Brett Frankenberg, Vice President Supply Chain Planning, Coca-Cola Bottling Co. Consolidated, and Danny Halim, Vice President Industry Strategies, JDA Software, reveal how midsized companies can effectively execute growth strategies while managing increasingly complex supply chains. This presentation will highlight: • External market factors and internal business strategies • Leveraging SCM to deliver high customer service and profit to the business • Overcoming challenges to adopting new technology needed to support SCM • Unique program to help midsized companies quickly implement solutions and realize ROI with less risk

1. Coca-Cola Bottler Accelerates Business Growth & Minimizes Costs Brett Frankenberg, VP of Supply Chain Planning and Inventory Management, CCBCC Danny Halim, VP of Food and Beverage Industry, JDA Software

2. Presentation Objectives Growth is good as long as it is manageable Success story – CCBCC set a solid foundation for profitable growth Unique program for midsized companies JDA’s Supply Chain Self Assessment

4. Competing resources (people, time, budget)

5. Grow revenue but conservative with risk and cash

6. Spreadsheets and legacy systems overextendedGrowing companies are looking for a better platform to make faster and optimal supply chain decisions – quick time-to-value, low-risk and flexible/expandable

7. Agenda CCBCC Success Story A Unique Supply Chain Program Supply Chain Self-Assessment Q&A Growth

9. 6,000 Employees

10. 160 Million Physical Cases

12. Dr. Pepper, NOS, and Other Brands

13. 500+ Items: 200 Produced, 300 Purchased

15. 48 Distribution Centers

16. 29 other Coke Bottler Locations/Franchises

17. 10 Sales Channels from Supermarkets to Restaurants

22. Impact of promotions and events

23. Anticipate changes in market demand and make adjustments to supply chain

25. Incorporate Look for Success

27. Focus on skills and agility

29. Free-up resources to focus on core competence

30. Gain capabilities otherwise not possible

31. Sensing demand at granular level on weekly basis

32. Collaboration across planning hierarchy

33. Responding with inventory and deployment actions on daily basisDemand Planning Supply Planning RM Suppliers RM Suppliers Package DC Store Clusters Plant1 Plant 2 Plant X FG Suppliers Product Sales Branch DC DC DC DC DC

35. Lift is approx. 550 percent above meanUpcoming Memorial Week ad 4 for $11 Memorial Day last year – 4 for $11 Mean – Represents off-ad price 12

36. Measurable Results 85% forecast accuracy 23-26 in inventory turns (75% improvement) 99.65% order fill Ability to manage increasing number of new products and to continue innovations right on the retail shelf Launched 25% (approx 150) new products annually

37. Future SCM Innovations Grow influence and leadership responsibility within The Coca-Cola system Get closer to a shelf-connected supply chain Extend demand visibility to the store level Utilize POS and store-level demand data to optimize assortment and reduce out-of-stock at the shelf Connect supply chain, assortment, planogram, and store-level ordering and execution

38. Agenda CCBCC Success Story A Unique Supply Chain Program Supply Chain Self-Assessment Q&A Growth

40. No Installation or IT Maintenance Required

41. Quick ROI, Low Risk

46. Scalable platform that can be adapted to your business growth and needs

47. Project management and qualified implementation experts

48. Training and change management

49. Delivered via JDA Private Cloud – no installation required

50. Integrated to your ERP or other systems

52. The Supply Chain Roadmap Order Promising / ATP Demand Sensing Promotion Optimization CPFR VMI Supplier Relationship Management Network Optimization Category Management S&OP Inventory Optimization Production Scheduling Integrated Fleet Management Trade Funds Management Transportation Planning Demand Planning Supply Planning Shelf-Connected Supply Chain Flow Path Optimization Advanced Analytics Performance Management Legacy System Spreadsheets Strategic Operational

53. Order Promising / ATP Demand Sensing Promotion Optimization CPFR VMI Supplier Relationship Management Network Optimization Category Management S&OP Inventory Optimization Production Scheduling Integrated Fleet Management Trade Funds Management Transportation Planning Demand Planning Supply Planning Shelf-Connected Supply Chain Flow Path Optimization Advanced Analytics Performance Management What is Your Supply Chain Management Roadmap? Legacy System Spreadsheets Strategic Operational

54. Order Promising / ATP Demand Sensing Promotion Optimization JDA Can Help You Design Your Roadmap CPFR VMI Supplier Relationship Management Network Optimization Category Management S&OP Inventory Optimization Production Scheduling Value Delivered over Time Integrated Fleet Management Trade Funds Management Transportation Planning Demand Planning Supply Planning Shelf-Connected Supply Chain Flow Path Optimization Advanced Analytics Performance Management Legacy System Spreadsheets Strategic Operational

55. DIY – Evaluate Your Supply Chain

56. Q&A Further information: danny.halim@jda.com http://www.jda.com