A new and powerful concept came forth when two established concepts were merged: Core Values and Value Proposition. The Core Value Proposition makes use of five key words to help create a powerful statement of your own core values. Then, a simple, easy to use 4-step planning process uses your core values to test and confirm a unique customer oriented business model, a solution to your business planning and development. Learn more about this dynamic process -- the Core Value Proposition -- from its author Jack G Hardy.

1. I have an important
business building concept
to share with you…
My name is Jack G Hardy

2. There is a proven way to
UNLOCK all the power
of your business building
ideas

3. Use this concept to
develop a new business
idea - Or apply its
principles to reinforcing
your career path

4. Experience told me
that people succeed
at creating a prosperous
and profitable business
or a personal career

5. because they knowingly
or intuitively define their
business development
activities in terms of
fundamental Core Values

6. What are
Core Values?

7. An organization’s
Core Values are those
values they hold

8. that form the foundation
upon which they
perform work and
conduct themselves

9. These Core Values are
so primary, so important
to the organization’s
management that

10. regardless of the changes
in society, government,
politics, and technology,
they will champion
these Core Values

11. Core Values are not
descriptions of the work
we do nor the strategies
employed to accomplish
an objective

12. Core Values underlie
our work — how we
interact with each
other, and with those
strategies we select to
fulfill our objectives

13. In this ever-changing
world, Core Values
can be constant

14. It is the presence of
Core Values that make
one organization
significantly different
from another

15. Value Proposition

16. A recent HBR study said
innovation works most
effectively if its strategy
is built around a clear
customer value proposition

17. This customer value
proposition has its roots
planted firmly in the
organization’s Core Values

18. A concept emerged that
joins both Core Values
and the value proposition
into one easy-to-use
business building tool…

19. The Core Value Proposition
is based upon focusing
with 5 Value Drivers that
effectively combine both
these concepts into one

20. Developing 5 Value Drivers
provides a systematic
process for gathering both
information and experience

21. Long term, each Value
Driver is a continuing
source of strength, growth
and renewal for your
organization

22. In practice the Core Value
Proposition becomes a
living force that casts it
influence upon all phases
of the organization’s
activity

23. Value Driver 1
Idea
STATE YOUR IDEA
What problem does
your idea resolve?

24. Value Driver 2
Benefit
DEFINE CLEARLY
What is its value
for the Customer?

25. Value Driver 3
Target
FOCUS CAREFULLY
Who are the Customers
in your market? How can
they be segmented?

26. Value Driver 4
Perception
STATE CLEARLY
How should your
organization be
perceived?

27. Value Driver 5
Reward
Define what’s in it for the
Company?
Employees?
Others?

28. Here are seven key
benefits for you…

29. 1. This guide will help
you understand how
to define, state and use
each Value Driver

30. 2. It will show you how to
weave the 5 Value
Drivers into an effective
Core Value Proposition

31. 3. You will use proven
techniques to test your
idea, giving proof to its
viability and profitability

32. 4. You will see how to
use the Core Value
Proposition to create a
compelling business
plan

33. 5. You will save time and
money and find greater
rewards

34. 6. As a result, your
business building
achievements will be
more effective and
enduring

35. 7. In just seconds, you
can start working with
The Core Value
Proposition —

36. So, take a minute more
Order your copy now