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Professional
Communication
LESSON #02
THE IMPORTANCE OF THIS
COURSE
BY JAIME ALFREDO CABRERA

ALBUKHARY INTERNATIONAL UNIVERSITY

SLH1013 - Professional English

Tuesday, October 29, 2013
Quote, Unquote

You can’t give what you don’t have.”
- Anonymous

By anonymous

SLH1013 - Professional English

Tuesday, October 29, 2013
WHY THIS LESSON IS IMPORTANT

You may know what you want
to say.
You may not know how to say
it in the most effective way.
You might be less than 100%
clear.
Practical example and explanation are at www.cbsnews.com/8301-505125_162-28247949/its-not-what-you-say-but-how-you-say-it/ . This is related to writing effectiveness ("The entire point of communication
Tuesday, October
is toSLH1013 - Professional English
communicate. This point seems frequently forgotten... Remember: Write for your audience.... the method that works is to be tactful about it, not blunt.) at www.critters.org/whathow.html . 29, 2013
WHAT CAN HAPPEN WHEN...
 ...

your receiver does not receive your
message?
 ... your receiver does not understand your
meaning?
 ... your receiver misunderstands your
meaning.
 ... your receiver gets less than 100% of your
message.
 ... another receiver gets your message.
Practical example and explanation are at www.cbsnews.com/8301-505125_162-28247949/its-not-what-you-say-but-how-you-say-it/ . This is related to writing effectiveness ("The entire point of communication
Tuesday, October
is toSLH1013 - Professional English
communicate. This point seems frequently forgotten... Remember: Write for your audience.... the method that works is to be tactful about it, not blunt.) at www.critters.org/whathow.html . 29, 2013
COMMUNICATION EFFECTIVENESS #1

The attention that you want
“Communication is about content
and delivery, fifty-fifty. But when it
comes to leadership, it's all about
the delivery....” (Tobak, 2011)

SLH1013 - Professional English

Tuesday, October 29, 2013
COMMUNICATION EFFECTIVENESS #1

“... what you say matters, but how
you say it, how you relate to
folks, is what differentiates great
leaders from the pack.” (Tobak,
2011)

SLH1013 - Professional English

Tuesday, October 29, 2013
COMMUNICATION EFFECTIVENESS #2

The results that you want
“That means you can have
innovative ideas, indeed you
must, but ...

Practical example and explanation are at www.cbsnews.com/8301-505125_162-28247949/its-not-what-you-say-but-how-you-say-it/ . This is related to writing effectiveness ("The entire point of communication
is to communicate. This point seems frequently forgotten... Remember: Write for your audience.... the method that works is to be tactful about it, not blunt.) at www.critters.org/whathow.html .

SLH1013 - Professional English

Tuesday, October 29, 2013
COMMUNICATION EFFECTIVENESS #2

“... if you can't deliver them in a
way that connects with people
and relates to them in a
meaningful way, you won't get
results.” (Tobak, 2011.)
Practical example and explanation are at www.cbsnews.com/8301-505125_162-28247949/its-not-what-you-say-but-how-you-say-it/ . This is related to writing effectiveness ("The entire point of communication
is to communicate. This point seems frequently forgotten... Remember: Write for your audience.... the method that works is to be tactful about it, not blunt.) at www.critters.org/whathow.html .

SLH1013 - Professional English

Tuesday, October 29, 2013
Professional
Communication
LESSON #03

THE SEVEN FUNCTIONS OF
PROFESSIONAL
COMMUNICATION

SLH1013 - Professional English

Tuesday, October 29, 2013

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Professional Communication 01 - Importance of Professionalism in Communication

  • 1. Professional Communication LESSON #02 THE IMPORTANCE OF THIS COURSE BY JAIME ALFREDO CABRERA ALBUKHARY INTERNATIONAL UNIVERSITY SLH1013 - Professional English Tuesday, October 29, 2013
  • 2. Quote, Unquote You can’t give what you don’t have.” - Anonymous By anonymous SLH1013 - Professional English Tuesday, October 29, 2013
  • 3. WHY THIS LESSON IS IMPORTANT You may know what you want to say. You may not know how to say it in the most effective way. You might be less than 100% clear. Practical example and explanation are at www.cbsnews.com/8301-505125_162-28247949/its-not-what-you-say-but-how-you-say-it/ . This is related to writing effectiveness ("The entire point of communication Tuesday, October is toSLH1013 - Professional English communicate. This point seems frequently forgotten... Remember: Write for your audience.... the method that works is to be tactful about it, not blunt.) at www.critters.org/whathow.html . 29, 2013
  • 4. WHAT CAN HAPPEN WHEN...  ... your receiver does not receive your message?  ... your receiver does not understand your meaning?  ... your receiver misunderstands your meaning.  ... your receiver gets less than 100% of your message.  ... another receiver gets your message. Practical example and explanation are at www.cbsnews.com/8301-505125_162-28247949/its-not-what-you-say-but-how-you-say-it/ . This is related to writing effectiveness ("The entire point of communication Tuesday, October is toSLH1013 - Professional English communicate. This point seems frequently forgotten... Remember: Write for your audience.... the method that works is to be tactful about it, not blunt.) at www.critters.org/whathow.html . 29, 2013
  • 5. COMMUNICATION EFFECTIVENESS #1 The attention that you want “Communication is about content and delivery, fifty-fifty. But when it comes to leadership, it's all about the delivery....” (Tobak, 2011) SLH1013 - Professional English Tuesday, October 29, 2013
  • 6. COMMUNICATION EFFECTIVENESS #1 “... what you say matters, but how you say it, how you relate to folks, is what differentiates great leaders from the pack.” (Tobak, 2011) SLH1013 - Professional English Tuesday, October 29, 2013
  • 7. COMMUNICATION EFFECTIVENESS #2 The results that you want “That means you can have innovative ideas, indeed you must, but ... Practical example and explanation are at www.cbsnews.com/8301-505125_162-28247949/its-not-what-you-say-but-how-you-say-it/ . This is related to writing effectiveness ("The entire point of communication is to communicate. This point seems frequently forgotten... Remember: Write for your audience.... the method that works is to be tactful about it, not blunt.) at www.critters.org/whathow.html . SLH1013 - Professional English Tuesday, October 29, 2013
  • 8. COMMUNICATION EFFECTIVENESS #2 “... if you can't deliver them in a way that connects with people and relates to them in a meaningful way, you won't get results.” (Tobak, 2011.) Practical example and explanation are at www.cbsnews.com/8301-505125_162-28247949/its-not-what-you-say-but-how-you-say-it/ . This is related to writing effectiveness ("The entire point of communication is to communicate. This point seems frequently forgotten... Remember: Write for your audience.... the method that works is to be tactful about it, not blunt.) at www.critters.org/whathow.html . SLH1013 - Professional English Tuesday, October 29, 2013
  • 9. Professional Communication LESSON #03 THE SEVEN FUNCTIONS OF PROFESSIONAL COMMUNICATION SLH1013 - Professional English Tuesday, October 29, 2013

Notas do Editor

  1. Communication is effective when you can transfer information to a receiver in a way that ___ & ___ the message to people. *connects *relates delivers brings transfersThe effect of communication depends on how ___. *you say it it is received it is translated it is used it is writtenTo communicate with 100% clarity, you must know what to say. true *falseTo communicate with 100% clarity, you must know how to express the message in the ___ way. *most effective *clearest *most appropriate *most dramatic *simplest