A primer on incorporating social media tools to advance nursing education and engagement in the clinical setting

1. Blogging, Tweeting, and
Linking-In:
Using Social Media Effectively in the
Clinical Setting
Dr. Jaclyn Engelsher, DNP
Integrative Family and Mental Health
Nurse Practitioner

2. Remember programing this . . .
or laughing at your parents because they couldn’t?

3. What is Social Networking?
(in the context of healthcare)
The use of Web 2.0 based media platforms to
create personal and professional profiles as a
means to forge connections for real-time
information sharing among nursing
professionals and health consumers.
Social networking is powered by social media

4. Social Networking
is not
 Conversation  Selfish
 Commenting  Simple
 Community  Secure
 Collaboration  “Set and Forget”
 Contribution  Success by number
 Creative  Static
Understanding usage does not equate to understanding implications
(Touchette, 2010)

5. Social Media Outlets
 Lifestreams
 Blogs
 Microblogs
 Wikis
 Podcasts/Webinars
 Content Communities
 Forums
(Boyd & Ellison, 2007)

6. Nurses & Professional Networking
11%
LinkedIn 4%
7%
Twitter 6%
All Providers
10% Nurses
MySpace 11%
 Educators
 Clinicians
22%
YouTube 24%  Researchers
 Leaders
31%
Facebook  Entrepreneur
37%
 Policy Makers
37%  Students
Any Site 41%
(AMH Healthcare, 2010)

7. ANA Principles
for Social Networking
 Confidentiality
 Boundaries
 Access
 Presence and Privacy
 Vigilance
 Participation
(ANA, 2011)

8. Social Networking in
Nursing Education

9. Polices
Faculty must determine when and if they will allow contact between
themselves and students via social networking sites. Boundaries
between faculty and student role may be blurred, and faculty may
become privy to details of a student's life, which have the potential to
impact that relationship.
Bellarmine Social Media Policy
http://www.bellarmine.edu/Libraries/Nursing_Docs/BSN_Student_Handbook_20
12-13_update_6_14_12.sflb.ashx
My Social Networking Policy:
https://www.facebook.com/JaclynEM?sk=info

10. Learning
 Build connections
 Peer support
 Collaborate
 Ease transition
 Feedback
 Focused interactions with faculty
(RWJF, 2010) (Wenger, 2006)

11. Professional Socialization
 Online identity profile reviews
 Networking and research
 Time management
 Community of practice
 Tracking progress

12. Blogging
 Getting Started: https://www.blogger.com/start
 Appropriate for clinicals with journal assignments
 Users may be authors or read-only
 Access by invitation only
 Example: http://psychclinical.blogspot.com
 More information:
http://www.slideshare.net/JaclynEM/clinical-
bloggingslideshare

13. Facebook
 Getting started:
https://www.facebook.com/help/?page=260315770650470&r
ef=bc
 Pages: Professional instructor profile or class site
 Groups: Announcements, news, research, linking
content, questions
 Contact lists arranged by privacy
 Contacting resources directly
 Example:
https://www.facebook.com/groups/175711542521807/

14. Twitter
 Getting Started: https://twitter.com/
 Rapid journaling/reflection/discussion, teachable
moments, announcements, incentive learning
 Trending: #Nurses
 Tweet protection
 Example:
http://www.nursingschools.net/blog/2010/08/100-useful-
twitter-feeds-for-nursing-students/

15. LinkedIn
 Getting Started: http://learn.linkedin.com/students/step-
1/
 Appropriate for communication and leadership classes
 Open to everyone for the purpose of professional
connections
 May be linked with Twitter, Facebook, blogs
 Example: http://www.linkedin.com/in/OneDNP

16. Other Goodies
 Slideshare
 http://www.slideshare.net/JaclynEM
 Survey Monkey
 https://www.surveymonkey.com/s/woundbu
 Podcasts
 http://rwjcsp.unc.edu/resources/podcast/index.html
 Webinar
 http://www.aacn.nche.edu/webinars
 Foursquare
 https://foursquare.com

17. What Goes Where?
Public Private
 Business contact  Home contact
 Resume information  Family/Friend information
 Thoughts on health  Religious, political, social
news, research, advocacy commentary
 Professional photos  Social photos
 Complements  Complaints
(CDC, 2011)

18. . . . and now for a little more networking . . .
https://Twitter.com/OneDNP
https://www.Facebook.com/OneDNP
http://LinkedIn.com/in/OneDNP
http://onednp.blogspot.com/
http://www.slideshare.net/jaclynEM
http://gplus.to/onednp

19. But what about . . . . . ?

20. References
AMH Healthcare (2010). 2010 social media survey of healthcare professionals: The use of social media and other
online resources for professional networking and job searches. San Diego, CA: AMH Healthcare
American Nurses Association (2011). Social networking principles toolkit. Retrieved from
http://www.nursingworld.org/socialnetworkingtoolkit
Anderson, J., & Puckrin, K. (2011). Social network use: A test of self-regulation. Journal of Nursing Regulation, 2
(1), 36-41.
Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-
Mediated Communication, 13(1).
CDC Social Media Tools Guidelines & Best Practices. (2011). Retrieved from
http://www.cdc.gov/SocialMedia/Tools/guidelines/
Hunt, E., Howard, J., Bishop, C., Aldridge, D., & Garrett, C. (2010). Social networking and nursing. Tar Heel
Nurse, 72(4), 14.
Robert Woods Johnson Foundation (2010). How nurse educators are using social media: From blogs to Twitter, social
media can give nurses a greater voice. Retrieved from http://www.rwjf.org/childhoodobesity/product.jsp?id=63768
Touchette, F. (2010). Avoid social networking poison. Health Management Technology, 31(11), 32.
Wenger, E. (2006) Communities of practice: A brief introduction. Retrieved from www.ewenger.com/theory/index.htm