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Irwin Archer
02737073
2012
NAME: SOCA WARRIOR
FACULTY OF
ENGINEERING
THE UNIVERSITY OF THE WEST
INDIES
REPORT TITLE:
AN INVESTIGATION INTO THE FACTORS THAT
CAUSE ORGANIZATIONAL TRANSFORMATION
INITIATIVES TO FAIL
A Project Report
Submitted in Partial Fulfillment of the
Requirements to the Degree of Master of Science
In Project Management
of
The University of the West Indies
PRMG6014
Project Management Research
Project
i
ABSTRACT
A high failure rate plagues organizational transformation initiatives. This project
report examines the implementation of such an initiative amidst turbulent
environmental conditions with the aim of identifying competencies that contribute
to their success and factors that cause their failure. The organization under study
is an electricity transmission and distribution utility that serves the nation of
Trinidad and Tobago. Strategic leadership, Project Management, Programme
Management and Portfolio Management were identified as the key competencies
required for successful organizational transformations.
Twelve objective performance measurements were compared to the varying levels
of strategic leadership that existed within the organization from 2008-2012. In
addition, the perspectives of the initiative’s key stakeholders were sought in order
to evaluate its overall success. The Project, Programme and Portfolio
Management Maturity levels were also measured to add context to the
understanding of results observed. Models designed to build these competencies
were discussed and target levels of competency maturity for the organization were
recommended based on its unique needs.
It was found that strategic leadership is related to organizational performance, but
is inhibited by the presence of strong external political influences and low project,
programme and portfolio management maturity levels. This research adds to the
field of study by proposing an ideal environment and model for the execution of
ii
organizational transformations. The recommendations of this report promise a
boost in the efficiency and success rate of these initiatives.
Keywords:
Irwin Archer; organizational transformation; project management; programme
management; portfolio management; T&TEC; strategic planning; strategic
leadership
iii
ACKNOWLEDGEMENTS
All praises and thanks be to Allah.
I would like to acknowledge Mr. Clyde Pilgrim, Programme Coordinator at the
Ministry of Housing and the Environment, for his help in reviewing this
manuscript at key milestones during its creation. I also acknowledge Dr. Manfred
Jantzen who sparked my interest in organizational transformation early on in my
postgraduate studies. Last but not least, I acknowledge my research supervisor,
Professor Winston H. E. Suite, for providing timely guidance that greatly
improved the quality of this project report.
iv
TABLE OF CONTENTS
ABSTRACT ........................................................................................................ i
ACKNOWLEDGEMENTS ............................................................................... iii
LIST OF ABBREVIATIONS ........................................................................... vii
TABLE OF FIGURES ..................................................................................... viii
LIST OF TABLES...............................................................................................x
PREFACE.......................................................................................................... xi
CHAPTER 1........................................................................................................1
1.0 INTRODUCTION: ................................................................................1
1.1 BACKGROUND ...................................................................................5
1.2 SUMMARY ........................................................................................15
CHAPTER 2......................................................................................................17
2.0 PROBLEM DEFINITION ...................................................................17
2.1 HYPOTHESES:...................................................................................18
2.2 AIMS AND OBJECTIVES..................................................................18
2.3 METHODOLOGY ..............................................................................20
2.3.1 Overview ......................................................................................20
2.3.2 Population, sampling and instrumentation.....................................21
v
2.3.3 Analysis plan ................................................................................24
2.3.4 Assumptions .................................................................................27
2.3.5 Limitations ...................................................................................28
2.4 DELIVERABLES................................................................................29
2.5 SUMMARY ........................................................................................30
CHAPTER 3......................................................................................................31
3.0 LITERATURE REVIEW.....................................................................31
3.0.1 Strategic Planning.........................................................................31
3.0.2 Organizational Transformation .....................................................42
3.1 SUMMARY ........................................................................................51
CHAPTER 4......................................................................................................53
4.0 PRESENTATION OF DATA ..............................................................53
4.0.1 Objective 3 ...................................................................................53
4.0.2 Objective 4 ...................................................................................60
4.0.3 Objective 5 ...................................................................................67
4.0.4 Objective 6 ...................................................................................72
4.0.5 Strategic Leadership......................................................................76
4.0.6 P3M3 Assessment.........................................................................81
4.1 SUMMARY ........................................................................................85
CHAPTER 5......................................................................................................86
vi
5.0 DISCUSSION......................................................................................86
5.1 RECOMMENDATIONS .....................................................................93
5.1.1 Short term.....................................................................................93
5.1.2 Medium Term...............................................................................97
5.1.3 Long Term....................................................................................99
5.2 CONCLUSION..................................................................................100
BIBLIOGRAPHY............................................................................................103
APPENDIX A: SUMMARY OF ELECTRICITY RATES ...............................116
APPENDIX B- VISION AND MISSION OF T&TEC .....................................118
APPENDIX C: CUSTOMER SURVEY...........................................................120
APPENDIX D: JOB SATISFACTION QUESTIONNAIRE.............................122
APPENDIX E: LIST OF PROJECTS AND ACTIVITIES ...............................126
APPENDIX F: TABLES FOR GRAPHS .........................................................131
APPENDIX G: FREEDOM OF INFORMATION ACT...................................135
APPENDIX H: CORRELATION TABLE .......................................................140
APPENDIX I: TREND OF FINANCIAL RATIOS..........................................142
vii
LIST OF ABBREVIATIONS
AGM: Assistant General Manager
AMI: Advanced Metering Infrastructure
CEO: Chief Executive Officer
CMMI: Capability Maturity Model Integration
GES: Guaranteed Electricity Standards
GORTT: Government of the Republic of Trinidad and Tobago
HSE: Health, Safety and the Environment
ISO: International Standards Organization
OES: Overall Electricity Standards
OPM3: Organizational Project Management Model
OWTU: Oilfield Workers Trade Union
P3M3: Portfolio, Programme and Project Management Maturity Model
PNM: People’s National Movement
PMO: Project Management Office
QSS: Quality of Service Standards
RIC: Regulated Industries Commission
SOE: State Owned Enterprise
SPOTS: Strategic Plans on Top Shelves – gathering dust
T&TEC: Trinidad and Tobago Electricity Commission
The Commission: The Trinidad and Tobago Electricity Commission
viii
TABLE OF FIGURES
Figure 1-1: Graph showing number of T&TEC Customers 1947-2006 .................6
Figure 1-2: Chart Showing Electricity Generating Capacity of Power
Producers in Megawatts .......................................................................................8
Figure 1-3: Graph showing number of T&TEC employees from 1949-2006.........9
Figure 1-4: Map of Distribution Areas, Offices and Service Centres of
T&TEC..............................................................................................................11
Figure 1-5: T&TEC Top Level Organizational Chart .........................................13
Figure 3-1: Ansoff Matrix ..................................................................................36
Figure 3-2: Diagrammatic Meta-Theory of Strategically Planned
Organizational Transformations. ........................................................................51
Figure 4-1: Chart showing geographic location of respondents to the
customer satisfaction survey...............................................................................53
Figure 4-2: Chart showing average of responses to customer satisfaction
survey ................................................................................................................55
