Your friend, not your competitor, when it comes to data & media buyingPlatform and/or modular approachFocused on cross-channel data managementOne platform means greater media efficiencyOne workflow drives greater profitability
Automatic device detection for display size, rich media and video capabilities Supports Apps, WAP and HTML5All MMA Standard size are served through one placement tagBoth Script and Non-script tags are supportedAd rotation, optimization, landing page swapping are all controlled through the MediaMind platformAutomatic Safety default system allows serving Rich Media in the fragmented mobile space with the confidence.
It is important to note that we have a very comprehensive offering which provides the agency with an effective one stop shop for video. Everything in one house Integrated offering provides agencies with reliable data and technology Eases effort and resources on agency end when developing and executing video campaignsFirst, you get all the benefits that third party ad server and campaign management solution has to offer: Analyze In stream in a unified manner as part of your overall cross channel campaign Centralized control over ad serving during campaign set-up trafficking and run time Streamlined and standardized ad creation management – one familiar and unified workflow to rule them all (WS will be added in a later stage) Full campaign control and optimization capabilities Delivery and performance monitoring
When buildingMediaMind we took every step for you as an opportunity to have you spend less time in the system and more time getting your work done. We took this very seriously and took every chance to turn five clicks in one.
Access your data your way through our robust set of tools specifically designed to cater each of the different teams within the agency. We provide you with insights you can trust with our MRC/IAB certified methodologies and metrics which include Ad-serving, Rich Media Measurement, Broadband video and audience reach.We have 6 tools that will help you to access your data your way. --All our features that are in the Analytics platform are easily integrated within MediaMind platform
Channel Connect for Search allows you to integrate your paid search activity into MDMD. By connecting both activities it will allow you to gain deeper insights into the impact of display on search and vice-versa.Now you can show your clients that the display campaign had more impact that it was attributed by pointing out the number of conversions that came from search but had a display event in their path. No more guesswork! Now you have the facts.
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Solution: MediaMind partnered with Invite Media to tag and find site visitors in different stages of interest.Users who either browsed or placed in cart any un-purchased items that were over $25 were tagged with a custom cookie created by MediaMind and passed onto Invite Media.Invite found relevant users in the exchange.MediaMind served relevant messages to users based on the interest that they expressed and using the store's database product feed featuring over 50,000 of their products Results: Retargeting consumers resulted in an above average high CTR of 1.3 to 1.5%. Without any holiday or special promotions attached, the campaign yielded better than expected results by carefully retargeting the consumers with products that they were interested in.
Client: Porsche Challenge: The luxury brand which was well-known for performance launched a new fuel-efficient model and wanted to engage potential consumers and increase awareness to the new modelSolution: The client leveraged MediaMind's geo-targeting capabilities to personalize the new brand message and engage consumersThe brand message focused on the driving range of the new model and identified pairs of major metropolitans across the country with this driving range. Then, a series of geo-targeted banners addressed consumers living in those metropolitans highlighting that they can now drive to the "sister metropolitan" without refuelingResults: Dwell for the targeted brand messages went through the roof with lift of xxx% over non-targeted messages.
This is a framework to start from so we can customize to individual client needs
