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By 
Ellie, Izzy and Chloe
TV Spots 
 Television advertising is when a film that 
is about to be released is given a 15-30 
second trailer in the advert breaks on 
television. 
 Who is in the film. 
 When it is released. 
 Brief overview of the plot.
Multimedia 
 Websites. 
 Internet is vital for viral marketing. 
 Other forms of multimedia are editorial 
space in newspapers and other ways of 
informing the public about a new film. 
 This allows the public to be able to hear 
about it and read about it so they are 
more likely to see the film.
Reviews 
 Newspapers. 
 Interactive website like rotten tomatoes, 
another persons review on a film can 
heavily influence the likelihood of 
someone seeing a film. 
 Bad reviews mean people won’t see 
the film, good reviews mean people 
are more likely to it. 
 Reviews track how 
successful a film is.
Public Awareness 
 Word of mouth. 
 Distributors will organise advanced, preview 
screenings of a film to its set audience. 
 Distributors will work with radio and TV. 
 After 4 weeks of the film being released, 
tracking reviews are sent back to the film 
distributors. 
 This will also determine how long the film 
remains in the cinema for.
Opening Weekend 
 Opening weekend Friday, Saturday and 
Sunday and then the Monday is ‘make 
or break’ for the film. 
 3 day figure. 
 The higher the money figure, the more 
likely hood that the film will be 
successful.
Target Audience 
 Who its aimed at. 
 What time of day the movie will be 
shown, what time of year and how often 
the movie will be screened.
USP 
 Unique Selling Point. 
 This is then put into the trailer as the 
‘hook’ which makes people want to 
watch it. 
 It can be either a line from the film its 
self or a shot from the film e.g. King 
Kong stood on the top of the Empire 
State Building.
Release Date 
 Right time of year. 
 This will influence how many people are 
willing to come and see it or are even 
available to see it. 
 You also don’t want to release a film on 
the same day as other big blockbuster 
releases as you will be fighting for the 
same audience.
Research 
 Market research. 
 They often do screenings for around 350 
people to see the film and fill out 
surveys for feedback. 
 What age would be coming to see the 
movie and what age group enjoyed it the 
most so they know what times to release 
the movie.
Budget 
 Above the line(creative talent) 
 Below the line(direct production costs) 
 Post-production(editing, visual effects) 
 Other(insurance). 
 Story rights, screenplay, producers, 
director, cast, production costs, visual 
effects and music.
Promotion 
 Press releases. 
 Advertising campaigns. 
 Merchandising and media. 
 Interviews with the key people involved with the making of 
the film, like actors and directors. 
 The different techniques used for promotion are 
 Trailers, Posters and slideshows. 
 Virtual relationship hyperlink marketing, social media 
marketing and online digital film screeners which are used on 
the internet. 
 Paid advertisement in newspapers, magazines, and inserts in 
books(print). 
 Comic special editions or special episodes (print). 
 Promotional tours and interviews. 
 Audience research.
Marketing Campaign 
 Marketing is the process of creating, 
communicating and delivering value to 
customers. 
 A successful marketing campaign needs 
a USP (Unique Selling Point).
Trailers 
 A successful trailer will include some 
details or events that happen in a film, 
but it will not completely 
give the film away. 
 Suspense or anticipation 
 Cliff hangers 
 These trailers will be 
shown to the correct 
target audience.

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Film distribution

  • 1. By Ellie, Izzy and Chloe
  • 2. TV Spots  Television advertising is when a film that is about to be released is given a 15-30 second trailer in the advert breaks on television.  Who is in the film.  When it is released.  Brief overview of the plot.
  • 3. Multimedia  Websites.  Internet is vital for viral marketing.  Other forms of multimedia are editorial space in newspapers and other ways of informing the public about a new film.  This allows the public to be able to hear about it and read about it so they are more likely to see the film.
  • 4. Reviews  Newspapers.  Interactive website like rotten tomatoes, another persons review on a film can heavily influence the likelihood of someone seeing a film.  Bad reviews mean people won’t see the film, good reviews mean people are more likely to it.  Reviews track how successful a film is.
  • 5. Public Awareness  Word of mouth.  Distributors will organise advanced, preview screenings of a film to its set audience.  Distributors will work with radio and TV.  After 4 weeks of the film being released, tracking reviews are sent back to the film distributors.  This will also determine how long the film remains in the cinema for.
  • 6. Opening Weekend  Opening weekend Friday, Saturday and Sunday and then the Monday is ‘make or break’ for the film.  3 day figure.  The higher the money figure, the more likely hood that the film will be successful.
  • 7. Target Audience  Who its aimed at.  What time of day the movie will be shown, what time of year and how often the movie will be screened.
  • 8. USP  Unique Selling Point.  This is then put into the trailer as the ‘hook’ which makes people want to watch it.  It can be either a line from the film its self or a shot from the film e.g. King Kong stood on the top of the Empire State Building.
  • 9. Release Date  Right time of year.  This will influence how many people are willing to come and see it or are even available to see it.  You also don’t want to release a film on the same day as other big blockbuster releases as you will be fighting for the same audience.
  • 10. Research  Market research.  They often do screenings for around 350 people to see the film and fill out surveys for feedback.  What age would be coming to see the movie and what age group enjoyed it the most so they know what times to release the movie.
  • 11. Budget  Above the line(creative talent)  Below the line(direct production costs)  Post-production(editing, visual effects)  Other(insurance).  Story rights, screenplay, producers, director, cast, production costs, visual effects and music.
  • 12. Promotion  Press releases.  Advertising campaigns.  Merchandising and media.  Interviews with the key people involved with the making of the film, like actors and directors.  The different techniques used for promotion are  Trailers, Posters and slideshows.  Virtual relationship hyperlink marketing, social media marketing and online digital film screeners which are used on the internet.  Paid advertisement in newspapers, magazines, and inserts in books(print).  Comic special editions or special episodes (print).  Promotional tours and interviews.  Audience research.
  • 13. Marketing Campaign  Marketing is the process of creating, communicating and delivering value to customers.  A successful marketing campaign needs a USP (Unique Selling Point).
  • 14. Trailers  A successful trailer will include some details or events that happen in a film, but it will not completely give the film away.  Suspense or anticipation  Cliff hangers  These trailers will be shown to the correct target audience.