Deck the Mall with crowds of shoppers! Retail experts have identified 5 key strategies retailers should employ this holiday season to capture and maximize their share of the projected sales increase.

1. DECK THE MALLS
with crowds of shoppers!
5 strategies for DRIVING RETAIL SALES this HOLIDAY season
1. Ignore the OFFICIAL Calendar
The holiday season drives 20
percent of retailers’ annual sales
volumes, and this year the critical
sales time between Thanksgiving
and Christmas is six days shorter.
With only 26 shopping days, we
expect the ‘Christmas Creep’ to
expand to new levels in hopes of
spurring early sales.
NOV
2. Create ALMOST-INSTANT Gratification
E-commerce sales will more
than double over the next four
years. Smart retailers will
expand store hours and add
capacity to fulfill online orders
locally in-store so shoppers
can order online and pick-up
in-store at their convenience.
3. Drop-in or POP-UP to Increase Profits
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Holiday season short-term merchants and pop-up shops present opportunities
for retailers to expand their reach and test new markets without long-term
committment. By securing short-term space in a high-traffic location, retailers
can increase exposure to large volumes of shoppers in key markets. Retailers
will also test their luck with new product launches through pop-up shops.
4. MAXIMIZE Space to Maximize SALES
Retailers are aligning business and real estate goals
so that single storefronts are the gateway to multiple
shopping opportunities. Large format stores are
leveraging their space to be one-sto-shops for all
holiday purhcasing needs. For retailers, store
locations are strategic enablers of business success.
Retailers are maximizing their existing format to
showroom goods and keep shoppers enticed.
5. MAXIMIZE Space to Maximize SALES
89% of buyers want easy cross-channel shopping.
By year-end there will be more mobile devices on
earth than people so it behooves retailers to best
integrate digital tools to create a seamless,
omni-channel shopping experience. If a website
takes longer than five seconds to load, retailers
can say good bye to nearly 75% of viewers!
For more information on our holiday forecast click here
or visit www.jllretail.com