The presentation introduces Ixonos’ perspectives on MirrorLink, focusing on consumers and user experience in the car and emphasizing the importance of the services ecosystem related to MirrorLink. VP, Global Marketing, Antti Aumo from Ixonos gave the presentation at the Car Connectivity Consortium Summit, 29-30 September 2011 in Chicago.

1. MIRRORLINK SERVICES
Delivering you MirrorLinkTM products that
are fully compliant and certified,
with superior user experience.
Ixonos – Technical pioneer in the emergent MirrorLink market.
© Ixonos Plc Public 1.10.2011

2. MIRRORLINK APPROACH
• Mobile device’s applications are presented on the
vehicle’s screen
• Applications can be controlled via the vehicle head unit
• Easily extends the capabilities of in‐car infotainment
• Reduces need for head unit updates
• Enhances the usability of the mobile device while
operated in the car
• Transparent, protocol‐invariant, standardized integration
© Ixonos Plc Public 1.10.2011

3. Infotainment extended
APPS HIT THE CAR
© Ixonos Plc Public 1.10.2011

4. NEW AND REVOLUTIONARY USE‐CASES
SOCIAL
NETWORKING
STOCKS
WEATHER
NAVIGATION
INTERNET‐RADIO
© Ixonos Plc Public 1.10.2011

5. MIRRORLINK – HOW DOES IT WORK?
1 2 3
Get in your car Connect your phone Enjoy your apps and services
in the car
INTEGRATION & INTERACTION
Display I Key & Pointer Events I Speech & Audio
Device Status I Context Information
© Ixonos Plc Public 1.10.2011

6. IXONOS & MIRRORLINK
Ixonos has been involved with MirrorLink
since 2009 and is a core member of the
Car Connectivity Consortium.
Our latest MirrorLink involvements
• Implementation of the MirrorLink for Symbian,
Meego, and WP7
• Verification and validation (manual testing,
automated testing, IOP – with leading Head
Unit Manufacturers ‐ FT, NFT, protocol testing)
• Ixonos MirrorLink 1.0.1 compliant Head Unit
Emulator
• Support in writing the official MirrorLink specs
for the Car Connectivity Consortium
• World’s first Android MirrorLink Demo
© Ixonos Plc Public 1.10.2011

7. CAR CONNECTIVITY CONSORTIUM
Members include e.g.
© Ixonos Plc Public 1.10.2011

8. THE MIRRORLINK ECOSYSTEM
Car
manufacturers
Regulatory bodies
Mobile device
manufacturers
App
developers
Head unit Service
manufacturers providers
& operators
© Ixonos Plc Public 1.10.2011

9. NEEDS & IXONOS’ SOLUTIONS
NEEDS IXONOS SOLUTIONS
1 Updating your device to be Implementing MirrorLink support for
MirrorLink compatible. head units and smartphones, tablets.
2
Creation of new devices that are Creating complete MirrorLink
compatible with MirrorLink. compliant devices.
3
Creation and porting of apps to Designing and implementing MirrorLink
MirrorLink. enabled applications for smartphones,
tablets and head units.
4 MirrorLink Certification of your Verification, validation & certification
products and apps. services.
© Ixonos Plc Public 1.10.2011

10. WHY WORK WITH IXONOS?
• Global pioneer in MirrorLink
• Hands‐on experience in MirrorLink
certification
• Thought leader in car apps
• Core member of Car Connectivity
Consortium
• Close experience with automotive
manufactures
• 15+ years successfully delivering mobile
SW & HW
• Superior user experience services
© Ixonos Plc Public 1.10.2011

11. IXONOS
• creates wireless technologies, connected
devices as well as multichannel online
services and mobile apps Mobile Device
Apps Software
• enhances the competitiveness of its
customer organisations by enabling superior Online Device
user experience, cost‐efficient development Solutions Creation
and faster time‐to‐market of their products
and services.
Clientele includes wireless technology suppliers, mobile device and Turnover 2010 totalled 84.9 MEUR
consumer electronics manufacturers, network operators, and operating profit 5.3 MEUR.
companies taking advantage of the new business opportunities that Personnel +1000
wireless communications enable.
Listed in Nasdaq OMX Helsinki.
© Ixonos Plc Public 1.10.2011

12. THANK YOU!
For more information please contact
THANK YOU. Timo Salminen
timo.salminen@ixonos.com, +358 40 745 6821
Antti Aumo
www.ixonos.com antti.aumo@ixonos.com, +358 40 505 0477
Damien De Maya
damien.demaya@ixonos.com, +358 400 287 692
© Ixonos Plc Public 1.10.2011 MirrorLink is a trademark of the Car Connectivity Consortium