The presentation given to the Farm Credit Canada marketing group in September, 2012. The presentation covers Neuromarketing, Social Media (Facebook and Twitter only),
23. “the results proved beyond
any doubt whatsoever that
marketers, advertisers, and
big business
have nothing at all compared
to the influence we
consumers have on
one another.” -martin lindstrom
25. “a 2011 american farm bureau
federation survey found that
among the 98 percent of
farmers and ranchers aged 18-
35 who have access to the
internet, 76 percent of them use
social media.”
80. 3. there is no such thing as a
neutral brand
impression
81.
82.
83. Sources:
http://harvestpublicmedia.org/blog/859/agriculture-finding-its-voice-social-
media/5
http://www.hubspot.com/watch-the-state-of-seo-and-internet-marketing
http://app.farmlogs.com/#map
Brainfluence: 100 Ways to Persuade and Convince Consumers with
Neuromarketing by Roger Dooley
Brandwashed by Marting Lindstrom
How We Decide by Johan Leher
http://www.earthlyissues.com/images/exxon_valdez_01.jpg
http://thesocialskinny.com/99-new-social-media-stats-for-2012/
http://www.facebook.com/AgChatFoundation?ref=ts
https://twitter.com/agchat
http://marketingland.com/youtubes-stunning-stats-4-billion-daily-views-an-
hour-of-video-uploaded-every-second-4139
http://www.youtube.com/watch?v=x0EnhXn5boM
http://www.youtube.com/watch?v=cXvU_cIjkrg
http://www.youtube.com/watch?v=6ntDYjS0Y3w&feature=player_embedded
For years now supermarkets have been sprinkling select vegetables with regular dew drops of water – a trend that came out of Denmark. Why? Like ice displays, those sprinkler-like drops serve as a symbolic, albeit a bogus one, of freshness and purity. (Ironically, that same dewy mist makes the vegetables rot more quickly than they would otherwise.)
And as for apples? Believe it or not, my research found that while it may look fresh, the average apple you see in the supermarket is actually fourteen months old.
In one experiment, I asked two groups of consumers to try two different versions of the toothpaste (Aquafresh)-one regular version and one that had been dyed just one color. Sure enough, the group using the paste with three colors not only reported that the toothpaste worked 73 percent better, they even claimed they believed that their teeth looked whiter.
In 2002 a Canadian Tire executive analyzed credit card data from the previous year and found out that;“people who bought carbon monoxide monitors practically never missed payments, and neither did people who bought those little soft pads that keep furniture legs from scratching up your floor. They also found that people who bought cheap, no-name automotive oil were much more likely to miss a credit card payment than people who got the expensive, brand-name stuff, and that if a person bought a chrome-skull car accessory, he was pretty likely to miss his bill eventually.”
Remember the classic Pepsi Challenge? Pepsi did blind taste tests of their cola versus Coke and consistently came out on top. Pepsi hammered Coke with those results in their ads for so long that they finally goaded the larger firm into developing New Coke. The reformulated Coke was capable of beating Pepsi in blind tests, but it was such a marketing disaster that it almost destroyed the brand. Read Montague, Director of the Human Neuroimaging Lab at Baylor College of Medicine, repeated the Pepsi Challenge in a new way: he had the subjects taste the products while being scanned by an fMRI machine that let him see how their brains reacted to the colas. In a blind tasting, Montague confirmed the original Pepsi Challenge results. Not only did the subjects say they liked it better, but their brains agreed—one of their brains’ reward centers showed five times more activity with Pepsi than with Coke. When the subjects saw which brand they were drinking, though, nearly all of the subjects said they preferred the Coke. Significantly, the subjects’ brain activity changed as well. In the “branded” test, for Coke an area of the brain associated with self-identification lit up to a much higher degree
Change Slide
RSS = Rich Site Summary
RSS = Rich Site Summary
RSS = Rich Site Summary
In 2007, the Oil Spill Recovery Institute, a nonprofit created by Congress in response to the 1989 Exxon Valdez oil disaster,20 offered $20,000 to the first person who could figure out how to get the oil from that spill out of the bottom of the ocean where it had been sitting for eighteen years. Simply pumping it up did not work because when it got to the surface, the Alaskan air solidified the mix of oil and water, making it impossible to pump off the barges.21 But Davis knew that cement wouldn’t harden so long as you keep vibrating it. Perhaps if the oil were kept stirred up on the barge, it wouldn’t harden either, problem solved.
From 2007-2010, has tripled the amount of money raised for prostate Cancer worldwide to an impressive $72 Million in 2010.
54 canned beverages at Safeway. This one is different.