The Art of Research -- The Advertising Research Foundation

1. The Art of Research
Using the Power of Images to Increase the Value of the
Diesel Pinterest Page.
To be Presented at this year’s ARF Re:Think Summit
MARCH 23 – 26 2014
MARRIOTT MARQUIS, NYC
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2. We show how visual analyses fed Diesel's digital strategy on
Pinterest & how pictures improve communication between
consumers & marketers
Business Questions:
• What is the value of
Diesel’s Pinterest page?
• How can it be increased?
• How can Pinterest content
be managed for different
Diesel segments?
• What is the power of
images for research?
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3. Presenters
Annelies Verhaeghe
Managing Partner & Head of
Research Innovation
annelies.verhaeghe@insitesconsulting.com
Niels Schillewaert
Managing Partner and Co-founder
niels.schillewaert@insites-consulting.com
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4. Want to know the Business Results and
Takeaways from this study?
Find out at Re:Think 2014. It’s an opportunity you can’t miss.
March 23-26, 2014
Marriott Marquis, New York City
1535 Broadway (between 45th & 46th)
Experience a fresh approach to intelligence Re:Think 2014 is a conversation, not a
conference. Discussion, real education, practical application of new skills, and more on
each day’s agenda. View Agenda: https://www.etouches.com/ehome/79807/program/
Register Today: http://thearf-org-aux-assets.s3.amazonaws.com/annual/ms/rethink-14-reg-form.pdf
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5. You’re Invited To Join Us March 23rd – 26th
Developed by the Advertising Research Foundation for marketing professionals, we have created this 3day learning journey with an all access pass to actionable intelligence like:
Groundbreaking studies in mobile, social and cross-platform, will equip you with what will inspire
your company, brand or customers.
Insights and ideas from 100+ speakers including Soledad O’Brien, Lee Garfinkel, and Executives
from LEGO, Facebook and other exciting companies. And know that what you’ll hear was reviewed
by your peers for information you can really use.
From more than 2,500 industry leaders from Coca-Cola, American Express, Digitas, Y&R,
Research Firms, Google, Yahoo, AOL, and more
Register Today: http://thearf-org-aux-assets.s3.amazonaws.com/annual/ms/rethink-14-reg-form.pdf
@The_ARF #ARFRETHINK14