SlideShare uma empresa Scribd logo
1 de 15
Names Project Amanda Hill Hillbraith Ltd.
By Mrs Magic on Flickr http://www.flickr.com/photos/mrsmagic/2446062461/
Background ,[object Object],[object Object],[object Object],[object Object],[object Object]
February 2008
June 2008
Names ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Names ,[object Object],[object Object],[object Object]
Expert Panel http://names.mimas.ac.uk/about/expert-panel/
Scoping Phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prototype Building (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Zetoc data 620.0044 Dewey Class: SIMULATION PRACTICE AND THEORY Journal Title: Getting Demos models right. (I). Practice Article Title: Birtwistle, G.; Tofts, C. Author(s): 600 Dewey Class: HP LABORATORIES TECHNICAL REPORT HPL Journal Title: Operational Semantics of DEMOS 2000 Article Title: Tofts, C.; Birtwistle, G. Author(s): 658.83 Dewey Class: JOURNAL OF CONSUMER BEHAVIOUR Journal Title: Consumer purchasing behaviour: An investigation of the UK mature women's clothing market Article Title: Birtwistle, G.; Tsim, C. Author(s): 658.87 Dewey Class: INTERNATIONAL JOURNAL OF RETAIL AND DISTRIBUTION MANAGEMENT Journal Title: Fashion clothing - where does it all end up? Article Title: Birtwistle, G.; Moore, C. M. Author(s): 629.8 Dewey Class: COLLOQUIUM DIGEST- IEE Journal Title: Modelling AMULET1 in CCS Article Title: Birtwistle, G.; Lui, Y. Author(s): 658.87 Dewey Class: INTERNATIONAL JOURNAL OF RETAIL AND DISTRIBUTION MANAGEMENT Journal Title: More than just a name above the shop: a comparison of the branding strategies of two UK fashion  retailers Article Title: Birtwistle, G.; Freathy, P. Author(s): 687 Dewey Class: JOURNAL OF FASHION MARKETING AND MANAGEMENT Journal Title: Customer segmentation in fashion retailing: A conjoint study Article Title: Birtwistle, G.; Clarke, I.; Freathy, P. Author(s):
Prototype Building (2) ,[object Object],[object Object],[object Object]
Planned features of Names service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More information ,[object Object],[object Object],[object Object]
 

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Names project (Amanda Hill)

  • 1. Names Project Amanda Hill Hillbraith Ltd.
  • 2. By Mrs Magic on Flickr http://www.flickr.com/photos/mrsmagic/2446062461/
  • 3.
  • 6.
  • 7.
  • 9.
  • 10.
  • 11. Sample Zetoc data 620.0044 Dewey Class: SIMULATION PRACTICE AND THEORY Journal Title: Getting Demos models right. (I). Practice Article Title: Birtwistle, G.; Tofts, C. Author(s): 600 Dewey Class: HP LABORATORIES TECHNICAL REPORT HPL Journal Title: Operational Semantics of DEMOS 2000 Article Title: Tofts, C.; Birtwistle, G. Author(s): 658.83 Dewey Class: JOURNAL OF CONSUMER BEHAVIOUR Journal Title: Consumer purchasing behaviour: An investigation of the UK mature women's clothing market Article Title: Birtwistle, G.; Tsim, C. Author(s): 658.87 Dewey Class: INTERNATIONAL JOURNAL OF RETAIL AND DISTRIBUTION MANAGEMENT Journal Title: Fashion clothing - where does it all end up? Article Title: Birtwistle, G.; Moore, C. M. Author(s): 629.8 Dewey Class: COLLOQUIUM DIGEST- IEE Journal Title: Modelling AMULET1 in CCS Article Title: Birtwistle, G.; Lui, Y. Author(s): 658.87 Dewey Class: INTERNATIONAL JOURNAL OF RETAIL AND DISTRIBUTION MANAGEMENT Journal Title: More than just a name above the shop: a comparison of the branding strategies of two UK fashion retailers Article Title: Birtwistle, G.; Freathy, P. Author(s): 687 Dewey Class: JOURNAL OF FASHION MARKETING AND MANAGEMENT Journal Title: Customer segmentation in fashion retailing: A conjoint study Article Title: Birtwistle, G.; Clarke, I.; Freathy, P. Author(s):
  • 12.
  • 13.
  • 14.
  • 15.