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#Mynewsnight
Adam Cranfield
Chief Marketing Officer
Mynewsdesk

#Mynewsnight
G are everywhere
eeks
G are everywhere
eeks
20 geeky socks sure to knock yours off
A Instagram
n
love story:
m the
eet
couple who
m fell in love
et,
and got
engaged - all
through the
photo-sharing
app
G ail’s top 9 hidden
m
features
11 apps
you
shouldn’t
travel
without
T right people?
he
?
W on “thin content”
ar
W on dodgy links
ar
Am intelligent future
ore
R
es
po
ns
iv
e
E
ssential
geeking
@m
attcutts
W you do
hen
it right : )
W you do it wrong : (
hen
vs
T
hank you.
@adam
cranfield
@m
ynewsdesk_uk
#m
ynewsnight
Matt Neale
President, International
GolinHarris

#Mynewsnight
@mattneale
@golinharrisUK

37
38
reasonably cute

39
still promising

40
geek

41
43
THE AGENCY MODEL
44
TRADITIONAL AGENCY
HIERARCHY

OFFICER RANKS OF
BRITISH ARMY

CEO

General

Managing Director

Lieutenant General

Practice Head

Major General

Director

Brigadier

Associate Director

Colonel

Account Director

Lieutenant Colonel

Senior Account Manager

Major

Account Manager

Captain

Senior Account Executive

Lieutenant

Account Executive

Second Lieutenant

Assistant Account Executive

Officer Cadet

Intern
G4: we must specialise

STRATEGISTS
Researcher
Planner
Analyst
Issue Expert

CATALYSTS

CREATORS

Executive Director
Director
Sr. Manager
Manager

Creative
Creative Technologist
Digital Designer
Producer
Writer
Copy writer
Developer (front & back)
Motion Editor
Content Editor

Associate

CONNECTORS
Media Buyer
Lobbyist
Media Specialist
Social Media Specialist
Community Manager
47
48
49
1 million views on

and counting
50
Great RTM

51
Poor RTM

52

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