1. Social Media &
Video Marketing 101
JCC Professional Conference 2013

2. 67%
of JCC members and participants have smartphones
State of Digital Media in JCCs

3. 50+%
of JCC members and participants are on Facebook, but only 1 in 10 wants
to hear about new programs and services through Facebook.
State of Digital Media in JCCs

4. 1 in 5
JCCs have someone in a web, social media, digital marketing role
State of Digital Media in JCCs

5. 90/10
Traditional Marketing Budget vs. Digital Marketing Budget
State of Digital Media in JCCs

6. Trends in Social
Media

7. Outbound vs Inbound Marketing

8. Facebook Reach

9. Too Much Money on Print Advertising

10. Our Life is Filled With Screens

11. Multi-screening

12. Social Media is a Layer

13. Scale and Unscalable

14. Digital Marketing
Trends for JCCs

15. Hits How Idiots Track Statistics
Measure and Tracking

16. Key Performance Indicators

17. Conversions

18. Social Media Editorial Calendars

19. Micro Content

20. Trending

21. Marketing to Lifestyle

22. Marketing to Lifestyle

23. Tell Stories

24. Tell Stories

25. Tell Stories

26. Pictures, Pictures, Pictures

27. Budget $ for Social & Digital Ads

28. Budget $ for Social & Digital Ads

29. Essential JCC Information
Staff Directory
Schedules
News
Feedback
Facebook & Twitter
Eventbrite Integration
Custom Lists
Photo Albums
Maps
& More
Mobile

30. Video 101