45. TRADITIONAL AGENCY
HIERARCHY
OFFICER RANKS OF
BRITISH ARMY
CEO
General
Managing Director
Lieutenant General
Practice Head
Major General
Director
Brigadier
Associate Director
Colonel
Account Director
Lieutenant Colonel
Senior Account Manager
Major
Account Manager
Captain
Senior Account Executive
Lieutenant
Account Executive
Second Lieutenant
Assistant Account Executive
Officer Cadet
Intern
46. G4: we must specialise
STRATEGISTS
Researcher
Planner
Analyst
Issue Expert
CATALYSTS
CREATORS
Executive Director
Director
Sr. Manager
Manager
Creative
Creative Technologist
Digital Designer
Producer
Writer
Copy writer
Developer (front & back)
Motion Editor
Content Editor
Associate
CONNECTORS
Media Buyer
Lobbyist
Media Specialist
Social Media Specialist
Community Manager