1. Leading the Transformation and
Change Process
Enterprise 2.0 SUMMIT 2014
February 11, 2014
Joachim Niemeier (@JoachimNiemeier)

2. State of Enterprise 2.0 in 2014
„The offical project is
completed, the team is
resolved. But of course there
is still a lot to do. But we
have not longer a budget.“
„We have done a lot of
experimentation and
exploration during the last
two years, now we have to
demonstrate business
value.“
„We are still on the road to
Enterprise 2.0 but we have
learned we need a much
longer time for a full
success.“
„We have to revitalize
social collaboration.“
„Hope management
will ask us this year!“
Joachim Niemeier
Enterprise 2.0 SUMMIT 2014
Seite 2

3. 2009
We have now a
Wiki!
Great! And what do
you do with it?
?
Joachim Niemeier
Enterprise 2.0 SUMMIT 2014
http://www.slideshare.net/SoftwareSaxony/anleitung-zum-handeln-wissensmanagement-im-enterprise-20
Seite 3

4. 2014
We have now a
social collaboration
platform!
Great! And what do
you do with it?
?
Joachim Niemeier
Enterprise 2.0 SUMMIT 2014
http://www.slideshare.net/SoftwareSaxony/anleitung-zum-handeln-wissensmanagement-im-enterprise-20
Seite 4

5. Which Business Challenges Can We Tackle With
Social Software?
Internal Innovation
Management
Open Innovation
Networking in Teams
and Project
Exchange of Knowledge
Process- and Project
Management
Leadership and internal
Communication
Human Resources and
Qualification
Marketing and Sales
External Communication
/ Reputation
Strategy and Corporate
Management
Joachim Niemeier
Enterprise 2.0 SUMMIT 2014
Seite 5
5

6. Application Areas for Social Software
Joachim Niemeier
Enterprise 2.0 SUMMIT 2014
Seite 6
6

7. Enterprise 2.0 Use Cases („Stars“)
Joachim Niemeier
Enterprise 2.0 SUMMIT 2014
Seite 7
7

8. Typical Application Areas Today
 A topical competence exists inside the company
 Use cases be successful even in a limited range in the extent



of use and intensity of use
Request a more local change
Are manageable in the existing context
Based on existing organizational settings and ways of working
Joachim Niemeier
Enterprise 2.0 SUMMIT 2014
Seite 8
8

9. Enterprise 2.0 Use Cases („Questionmarks“)
Joachim Niemeier
Enterprise 2.0 SUMMIT 2014
Seite 9
9

10. Use Cases with large potential benefits, but also high
implementation barriers
 Commitment of leadership is imperative
 Far-reaching changes that require a systematic


management
Advance of existing organizational forms and ways of
working through organizational development and new
skills required
Global change, which often affects not only the company
itself but entire value chains and industries
Joachim Niemeier
Enterprise 2.0 SUMMIT 2014
Seite 10
10

11. Large potential benefits, but also high implementation
barriers
• A topical competence exists
inside the company
• Use cases be successful
even in a limited range in
the extent of use and
intensity of use
• Request a more local
change
• Are manageable in the
existing context
• Based on existing
organizational settings and
ways of working
• Commitment of leadership
is imperative
• Far-reaching changes that
require a systematic
management
• Advance of existing
organizational forms and
ways of working through
organizational development
and new skills required
• Global change, which often
affects not only the
company itself but entire
value chains and industries
Joachim Niemeier
Enterprise 2.0 SUMMIT 2014
Seite 11
11

12. Large potential benefits, but also high implementation
barriers
 Create awareness for the relevant drivers
Joachim Niemeier
Enterprise 2.0 SUMMIT 2014
Seite 12
12

13. Create awareness for the drivers
 Technology exists and is ready to use
 Requirement to collaborate
 Knowledge work becomes more



important
Demographic change
Harness knowledge and ideas of all
employees
(…)
© Kaarsten - Fotolia.com
Joachim Niemeier
Enterprise 2.0 SUMMIT 2014
Seite 13