Figure 4-3: Chart showing Average Score in each area.......................................55
Figure 4-4: Graph showing written complaints per 10,000 customers from the
periods ending Jun 2008 to Sep 2011 .................................................................56
Figure 4-5: Graph showing customers per employee from the periods ending
Jun 2008 to Sep 2011.........................................................................................57
Figure 4-6: Graph showing current and quick ratios. ..........................................62
Figure 4-7: Graph showing Fixed and Total Asset Turnover...............................63
Figure 4-8: Graph showing T&TEC’s annual profitability ratios ........................65
ix
Figure 4-9: Graph showing Times Interest Earned Ratio ....................................66
Figure 4-10: Chart showing gender of job satisfaction questionnaire
respondents........................................................................................................67
Figure 4-11: Chart showing geographic area of job satisfaction questionnaire
respondents........................................................................................................67
Figure 4-12: Chart showing tenure of job satisfaction questionnaire
respondents........................................................................................................68
Figure 4-13: Chart showing average scores for objective 5 and its elements .......69
Figure 4-14: Graph showing recordable and reported incidents from Jan
2008- Dec 2011..................................................................................................70
Figure 4-15: Graph showing the severity of safety incidents from Q1 2008 to
Q4 2012.............................................................................................................71
Figure 4-16: Chart showing scores for objective 6 and its elements ....................73
Figure 4-17: Graph showing Leadership Score of 4 General Managers of
T&TEC (question 20) ........................................................................................77
Figure 4-18: Graph showing scores for Strategic Leadership and its
components........................................................................................................79
Figure 4-19: Graph showing leadership score from Jan 2008 – Dec 2011...........80
Figure 4-20: Project Management Maturity........................................................83
Figure 4-21: Programme Management Maturity.................................................84
Figure 4-22: Portfolio Management Maturity .....................................................85
Figure 5-1: Chart showing target competency maturity levels ............................97
Figure I-1: Graphs showing declining financial trend .......................................144
x
LIST OF TABLES
Table 1-1: Employee Analysis as at 2011-09-31.................................................10
Table 2-1 Distribution of customers and employees of T&TEC..........................22
Table 4-1: Rating scale for questionnaire responses............................................54
Table 4-2: Calculation of Frequency Rate and Incident Rate ..............................70
Table 4-3: Profile on General Managers.............................................................76
Table 4-4: Turnover of General Managers..........................................................76
Table 4-5: Calculation of the weighted average leadership score ........................78
Table A-1: Summary of electricity rates...........................................................117
Table F-1: Table showing data used to calculate 7 financial ratios....................132
Table F-2: Data used to calculate customers per employee ratio and written
complaints per 10,000 customers......................................................................133
Table F-3: Data used to calculate reported, recordable and severity safety
indexes.............................................................................................................134
Table H-1: Correlation of performance data with strategic leadership...............141
xi
PREFACE
The writer joined T&TEC as an administrative employee in April of 2008. As
such, it was possible to observe the implementation of the organization’s 2008-
2012 strategic plan. As a Management Professional, the writer appreciated the
quality of this strategic plan and looked forward to seeing its objectives achieved.
A proper implementation of this plan would bring about a total transformation of
T&TEC as technology, strategy, culture and the very structure of the organization
adapted to deliver higher performance in its changing external environment.
However, what transpired in the subsequent 4 years was far from what was
expected. Even though projects designed to realize T&TEC’s strategic objectives
were well financed, they seemed to have failed to bring about the improvements
they promised. The performance of T&TEC seemed to have dropped rather than
risen, and the organizational culture became even more dysfunctional.
Midway through the implementation of this plan, the writer began a M.Sc. Degree
in Project Management at the University of the West Indies. While progressing
through the course material, the writer quickly learned Project, Programme and
Portfolio Management best practices. It then became evident that a lack of these
competencies within T&TEC was affecting the organization’s ability to properly
implement the 2008-2012 strategic plan. It also became evident that strategic
planning and project management are extremely similar disciplines. The topic of
this project report therefore became an easy choice.
xii
The writer is pleased to present this unique analysis of organizational
transformation initiatives. It builds upon a common premise among authors, that
project management is a critical competency required for the successful
implementation of such initiatives. In this report, the writer describes the best
practices of Strategic Planning, Strategic Leadership, Project Management,
Programme Management and Portfolio Management; and how they must interact
to bring about the successful transformation of an organization.
Many organizations start transformation initiatives based on elaborate, well
intentioned strategic plans; but do nothing to address their shortcomings in
project, programme and portfolio management. In this research, the writer
explores models that are designed to measure and build these competencies, as
well as models that measure true organizational performance. Strategic leadership
is the thread that binds all of these critical competencies together in a meaningful
way. This competency will also be measured and compared to the true
performance of T&TEC during the strategic planning term.
Through this research, the writer will show that the competencies of the CEO and
the experienced project manager are almost indistinguishable, and how a project
management approach to strategic leadership can increase the success rate of
transformation initiatives.
Very rarely do opportunities arise that enable the analysis of the effects of
strategic leadership. However, such analysis was made possible in this research
project by the high turnover of General Managers at T&TEC. A comprehensive
methodology designed to reach a wide audience of management and technical
xiii
professionals captures the factors that cause organizational transformation
initiatives to fall short of success. Ultimately, this research project synthesizes
empirical evidence and current best practices into a dynamic meta-theory of
strategic planning and implementation that promises to boost the success rate of
transformation initiatives.
Other organizational transformation studies encountered have looked at the topic
from cultural and behavioral angles (Banish & Nawaz, 2003), (Wagner, 2006).
The writer believes that the connected nature of Strategic Leadership and Project
Management is underemphasized in existing organizational transformation
research and thus saw it fit to pioneer this much needed research project. It is
hoped that it sparks continued interest in these critical competencies and increased
acknowledgement of the suitability of the project manager for the leadership roles
within organizations.
1
1 CHAPTER 1
1.0 INTRODUCTION:
Trinidad and Tobago is a relatively young nation, having attained independence
from England in 1962. This independence meant that many public sector
organizations were thrust into the hands of local executives for the first time.
These locals were inexperienced in the art of strategic leadership and therefore
relied on inherited organizational systems and structures to keep their
establishments running. The Trinidad and Tobago Electricity Commission
(T&TEC) is one such organization (Mitchel, 2007).
T&TEC continues to function as Trinidad & Tobago’s sole electricity
transmission and distribution utility. However, as major advancements have
occurred in T&TEC's external environment in the 21st century, the 'old'
leadership paradigm has become obsolete. There is now a recognized need for
strategic leadership as the organization must transform to survive.
Currently, T&TEC is experiencing a leadership crisis that is evidenced by a high
turnover of General Managers (Welch, 2011), (Javeed, T&TEC boss sent packing,
2011), (Kissoon, 2011). This top executive post officially changed hands 5 times
since 2008. In addition, two Chairmen of T&TEC have resigned since 2008
amidst allegations of corruption (Javeed, T&TEC BOSS QUITS, 2012),
(Hassanali & Gumbs-Sandiford, 2012), (Cornelly, 2008), and the media generally
depicts T&TEC as an organization in which corruption abounds (Lord, 2008),
(Alexander, 2009), (Julien, 2010). The industrial relations climate of T&TEC can
2
only be described as anarchic, characterized by prolonged negotiations, frequent
protests, and general antagonism between operational employees and
management. Some effects of this crisis include under motivated employees and
customers that seem dissatisfied with the quality of service they receive from
T&TEC.
