Presentation for JIBs event July 2014 - Make do and mend: alternative routes to information by Jon Stroll

1. WEB OF SCIENCE and GOOGLE SCHOLAR
THE NEW WEB OF SCIENCE:
KEEPING PACE WITH THE EVOLUTION OF RESEARCH DISCOVERY

2. 2
THE EVOLUTION OF RESEARCH
Innovations to Enhance Search & Discovery
Starting last fall we starting introducing several key enhancements to the Web of
Science to better connect with researchers and faculty, keeping pace with changes in
workflow research production around the world.
RESEARCH PRODUCING
ORGANIZATIONS
STRONG BRAND
The Most Comprehensive
Citation Content
A Better Research Tool
Easier Research
Discovery
Web of Science and Google Scholar
are forging a unique collaboration to
make the Web of Science instantly
discoverable and bringing the power
of our citation connections to the
open web.
Web of Science customers will be
able to view and access Web of
Science citation counts directly
from a Google Scholar search.
Reciprocal links will provide an easy
path to full-text with links back out to
Google Scholar.
In January, the Web of Science will
have an all new look and feel. This
release directly addresses customer
requests for a more intuitive and
easier search experience – while
maintaining the advanced search
capabilities our seasoned
researchers and power users expect.
Developed with the emerging needs
of the researcher in mind, our
January release will provide a
simpler search and discovery
environment all branded under the
banner of the Web of Science.
We are bringing new regional
content to Web of Science
customers and making full text
seamlessly available for open
access journals.
The October launch of the new
SciELO Citation Index, trial access to
the Chinese Science Citation
Database and the upcoming 2014
launch of the new Korean Journal
Database brings even more quality,
impactful regional content to what is
already the largest and most
authoritative citation resource.

3. THE NEXT PHASE OF RESEARCH
DISCOVERY
Easier Research Discovery
We are collaborating with Google Scholar to make the Web of Science
instantly discoverable from a Google Scholar search.
In late 2013 a Thomson Reuters and Google Scholar collaboration was
successfully piloted with clear indicators of value to the researcher:
• Compared to Library Discovery tools, we saw significantly more searches
leading into Web of Science sessions. This varies based on how the Library
Discovery tools have been linking to us, but compared to two major services
we saw 3 to 4 times as many link-ins during the pilot
• Almost all pilot schools showed inbound and outbound link usage, confirming
an assumption that integration has utility for researchers
Integration of Google Scholar and Web of Science was added for most
customers earlier this year. We now have almost all Web of Science
customers with Google Scholar showing WoS citation counts within
Google Scholar
Company Confidential. Please do not distribute.

4. THE NEW WEB OF SCIENCE
A Better Research Tool

5. This links into the Web of
Science
Citing Articles Summary
Page
EASIER RESEARCH DISCOVERY
Web Of Science And Google Scholar
5
WoS Times Cited
counts and direct links
to
Web of Science are
presented within
Google Scholar
search results for WoS
subscribers.

6. Clicking on a button
in Web of Science
launches a search
on Google Scholar.
EASIER RESEARCH DISCOVERY
Web Of Science And Google Scholar
6
Google Scholar
automatically
displays link to full
text, at user’s
university if available
based on IP address.

7. EASIER RESEARCH DISCOVERY
Web Of Science And Google Scholar
7
Links from Google for older articles
will sometimes lead to content
outside a customer’s WOS
subscription .
Users will see a limited view of citing
articles that fall outside the
associated Web of Science
subscription depth

8. Value of Google Scholar collaboration
for the library
• We believe the collaboration adds value to the library’s
Web of Science subscription. Many more library users are
exposed to links into the Web of Science and the library gets
more utility from their subscription by virtue of indexing Web
of Science within Google Scholar
– Increases usage and utility from Web of Science investment
– Improves the quality and usefulness of Google Scholar (on
campus)
– Automatically ‘markets’ one of the libraries key databases

9. GOOGLE SCHOLAR/WEB OF SCIENCE
COVERAGE AND COMMENTARY
• The GS collaboration has received many positive comments over Twitter as
well as coverage from university library blogs. Some snapshots:
“This [linkage] should help you to find the full
text of articles quicker and to be confident that
you are accessing good quality citations.” –
ejournals at University of Cambridge
“I do wish that Web of Science had thought of a better label in their
interface to Google Scholar; it’s confusing in Web of Science to have
the “Full Text” link to our SFX service right next to a link to Google
Scholar that’s labeled “Look up full-text” (which is really what the “Full
Text” does).” - Baruch College Library Blog
“This linkage will allow the researcher to instantaneously access Web of Science and Google Scholar, and explore potentially
valuable sources that may not have been discoverable by using only one.” – Georgia State University Library
*Selection of tweets; thanks Molly Malone

10. Value of Google Scholar collaboration
for the Researcher
• It enables useful and effective functionality for researchers
or anyone using Google Scholar or Web of Science.
– A way to help when visually filtering results on Google Scholar
• Was that article covered in Web of Science?
• Did it have as many citations within Web of Science?
– Fast, Easy, Smart connections in situ
• Start Web of Science research from Google Scholar in one click
– What was citing that article within the Web of Science?
– I can get the bibliography (cited refs) at Web of Science
– I can save sets of records easily at Web of Science.
• From Web of Science
– Can I find a copy of the article somehow? (I know Google Scholar is usually
good for that)?

11. WEB OF SCIENCE
11
Web of Science at the
center of Research
Discovery and
Analytics
Improved experience. Expanded Coverage. Extended utility.
Advancing research discovery and analytics with Next Generation Web of Science
• World-class user
experience; better
search, new
visualizations,
increased researcher
engagement
• Better research
discovery and analytics
enabled by expanded
content offering
• Google Scholar linking
• More regional and
open access coverage