9o
DISCIPLINE + 4o
DISCIPLINE + 5o
DISCIPLINE + 6o
DISCIPLINE + 7o
DISCIPLINE + 10o
CHRYSTALLOGRAPHY
$25,000.00
NEW CHEMICAL
COMPOUND
WINNERS ARE 6 DEGREES OR MORE
SEPARATED FROM THE TARGET DISCIPLINE
KEY TRAITS OF PROBLEM SOLVERS: Winners are technically or socially marginal to problem
domains (increasing distance between problem domain & personal expertise).
EFFECTIVE TRAITS OF PRIZE DESIGN: The more intellectually diverse the pool of competitors the
more likely problems get solved (in science women are more likely to win).
“Problems exhibiting high uncertainty (multi-dimensional inputs) benefit most from contests.”
23. A PRIZE PROCESS
“STAGES & GATES”
REFERRAL MODULE REFERRAL NETWORK
1 (NETWORKING INTERESTS) (VIRAL DISTRIBUTION)
REGISTRATION MODULE REVIEW PROCESS
2
(FORMALIZING INTEREST) (ADMINISTRATIVE)
CONTRACT: PART ONE Y/N
3 (MEDIA RIGHTS/WARRANTIES)
REVIEW PROCESS
(LEGAL & COMPLIANCE)
CONTRACT: PART TWO
4
(COMPLIANCE)
Y/N
SUBMISSION MODULE
51
(RECEIVING PROPOSALS)
REVIEW PROCESS
(CRITICAL)
52
VARIABLE DATA SET
Y/N
6 AWARD MODULE
(TRANSFER/CEREMONY) AWARD
24. MAPPING THE PROCESS
“SUPPORTING DOCUMENTATION”
STAGE TWO: Teams Registering to Compete…
1 REFERRAL MODULE REVIEW PROCESS
(CAPTURING CANDIDATES) (ADMINISTRATIVE)
REGISTRATION MODULE Follow-up
2
(SCREENING CANDIDATES)
SUPPORTING DOCUMENTATION:
REGISTRATION
PACKAGE
(AGREEMENT)
N/Y
Agreement
NEGOTIATE
TERMS
Ensures:
Compliance;
PASS TO Media Rights;
SUBMISSION Logistics.