Swipe® - The history of "Apps", iPhone, iPad and Android
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Swipe® - We do Apps. We develop Apps for brands like BMW, IWC, Dickies and other major corporations. This presentation is a collection of numbers, facts and figures from a broad range of sources to show the history of "Apps", iPhone, iPad and Android. We gathered a lot of statistics into one single presentation. The statistics contain information on the general smartphone and tablet market, tablet usage, sales numbers etc. ... Feel free to contact us: contact@swipestudio.com
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Swipe® - The history of "Apps", iPhone, iPad and Android
- 2. I. The history of ”Apps”, iPhone and Android II. The Tablet Market III. Tablet Usage - Facts & Figures swipestudio.com
- 3. I. The history of ”Apps” swipestudio.com
- 4. One of the first apps launched in 1998: swipestudio.com
- 6. But until January 2007 Apps were not really popular ... swipestudio.com
- 7. It needed the invention of a new phone ... swipestudio.com
- 10. swipestudio.com
- 11. Web Apps in Safari – No native Apps swipestudio.com
- 12. swipestudio.com
- 13. The first iPhone App ever: OneTrip swipestudio.com
- 14. swipestudio.com
- 15. But developers wanted more ... swipestudio.com
- 16. So they started to jailbreak their iPhones. swipestudio.com
- 17. When you want to add ringtones, change wallpaper, or run third-party applications on your iPhone, you need to perform a task called "jailbreaking". swipestudio.com
- 18. 29.6.2007 Launch of the first iPhone. 10.7.2007 First jailbreak method published. This first jailbreak enabled users to add custom ringtones. 4.8.2007 The first native third-party App was published. 12.8.2007 The first inofficial App Store is available on jailbreaked iPhones. It was simply called “Installer“. swipestudio.com
- 19. swipestudio.com
- 20. swipestudio.com
- 21. It didn´t take long that Apple was forced to react: swipestudio.com
- 22. Third Party Applications on the iPhone Let me just say it: We want native third party applications on the iPhone, and we plan to have an SDK in developers’ hands in February. We are excited about creating a vibrant third party developer community around the iPhone and enabling hundreds of new applications for our users. With our revolutionary multi-touch interface, powerful hardware and advanced soware architecture, we believe we have created the best mobile platform ever for developers. ... Steve Jobs, 17.10.2007 swipestudio.com
- 23. 6.3.2008 Publication of the first official iOS SDK 10.7.2008 Launch of the iPhone App Store swipestudio.com
- 24. swipestudio.com
- 25. 2008 10.7.2008 Launch of the App Stores 500 Apps 14.7.2008 10.000.000 App Downloads 25% of the apps are for free 29.11.2008 10.000 Apps in the App Store 2009 16.1.2009 500.000.000 App Downloads 23.4.2009 1.000.000.000 App Downloads 4.11.2009 100.000 Apps in the App Store End of 2009 App Store has a market share of 99,4% swipestudio.com Source: Apple
- 26. 2010 29.4.2010 4.500.000.000 App Downloads 200.000 Apps in the App Store 20.10.2010 7.000.000.000 App Downloads 300.000 Apps in the App Store „App“ becomes Word of the year in the USA 2011 22.1.2011 10.00.000.000 App Downloads 350.00 Apps in the App Store 7.7.2011 15.00.000.000 App Downloads 425.000 Apps in the App Store including 100.000 iPad Apps 200.000.000 active iOS User swipestudio.com Source: Apple
- 27. More than 18.000.000.000 App downloads until today swipestudio.com Source: Apple, 4.10.11
- 28. More than 500.000 iOS Apps in the App Store swipestudio.com Source: Apple, 4.10.11
- 29. Most popular categories in the App Store Health NavigationPhotography Productivity 2 % 2 % 2 % Finance 3 % 2 % Social Medicine 1 % News Weather 1 % 3 % 1 % Sport 3 % Business 4 % Games 15 % Reference 4 % Music 4 % Travel 6 % Books 14 % Utilities 6 % Lifestyle 7 % Entertainment Education 11 % 8 % swipestudio.com Source: Chillingo, Chomp, 148apps, May 2011
- 30. Free vs. Paid Apps Paid 63 % Free 37 % swipestudio.com Source: Chillingo, Chomp, 148apps, May 2011
