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MAHRA Presentation on Social Media

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JCSI
JCSI

Presentation on social media and recruitment at the Manchester Area Human Resources Association (MAHRA) meeting on June 1.

NegóciosTecnologia
1 de 43
The Future of Staffing is Social Brian Cavoli June 1, 2010
Recruitment is Changing “ In 2010, the pace of literally everything will continue to increase, leading to 12 months of insane competition, endless labor churn, and boundless opportunity” Source: Dr John Sullivan, ERE.net
Recruitment is Changing Source: Dr John Sullivan, ERE.net “ Each of these trends to come presents unbelievable opportunity to those recruiting leaders brave enough to break rank and step forward to challenge the status quo. ” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Why This Is Important ,[object Object],[object Object],[object Object],[object Object],Job Ads Agencies Your Company
Passive Candidates “ You can’t use Wal-Mart advertising techniques to attract Tiffany customers” Source: Lou Adler on ERE
What is Unique About Them? At Work Helping a Competitor Succeed Well Connected – Trust Their Networks In Demand Motivated by Culture and Colleagues
Build a Following ,[object Object],90% of employed executives will take a recruiters phone call (ExecuNet) 70% of IT workers expect mass turnover when job market recovers (Dice.com) Employee turnover will increase by 50% in 2010 (ERE.net) 1 in 5 workers plan to leave their current job in 2010 (Careerbuilder)
Turnover in the News ,[object Object],[object Object],[object Object],"We're preparing for a massive reshuffling of talent at all job levels in all industries,“ - Wall Street Journal 5/25/10
Your Employment Brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
Followers are Advocates Source: Chadwick Martin Bailey and iModerate Research Technologies
Empower Employee Advocates ,[object Object],OR
Making the Case ,[object Object],[object Object],[object Object],[object Object],1, Nielsen 2 Hitwise 3, 4 Compete Source: Nielsen
Experienced Audience
A Priority for Recruiters How are you planning to use the following sourcing methods in 2010? Source: 2010 JCSI Survey of Recruitment Professionals Ads, Online Online videos Career Fairs Social Media Open Houses Agency – Retained Agency – Contingency Ads, Broadcast Resume Databases LinkedIn Employee Referrals Ads, Print Networking Events Online Job Boards Corporate Website Internal databases 0% 20% 40% 60% 80% 100%
A Priority for Recruiters Source: 2010 JCSI Survey of Recruitment Professionals Top Methods to Increase in 2010 1. LinkedIn 2. Social Media 3. Employee Referrals Ads, Online Online videos Career Fairs Social Media Open Houses Agency – Retained Agency – Contingency Ads, Broadcast Resume Databases LinkedIn Employee Referrals Ads, Print Networking Events Online Job Boards Corporate Website Internal databases 0% 20% 40% 60% 80% 100%
What It Does Best
What It Is Not Good At
Social Media Universe Source: fredcavazza.net
Developing a Strategy Source: Forrester Research
Developing a Strategy Source: Forrester Research
Getting Started
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Looking Beyond LinkedIn
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Targeted Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sample FB recruitment ad featuring the hiring manager Source: Techcrunch
Zuckerman’s Law “ Next year, Facebook users will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before.” Once a network is in place with active and engaged users, participants are motivated to share information more regularly, which in turn solicits more engagements from friends, creating a vicious circle of user interactions Source: NY Times
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Podcast
 
 
Google Reader ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Measurement
What’s Next Niche Communities Mobile A better platform for socializing Highly relevant content within specific industries, functions and skills
A Little About JCSI JCSI is a recruiting services firm specializing in passive candidate research and social media strategies to help companies hire the best candidates faster at a lower cost . ,[object Object],[object Object]
Leave Your Card ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],I’ll email you the following…
Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object]

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MAHRA Presentation on Social Media

  • 1. The Future of Staffing is Social Brian Cavoli June 1, 2010
  • 2. Recruitment is Changing “ In 2010, the pace of literally everything will continue to increase, leading to 12 months of insane competition, endless labor churn, and boundless opportunity” Source: Dr John Sullivan, ERE.net
  • 3.
  • 4.  
  • 5.
  • 6. Passive Candidates “ You can’t use Wal-Mart advertising techniques to attract Tiffany customers” Source: Lou Adler on ERE
  • 7. What is Unique About Them? At Work Helping a Competitor Succeed Well Connected – Trust Their Networks In Demand Motivated by Culture and Colleagues
  • 8.
  • 9.
  • 10.
  • 11. Followers are Advocates Source: Chadwick Martin Bailey and iModerate Research Technologies
  • 12.
  • 13.
  • 15. A Priority for Recruiters How are you planning to use the following sourcing methods in 2010? Source: 2010 JCSI Survey of Recruitment Professionals Ads, Online Online videos Career Fairs Social Media Open Houses Agency – Retained Agency – Contingency Ads, Broadcast Resume Databases LinkedIn Employee Referrals Ads, Print Networking Events Online Job Boards Corporate Website Internal databases 0% 20% 40% 60% 80% 100%
  • 16. A Priority for Recruiters Source: 2010 JCSI Survey of Recruitment Professionals Top Methods to Increase in 2010 1. LinkedIn 2. Social Media 3. Employee Referrals Ads, Online Online videos Career Fairs Social Media Open Houses Agency – Retained Agency – Contingency Ads, Broadcast Resume Databases LinkedIn Employee Referrals Ads, Print Networking Events Online Job Boards Corporate Website Internal databases 0% 20% 40% 60% 80% 100%
  • 17. What It Does Best
  • 18. What It Is Not Good At
  • 19. Social Media Universe Source: fredcavazza.net
  • 20. Developing a Strategy Source: Forrester Research
  • 21. Developing a Strategy Source: Forrester Research
  • 23.
  • 24.  
  • 26.
  • 27.  
  • 28.
  • 29. Zuckerman’s Law “ Next year, Facebook users will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before.” Once a network is in place with active and engaged users, participants are motivated to share information more regularly, which in turn solicits more engagements from friends, creating a vicious circle of user interactions Source: NY Times
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  • 40. What’s Next Niche Communities Mobile A better platform for socializing Highly relevant content within specific industries, functions and skills
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Notas do Editor

  1. Facebook stat