Presentation for MicroLearning 5.0, July 8, Innsbruck, Austria

1. Enterprise 2.0 – Evaluating the
Effectivity of Social Media for
Learning in Corporate Contexts
MicroLearning 5.0
Innsbruck | July 8
Joachim Niemeier (@JoachimNiemeier)

2. Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 2

3. Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 3

4. Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 4

5. Social Web – Expectations from Enterprises
To be informed with a speed and
performance just like on Twitter
To network with colleagues like on
Facebook, LinkedIn or XING
Collaborate with colleagues and organize
information as on Wikipedia
Instant messaging, exchange of documents
and group communication like on Skype
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 5

6. Social Web – Expectations from Enterprises
To be informed with a speed and
performance just like on Twitter
To network with colleagues like on
Facebook, LinkedIn or XING
Collaborate with colleagues and organize
information as on Wikipedia
Instant messaging, exchange of documents
and group communication like on Skype
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 6

7. How will we work tomorrow?
high
Arbeiten in
Netzwerken und Arbeitswelt 2.0
Communities
Collaboration
Today‘s Work Collaboration
Environment Tools
low
low Technology high
Adopted from: http://www.workingwikily.net/Working_Wikily_2.0.pdf Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 7

8. Joachim Niemeier
http://www.flickr.com/photos/5tein/2347819459
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 8

9. How we will work tomorrow?
high
Work in Networks
Workplace 2.0
and Communities
Collaboration
Today‘s Work Collaboration
Environment Tools
low
low Technology high
Joachim Niemeier
Adopted from: http://www.workingwikily.net/Working_Wikily_2.0.pdf Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 9

10. Case 1: Social Media Academy
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 10

11. Case 1: Social Media Academy
 Webinar and additional chat
opportunities with high profile
experts („Believe Mode“)
 Collaborative learning in
communities („Design Mode“)
 Some potential for public
learning described
Source: http://clive-
shepherd.blogspot.com/2011/06/why-we-need-
less-instruction.html
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 11

12. Case 2: Enjoy Social Media (Bayer AG)
Source: http://www.slideshare.net/etrude/bildungskongress-knowhowag-
mai2011enjoysocialmedia/15
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 12

13. Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 13

14. Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 14

15. Example Assignments for the Social Media Journey
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 15

16. Case 2: Enjoy Social Media
 No dedicated lectures or expert
presentations
 Focus is on creating a social media
experience no matter which tools the
participants are using
 (Joint) work on activities supported by (open |
micro) content from the web and how-to
material
 Reflection of learning experiences in a
personal blog
 Regulary feedback sessions (webinar)
Source: http://clive-
shepherd.blogspot.com/2011/06/why-we-need-
less-instruction.html
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 16

17. Lessons Learned (Evaluation Basis)
 Enjoy Social Media – eine Social Media Lernumgebung in der betrieblichen Weiterbildung:
http://www.slideshare.net/etrude/bildungskongress-knowhowag-mai2011enjoysocialmedia/15
 Kompetenz für Enterprise 2.0: http://www.slideshare.net/etrude/kompetenz-e20
 Nicht ohne meine Community - http://www.slideshare.net/etrude/nicht-ohne-meine-community
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 17

18. Preliminary Evaluation (1)
 All components (Microblog, Wiki, Blog, Forum) have been
actively used. The participants themselve proposed additional
usage scenarios and immediately implemented these
scenarios
 Participants positively reflect on the experiences they have
made and began to implement new ways of working into their
daily lives (Social Bookmarking, Dashboards etc.)
 Social media savy learning facilitators seem to be a rare
species and the required time effort for the learning facilitators
was much higher than expected
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 18

19. Preliminary Evaluation (2)
 From the participants point of view the learning journey in a
discovery mode was - compared with classroom training or a
WBT - a much more intense learning experience and
participants expect the result will be more sustainable due to
the iterations and feedback sessions
 Community building among the participants is expected to be a
solid basis for networking and collaboration in future business
activities
 Immediate transfer of new experiences (business-oriented
application of social media, networking, collaboration) into daily
working life is expected
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 19

20. The Enjoy Social Media Project Team
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 20

21. Topics from the Competence for Enterprise 2.0 Round
Table
 What is an appropriate technical environment
(LMS 2.0, PLE, social networking application,
Enterprise 2.0 platform, Mobile)?
 What is the right mixture (methods, contents)?
 Competencies of todays trainers: are there
enough trainers with Web 2.0 / social media
competence able to act as a learning facilitator?
 Under which conditions is a broad corporate role-
out feasible (costs, resources, infrastructure)?
 What amount of adoption is required for different
stakeholders or target groups? Source: http://clive-
shepherd.blogspot.com/2011/06/why-
 If Enterprise 2.0 is more than an IT project, who we-need-less-instruction.html
will be responsible?
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 21

22. Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 22