As the end of the 2008-2012 Strategic Planning term approaches, it seems
appropriate to revisit this plan and evaluate its implementation. This strategic plan
was an attempt to transform T&TEC into a high performance organization.
Organizational transformation initiatives such as this bear many similarities to a
project in that they are transient endeavours with specified objectives, and budgets
and schedules within which these objectives must be achieved. However, the
magnitude and complexity of the scope of such initiatives place them in a
category above that of projects as they often comprise of several projects and
programmes. It is still believed that Project and Programme Management
knowledge can be applied in evaluating the implementation of organizational
transformation initiatives.
This research project aims to do just that, and will evaluate the implementation of
the 2008-2012 strategic plan of T&TEC by determining the progress made
towards achieving its objectives. The following six strategic objectives were set
for T&TEC in its 2008-2012 strategic plan:
3
Engineering related
1. “To ensure that the necessary generation capacity is planned and
developed to match the load demand with the desired reliability at all
times.
2. To ensure that the transmission and distribution infrastructure is
developed, operated and maintained to provide a safe, reliable electricity
supply to all customers.”
Management Related
3. “To achieve the highest level of customer satisfaction through excellence
in customer service.
4. To ensure that T&TEC attains financial viability through the application
of economic tariffs, cost consciousness, and the promotion of a culture of
revenue enhancement and protection.
5. To ensure that health, safety, security, environmental, quality and business
continuity management systems are developed and integrated in all of
T&TEC’s business operations.
6. To ensure the development of a caring and service oriented organizational
culture, that promotes trust, respect, open communication, empowerment
of employees, teamwork and a recognition and reward system for
employees’ performance.”
(T&TEC, 2008)
4
The first two strategic objectives rely upon the Commission’s technical
competency in Electrical Engineering; they are classified as engineering
objectives. The remaining four strategic objectives require high levels of
managerial and leadership competencies; they are classified as management
objectives. For the purposes of succinctness, clarity and remaining within the
scope of knowledge of the writer, only the management objectives of T&TEC
will be evaluated. The writer believes that these objectives represent the true
purpose of the strategic plan and that the engineering objectives are pursued in
order to achieve these management objectives. The achievement of these
management objectives would therefore indicate that the strategic plan was
successfully implemented.
Through this research, the writer hopes to demonstrate the applicability of project
and programme management to strategic leadership and organizational
transformation initiatives. It is hoped that this research can justify the ascent of
the project manager beyond middle management and towards the leadership
position within organizations.
5
1.1 BACKGROUND
The Trinidad and Tobago Electricity Commission was formed by the Trinidad
and Tobago Electricity Ordinance No. 42 of 1945. Its mandate was to carry out a
nationwide electrification initiative of the then colonial government. Making use
of Trinidad and Tobago’s abundant supply of hydrocarbons, T&TEC was able to
keep abreast with the rapidly increasing demand for electricity on the islands and
has played a key role in national development.
When the nation gained independence in 1962, patriotism and nationalism
sentiments grew within T&TEC and plans were made to place locals in top
administrative positions within the organization. These plans did not sit well with
the administrators of the former colonial regime, who fled the Commission en
masse in 1964, leaving the inexperienced locals to fend for the organization and
themselves. This exodus, which was amidst the construction of the Port of Spain
B Power Station, caused the first Prime Minister of Trinidad and Tobago, Dr. Eric
Williams, to intervene. He procured experts from Canada and Israel to train the
local engineers and administrators. T&TEC’s has since continued its
electrification of the nation, serving its growing customer base with increased
reliability (see Figure 1-1).
6
Figure 1-1: Graph showing number of T&TEC Customers 1947-2006
Source: (Mitchel, 2007)
The level of household electrification is currently over 97%. This attests to the
extensiveness of the transmission and distribution networks and can be attributed
to the high level of technical competency of the Commission’s workforce. There
are four general classes of customers: Residential, Commercial, Industrial and
Street Lighting. The industrial customers in particular, enjoy rates that are among
the lowest in the region (see APPENDIX A: SUMMARY OF ELECTRICITY
RATES). This is made possible by the low natural gas prices enjoyed by T&TEC
and plays an important role in attracting foreign investors to Trinidad and Tobago.
T&TEC purchases natural gas from the National Gas Company of Trinidad and
Tobago for use by independent power producers then purchases generated
electricity from them through long term power purchase agreements. The
Commission therefore pays an energy conversion cost to these power producers.
.
0
50000
100000
150000
200000
250000
300000
350000
400000
1947
1950
1953
1956
1959
1962
1965
1968
1971
1974
1977
1980
1983
1986
1989
1992
1995
1998
2001
2004
Customers
Customers
7
Since the late 1980’s there has been a GORTT drive to privatize or close low
performing State Owned Enterprises (SOEs). 49% of the telecommunications
company- TELCO, was divested in 1987 and Trinidad Cement was divested
through a public offering in 1988. From the 90’s onwards, the Fertilizer company-
Fertrin, the Iron and Steel company- ISPATT, the postal service and the national
airline were among the many organizations privatized, and sugar manufacturing
was closed after a failed attempt to transform the struggling SOE: Caroni (1975
Ltd) (Bernal & Leslie, 1999), (Ministry of Trade and Industry, 2011). The
electrical power generation sector was also largely divested in this drive leaving
T&TEC to focus mainly on electricity transmission and distribution. Today,
T&TEC’s electricity grid is powered by Trinidad Generation Unlimited and
Trinity Power, which are independent power producers; POWERGEN, which is a
subsidiary that is 51% owned by T&TEC; and the Cove Power Station, which is
fully owned by T&TEC (see Figure 1-2).
The Trinidad Generation Unlimited Union Estate Power Station was originally
constructed to supply electricity to an aluminum smelter planned for south
Trinidad. 240 MW was intended to supply the smelter, with the extra 480 MW
going to the national electricity grid (Ministry of Energy and Energy Affairs,
2009). However, this smelter project was shelved when the government changed
in 2010, resulting in a surplus of electricity generation capacity in Trinidad and
Tobago. The optimization of electricity generation through switching to combined
cycle generation and the shutting down of lesser efficient power plants is the new
strategy amidst the current surplus (Doughty, 2012).
8
Figure 1-2: Chart Showing Electricity Generating Capacity of Power Producers in Megawatts
Source: (Ministry of Energy and Energy Affairs, 2009)
T&TEC recruits employees to entry level professional, technical, administrative
and field positions. Higher level positions are filled primarily by the promotion of
existing employees. Staff retention at T&TEC is high due to the relatively high
salaries and wages offered to employees. The operational employees of T&TEC
are heavily unionized and are represented by the Oilfield Workers Trade Union.
