Trio Digital Agency Company Profile 2014 • Full-Service Agency with design and technology at its core. • One of the best digital agencies in Indonesia integrating creativity, technology, and business as one. • International services from Indonesia and Taiwan covering Asia Pacific region. • Holistic approach on branding and digital marketing, which provides stepping stones for success – including deep expertise in technology development and creative concept. TRIO WORKS AS A FULL-SERVICE DIGITAL AGENCY TO DEVELOP INSPIRATION THEN BRINGS IT TO ACTIVATION WITH THE MOST ADVANCED TECHNOLOGY AND IDEA

1. CV TRIO GROUP
Widodaren no. 3C-4 , Surabaya 60251 Indonesia
T : + 62 31 545 1169 | F : + 62 31 532 5392
www.triodigitalagency.com
COMPANY PROFILE

2. WHO WE ARE
We are known by our cutting edge strategy and jaw-dropping ideas.
Creativity is our soul, embodied technology implementation that
produce the most effective and efficient way to leverage its brand.
We are not craving to be the best, but we humbly aim to be the one
of the most influential digital agency and game changer in this
industry.
HISTORY
Established in 2009, Trio is one of the leading digital agencies in
Taiwan. In 2013, they decided to attend the needs of Indonesian
businesses by opening up a branch in Surabaya, Indonesia.
As a global-minded team with local awareness, Trio Digital Agency
believe in utilising the right knowledge, technology, and design to
amplify both your business processes, products, and marketing.
Trio is your partner to help you building an effective way
communicate your business to the market.

3. TRIO WORKS AS A FULL-SERVICE DIGITAL AGENCY
TO DEVELOP INSPIRATION THEN BRINGS IT TO
ACTIVATION WITH THE MOST ADVANCED
TECHNOLOGY AND IDEA
• Full-Service Agency with design and technology at its core.
• One of the best digital agencies in Indonesia integrating creativity, technology, and
business as one.
• International services from Indonesia and Taiwan covering Asia Pacific region.
• Holistic approach on branding and digital marketing, which provides stepping stones for
success – including deep expertise in technology development and creative concept.
WHAT WE DO?
We help brands grow their business by working closely to understand the needs and utilize
the appropriate technology to deliver the best design, development, and activation strategy.
We work in partnership with your team to make sure our services meet your needs, every
step of the way. With the experienced and dedicated team of professionals, we will be your
best digital agency partners.
OUR KEY FACTORS
→ CREATIVITY
Leverage a brand by combining our research with
mind-blown ideas to produce jaw-dropping design and
strategy.
→ TECHNOLOGY
Ensuring the best quality and on time result with the most
effective implementation of technology as the core of our
industry.
→ BUSINESS
Working closely with you to find valuable business insights
and turn them into new opportunities, brand concepts and
activation.

4. Having graduated from Shih Chien University in Taiwan with a Master’s
in design communication, Ivaline is the co-founder of Trio Digital Agency
in Taipei and Indonesia. Ivaline has a keen eye for design and the ability
to visually communicate virtually any idea. In the office, there’s never
been a day we don’t see a cup of coffee on her desk.
She is a great communicator and loves to share her knowledge. She has
been a source speaker on Surabaya’s popular radio station Suara Sura-baya
and has been a keynote speaker in Surabaya’s TEDx event com-munity.
She is also a member of the Indonesia Taiwan Business Club
and the Indonesia Taiwanese Chambers of Commerce Youth League.
Ivaline Tedjo
Creative Director, Co-founder
PEOPLE
Jay was graduated with a Bachelor of Science (IT) in Swinburne
University, Melbourne. He loves to tinker with things and building great
apps. Jay specialises in web application development, Linux server
programming, and machine learning for big data.
He developed, released, and is currently maintaining an open source PHP
framework called Skully Framework, while contributing to several other
open source projects.
On his free time he does a research on computational creativity and
learning state-of-art technologies and programming algorithms. As you
imagine, having a quick chat with him guarantees some amount of
nerdgasm to your system. Jay Teguh Wijaya
Daniel aka Dante was graduated in Petra Christian University with
Bachelor of art, he is a designer and illustrator with a great sense of art.
On a regular office day, you will see Dante skillfully draws on his drawing
tablets and produces great graphic designs.
He showcased many of his artwork in deviantart before moved to
instagram and has gained quite a popularity there among other visually
inclined audience.
On his free time he loves driving his kick-ass motorbike out of town and
back and other things cool kids do, like airsoft gun and beating up people
Daniel Pamuji on League of Legends game.
Art Director
Bobby was graduated in Ubaya University with Bachelor of Science (IT)
degree, with an almost perfect score. A hardworker at heart, and
technologically curious in mind, he is one of the most reliable persons
we’ve ever met.
He joined and won various programming competition back in college, and
that is proven with the quality code he has been producing for our
projects.
On his free time, he enjoys trying out new mobile technology, tinkering
with electronic projects, and doing some weird experiments like finding
Managing Director,
Head of Science, Co-founder
Bobby Stenly out the relation between carriage weight and gasoline usage in cars.
Head Developer

