1. Motoring
• A third of commuters have 2+
cars in the household
• Almost half (47%) use their
car daily to get to the station
• 1 in 3 purchased their last
car new
• 2 in 3 commuters take only
3 months after their first
thought to purchase a car
• Fuel efficiency and the look
or design of a car are key
deciding factors
• Over half (52%) regularly see
car advertisements on posters
or billboards
• They are more likely to notice
car ads on billboards than in
any press
• Premium brands such as BMW
and Audi rank highly amongst
commuters