Wage negotiations become due every three years and typically result in salary and
wage increases. These negotiations are often delayed and are thus typically
accompanied by industrial action. This industrial action is done clandestinely
however, because T&TEC is classed as an “essential industry” in the Industrial
Relations Act #23 of 1972 of Trinidad and Tobago. Section 67 of this Act
POWERGEN,
1344
TRINITY
POWER, 225
TRINIDAD
GENERATION
UNLIMITED, 720
Cove Power
Station, 64
9
stipulates a fine and jail sentence for T&TEC employees that partake in industrial
action.
The workforce of T&TEC has grown considerably over the years in response to
its steadily increasing customer base (see Figure 1-3). The optimization of human
resources through the use of technology continues to be a strategy of T&TEC.
Figure 1-3: Graph showing number of T&TEC employees from 1949-2006
Note: at the end of 1994, the generation assets of the organization were divested.
Source: (Mitchel, 2007)
The Senior Staff Association is the union that negotiates on behalf of the
Commission’s Senior Staff. However, details about the compensation paid to this
class of employees are not publicized within the organization. A presentation of
the size and composition of the Commission’s workforce as at 2011-09-31 can be
seen in Table 1-1.
0
500
1000
1500
2000
2500
3000
3500
1949
1953
1957
1961
1965
1969
1973
1977
1981
1985
1989
1993
1997
2001
2005
no. of employees
no. of employees
10
CLASSIFICATION TEMPORARY PERMANENT TOTAL
Executive and Managerial Staff - 166 166
Administrative Staff 112 732 844
Technical/ Professional Staff 9 454 463
Security Staff - 37 37
Hourly Rated 101 1,076 1,177
TOTAL 222 2,465 2,687
Table 1-1: Employee Analysis as at 2011-09-31
Source: (T&TEC, 2011)
The above table represents an official staff analysis done at T&TEC. At the time
of writing of this report, more recent official data were unavailable.
There is a high level of danger inherent in many of the job tasks at T&TEC. As
such, safety is treated as a high priority. Health, Safety and Environmental
management are all integrated into a single department under the Human
Resources Division of the Commission. This department ensures compliance to
the Occupational Safety and Health Act of 2004 of Trinidad and Tobago by
communicating the Commission’s safety policy to employees and monitoring,
investigating and recording accidents. The department also conducts training,
inspections and events aimed at boosting safety consciousness. The organization
is monitored by the Environmental Management Authority to ensure that it
complies with the Environmental Management Act of 2000. Internal
environmental policing therefore seeks to detect and deter breaches of this Act
before heavy penalties are faced by the Commission. Transformer oil spills,
which result in the pollution of ground water and harming of humans and wildlife,
continue to be among the top environmental concerns of T&TEC.
11
T&TEC is divided geographically into Five Distribution areas (see Figure 1-4). Its
main functions include the operation, development and maintenance of its
transmission and distribution networks, and the retail of electricity to the
populations of Trinidad and Tobago. The customer service centers are the primary
interaction points between T&TEC and its customers. Customers visit these
centers to pay bills, make queries, transfer accounts, request new electricity
supplies or make changes to their existing supplies. The business hours of these
Customer Service Centres are from 8:00 AM to 3:45 PM Mondays to Fridays.
Customer payments are also facilitated via online banking.
Figure 1-4: Map of Distribution Areas, Offices and Service Centres of T&TEC
Source: (T&TEC)
12
T&TEC is overseen by a Board of Commissioners appointed by the Government
of the Republic of Trinidad and Tobago. This board is led by its Chairman in
appointing a General Manager to run the day to day affairs of the organization.
The relationship between the Commissioners and the General Manager is similar
to that of a Board of Directors and a CEO of a traditional corporation. The
organization is separated into six functional areas (see Figure 1-5), each overseen
by an Assistant General Manager (AGM).
13
Figure 1-5: T&TEC Top Level Organizational Chart
(T&TEC, 2011)
14
In 2004, T&TEC began a transformation drive in response to the GORTT’s
Vision 2020 initiative. This initiative was aimed at taking Trinidad and Tobago to
developed country status by the year 2020. To support this initiative T&TEC was
required to develop its customer service, financial viability, technological
capability, human resource potential and electricity infrastructure. Various
shortcomings in each of these areas could not be allowed to continue if the nation
of Trinidad and Tobago was to be on its way towards developed country status
(T&TEC, 2004).
The 2008-2012 strategic plan continued with the theme of organizational
transformation, but with a new mission and vision. Customer Service and
Environmental Awareness rose to higher prominence in the 2008-2012 plan, each
being specially mentioned in the vision and mission statements respectively (See
APPENDIX B- VISION AND MISSION OF T&TEC). In addition, projects
aimed at obtaining ISO 9001 and 14001 certifications were included in the plan.
These international standards are aimed at developing and institutionalizing
quality management and environmental management respectively.
A major error in this new strategic plan however, was a projection of political
stability for the strategic planning term. What ensued can only be described as a
political upheaval. The PNM Government, under the directive of the then Prime
Minister Patrick Manning, called a general election 2 years early and lost. The
result was an unanticipated change in the governance of the Republic of Trinidad
and Tobago, and soon after, a change in the Board of Commissioners of T&TEC.
There was also a high turnover of General Managers of T&TEC and a resultant
15
leadership crisis within the organization. The General Manager post officially
changed hands 5 times since 2008. Never before in the history of the Commission
had the turnover rate for this post been so high.
In addition, the Regulated Industries Commission (RIC), which is an oversight
body set up by the GORTT to monitor and enforce Quality of Service Standards
(QSS) for the nation’s major utilities, had reached a major milestone at the end of
2009. Its revised QSS for T&TEC had become law. These new laws meant that
T&TEC had to automatically disburse increased compensatory payments for
breaches in more demanding Guaranteed Electricity Standards (GES), which are a
subset of the QSS (Ministry of Legal Affairs, 2009). Compliance to these new
laws was challenging, but meant that T&TEC had to treat customer service
equally as important as financial performance in order to survive.
2008-20012 strategic plan therefore faced turbulent environmental conditions. A
successful implementation of this plan demanded competent leadership, a clear
and effective implementation strategy and a workforce committed towards
achieving the vision.
1.2 SUMMARY
Trinidad and Tobago’s sole electricity transmission and distribution utility,
T&TEC, faces an uncertain future amidst a chaotically changing external
environment. Organizational transformation was deemed necessary in 2004 and
continues into the 2008-2012 strategic planning term. Political and internal
leadership upheavals during the current strategic planning term have placed the
transformation effort at even greater odds with success. The four ‘managerial
16
objectives’ of the Commission have been deemed to be capable indicating the
success of the organizational transformation initiative.
Deeper analysis of T&TEC’s internal and external environments and its history
allude to a possible divestment of the organization if its performance does not
reflect a successful transformation. The organization is closely monitored by
stakeholders such as the media, OWTU, RIC and the EMA. The GORTT also
provides oversight and control of the organization through the Minister of Public
Utilities. The organization enjoys a surplus of generation capacity and over 97%
household electrification coverage which attest to its high technical competency.
The managerial competencies within the organization, which can have a
significant impact on stakeholder satisfaction, have come under question in this
research. These issues will be elaborated upon in chapter 2.