5. SERVICES
WEB DEVELOPMENT
FULLY RESPONSIVE, MULTILINGUAL WEBSITES,
HOSTED IN MOST RELIABLE SERVERS.
Website Design & Development
E-Commerce
Mobile
Web application / SaaS
Browser-based game
Server Hosting Provider
System Maintenance
VISUAL GRAPHIC PRODUCTION
BECAUSE EYES ARE THE CLOSEST
GATE TO YOUR HEART.
Print Advertising & Strategic Planning
Company Profile Development
Product Packaging Design
Presentation Design
Marketing Collaterals
Brochures & Flyers
Catalogues
Calendar
Invitations
Newsletter
MOBILE APPS DEVELOPMENT
SIMPLE, YET ROBUST LITTLE APPS.
iPhone App, Android App, Mobile game
BRANDING
YOUR BRAND IS WHAT OTHER PEOPLE SAY ABOUT YOU
WHEN YOU ARE NOT IN THE ROOM
Brand/Corporate/Product Identity
Market Analysis & Survey
Vision & Mission Creation
Naming & Tagline
Brand & Communication Strategy
Brand Positioning
Manual & Guidelines
BRAND ACTIVATION
Visual Production, Sales Promotion, New Product
Launch, Sampling
CONTENT CREATION
YOUR CONTENT, DONE PROFESSIONALLY.
PR Articles
Professional Translation (English, Chi-nese)
News Production and Editing
Search Engine Optimisation (SEO)
DIGITAL MARKETING & MEDIA VIDEO MARKETING
THE SHORTEST ROAD FROM YOU TO YOUR CUSTOMERS.
Social Media Strategy & Viral Campaign
Google AdWords
Search Engine Optimisation (SEO)
Email Marketing
Media Strategy & Planning
Media Buying
IF A PICTURE IS WORTH A THOUSAND WORDS,
IMAGINE WHAT A VIDEO IS WORTH.
Video Profile
TV Commercial
Viral Video Production
Animation
Motion Graphic
Photography

6. CLIENTS
“We look forward to engage and leverage every brands
to the top by combining creativity, technology, and business”
-stick better-be
tte r de sig n, be tte r furniture

7. GOVERNMENT
TAIPEI SONSGHAN
INTERNATIONAL AIRPORT
台北松山機場
Taipei International Airport wished to create an online system so public can
access their information online using desktop computers, tablets, and
smartphones.
P R O B L E M
Airport information is an important public information that should ideally be
accessible to anyone from all generations. Accessibility and usability are both
equally important in the development of this project.
C H A L L E N G E
How to organize the Airport’s data and make a user-friendly website, using the
government’s rules but also visually astonishing.
S O L U T I O N
We design and developed a platform for public information displays that is
accessible from both websites and mobile applications (available on both Android
and iOS devices). Within the app we included many usability features such as
quick links and interactive images to ensure the best user experience of their
users.
CONCLUSION
Website and application made and launched, and has
since been servicing Taiwanese public at large.
www.tsa.gov.tw

