Talk given on April 4, 2011 at Faculty of Extension, Enterprise Square, Edmonton

1. How UAlberta professors can
leverage social media…
April 2011
@JGChesney
jchesney@ualberta.ca

2. Introduction
Overview of UAlberta social media
Leveraging social media for
professors

3. Where does social media fit?
! One of five key areas of UofA
web strategy:
Websites/Email
Mobile
Social Media
SEO/Online Advertising
Digital Analytics
! Tie SM strategy to your Faculty/
Area s business goals
! Determine which SM to use for
which audience(s) - no size fits all
photo: Flickr by Waponi under Creative Commons license 2.0 Generic

4. Guidelines
! No specific unique Social
Media Policy for UAlberta
! Social Media Guidelines draft
submitted Nov 2010 by TLAT
Subcommittee on Social Media
! Know and follow the UAlberta
Policies
! UAlberta Ethics Statement:
We understand that our communications must reflect
high ethical standards, mutual respect and civility. We
are accountable for our practices and statements
involving communications media of any sort. This
applies to any use of University information and
communication technologies.
Excerpted from War of the Bureaucrats poster, 1930
photo: Flickr by IISG under Creative Commons license 2.0 Generic

5. UAlberta Social Media Portfolio
(as of March 2011)
Main Accounts (UAlberta) Strategies
Facebook
4,980+ Likes
Recruitment, QA for Prospectives
Twitter
3,600+ Followers
Engaging university Twitter community
Contact with journalists, TV, Radio
YouTube 237,100 Views
Aggregator of student, faculty, marketing videos
Enhance awareness of UofA community
FourSquare 3,480+ Followers
Over 10,000 check-ins by students, staff faculty
Reduce “big campus” stress
Colloquy Blog 35,270 page views/100+ comments
Powered by Google Blogger
Improve communication between senior administration and university faculty,
staff, students
Other presences:
Memolane, Tumblr, Flickr

6. Leveraging social
media for
professors
Start with your course strategy
What are the learning outcomes?
Passive participation: viewing, reading
Active participation: writing, editing, recording, photographing, mapping,
collaborating

7. Facebook
Groups (Fall 2010)
Closed or Open
Document sharing
Group chat

8. Twitter
As subject matter expert:
Link to open published work
Debate policy or theory
In the classroom:
Encourage shy students via
backchannel enablement
Real-time awareness of confusion

9. FourSquare
Tag places with tips for to-do lists
Exploration in real space; photos
reflections in virtual space

10. Skype
In the classroom (March 2011)
Partner with classes
Encourage cultural awareness

11. Wiki+
Wikipedia – creating/collaborating/
editing articles
Wikibooks – building a book
together
Wikiversity – creating a learning
project with assignments

12. Final thoughts
Start with your course strategy
Choose the tools that make sense
YouTube as your virtual TA
Blog as your hub

13. Questions?
Thank you!
Twitter: @JGChesney
Email: jchesney@ualberta.ca