17
2 CHAPTER 2
2.0 PROBLEM DEFINITION
During the implementation of the 2008-2012 strategic plan, the efficacy of
projects was an issue. Even though some projects were well financed, they either
remain incomplete or failed to satisfy their stakeholders. Another issue was that
problems were cited and acknowledged in the strategic plan, but no initiatives or
projects were put in place to fix them. In addition, a low level of project
management competency seemed to persist throughout the analytical period.
There was a strong political influence on the day to day operation T&TEC via the
Board of Commissioners. General Managers were not given full autonomy.
Politics therefore trickled down into the operational activities of T&TEC. General
Managers who opposed or questioned political directions were fired.
The General Managers of T&TEC seemed to be exclusively skilled and qualified
in electrical engineering, despite the fact that 4 out of the 6 strategic objectives of
the Commission were management oriented. This is evidenced by the fact that the
position requires a B.Sc. in Electrical Engineering, but no formal management
qualifications. Strategic leadership, a key competency required for effective
organizational leadership was not institutionalized within T&TEC.
18
2.1 HYPOTHESES:
1. T&TEC has failed to achieve the management objectives outlined in its
2008-2012 Strategic Plan.
2. The reasons for this failure are a lack of strategic leadership and low levels
of project, programme and portfolio management maturity within the
organization.
2.2 AIMS AND OBJECTIVES
As stated in the literature, environmental scanning is required to gain a holistic
understanding of an organization’s context before developing strategy. As such, it
is an aim of this research to explore the major external and intra-organizational
forces that acted upon T&TEC prior to and during its transformation attempt.
The literature mentions the importance of strategic leadership to transformation
initiatives. This research therefore also seeks to obtain the opinions of the
employees with regards to quality of leadership they have had, and the effects of
the leadership on their behavior during the transformation initiative.
T&TEC’s project management competency was admittedly low in 2008. From the
literature, the writer deduced and conjectured that it was the absence of this
critical competency that hindered the proper execution of the transformation
initiative. As such, it is an objective of this research to measure the portfolio,
programme and project management competencies of T&TEC. A relationship
between these competencies and the success of the transformation initiative
should depict a level of causality and will be the basis of solution formulation.
19
Ultimately, this research aims to measure the success of T&TEC’s transformation
initiative. Understanding why these initiatives fail is the core purpose of this
research. An important objective is therefore to analyze the performance of
T&TEC during its transformation attempt. Such measures may allow the
researcher to establish relationships between changing environmental forces,
leadership, project management competencies and performance.
Finally, this research is aimed toward proposing solutions to the problems that are
perceived to have inhibited the transformation effort. It is hoped that these
recommendations can be extrapolated to other organizations within Trinidad and
Tobago’s public sector which grapple with difficulties in executing
transformation initiatives.
20
2.3 METHODOLOGY
2.3.1 Overview
Organizational research findings are the solutions to many managerial problems
in today’s increasingly turbulent global environment (Rynes & McNatt, 2001).
This has motivated the writer to focus on problems faced during monumental
transformation efforts that are being undertaken within many organizations in
their fight for survival. Empirical evidence shows that research based
management practices result in higher organizational performance (Becker &
Gerhart, 1996). However, organizations are hesitant to turn to academic research
findings when designing management practices due to an overemphasis on theory
and complicated methodologies within the research literature (Worrall, Lubbe, &
Klopper, 2007). It was therefore the aim of the writer to bridge the gap between
research findings and management practice by utilizing an effective research
methodology.
There is no universally correct research paradigm. Research methods should be
contingent upon the topic being studied and the purpose and objectives of the
undertaking (Walter, 2010), (Kayrooz & Trevitt, 2005). In an effort to be
comprehensive, many researchers advocate multiplism in research methods and
perspectives (Greene, 2007), (Winship & Morgan, 1999). A convergence of the
findings of multiple research methods increases the validity of a study
(Pinsonneault & Kraemer, 1993). Such mixing of research methods widens the
acceptance of the research findings and produces a greater likelihood that results
21
and recommendations will be respected and implemented (Sachdeva, Williams, &
Quigley, 2007). It is therefore important to understand the strengths and
weaknesses of available research methods so that one may ascertain the suitability
of methods for one’s research.
2.3.2 Population, sampling and instrumentation
Utilizing the concept of multiplism, this research sought to obtain the perceptions
of two populations: employees and customers of T&TEC. This was because the
management objectives outlined in the 2008-2012 strategic plan focused heavily
on the perspectives of these two stakeholders. These perspectives were gathered
primarily by using questionnaires. Analysis was also done based on observations
and pertinent documentation available such as strategic plans, performance
reports and financial statements of T&TEC, and monthly reports of the RIC.
These documents proved to be a valuable source of objective secondary data.
Lastly, the research depended upon a P3M3 assessment completed by the writer.
At the last official enumeration at the end of September 2011, T&TEC had
approximately 2,687 employees, 166 of which were management and executive;
and 422,913 customers. The following table represents the customer and
employee distribution among the areas distribution areas of T&TEC:
22
Area No. of non-managerial
Employees
No. of Customers
North 544 89,128
East 688 112,691
South 781 127,909
Central 424 69,496
Tobago 145 23689
Total 2581 422,913
Table 2-1 Distribution of customers and employees of T&TEC
Note: the distribution of employees was estimated based on the actual customer
distribution.
Customers were chosen by running a “LIST OF ACCOUNTS WITH SERVICE
ORDER ACTIVITY” query on T&TEC’s ‘Ventyx’ customer database. The
search included all distribution areas, but was limited to customers who placed
service orders at T&TEC from January to June 2012. The search produced a list
of 37,598 customers. Customers were then randomly selected from the list
generated. The selected customers were then called on the contact numbers on
record and invited to participate in the short phone survey. The customer
satisfaction survey targeted customers who had interacted with T&TEC
employees in 2012 and were able to recall and evaluate their experience (see
APPENDIX C: CUSTOMER SURVEY).
A total of 57 customers were contacted via phone and 41 responded to the survey.
The phone survey proved to be a slow method of collecting the required data. As
23
such, it was supplemented with an online customer satisfaction survey. The
questions of the phone survey were published on Google Forms, which is a
groupware tool designed to obtain real-time survey feedback via the internet. This
Google Forms survey was emailed to 97 people and published on popular local
websites such as TTOnline.com and Trinituner.com. The form was viewed 196
times on TTOnline.com and 655 times on Trinituner.com. A total of 1005
customers had therefore been exposed to the survey but only 186 of them
responded. The response rate for this survey was therefore 18.5%.
A snowball sample was gathered from employees by asking participants to
forward a job satisfaction questionnaire to coworkers they believed would
participate in the study. Field employees were given a printed questionnaire while
office employees were sent the questionnaire via email. These questionnaires
were designed to evaluate strategic objectives 5 and 6, and strategic leadership
(see APPENDIX D: JOB SATISFACTION QUESTIONNAIRE). To discourage
respondent bias, the questions were not labeled under themes or topics, they were
simply listed. Due to a slow formal data gathering process within T&TEC, the
employee feedback form was also published via Google Forms and was emailed
to known employees of T&TEC.
