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Generating Business Value from Social Networking and Enterprise 2.0 Jacob Morgan Principal, Chess Media Group Author of Twittfaced
[object Object],[object Object],[object Object],[object Object],[object Object],Dubai
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Burj Al Arab, Dubai
Social Media Social CRM Enterprise 2.0 Social Business Turkey
Hi! Let’s be friends!
We are here
Collaboration isn’t new! Tibet
Growl! We’re collaborating
What is this really all about? Culture Technology
“ All  businesses have always been social ; what’s new is the set of  observable behaviors (culture)  and  available technologies  that enable businesses to leverage these to  solve business problems .” ~Gil Yehuda, Enterprise 2.0 Thought Leader  and Blogger
Sharing information Bridging silos Use of social platforms Where people spend their time How people communicate Expectations The “real-time” world Comfort levels with what they share Monitoring tools Collaboration platforms Social networking sites Messaging “ Follow the data” Culture and  Technology Golden Gate Bridge, San Francisco
Bring personal communication methods with us into the enterprise Calgary, Alberta
This is my little brother Josh He is 18 and he is the future workforce
How Work is Changing Current and near future demographics do not use the same tools as previous generations .  Employees and the knowledge they have built during their careers are one of the most viable assets of the Federal Government, and projected government staffing during the next 10 years shows  more than  500,000 employees will need to be hired to replace retiring staff .  Most federal agencies lack the systems needed to capture the basic explicit data let alone the tactical knowledge that drives organizations. These  organizations aren’t ready to capture the information from the employees that are leaving let alone ready to provide the new employees with the information they will need to be successful . ~ Booz Allen Hamilton Case Study on Implementing Enterprise 2.0 for the Federal Government
 
BlessingWhite: Employee Engagement Report 2011
 
 
State of Enterprise 2.0 Adoption, Information Architected
Knowledge workers spend up  to 30% of their working day  looking for data ~ Butler Group
Only  44% of users  can find the (internal) file they’re looking for compared to  86% of similar internet users  ~ Forrester
If HP knew what HP knows  we would be three times more profitable  ~ Lew Platt, Former CEO of HP
Does it make sense? Beijing, China
 
 
McKinsey
Monitoring tools Collaboration platforms Social networking sites Messaging “ Follow the data” Why emergent social software?
Case studies and examples Hungary
Business Problem Lack of efficient way to share and manage ideas Onboarding time for new engineers Solution Mediawiki Intuit Brainstorm Results Quality and timeliness of information increased Onboarding time decreased by 50% Over 1500 ideas submitted
 
 
Business Problem Employee had no voice Executive team had little insight to ground level Communication was broken Employees isolated Solution Thought Farmer Results Duplication of work decreased Employees no longer isolated Easier to find information and get job done Executive team has more insight
Business Problem Improve innovation, collaboration, and knowledge sharing Information and people isolated Solution Wiki Internal blogs Yammer Oce TV (video) Social bookmarking Results Intranet budget reduced from 350k euros to 50-10k euros Savings of 800k euros annually by implementing employee ideas Reduce video costs annually by 40k euros Horizontal communication  Less reliance on IT Silos broken down
 
 
Customers What About Risk? (Failure Mode and Effects Analysis) Xishuanbanna, China
Sharing information Bridging silos Use of social platforms Where people spend their time How people communicate Expectations The “real-time” world Monitoring tools Collaboration platforms Social networking sites Messaging “ Follow the data”
Sharing information Bridging silos Use of social platforms Where people spend their time How people communicate Expectations The “real-time” world Monitoring tools Collaboration platforms Social networking sites Messaging “ Follow the data”
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Guidelines for success
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sharing information Bridging silos Use of social platforms Where people spend their time How people communicate Expectations The “real-time” world Monitoring tools Collaboration platforms Social networking sites Messaging “ Follow the data” Things to avoid
Sharing information Bridging silos Use of social platforms Where people spend their time How people communicate Expectations The “real-time” world Monitoring tools Collaboration platforms Social networking sites Messaging “ Follow the data” To brighter futures Huang Shan (Yellow Mountain)
Customers Three Things to Remember ,[object Object],[object Object],[object Object]
Subscribe to the newsletter: bit.ly/ChessNewsletter E2.0 collaboration survey bit.ly/E20CollaborationSurvey
Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object]