- 31. Price Structure of the Apps in the App Store Above 4,99$ Free 8 % 37 % 4,99$ 4 % 3,99$ 3 % 2,99$ 6 % 1,99$ 13 % 0,99$ 29 % swipestudio.com By Downloads, May 2011
- 32. ø price of paid apps 3,64 $ swipestudio.com Source: Chillingo, Chomp, 148apps, May 2011
- 33. Apple will generate 15.000.000.000 $ turnover with Apps in 2011 70% of this amount will be paid to appr. 90.000 developers. Remaining turnover for Apple: 4.500.000.000 $. swipestudio.com Source: Apple
- 34. Sold iPhones 2007 - 2011 70.000.000 60.000.000 50.000.000 40.000.000 30.000.000 60.100.000 20.000.000 39.950.000 10.000.000 20.836.000 11.625.000 0 1.389.000 2007 2008 2009 2010 2011 swipestudio.com Quelle: Apple
- 35. Apple sold 135.000.000 iPhones until today swipestudio.com Source: Apple
- 36. And a total of 250.000.000 iOS devices swipestudio.com Source: Apple
- 37. Estimated iPhone sales 2012 110.000.000 55.000.000 107.000.000 60.100.000 39.950.000 20.836.000 11.625.000 0 1.389.000 2007 2008 2009 2010 2011 2012 swipestudio.com Source: Janney Capital Markets, 3.10.11
- 38. Sold iPhones on the launch weekend 4.000.000 3.000.000 2.000.000 4.000.000 1.000.000 1.700.000 1.000.000 1.000.000 270.000 0 iPhone 1 iPhone 3G iPhone 3GS iPhone 4 iPhone 4S swipestudio.com Source: Apple
- 39. But Apple isn´t alone anymore ... swipestudio.com
- 40. Broadcom Corporation, Google, HTC, Intel, LG, Marvell Technology Group, Motorola, Nvidia, Qualcomm, Samsung Electronics, Sprint Nextel, T-Mobile und Texas Instruments ... On November 5th, 2007 the „Open Handset Alliance“ was announced. The goal of this alliance is the development of open standards for mobile devices. On the same day they launch their first product: Android. swipestudio.com
- 41. But it took another year until the first Android phone was launched on October 20th, 2008. swipestudio.com
- 42. swipestudio.com
- 43. 28.8.2008: Google announces to launch the „Android Market“ on 22.10.2008. swipestudio.com
- 44. The ”Android Market“ is available in 29 countries. swipestudio.com
- 45. swipestudio.com
- 46. swipestudio.com
- 47. Number of Apps in the Android Market 200.000 150.000 100.000 200.000 50.000 80.000 20.000 0 2009 2010 2011 swipestudio.com Source: Wikipedia
- 48. There were more than 10.000.000.000 App downloads until today. swipestudio.com Source: Wikipedia
- 49. Besides the Apple App Store and the Android Market a few more parties opened App stores as well ... swipestudio.com
- 50. 10 .7 .0 swipestudio.com 8 Ap ple Ap p St 22 or ei .1 Ph 0. on 08 e Go og le An d ro id 1. M ar 4. 0 k 9 et Bl ac kb err yA pp W or ld 26 .5 .2 00 9 No k ia O vi St or e 6. 6. 0 9 Pa lm Ap p Ca tal o g 21 .1 0. 20 10 W in do w sP ho ne M ar ke tp lac e
- 51. Number of Apps in each App Store 400.000 300.000 200.000 400.000 100.000 200.000 100.000 46.000 60.000 37.000 0 5.000 iPhone iPad Android Blackberry Windows Phone Ovi palm swipestudio.com Source: Apple, Wikipedia
- 52. Feature Phone vs Smartphone Feature Phone 57 % Smartphone 43 % swipestudio.com Source: Nielsen, 3.11.2011
- 53. Feature Phone vs Smartphone OS Smartphone Share Android 43 % Other 4 % Windows Feature Phone 7 % 57 % Smartphone 43 % RIM 18 % iOS 28 % swipestudio.com Source: Nielsen, 3.11.2011
- 55. Worldwide App Downloads Worldwide App turnover 20 20 18 18 16 16 14 14 12 12 Billion US$ Billion 10 10 18,0 8 8 15,1 6 6 4 8,2 4 5,2 2 2 0 0 2010 2011 2010 2011 Turnover in Billion US$ Turnover in Billion US$ swipestudio.com Source: research2guidance.com
- 56. II. The Tablet Market swipestudio.com
- 57. Apple didn´t only create the market for Apps ... swipestudio.com
- 58. The also revolutionized the tablet market ... swipestudio.com
- 59. The first iPad hit stores on April 3rd, 2010. swipestudio.com
- 60. swipestudio.com
- 61. In the first month 1.000.000 devices were sold. The first iPhone needed 72 days. swipestudio.com Source: Apple
- 62. Until January 2011 15.000.000 iPads were sold. swipestudio.com Source: Apple
- 63. On March 11th, 2011 the iPad 2 hit stores. swipestudio.com
- 64. swipestudio.com
- 65. Instead of 28 days it took just 3 days to sell 1.000.000 devices! swipestudio.com Source: Apple