8. CORPORATE
DIAMOND EXCHANGE
O N L I N E D I A M O N D R E T A I L E R
diamondexchange.com.au
FEATURES
••
e-commerce
Complex search widget
Diamond Exchange is an online-only loose diamond and engagement and
wedding ring retailer, which is privately owned and operated by the International
Diamond Company Pty. Ltd. The International Diamond Company is run by a
fourth-generation family business that has over 100 years’ worth of combined
knowledge and experience in the jewellery and diamond industry.
P R O B L E M
Diamond Exchange needed a way to simplify the process of finding and
purchasing diamonds and jewelry.
C H A L L E N G E
A diamond has many different attributes which are very distinct from one
another. We would need to create a search function that allows users to find
diamonds with different shapes, prices, carats, cuts, symmetries, and many
others.
S O L U T I O N
We developed a widget that allows users to search, compare, and adding
diamonds to cart, before they are used in a separate checkout system.
This widget also have a feature for users to visualise the diamond they selected
into an actual engagement ring.
CONCLUSION
This search system which was a pioneer in Australia at
the time we developed had greatly improved the sales of
Diamond Exchange. The convenience users felt while
browsing and finding a diamond opens a way for them to
initiate a communication with Diamond Exchange's sales
team for further enquiries.

9. CORPORATE
GRAHA NATURA
I N T I L A N D
PT Intiland Grande is a subsidiary of PT Intiland Development Tbk, one of the
largest land development company in East Java focusing on real estate and other
commercial buildings. One of their many portfolio includes Darmo Satelit
residence, located in western area of Surabaya.
Starting from as early as 2010, PT Intiland Grande has been developing Graha
Natura, an 80 hectare residential area located in Lontar, western Surabaya.
P R O B L E M
Graha Natura has an admirable concept in real estate business, back-to-nature
with focus on residence health. Unfortunately their ideas were not properly
communicated within their existing website.
C H A L L E N G E
The first challenge was to combine elegance and informative elements in their
web interface. In addition to that, another challenge in this project was in offering
a good digital experience to site viewers on a yet to be built products, them being
the buildings, houses and facilities.
S O L U T I O N
We added a 360 view feature to the site to help visitors with viewing the home
interiors and exteriors.
CONCLUSION
This website has since been used as the best portal for
information for everything about Graha Natura.
grahanatura.com
FEATURES
•••
Fully interactive website
Responsive
360-degree panorama view

10. CORPORATE
DETEKSI JAWAPOS
N E W S P A P E R F O R Y O U N G R E A D E R S
1068
SITE USERS IN THE
FIRST WEEK OF LAUNCH
40,9 %
RETURNING VISITORS
deteksijp.com DetEksi Jawa Pos deteksijp deteksi_jp
FEATURES
••••
Daily online polling
Daily event updates manager
Highly animated website
Responsive
DetEksi is a newspaper product, part of the Jawa Pos Group, which targets youth in
Surabaya as its market. Every day, DetEksi displays poll results related to issues which
matters to their young readers.
P R O B L E M
DetEksi’s previous website often crashes and had many broken links in it, not to mention
the design was not a good representative to a solid brand DetEksi already had, nor was it
informative to its viewers
C H A L L E N G E
Develop a website attractive to youth and teenagers, easy to use, and complement it with
a UI perfectly fitted in displaying DetEksi events, both new and archived ones.
S O L U T I O N
Our design was carefully made to cater for the soul of youths, while still in-line with
DetEksi’s brand itself. Fortunately the latter was not hard to do as the brand design was
already perfectly matched its target market.
We decided to develop a platform which allows Jawapos DetEksi team to post up events
and poll questions and responses. The other side of that platform is a youth-friendly
website, which allows its readers to access new events and news and archived ones.
CONCLUSION
Website was made with the quality beyond client’s expectation.
The new Jawapos DetEksi website has enabled the brand to
reach out beyond youths in Surabaya.