The writer was employed by T&TEC at the beginning of the current strategic
planning period as an entry level clerk. As such, various observations within the
organization and in its external environment were possible and were included in
this research. These observations were used to add a qualitative context to the
24
quantitative data collected, thereby aiding in the interpretation and analysis of
data.
2.3.3 Analysis plan
Due to its higher appeal and level of acceptance (Sachdeva, Williams, & Quigley,
2007), the positivistic method was incorporated. The writer developed
hypotheses to explain phenomena observed within the organization during his
tenure, and then tested them within the environmental context of T&TEC.
The structure of the strategic plan of T&TEC was conducive to this type of
research as it clearly specified broad strategic objectives for the planning term and
listed projects intended to bring about the achievement of these objectives. The
list of projects associated with the organization’s strategic objectives (see
APPENDIX E: LIST OF PROJECTS AND ACTIVITIES) provided a basis for
developing a questionnaire to be administered to these stakeholders. The
questions simply sought to ascertain if the projects’ objectives were perceived to
be successfully achieved. This approach was inspired by the Balanced Scorecard
approach to performance measurement.
The success of the transformation initiative therefore depended on the acumen of
strategic planners in choosing value adding projects and the successful
implementation of these projects. However, also stated in the strategic plan was
the fact that the Project Management competency within T&TEC was the lowest
and most underdeveloped of all its competencies, scoring a meager 4 / 10 in the
pre planning competency assessment. The aim of this research was therefore to
25
demonstrate that this low project management competency was directly
responsible for the apparent failure of the transformation initiative. To establish
this causal relationship and test this hypothesis, the quantitative research method
was employed. The transformation of T&TEC is still in progress, having been
started since the 2004 Strategic Plan in response to the GORTT Vision 2020
initiative. The writer was unable to control the factors that influenced the success
or failure of this transformation. The only way to test this hypothesis was
therefore to demonstrate that if the Project Management competency within
T&TEC continues to be low, the transformation effort could not succeed. The
writer accepted the pre planning competency assessment performed by T&TEC
and reassessed these competencies using contemporary tools and techniques. This
added a longitudinal dimension to the study. In essence, the research design
utilized a causal model to explain the relationship between the variables of the
P3M3 and organizational transformation success (Hellevik, 1984).
From the literature it was learnt that project portfolio management and
programme management are also crucial to organizational transformation and
strategic plan implementations. The projects chosen to implement the
organizational strategy reflect the organization’s portfolio management
competency. The organization’s ability to realize synergy from projects with
similar objectives reflects its programme management competency. It was
therefore necessary to utilize the P3M3 to fully assess the competencies of
T&TEC that were hypothesized to have had a direct relationship with the ability
of the transformation to succeed. The P3M3 was more appealing than other
26
maturity models because it is freely available to the public and there are no
royalties associated with its use. Also, the P3M3 consists of independent
assessments of portfolio, programme and project management maturity. The
independence of these assessments allowed the writer more precision in
pinpointing and establishing causal relationships between the variables in this
study.
From the literature, it was also learnt that the presence of strategic leadership is a
critical success factor in organizational transformation initiatives. Using the
criterion and identifiers of this type of leadership from the literature, questions
were included in the questionnaires administered to employees to evaluate the
General Managers that have led T&TEC from 2008 to 2012. Employees who had
at least 4 years of service were selected for the questionnaire because of this.
Financial ratio analysis was the method utilized to measure the financial
performance of T&TEC. The writer referred to the quarterly financial accounting
statements of T&TEC from June 2008 to September 2011 in performing the
financial ratio analysis. This objective secondary data is presented graphically in
Chapter 4 and as tables in APPENDIX F: TABLES FOR GRAPHS .
A constructivist approach was necessary due to the complexity of organizational
transformation initiatives. A wide variety of empirical data was utilized to gain a
comprehensive understanding of the limitations faced in the transformation
initiative. Customer satisfaction, employee motivation and teamwork, safety and
environment performance, and financial viability were assessed objectively to
serve as a basis for deductive reasoning (Kayrooz & Trevitt, 2005). Primary data
27
was largely cross sectional in nature, but was supplemented with available
historical secondary data to add a longitudinal dimension that aided in causal
analysis.
In summary, the methodology involved an analysis of the following variables:
1. Balanced scorecard performance
2. Strategic leadership
3. Portfolio Management Maturity
4. Programme Management Maturity
5. Project Management Maturity
The Balanced Scorecard approach to performance management involves
measuring the achievement of objectives set by an organization. For this reason,
this assessment was deemed to be capable of determining the success of the
organizational transformation initiative. It was thus the dependent variable in this
research. The primary data collected was cross sectional in nature. As such,
inferences pertaining to causality were possible but were based on counterfactual
interpretations inspired by theories of best practice in the literature (Winship &
Morgan, 1999). Such inferences were supported historical data to increase their
validity.
2.3.4 Assumptions
It was assumed that the institutionalization and maturity of Portfolio, Programme
and Project Management can survive political upheavals.
28
It was also assumed that since this study evaluated the management of T&TEC,
the opinions of operational and supervisory level employees were sufficient for
determining employee satisfaction and HSE performance.
2.3.5 Limitations
Ethical issues- the researcher was a silent observer during the study. As such,
ethical issues may arise out of the decision to publish aspects of the behavior and
culture of T&TEC employees without their permission or knowledge. To
overcome this issue, the identities of employees were kept anonymous throughout
this study.
Geographical constraints- The writer is an employee of the Central
Distribution area of T&TEC. As such, it was not possible to visit other
distribution areas to liaise with employees and observe their behaviour and culture
during working hours. To overcome this constraint, questionnaires were
communicated to and from these areas via electronic means. The writer’s direct
observations therefore pertained to employees of the Central Distribution area
only.
Time constraints- The writer had to expedite the data collection phase of the
research project due to strict time constraints imposed by the Faculty of
Engineering of the University of the West Indies, St Augustine. Also, this
research project was conducted on a part time basis. As such, time consuming
research tools such as interviews and unstructured qualitative methodologies were
avoided.
29
Access constraints- The secondary data available to the writer was constrained
to those listed in compliance to sections 7, 8 & 9 of the Freedom of Information
Act 1999(see APPENDIX G: FREEDOM OF INFORMATION ACT). Official
records were, at best, only as recent as the third quarter of 2011. More recent data
was unofficial, unpublished and estimated where possible. In addition, T&TEC’s
corporate communications policy made it difficult for the writer to approach
employees directly to obtain questionnaire feedback. The writer was required to
submit the form through official channels in the Eastern, Northern and Tobago
Distribution areas and have the questionnaire distributed to employees by
Management representatives. Feedback was slow in these areas as a result as
employees were reluctant to respond, thinking it was a T&TEC questionnaire. In
the South and Central Distribution areas however, the writer was able to approach
employees directly and obtain completed questionnaires on the spot. Time and
access constraints were chiefly responsible for the high sampling errors of 9.92%
in the job satisfaction questionnaire and 7.18% on the customer satisfaction
survey (VanAmburg Group Inc., 2008).
