Presentation will cover a brief introduction to the origins of branding and the importance of branding in today’s market place followed by the top 10 branding tips to implement a successful marketing campaign. Join us and discover quick, easy to remember tips for gaining the competitive edge in today’s brand saturated world.
Branding Guidelines: Top 10 tips for successfully branding your product, service or organization.
1. Top 10 Tips to Gain the Competitive Edge
JJ Lassberg | Schipul - The Web Marketing Company | www.schipul.com
2. Young p p view more
g people
than 40,000 ads
,
per year on television
alone…
l
http://pediatrics.aappublications.org/cgi/content/full/118/6/2563
3. Our success is a direct result of knowing how
to market a brand and having the right people
representing the brand.
p g
Greg Norman “The Great White Shark”
8. Branding 101:
A b d i th id tit of a specific product,
brand is the identity f ifi d t
service, or business
9.
10. Brands Can Be:
• Name
• Sign
World's First Trademark? • Symbol
• Color Combo
• Slogan
11.
12. Top 10 Tips:
1. Focus
2. T li
Tagline
3. Consistency
4. Quality
4 Q lit
5. Use It
6 Share It
6.
7. Talk the Talk
8 Harness Fans
8.
9. Reputation
10. Let Go A Little
13.
14. What are you going to do for me?
Focus on the #1 thing you provide
15. “The best most
The
convenient
drugstore with
d ih
high profit per
customer visit”
Good To Great: Why Some Companies Make The Leap...and Other's Don't
16.
17. Get One!
Be Short, Be Clear, Tell Me What You Do
33. Press Kit:
Make it easy for others to use… and they will
34. What to put in it?
1. Logos
1. For Print
2 For Web
2.
2. Hi-Res
Photos
(remember… Quality)
3. Needto Know NOW!
Media Contact
4. Generous,Easy to
Understand, Rules of
Use.
Use
35.
36.
37. Train Your Employees
Focus on the #1, say th same thi
F th #1 the thing, say it
over and over and over again
38. “It’s My
Pleasure
Pleasure”
It’s not in the phraseology,
it’s in the attitude. It truly is
our pleasure to serve you.
~ Mike Schisler, Regional
Management Consultant
39.
40. Let Your Fans Rave
Ask f
A k for raves. Tell ‘
T ll ‘em where t rave. M k it
h to Make
easy to rave.
41.
42.
43. More Important than Pretty Pics
A b d reputation can b d f i and d dl
bad t ti be deafening d deadly
44.
45.
46. Don’t Make an A** of Yourself
Be F
B Fun, Be Kind, Be G t f l
B Ki d B Grateful
50. Thanx a million for the
pics!
All photos used are Creative Commons
Licensed and linked from Flickr Galleries
available here:
1.
1 http://www.flickr.com/photos/jjlassberg/g
http // flickr com/photos/jjlassberg/g
alleries/72157624358073116/
2. http://www.flickr.com/photos/jjlassberg/g
alleries/72157624244696533/