11. CORPORATE
PRODESIGN
B E T T E R D E S I G N , B E T T E R F U R N I T U R E
PROBLEM
Exclusively handle export market in the past,
Pro Design was looking to tap into the lucrative
local market.
Pro Design is a furniture company focusing on knock down wood panel furniture
concept.
CHALLENGE
Educating local market about the other side of
a design-centric company presents a challenge
in itself. This site would have to showcase the
manufacturing process i.e. traditional part of
the company, while keeping the design essence
of Pro Design intact.
Another challenge was in improving usability of
the website to help users choosing the
products they are interested in.
SOLUTION
To ensure site users would read a good part of
our content, we created a single scrollable
long page where the company information is
organised into a narrative story.
Other pages that are related to searches,
store locator, and other smart features,
however, were cleverly kept in different site
pages.
To improve usability, we introduced a wishlist
and compare features that allows users to add
products into their wishlist and compare them
side-by-side.
CONCLUSION
Website launched, and our
friends at Pro Design were
extremely happy with the
result.
FEATURES
••
•
•
Product gallery with information
Bilingual website in Bahasa
Indonesia or English
News and information about
furniture event or exhibition
Company workflow and contact
prodesignfurniture.com prodesignfurniture prodesign_furniture

12. CORPORATE
BROTHER
A S S U R E D S A F E T Y
Brothers is a brand of a manufacturer specialises in office cabinets of any sizes and
models.
P R O B L E M
Brother wanted to expand their market’s product awareness beyond the realm of
traditional office workers.
C H A L L E N G E
Although the brand itself has quite a history on its own, Brother cabinets has zero
online persona. This was both a challenge and opportunity for us, since this
scenario had allowed us to mold Brother’s online credentials with great flexibility.
S O L U T I O N
We developed a website to showcase Brother’s products as well as their outlets.
As well, we ran a few social media campaigns to boost Brother’s online presence.
To ensure this new brand direction reached the existing customers, we also
redesigned Brother’s promotional tools with the new design style.
CONCLUSION
The website launched, and promotional tools we designed
had continued to be a great supplement to their
marketing.
brother-tjakrindomas.com

13. CORPORATE
MAX GROUP
T A P E | F O A M | P O L Y C E L L
maxgroupindonesia.com
OUR SOLUTIONS
•••
Redefine the brand and corporate identity
Responsive website
Social media marketing
Max Group is a corporate brand which produced Max- brands. Among
them is Max Tape, a plastic adhesive tape brand which distribution
channels spread all over Indonesia.
P R O B L E M
The brand Max was associated as low-cost, mediocre quality products
by the market. The company wished to improve the impression of their
product quality on the market by rebuilding the brand image, and use
the new impression to pursue a higher end market.
C H A L L E N G E
The challenge was in eliminating the old impression by exercising
creative ways in rebuilding the new brand image.
S O L U T I O N
We designed a new logo for Maxtape and given it a tagline “Stick strong
and fast” and reinforce the word “MAX” on other brands under Max
Group.
Using this new redefined MAX brand we developed a website for them,
as well as redesigning all of their marketing and office tools.
We also launched some social media campaign to increase public
awareness of this new identity.
CONCLUSION
Website launched, and the new brand has since
been used by them.

14. CORPORATE
ARAFAH
E L E C T R O N I C S & F U R N I T U R E
Arafah is a furniture and electronic company based in Hong Kong which provides a
nationwide delivery service.
P R O B L E M
Arafah has not implemented e-marketing and wished to leverage its brand as a
trusted furniture and electronics company for Indonesian migrant workers in Hong
Kong.
C H A L L E N G E
To develop an e-marketing system that is easily accessible and usable by every
Indonesian migrant workers in Hongkong was not an easy task. We needed a
sound, yet simple online system to allow the sales team to assist their prospects in
choosing the right products.
In addition to that, we also needed to redevelop Arafah’s brand and making it
stands out above its competitions.
S O L U T I O N
A trend that we saw within Arafah’s customer base was that they are mostly more
adapted to small mobile screen. In the end the system we built was a website that
is highly usable in mobile apps, with additional twists.
We created a module that allows a salesperson to log in to the system and pick
items for their customers, while creating an administrator area for other team to
manage the site’s contents and process orders.
For the brand we crafted a highly symmetrical yet simple logo and typography.
Based on the knowledge we gathered from our client about this brand, we played
around with the logo and colours that fits exactly to our client’s needs.
arafah.co.id arafahid

