Presentation by Michael Wendelboe Hansen at the event Indian Opportunities See www.risgaardknudsen.dk for further information

1. The role of India in Danish MNC’sstrategies Current and future presence of Danish MNCs in India? By Michael W. Hansen Center for Business and Development Studies

2. Outline Denmark’strade and investment relations with India Whatare the past and currentstrategies of Danish MNCs in India? What is the future role of India in the strategies of Danish MNCs?

3. Denmark’strade and investment relations with India?

4. Modest Danish trade with India

5. Modest Danish investment in India compared to China

6. But Danish FDI in India is following global trend

7. Few Danish subsidiaries in India compared to China

8. Fewmanufacturinginvestments in India

9. Whatare the past and currentstrategies of Danish MNCs in India?

10. Whereare Danish investors located?

11. Whyinvest in India

13. Whataffectsgrowth in India activities?

14. Whatactivitieswill Danish MNCsexpand in the comingyears?

16. But significant changes in strategies of Danish MNCs in India in recent years

17. Sourcing of components and manufacturing activities never took off.

18. Instead Danish firms are moved toward a dedicated Indian market focus

19. Danish investors moved toward sourcing of back office functions and recently also knowledge intensive activities

20. Danish companies have paid high learning costs in India. But those that were in for the long haul have prospered.

21. For a handful of companies, India has become destiny

22. The future

23. Greater importance of India, no doubt

24. More investments and more advanced activities

25. Toward more reciprocical relations between Denmark and India:

26. Who are the lead firms?

27. Who owns who?

28. Danish impediments to taking on the Indian challenge:

29. Prejudices

30. Lacking capabilities

31. Supportive frameworks16

32. New book out onstrategies of Danish MNCs in India and China