2. 1. Green vision
Set up a clear green goals and objectives (smart)
Write down your green mission statement
3. 2. Indentify (Top line )Smart Green
Products and Services.( smart
ideas)
Selecting Top line smart green products and services
Re- engineer your business model to green business
model – 10 smart green sustainable score board.
4. 3. Indentify A Green Niche Target
Market
Indentify smart green customers
Indentify their disposable income
Market intelligence how, why , when, where, what
they shop
Market intelligence smart green life style
Indentify the current green trends
5. 3. Smart Green ( Swot Analysis )
Smart green strength
Smart green weakness
Smart green opportunities
Smart green threats
6. 4. Smart Green corporate Strategic
Plan
Smart green marketing strategic plan
Smart green financial strategic plan
Smart green operation strategic plan
7. 5. Select and lead A Smart green
winning Team
Smart green corporate team
Smart green marketing team
Smart green human resources team
Smart green innovation team
Smart green finance team
Smart operation/logistic team
Smart green sales force team
Smart green sustainability team
smart green technology system s and design team
8. 6.Design A Smart Green 360
customer services program
Set up smart green systems (smart green servquel
model)
360 reliable
360 in responsiveness
360 in competence
360 courtesy
360 accessible
360 secure
360 credible
9. 7. Communicate your smart green
social corporate sustainability
program
Smart green ambassadors
Smart green circles
smart green innovation club
Smart green opinion leaders
Smart green community leaders
Smart green celebrity
10. 8. Integrate a smart green
communication mix
• Green • Green sales
advertising, personal promotion and green
selling Publicity
Indoor promotion
Smart green sale and , product sampling
marketing team , smart green social
green webinars responsibility
program
Smart green charity
programs
Smart green Green new
apprenticeship letters, green direct
program, smart green mail
exhibition, smart
green trade fair
•Green sponsorship •Green email
,exhibition and marketing, direct
Trade fairs marketing
11. 9. Measure your Progress (Smart
green performance scoreboard )
Smart green finance Smart green customers
goals - measures Goals -- measures
Smart Green vision -- Green cash flows Smart green customers – percentage of green sales from new green customers, new sales from new segments , new green account
management , the number referrals , no of green royal customers, no of smart green cards
smart Green customers – monthly green sales growth smart Green supply chain --- online delivery sales per day, per week
smart Green market share ---- green return on investment or capital employed Smart green customer satisfaction rates --- scores levels of green customers feedback
Smart green customer data base ---- increased number of green customers and new green targets
Smart Green toxic energy ---- percentage of energy saved and money saved
Smart green
performance
scoreboard
Green internal Green – innovation and learning perspective
Goals – measure Goals – measures
Green technology – efficiency , effectiveness of green technology as benchmark to your Green technology – no of green products and services, new smart green grid (no of defects )
Smart green supply chain (zero waste ), no of new green business models
competitors
Green teams- levels of smart green circles, no of green appraisal, green apprenticeship, no of green ambassadors
Green team satisfaction – staff turnovers, green team rewards , green appraisals green Green 360 customer services program – no of complaints, levels , no of defects ( green checks )
apprenticeships Green learning – green innovation culture, no of green projects pursued in 3 month, 6month, 0ne year, no of global green
ambassadors, processing time taken in product development.
Smart green carbon target- smart green efficiency and effectiveness, zero waste in green
supply chain
12. 10 Smart Green Reward system
Smart green apprenticeship ( smart green youth
innovators,
Smart green reward ranks
.smart green circles (minister - president )
.smart green ambassador ( min- pres.)
. Smart green global ambassadors(min-pres)
Smart green rewards
smart green carbon points -bronze, copper,
diamond, gold
smart green share bond schemes-