2.4 DELIVERABLES
1. Financial Ratio Analysis
2. P3M3 Assessment
3. Strategic Leadership assessment
4. Customer satisfaction assessment
5. HSE Assessment
6. Employee satisfaction assessment
30
2.5 SUMMARY
Cross sectional and longitudinal measurements of performance and strategic
leadership were gathered from primary and secondary sources. They were then
interpreted within the context of key competency maturity levels within T&TEC
to test the two hypotheses of this research project. A comprehensive
environmental analysis added further context to the understanding of data
collected. The writer encountered and overcame various constraints during this
research effort and is confident about the soundness of the methodology chosen.
In the following chapter, a review of the literature on strategic planning and
organizational transformation is presented.
31
3 CHAPTER 3
3.0 LITERATURE REVIEW
3.0.1 Strategic Planning
Strategic planning is aimed at providing a purpose and direction for an
organization. It is the undertaking of leaders who are required to chart a course for
an organization and steer it towards the destination envisaged. Strategy is
therefore the answer to the question: “how should the organization get to its
desired destination?” (Strickland III, Gamble, & Thompson, Jr., 2007), (Henry A.
, 2008). It represents a departure from the traditional notion that leaders were
administrators of passive organizations, subject to the actions of the ‘invisible
hand’ of the free market economy. It is a manager’s way of taking control of and
responsibility for the future of the organization (Ghemawat, Collis, Pisano, &
Rivkin, 1999), (Johnston, Jr. & Bate, 2003).
The strategy of an organization guides its actions at all levels. The dissemination
and marketing of a good strategy to all of the organization’s strategic business
units, departments and employees is thus the key to ensuring organizational
success (Strickland III, Gamble, & Thompson, Jr., 2007). Strategic planning is
like project management in that a definition of the successful outcome of the
undertaking is necessary from the onset. As one author puts it, leaders must ‘start
with the end in mind’ (Hobbs, 2008). This destination point or ultimate goal of
32
strategic planning is contained in an organization’s strategic vision statement. An
organization’s strategy is therefore a means toward an end: realizing the vision.
An organization’s journey towards its vision is not a perpetual endeavor as
organizations do expect to realize this vision someday. This brings into
consideration the mutability of the strategic vision. Most authors agree that the
vision statement can change in response to major developments in an
organization’s internal and external environments or upon its successful
fulfillment (Beach, 2006). One author however, wrote that the vision statement is
associated with the founder of the organization and does not change over time
(Henry A. , 2008). What is common among these views is that the organization’s
vision is a description of a future state that the organization aspires to become in
the long term. A 1992 journal article showed that there was little research being
done into management science tools that aid in planning the direction of
organizations (Ckarke, 1992). Interestingly the journal did not mention the
importance of the strategic vision.
Before this vision is known, a methodology for formulating it must be chosen. All
organizations seek success, but their focus and the factors they use to define and
measure success differ. Organizational success factors may be defined with an
internal or external focus. The external focus, i.e. a focus on the organization’s
stakeholders’ perceptions of success, is most desirable. One author describes such
success factors as ‘strategic factors’. They are the organizational factors which
customers, suppliers, owners and employees see and evaluate. Identifying key
stakeholders and the factors they use to define organizational success are thus
33
among the first steps in proper strategic planning (Kenny, 2005). The practice of
focusing solely on improving existing internal processes and procedures results in
a poor strategy. An external focus that is either too broad or too narrow can lead
to an equally poor organizational strategy. Organizations should not focus on
employees at the expense of owners (shareholders), or customers at the expense
of employees etc. A balanced and responsible approach to strategic planning
ensures that an organization’s key stakeholders all remain content with the
organization’s progress (Maak & Pless, 2006).
Once the right focus is achieved, the organization must set performance objectives
with respect to its key stakeholders. These ‘strategic objectives’ are all formulated
with the purpose of transporting the organization towards its vision. To ensure a
successful implementation, strategic objectives should be: S.M.A.R.T. (Sanghera,
2009) -adapted from (Doran, 1981):
 Specific,
 Measurable,
 Attainable,
 Relevant,
 Timely
The above acronym has been cleverly expanded to S.M.A.R.T.E.R, by adding
Evaluated and Revised to the list of previously mentioned qualities (McCarthy,
2008). These additions emphasize the fact that objectives are not static and must
adapt if necessary to changes in the environments they were originally set in.
34
External (political, economic, social, technological, legal, environmental)
scanning and SWOT (strengths, weaknesses, opportunities, and threats) analysis
are common undertakings of strategic leaders. These efforts are necessary for the
organization to objectively appraise its resources and capabilities and apply them
in an evolving environmental context (Hickman, 2010). As this environmental
evolution continues at a rapid pace, it is an organization’s ability to anticipate and
respond to change that is the formula for success (Pantaleo & Pal, 2008). For this
reason some authors add a monitoring and controlling phase to the strategy
formulation and execution process. In this process, a vision is set, objectives that
would transport the organization toward its vision are formulated and a strategy to
achieve these objectives is crafted and implemented. The monitoring and
controlling phase simply makes adjustments and adaptations to the
aforementioned phases based on developments in a firm’s internal and external
environments (Strickland III, Gamble, & Thompson, Jr., 2007). Such an approach
leads to a strategy that exploits an organization’s key strengths and resources and
develops them to better cope with emergent issues and changes in a firm’s
environments (Grant, Contemporary Strategy Analysis, 2008), (Steiss, 2003).
This view supports a study published in 2003 in the Strategic Management
Journal. The study found that environmental unpredictability is significantly
related with strategic decision speeds, which is in turn related with improved
organizational growth (Baum & Wally, 2003). Organizations should therefore
select leaders who possess the requisite amounts of entrepreneurship and
dynamism to manage within the particular environments they face. This
35
‘corporate entrepreneurship’ can lead to radical innovation that delivers a high
payoff to the firm, but due to its riskiness, it should be accompanied by polices
that afford participants a safety net (Burgelman, 1983).
In contrast, a corporate culture characterized by high amounts of coercive politics
decreases rational decision making, lowers employee morale, diverts resources
away from organizational goals, impedes strategy formulation and
implementation, and ultimately has negative effects on organizational
performance (Voyer, 1994). The support of the board should therefore be secured
by the C.E.O. before embarking on major change initiatives. It was found in a
study that strategic change initiatives that lacked board support were negatively
correlated with performance changes (Golden & Zajac, 2001). Transformation
therefore requires that an organization re-evaluates and optimizes its investment
in and application of control mechanisms (Sia & Neo, 1997).
Another study showed that radical changes in an organization’s external
environment inhibit intra-organizational transformation initiatives. Such
upheavals exceed the organization’s adaptive capacity and its ability to learn,
thereby reducing its relevancy (Newman, 2000). There is also a negative
relationship between the degree of environmental unpredictability and
organizational profitability, indicating that it is indeed difficult to manage in such
environments (Baum & Wally, 2003).
Michael Porter, a most prominent author in the field of strategic planning
(Ramos-Rodríguez & Ruíz-Navaro, 2004), developed a 5 forces model of industry
analysis that evaluates the long term profitability of industries and the viability of
36
organizations within them. These 5 competitive forces are: bargaining power of
buyers, threat of new entrants, threat of substitute products/ services, bargaining
power of suppliers and the degree of rivalry among existing competitors.