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The Business Value of Enterprise 2.0

  • 1. Generating Business Value from Social Networking and Enterprise 2.0 Jacob Morgan Principal, Chess Media Group Author of Twittfaced
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  • 4. Social Media Social CRM Enterprise 2.0 Social Business Turkey
  • 5. Hi! Let’s be friends!
  • 9. What is this really all about? Culture Technology
  • 10. “ All businesses have always been social ; what’s new is the set of observable behaviors (culture) and available technologies that enable businesses to leverage these to solve business problems .” ~Gil Yehuda, Enterprise 2.0 Thought Leader and Blogger
  • 11. Sharing information Bridging silos Use of social platforms Where people spend their time How people communicate Expectations The “real-time” world Comfort levels with what they share Monitoring tools Collaboration platforms Social networking sites Messaging “ Follow the data” Culture and Technology Golden Gate Bridge, San Francisco
  • 12. Bring personal communication methods with us into the enterprise Calgary, Alberta
  • 13. This is my little brother Josh He is 18 and he is the future workforce
  • 14. How Work is Changing Current and near future demographics do not use the same tools as previous generations .  Employees and the knowledge they have built during their careers are one of the most viable assets of the Federal Government, and projected government staffing during the next 10 years shows more than 500,000 employees will need to be hired to replace retiring staff .  Most federal agencies lack the systems needed to capture the basic explicit data let alone the tactical knowledge that drives organizations. These organizations aren’t ready to capture the information from the employees that are leaving let alone ready to provide the new employees with the information they will need to be successful . ~ Booz Allen Hamilton Case Study on Implementing Enterprise 2.0 for the Federal Government
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  • 19. State of Enterprise 2.0 Adoption, Information Architected
  • 20. Knowledge workers spend up to 30% of their working day looking for data ~ Butler Group
  • 21. Only 44% of users can find the (internal) file they’re looking for compared to 86% of similar internet users ~ Forrester
  • 22. If HP knew what HP knows we would be three times more profitable ~ Lew Platt, Former CEO of HP
  • 23. Does it make sense? Beijing, China
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  • 27. Monitoring tools Collaboration platforms Social networking sites Messaging “ Follow the data” Why emergent social software?
  • 28. Case studies and examples Hungary
  • 29. Business Problem Lack of efficient way to share and manage ideas Onboarding time for new engineers Solution Mediawiki Intuit Brainstorm Results Quality and timeliness of information increased Onboarding time decreased by 50% Over 1500 ideas submitted
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  • 32. Business Problem Employee had no voice Executive team had little insight to ground level Communication was broken Employees isolated Solution Thought Farmer Results Duplication of work decreased Employees no longer isolated Easier to find information and get job done Executive team has more insight
  • 33. Business Problem Improve innovation, collaboration, and knowledge sharing Information and people isolated Solution Wiki Internal blogs Yammer Oce TV (video) Social bookmarking Results Intranet budget reduced from 350k euros to 50-10k euros Savings of 800k euros annually by implementing employee ideas Reduce video costs annually by 40k euros Horizontal communication Less reliance on IT Silos broken down
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  • 36. Customers What About Risk? (Failure Mode and Effects Analysis) Xishuanbanna, China
  • 37. Sharing information Bridging silos Use of social platforms Where people spend their time How people communicate Expectations The “real-time” world Monitoring tools Collaboration platforms Social networking sites Messaging “ Follow the data”
  • 38. Sharing information Bridging silos Use of social platforms Where people spend their time How people communicate Expectations The “real-time” world Monitoring tools Collaboration platforms Social networking sites Messaging “ Follow the data”
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  • 41. Sharing information Bridging silos Use of social platforms Where people spend their time How people communicate Expectations The “real-time” world Monitoring tools Collaboration platforms Social networking sites Messaging “ Follow the data” To brighter futures Huang Shan (Yellow Mountain)
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  • 43. Subscribe to the newsletter: bit.ly/ChessNewsletter E2.0 collaboration survey bit.ly/E20CollaborationSurvey
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