- 66. Until the end of 2011 sales will exceed 47.000.000 iPads. swipestudio.com
- 67. Sold iPads in 2010 and 2011 40.000.000 30.000.000 20.000.000 40.000.000 10.000.000 7.400.000 0 2010 2011 swipestudio.com Source: Apple
- 68. The future looks bright: swipestudio.com
- 69. Estimated iPad sales until 2015 150.000.000 120.000.000 90.000.000 148.700.000 60.000.000 122.100.000 95.600.000 69.000.000 30.000.000 40.000.000 7.400.000 0 2010 2011 2012 2013 2014 2015 swipestudio.com Source: Gartner
- 70. Sales of Android Tablets will grow rapidly as well: swipestudio.com
- 71. Estimated sales of Android Tablets until 2015 150.000.000 120.000.000 90.000.000 60.000.000 116.400.000 85.300.000 30.000.000 54.100.000 22.900.000 11.000.000 0 0 2010 2011 2012 2013 2014 2015 swipestudio.com Sales: Gartner
- 72. In 2015 a total of more than 270.000.000 tablets will be sold. In 2011 appr. 356.000.000 PCs will be sold. In 2011 appr. 400.000.000 Smartphones will be sold. swipestudio.com Source: Gartner, IDC
- 73. Marketshare iOS Tablets vs. Android Tablets vs. Windows until 2015 100% 80% 60% 40% 73% 67% 60% 53% 46% 20% 36% 31% 27% 22% 17% 6% 8% 11% 0% 4% 2011 2012 2013 2014 2015 iOS Android Windows swipestudio.com Source: Gartner
- 74. III. Tablet-Usage Facts & Figures swipestudio.com
- 76. 11%
- 77. 11% of the U.S. population own a tablet Source: Pew Research Center / The Economist Group, 31.10.11
- 78. : Male useres outnumber female users 2:1 swipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
- 79. Age structure Tablet User General public 22% 18-29 22% 46% 30-49 35% 32% 50+ 43% swipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
- 80. Tablet User General Public 51% College graduate+ 28% 53% Family income of $75.000,- or more 28% 62% 44% Employed full-time swipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
- 81. 77% user their their tablet daily ø 1 hour 35 minutes per day 53% get news every day swipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
- 82. Daily usage 54% 53% 39% 39% 17% 13% swipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
- 83. Percent of Tablet News Users who regularly ... 42% 52% read in-depth articles check Headlines 16% 16% share news on watch news videos social networks swipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
- 84. Follow the news Prefer reading / listening all the time to the news over watching Tablet User 68% 71% General Public 56% 45% 0 40 80 0 40 80 swipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
- 85. Percent of tablet user who get news on their tablet that they used to get from ... PC or Laptop 79% Newspaper 59% or Magazine TV 57% 0 40 80 swipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
- 86. Time spent with news on the tablet is ... Less Same 4 % 66 % Greater 30 % swipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
- 87. Enjoyment getting news on a tablet is ... Less 8 % Same 61 % Greater 31 % swipestudio.com Quelle: Pew Research Center / The Economist Group, 31.10.11
- 88. How many use their tablet in front of a TV? 40 % swipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
- 89. Preferred Platform for ... ... checking headlines: ... reading longer articles: Tablet 43% 55% PC / Laptop 23% 22% Smartphone 14% 20% 0% 30% 60% 0% 30% 60% swipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
- 90. Are tablet users willed to pay more for news on the tablet than elsewhere? 16% 78% 6% Worth more Worth the same Worth less swipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
- 91. For consuming news on their tablet, percent who use ... Apps 21 % 8 % Beides 31 % Browser 40 % swipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
- 92. 14% have paid directly for news on the tablet. swipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
- 93. Among those who have not paid directly for content ... 21% would pay $5 a month 10% would pay $10 a month swipestudio.com Source: Pew Research Center / The Economist Group, 31.10.11
- 94. IV. The End Want to get in touch? contact@swipestudio.com swipestudio.com