15. FEATURES
CONCLUSION
The system was quickly propagated
into the current business model
with little training, and Arafah’s
new branding had continued to be
remembered by their customers
since.
Click
•
•
•
•
•
•
Friendly user interface
Gallery of products and products cross-selling feature.
Shopping cart with assistance feature.
Multi-lingual
Responsive
Online marketing tools
Contacted by
the marketing team Shipped

16. CORPORATE
ODOGPS
T I R E D O F G U E S S I N G ?
odogps.com
OUR SOLUTIONS
•••
Promotional tools design
Company profile
Infographic design
ODO GPS is a brand of GPS tracker system with nationwide customer outreach.
P R O B L E M
ODO GPS wanted to promote their new tracking technology by giving a detailed,
yet easily digestible product information. In addition to that, ODO GPS wanted to
make their brands more remarkable.
C H A L L E N G E
Promoting a technologically advanced product to a wide audience is rather
challenging since we need to figure out the exact position where an information is
numerous enough to be informative, yet few enough to be digestible by large
range of audience. As far as its branding goes, the challenge lies in getting the right
message to be implicitly communicated through the brand.
S O L U T I O N
We came up with a fun infographic-style brochure which explain the product and
technology’s benefits compared to others. We also included customer testimonials
and other helpful information to help users making up their decision to go with
ODO GPS. We also simplified the logo design and changed overall colour of the
brand to blue colour which implies both trustworthiness and simpleness.
CONCLUSION
Product brochure printed and the information provided
there had helped ODO GPS in their marketing campaigns.
Our new branding styling had since been used in all of
ODO GPS PR and marketing needs.

17. MAYBELLINE TAIWAN
純淨礦物防曬B B 霜PROBLEM
Maybelline wished to gain prominence in their
newly approached Taiwan market for a new
line of products they have just published. The
most efficient way, they realised, was through
online means, as that would allow them to
reach more number of people affordably than
offline campaigns.
Maybelline is an American cosmetics and make-up brand. Originated from New
York, it was started as a family-owned business and is now one of the top brands.
As well as its products’ quality, Maybelline also focuses on their affordability.
CONCLUSION
The campaign had
launched
successfully and
this new product
line was widely
accepted in
Taiwan market.
SOLUTION
We came up with an idea of a small event site,
where it would basically showcase just their new
product line.
This website though, is just one amongst many
factors on why the campaign had succeeded. We
also contacted many Taiwanese health and beauty
site bloggers to review Maybelline’s new products.
BEAUTY
A small and effective event site.
Effective viral promotion by
bloggers through their reviews.
••

18. GIORGIO ARMANI
黑曜岩新生奇蹟乳霜 輕盈版
BEAUTY
SHU UEMURA
黑曜岩新生奇蹟乳霜 輕盈版

19. FASHION
DONINI
L E A T H E R B A G S & A C C E S S O R I E S
doninibags.com doniniitalianbags donini_bags donini_bags
FEATURES
•
•
KlikPay from BCA for website
payment system.
Responsive
••
Facebook sign in feature
e-commerce
Donini is a brand of premium leather bags and accessories from Italy that was
founded in 1970.
P R O B L E M
Donini needed to improve their online website’s accessibility. Their initial website
was built partly in Flash, that was not available on mobile devices. Another
requirement was to improve their e-commerce platform by automating its on-site
sales system.
C H A L L E N G E
For this platform, we figured the e-commerce system would have to be very user
friendly as the site would be used by mostly non-tech-savvy users. The design
itself must match, if not leverage, the brand Donini. Fortunately good technology
with great design is Trio’s speciality.
S O L U T I O N
We decided to build a new web system from ground-up, to make sure we could
cover all of the technical details. For the payment system, instead of credit card
payment, we decided to work with BCA bank to implement KlikPay system.
As with all of our other projects, we also made this website accessible on mobile
apps by making the app responsive.
CONCLUSION
Website built, e-commerce system implemented.

