1. 10 STEP Marketing Plan for Clear Shampoo Ivo Martins Hi Da Silva February 2011 ivo-dasilva.blogspot.com

4. Positioning to the Primary Target Market Part 1: Steps 1 to 5 ivo-dasilva.blogspot.com

6. I want to be attractive & Confident I am complete when my hair Still Cool & No Dandruff ivo-dasilva.blogspot.com

10. Clear is #1 in niche: high priced product single man& woman Clear Sunsilk Pantene Lifebuoy Dove Price vs. Marital Status Matrix Head& Shoulders ivo-dasilva.blogspot.com Price/ Marital status Matrix Single woman Single man Man & woman Family and Children High price Low Price

11. Clear shampoo unique positioning is shown in this competitive map Positioning vs. Brand Matrix Many competitors in remove dandruff and saves money positioning. ivo-dasilva.blogspot.com Head & Shoulders Clear Sunsilk Pantene Dove Lifebuoy Remove Dandruff Nourishes the scalp Relieves dryness Prevents hair breakage Cools and refreshes the scalp Prevents itchiness Reduce redness Relieves irritation Control oiliness Remove flakes & leaves hair beautiful Saves money

12. Clear Shampoo unique positioning is shown in this competitive map ivo-dasilva.blogspot.com Brand Vs Class Status Lifebuoy SunSilk Pantene Head & Shoulders Clear Dove Class A Class B Class C

14. 5a. Based on Unilever Philippines, shampoo market is P 24 billion Known until over a decade ago as Philippine Refining Company (PRC), Unilever Philippines started as an oil milling business which at its peak produced nearly 100,000 tons of coconut oil annually. Today the company is a leading manufacturer of home and personal care products, foods, and ice cream. Leading in new technologies With an annual sales of over Php 24billion, Unilever Philippines employs over 2,000 people nationally. The company has been a leader in introducing new technologies into the country since the early days of its existence - margarine production in the 1930’s, non-soap detergents, shampoos and toothpaste in the 1960’s and 1970’s and state of the art sulphonation technology and cogeneration power plant in the 1980’s. The nineties has seen the company focusing on several improvements in the Environment front one of which was the introduction of the first 100% biodegradable detergent bar in the Philippines. Unilever works closely with the community and other NGOs to protect and improve the environment. In year 2000, the company received recognition for its environment management systems with an ISO 14001 accreditation. Total Quality The company has adopted the Total Quality approach during the last ten years and was the first in the industry to receive the ISO 9002 accreditation in 1994. Unilever has since worked with the government, customers and suppliers (including SMEs) to spread the Total Quality approach in the Philippines. Unilever in the Philippines is a leading company in the area of Human Resources Management and Development. The company has excellent relations with its employees as evidenced by the last two CBA agreements. At the heart of the employee relationship is a Skills Development (multi-skilling) Program that enhances worker productivity. These efforts have been given due recognition by the Personnel Management Association of the Philippines when they awarded Unilever as 1999 "Outstanding Employer of the Year". Unilever has for decades been known in the industry as a sound training ground for young Filipino graduates. Some of its managers have progressed to senior levels in government and public life. The business has grown from strength to strength with the presence of its four operating companies: Unilever Foods, Unilver Foodsolutions, Unilever Philippines, and Unilever RFM Ice Cream. Unilever is proud of its 78 years of heritage in the Philippines and is dedicated to growing its operations in the country in the future. http://wikimapia.org/563710/Unilever-Philippines http://www.youngmarketmasters.com/html/events-2008-awardees-desc.html

20. The Marketing Mix Strategy Part 2: Steps 6 to 10 ivo-dasilva.blogspot.com

21. 6a. Shampoo category is dominated by 4 major brands ivo-dasilva.blogspot.com

22. Sunsilk Head & Shoulders Pantene ivo-dasilva.blogspot.com

27. 8a. Which of these modes does your product use? ** Pls. rank most used, 1-highest use ivo-dasilva.blogspot.com

28. 8a. Promo - Clear Shampoo Commercials Cristiano Ronaldo Clear Shampoo commercial Thailand version Clear Shampoo Seasonal Radio Ad Pussycat Dolls Nicole Scherzinger for Clear Shampoo Rain for Clear Shampoo -Philippine version kapuso Clear commercial , may "dating" ba? Clear Shampoo Umbrella free Commercial 2010 Clinic All Clear TV Commercial - Enrica Fernandes Clear Piolo, John Lloyd and Bea Cristiano Ronaldo - Clear For Men - English Commercial Clear Swap Challenge with Piolo Pascual, Bea Alonzo, Jericho Rosales, and Gerald ... ivo-dasilva.blogspot.com

29. Clear Shampoo Commercial Clear Swap Challenge with Piolo Pascual, Bea Alonzo, Jericho Rosales, and Gerald Anderson romancarlo 10 videos Search http://www.youtube.com/watch?v=hrJHZ6soImE ivo-dasilva.blogspot.com

30. Clear Shampoo Commercial Cristiano Ronaldo - Clear Shampoo Commercial bahrain54321 10 videos Browse Upload Create Account Sign In Search http://www.youtube.com/watch?v=gRhNRuAWbU0 ivo-dasilva.blogspot.com

31. 8b. Competitor promo- H&S offers Sample & Coupons ivo-dasilva.blogspot.com

32. Sunslik Offer free Hair wash in some events. ivo-dasilva.blogspot.com

33. Pantene Offer 10% Discount ivo-dasilva.blogspot.com

36. SUMMARY ivo-dasilva.blogspot.com

39. 10 STEP Marketing Plan for Clear Shampoo Ivo Martins Hi Da Silva February 2011 ivo-dasilva.blogspot.com