Elevate Your Busy Season Email Marketing, Holly May Webinar.pptx
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My Personal Brand Plan, revised
1. JACQUELINE GOLDSTINE, THE MANITOBA BABE My Personal Brand Plan I may not have gone where I intended but I have ended up where I wanted to be!
2. WHERE I AM NOW โ Public Relations postgraduate student at Humber College โ Volunteering at events to upgrade my resume โ Involved in the student chapters of CPRS and IABC โ Gaining a head start in the field by having an online presence and engaging in social media โ Graduate August 2010, start internship Sept 2010
3. Key Messages FINAL DESTINATION: โ Have an online presence that reflects my personal brand, the Manitoba Babe โ Being a โtour guideโ for the hot restaurants/nightlife in Toronto with a โTobaโ twist โ Working for a company that can utilize my knowledge and outlook on Toronto from a prairie girl perspective โ Spread my politeness and cheerful spirit through Toronto
4. Objectives HOW TO GET THERE: โ Create a personal brand devoted to travel and tourism โ Develop an active presence online and position myself in the field of Public Relations โ Continue writing and updating my blog to add to the ongoing online dialogue
5. Personal SWOT Analysis ROAD BLOCKS: โ Lack of work experience โ Competition in the field โ Saturated job market โ Increase interest in PR โ Global economic situation TOOLSTO OVERCOME: โ Writing skills โ Outgoing personality โ Unique perspective, being a prairie girl โ Organizational skills โ Networking with professionals in PR โ Building an online identity dedicated to travel, tourism and a Manitobans' point of view โ Volunteer with influential organizations in Toronto to gain access to all the best events โ Intern at a influential, high profile organization
6. Position myself as: POSITION MYSELF AS: The Manitoba Babe. The girl with innovative ideas with a prairie twist. Mantra: plays hard buts works harder!
7. WHO I AMโฆ DRIVEN FASHION DEVOTEE WELL TRAVELLED CREATIVE FITNESS ENTHUSIAST PROFESSIONAL GO-GETTER SPORTS FANATIC FUN LOVING DEPENDABLE ELOQUENT PASSOINATE OPEN-MINDED TEAM PLAYER BOOKWORM ADVENTOROUS EAGER TO SUCCEED HARD WORKING
9. Strategy WHERE TO GO FROM HERE: โ Build brand equity by engaging and being visible on the web in order to sustain an online presence โ Focus on networking and building a reputation within the communication world โ Focus on obtaining a high profile internship to gain valuable experience in in the field of communication
10. Tactics HOW TO GET THERE: โ Becoming involved in various Public Relations groups including CPRS, IABC โ Read at least two blogs of professional PR practioners each week โ Continue to get feedback and advice from my mentor on my blog and connectivity โ Volunteer twice a month โ Create a portfolio of my work โ Create a personal video for my blog highlighting my assets โ Have business cards made to hand out at networking events
11. THE PATH IโVE CHOSEN: Jan-May 2010 โ Volunteer at least once a month โ Recruit and converse with a mentor โ Network at one CPRS or IABC event a month May-Aug 2010 โ Build portfolio from work Iโve done โ Continue volunteering at least once a month to improve my resume Aug 2010 โ Update resume to include all volunteer positions โ Finish portfolio and include work from both semesters โ Apply for internships Nov 2010 โ Apply for jobs in the field of Public Relations
12. My Personal Brand Plan Jacqueline Goldstine JUST THE BEGINNING Jacqueline Goldstine The Manitoba Babe