20. LIFESTYLE
ZOOM HOTELS
S M A R T P E O P L E , S M A R T S T A Y
zoomsmarthotels.com zoomsmarthotels zoom_hotels zoom_hotels
FEATURES
••••••
Fully interactive website
Bilingual web system
Responsive
360-degree panorama view for each room
English and Indonesian copywriting
Online booking system with The Booking
Button
Located on Raya Jemursari in Surabaya, Zoom Smart Hotel is the premier destination for
savvy travelers who come to visit Indonesia’s second largest metropolis. Featuring 80
smart rooms, our chic and modern building is ideally positioned in the heart of one of
Surabaya’s popular dining and shopping districts.
P R O B L E M
Zoom Hotels needed a website that perfectly matches their “smart” concept. This
website would be used to showcase their rooms and services, as well as allowing
visitors to book rooms online.
C H A L L E N G E
The “smart” concept was a relatively new idea in Indonesian hotels during the
development of this website. This fact allowed us to experiment with various
design elements and interactivity to capture the persona.
On-site booking system was also quite an unusual requirement that we needed to
research prior to working on this project.
S O L U T I O N
We developed a highly interactive website which well reinforced the “smart”
concept of this brand. In this project, we also introduced, for the first time, our
360 view feature, which allows users to feel as if they are truly standing inside the
showcased room. To ensure a quality content, our content copywriting team took
care of writing all the content of this website. This resulted in a highly professional
content that improved the brand’s image.
For the online booking system, we implemented a third party system called The
Booking Button, allowing it to smoothly connect with the hotel’s internal booking
management system.
CONCLUSION
The 360 view, as well as the interactivity of the website
itself, is nothing less than awesome based on the
feedbacks of users we invited to test this website. It has
since then continued to be one important marketing front
for Zoom Smart Hotels.

21. FASHION
ROTELLI
I T A L Y
Rotelli is a brand for shoes, handbags, and women accessories. They target
professional urban women as their primary target market.
P R O B L E M
The company wishes to reach online market to complement their offline
sales
C H A L L E N G E
As with all fashion websites, the design must be both simple to use, but in
Rotelli’s case it must also have a working semi e-commerce feature. By
‘semi e-commerce’ it means it does not have an actual credit card
processing system, but it allows for bank transfer payment.
S O L U T I O N
Instead of going with a full-blown e-commerce system, we developed a
very simple semi e-commerce site which allows user to browse around and
make a purchase through the site. This simplicity allowed us to be as
flexible as we liked on the design part of this site.
CONCLUSION
Website made perfectly to requirements and beyond.
21,784
42,9%
rotelli-fashion.com rotellifashion rotelli_fashion rotelli_fashion
FEATURES
•••
Semi e-commerce
Responsive
Simple order management system
AVERAGE
PAGE VIEWS
RETURNING VISITORS

22. FASHION
GOSH
I T A L Y
Gosh is a brand with products similar to Rotelli, but aimed towards younger
generations.
P R O B L E M
The company wishes to reach online market to complement their offline
salesa
C H A L L E N G E
As the site was aimed towards younger audience, we had to come up with
a way to attract them to use this website instead of building your typical
e-commerce sites.
S O L U T I O N
As well as building a website with high interactivity, we launched a social
media campaign featuring a well known Indonesian Korean girl band,
Cherrybelle. We predicted this campaign would invite even more young
customers to the website.
CONCLUSION
Website developed, and the social media campaign was a
great success propelling the successful launching of this
website.
207,642
9.9
gosh-fashion.com goshfashionID goshfashion_ID gosh_fashion
FEATURES
•••
Semi e-commerce
Responsive
Simple order management system
AVERAGE
PAGE VIEWS
PAGES / SESSION

