This document provides tips and strategies for using Instagram effectively for business purposes. It highlights key statistics like 14% of pets being on Facebook and over 30 million fake profiles. The document emphasizes understanding your target audience and where they spend time online, developing engaging content that shows you love your audience, and measuring the results of your Instagram marketing efforts to continually improve your strategy.

1. A picture's worth a thousand
posts: Instagram for business
Jack Dotchin
Digital Strategist
@jackmashbo

2. What is social media for?

3. 14% of pets are on Facebook

4. That's over 30 million

5. 16,000,000,000
shared
daily

6. 1 in 10 profiles are fake

8. Row 1 Row 2 Row 3 Row 4
0
2
4
6
8
10
12
Column 1
Column 2
Column 3

9. The big six...
Current
^

14. Framing

16. Get involved...

17. Don't
try
too
hard

18. Be VIP!

19. 5 million in first 24 hours!

20. Your customer is a...

21. Author, photographer, chef,
model, critic, curator, barman,
film director, product tester,
journalist...

22. 14% of pets are on Facebook
Don't be sneaky

26. What am I trying to achieve?

28. Hows does Instagram fit into
this?

30. Remember these?

31. Where do my customers hang out
online?

32. Don't know?

33. Well ask them!

34. Do your homework!

35. What am I saying...and why?

36. So how do I make people listen?

37. Love your audience!

40. Find the right balance

41. Target!

42. Real-time marketing...

46. Where am I saying it?

51. Measurables: what are they?

52. What needs improving?

56. Socialise = Organise!

57. studiomashbo.com
Jack Dotchin
Digital Strategist
@jackmashbo