1. The Role of Social Media in Television
To be presented at this year’s ARF Re:Think Summit
MARCH 23 – 26 2014
MARRIOTT MARQUIS, NYC
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2. The Role Of Social Media In Television Discovery And
Engagement
At last year’s ARF Audience Measurement 8.0 the Council for Research Excellence
(CRE) unveiled the results of a major new research initiative that provided a unique
understanding of consumer behavior about social media and television viewing.
Business Questions:
•
•
•
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Have more viewers become TV super
connectors over the past 18 months?
What programming generates the
highest level of social engagement?
Is social media most engaging for
regular viewers or for new viewers?
How impactful is social media in
bringing new viewers to television?
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3. Presenters
Ed Keller
CEO
Keller Fay Group
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Beth Rockwood
Senior Vice President,
Market Resources
Discovery Communications

4. Want to know the Business Results and
Takeaways from these studies?
Find out at Re:Think 2014. It’s an opportunity you can’t miss.
March 23-26, 2014
Marriott Marquis, New York City
1535 Broadway (between 45th & 46th)
Experience a fresh approach to intelligence Re:Think 2014 is a conversation, not a
conference. Discussion, real education, practical application of new skills, and more
are on each day’s agenda.View Agenda:
https://www.etouches.com/ehome/79807/program/
Register Today: http://thearf-org-aux-assets.s3.amazonaws.com/annual/ms/rethink-14-reg-form.pdf
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5. You’re Invited To Join Us March 23rd – 26th
Developed by the Advertising Research Foundation for marketing professionals, we have created this 3day learning journey with an all access pass to actionable intelligence like:

Groundbreaking studies in mobile, social and cross-platform, will equip you with what will inspire
your company, brand or customers.

Insights and ideas from 100+ speakers including Soledad O’Brien, Lee Garfinkel, and Executives
from LEGO, Facebook and other exciting companies. And know that what you’ll hear was reviewed
by your peers for information you can really use.

From more than 2,500 industry leaders from Coca-Cola, American Express, Digitas, Y&R,
Research Firms, Google, Yahoo, AOL, and more
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