23. LIFESTYLE
DR. RATNA
A E S T H E T I C C L I N I C C E N T R E
zoomsmarthotels.com zoomsmarthotels zoom_hotels zoom_hotels
FEATURES
•••
Bilingual web system
Responsive
English and Indonesian copywriting
Dr. Ratna is a well known aesthetic clinic located in Surabaya. Their services,
among others, are acne treatments, spot removal, and wrinkle treatments.
P R O B L E M
Dr. Ratna wanted to share information of various services they have to a wider
audience through online media targeted to mainly women readers.
To ensure the quality of the content, they needed a professional English and
Indonesian copywriter to fill in the website’s content.
C H A L L E N G E
The website to deliver Dr. Ratna’s information must be highly usable and
accessible by readers of all ages and devices.
S O L U T I O N
We developed an information-rich website, with a design highly suitable for
female audience.
For content, we scheduled regular meetings between our content copywriting
team and Dr. Ratna’s specialist to gather up content for this website.
CONCLUSION
Website launched and the information provided on the
site has since improved public’s awareness to the brand
Dr. Ratna.

24. FOOD & BEVERAGES
TEAPRESSO
I T ’ S F R E S H , I T ’ S B E T T E R
www.loveteapresso.com loveteapresso loveteapresso loveteapresso
OUR SOLUTIONS
••••
Outlet design
Menu
Brochures
Responsive Website
TeaPresso was founded in Taipei, Taiwan. After number of years of research,
dedication and passion for BubbleTea culture, the founder created TeaPresso. His
dedication and passion took him all around Taiwan (the birth place of BubbleTea)
to search the best and freshest ingredients and learn their unique way of
preparing. Every cup of TeaPresso is no different than the other.
P R O B L E M
Teapresso wanted to introduce their brand to Indonesian market. The image they
want to show was that Teapresso use only the fresh ingredient imported directly
from Taiwan, and mixed on the spot.
C H A L L E N G E
The biggest challenge is how to introduce the Teapresso’s to local market in order
to compete with the competitor’s brand that already became the audience’s top of
mind
S O L U T I O N
We developed a logo with foliage elements to accentuate the impression of
fressness and naturality. Several marketing strategies through the web, social
media promotions, and events were also held on regular basis to build public's
brand awareness of Teapresso.
We also introduced a tagline "It's Fresh It's Better" to further reinforced this idea.
CONCLUSION
Teapresso had indeed continued to be one of the
prominent players in BubbleTea industry all across
Indonesia.

25. FOOD & BEVERAGES
YAMAGOYA RAMEN
S U R A B A Y A
Yamagoya a brand of a ramen chain restaurants which was relatively new in
Indonesia at the time this project started.
P R O B L E M
Yamagoya ramen wished to introduce their products through online means in
order to be more reachable by curious gourmet lovers. As well, they needed a
menu book to be designed.
C H A L L E N G E
Yamagoya ramen wished to introduce their products through online means in
order to be more reachable by curious gourmet lovers. As well, they needed a
menu book to be designed.
S O L U T I O N
We created a website which design was greatly inspired by traditional japanese
stalls. As far as menu photos we used high resolution pictures to ensure the best
viewing experience.
CONCLUSION
Site made and launched, and menu book was designed
and printed.
ramenyamagoya.com
FEATURES
••
Responsive
High resolution photos

26. GRUMPY FOX
Grumpy fox is an iOS and Android game we developed
as our side project as part of our research into
mobile-app and gaming technologies.
The game was distributed for free and we updated it as
its users provided their feedback. This app was
featured in an article in Jawapos on June 7th, 2014.

27. GOOD ENOUGH NEVER IS
marketing@triodigitalagency.com
+6231 545 1169