14. Large potential benefits, but also high implementation
barriers
 Create awareness for the drivers
 Define the business objectives for your Enterprise 2.0
program
Joachim Niemeier
Enterprise 2.0 SUMMIT 2014
Seite 14
14

15. Define Business Objectives
 Enable stronger networks across





regions, functions and corporate
departments
Improve work efficiency
Enhance facilitation of open innovation
and idea generation
Enable employees to find experts
Attractive work environment for
employees
(…)
© Kaarsten - Fotolia.com
Joachim Niemeier
Enterprise 2.0 SUMMIT 2014
Seite 15

16. Large potential benefits, but also high implementation
barriers
 Create awareness for the drivers
 Define the business objectives for your Enterprise 2.0

program
Analyze the existing success as well as possible failure
factors in the company
Joachim Niemeier
Enterprise 2.0 SUMMIT 2014
Seite 16
16

17. Performance Framework for Enterprise 2.0
Joachim Niemeier
Enterprise 2.0 SUMMIT 2014
Seite 17

18. Success Barriers (inhibit success)
• Technical orientation of the project
• Bad reputation of existing IT
solutions
• No acceptance among leaders
• Leaders have no competence to
act as a role model
Joachim Niemeier
Enterprise 2.0 SUMMIT 2014
Seite 18

19. Failure Factors (provoke failure)
• Lack of professional know how for
the planning and implementation
• No participation of the workers
council
• Distrust among employees
• No answer to critical questions (eg.
fear of losing control and
information overflow, safety
concerns and reliability)
Joachim Niemeier
Enterprise 2.0 SUMMIT 2014
Seite 19

20. Failure Barriers (inhibit failure)
• Active support of top management
• Clear defined target audience
• Enough capacity in the form of
social collaboration experts,
ambassadors and key users
• Rules of the game in the form of
social media guidelines and
policies
Joachim Niemeier
Enterprise 2.0 SUMMIT 2014
Seite 20

21. Success Factors (generate success)
• Clear vision and strategy
• Defined business objectives
• Well developed roadmap, linked to
corporate strategy
• Training, education and
understanding
• Use cases with a high potential
business value
Joachim Niemeier
Enterprise 2.0 SUMMIT 2014
Seite 21

22. Large potential benefits, but also high implementation
barriers
 Create awareness for the drivers
 Define the business objectives for your Enterprise 2.0


program
Analyze the existing success as well as possible failure
factors in the company
Develop your change management program
Joachim Niemeier
Enterprise 2.0 SUMMIT 2014
Seite 22
22

23. Strengthen Success Factors and Failure Barriers
Weaken Failure Factors and Success Barriers
Joachim Niemeier
Enterprise 2.0 SUMMIT 2014
Seite 23

24. The Toolbox for a Systematic Change
Information
Competence
Involvement
Governance
…
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Joachim Niemeier
Enterprise 2.0 SUMMIT 2014
Seite 24

25. The Toolbox for a Systematic Change
Information
Roadshows
Competence
Involvement
Governance
Webinars and seminars
Corporate barcamps
Roadmap and objectives
Lunch and learn
Jam events
Behavioural guidelines
Reverse mentoring and
coaching
Ambassadors
Social business principles
Train the trainer
Community contest or
collaboration award
Viral videos with real people
Floorwalker, „Helping
Hands“
Experience exchange
New career paths, new
working models
Integration into business
processes
Enterprise 2.0 lounge
WBT
…
Consulting tool box
…
Corporate MOOC
…
…
…
…
Good practice
communication
Orientation guide for
leaders
Onboarding package for
newbies
…
…
Joachim Niemeier
Enterprise 2.0 SUMMIT 2014
Seite 25

26. Joachim Niemeier
Enterprise 2.0 SUMMIT 2014
Seite 26