According to Porter, an organization’s strategy should focus on choosing
profitable industries, defending against these forces and leveraging them in the
favour of the organization (Porter, Competitive Strategy, 1980), (Porter, How
Competitive Forces Shape Strategy, 1997), (Henry A. E., 2011).
Another pioneering theorist, Igor Ansoff, demonstrated that in seeking growth and
development, organizations have four basic alternatives: market penetration,
market development, product development and diversification. This model was
summarized as the ‘Ansoff matrix,’ and provided a theoretical guideline to
organizations on the common quest of growth (Ansoff, 1957).
Figure 3-1: Ansoff Matrix
37
Modern industry analysis has shown that within industries, firms tend to follow
similar strategies in the quest for success. These ‘strategic groups’ consist of core
firms, which follow the group strategy closely; and secondary firms which follow
it less closely. Secondary firms outperform core firms in such groups, possibly
due to their increased responsiveness to environmental changes, rather than just
responding to group behavior alone. Interestingly, secondary firms outperform
solitary firms (which do not belong to a group) as well, possibly due to the lack of
legitimacy and the unconventional strategies associated with solitary firms
(McNamara, Deephouse, & Luce, 2003). Firms should thus try to maintain a fit
between their strategy and the environmental and organizational exigencies they
face. Insufficient or excessive strategic change can both have negative effects on
firm performance (Zajac, Kraatz, & Bresser, 2000), (Huizing, Koster, & Bouman,
1997).
Performance measurement has a major role to play in effective strategic
leadership. Many organizations fail to achieve their strategic objectives simply
because they do not have performance metrics established to measure the
organization’s progress towards achieving these objectives. The metrics present in
myopic organizations address short term financial targets and thus provide
motivation for employees to focus only on these targets at the expense of creating
long term value for the firm. What gets measured gets done. Performance
measurement systems should therefore be tailored to the unique strategic
objectives of an organization (Niven, 2002).
38
The Balanced Scorecard approach to performance measurement and strategy
implementation arose out of a research study conducted by two Boston scholars,
Robert Kaplan and David Norton. The study addressed the hypothesis that
financial measures provided a limited and ineffective representation of
organizational performance and that a multi-faceted approach to performance
measurement was needed. The study concluded that performance metrics should
focus on four general areas- customer issues, internal business processes,
employee activities and shareholder concerns. The resulting system of
performance metrics became widely published and adopted as a compliment to
conventional financial measures and as a driver of future success within
organizations (Kaplan & Norton, 2001). It also allowed the organization to
communicate its vision and strategy to all of its employees and provide a strategic
focus for their activities and actions. One author proposed the use of analytics
(weighted average custom metrics) to overcome the shortcomings he identified in
the Balanced Scorecard approach. The use of analytics allows organizations to
tailor their performance measurement systems to serve their unique needs and
gain a more accurate measurement of organizational health and progress (Brown
M. G., 2007). A common feature of effective performance measurement systems
is that they are based on and supported by objectives and performance targets.
Organizational strategy is typically formulated at three hierarchical levels. Long
term planning is done at the strategic level, mid-term at the tactical level and short
term decisions are made at the operational level (Mahdi Bashiri, 2012). Mintzberg
identifies the three levels of strategy as corporate, business and functional in
39
companies that comprise of several strategic business units (Mintzberg, 1994).
Researchers identify the need for the use of multiple conceptual tools in strategic
decision support systems as no single tool captures the complexity of strategic
thinking (Coleman, Belardo, & Duchessi, 1994), (O'Shannassy, 2003). It is noted
however that it is the complexity and instability of business environments that
prompt increased investments of time and resources into strategic planning. A
positive relationship has been observed between the time and effort spent
planning strategy and the empirical performance of organizations in unstable
environments. In addition, it was found that this increased planning spurs the
development and learning of new means and strategies, thereby expanding the
collection of formal planning tools (Brews & Hunt, 1999).
One journal article opined that the utilization and growth of strategic thinking is
limited by the lack of frequency with which firms must make strategic decisions.
The strategic learning curve is therefore protracted by the long term nature of
corporate strategy. Organizational myopia and difficulties in sourcing accurate
industry data on which to base strategy are other limitations to strategic planning
(Urbany, 1998). Based on their unique historical path and experiences,
organizations learn and develop unique competencies that ensure their survival in
competitive environments. Some researchers found that these distinctive
competencies are difficult for competitors to imitate and positively affect
organizational performance (Barnett, Greve, & Park, 1994), (Huber, 1991).
Others have found that organizational learning is not inherently or exclusively
positive and must be managed within its unique context (Crossan & Berdrow,
40
2003). Another researcher found that strategic learning occurs at multiple levels
within an organization. By seeking out patterns and trends at the business level of
the organization, corporate level managers can distill business level knowledge
into corporate level knowledge (Kuwada, 1998). It should therefore be possible
for organizations to supplement their strategic learning at the corporate level by
observing the more eventful business and operational levels. Such learning is
enhanced by the maintenance of an organizational knowledge base to support
managers (Thomas, Sussman, & Henderson, 2001).
In large multi-national corporations, strategic planning has become decentralized
and informal in response to growing unpredictability and dynamism within their
environments. Such moves afford large organizations increased responsiveness
and capacity to strategize on the scale they operate on (Grant, Strategic Planning
in a Turbulent Environment: Evidence from the Oil Majors, 2003). The
involvement of middle management in the championing, facilitating and
synthesizing of strategy has thus become a reality (Floyd & Wooldridge, 1992).
The practitioners of strategic planning are pioneering new methodologies
according to their empirical observations and experiences. Continued research
into these innovations is necessary in order to close the gap between academic
model building and current strategic decision making practices (Boulding, 1994).
Thus far, the consensus has been that strategy is intangible. It is the guide,
methodology and plan of action upon which an organization acts and bases its
decisions. Strategic leadership- which involves setting a vision for the future,
communicating it to subordinates and motivating actions which add long term
41
value to the organization- is the way strategy is successfully championed (Rowe,
2001), (Elenkov, Judge, & Wright, 2005), (Beach, 2006). But how is this strategy
translated into tangible initiatives and change measures that propel an
organization forward? How does an organization actually achieve its objectives?
And what process is involved in managing the journey?
42
3.0.2 Organizational Transformation
Organizational transformation is an episodic, discontinuous, intermittent
transition between states that differ substantially in crucial features such as
strategy and structure (Fariborz, 2006), (Edwards, 2010), (Oliff, 2012). It is a
purposeful and intentional change in the business model of an organization that is
aimed at increasing the organization’s relevancy and responsiveness to its
changing environment (Kotnour, 2010). Organizational transformation is thus at
the heart of strategic planning. The transition of an organization from its current
state to the future state described in its strategic vision often involves
organizational transformation. Environmental change makes intra-organizational
change inevitable. In some cases this intra-organizational change may be
incremental or impulsive in response to environmental developments. However,
there comes a time when environmental changes outpace the organizational
adjustments so much so that the organization requires a transformation to remain
relevant. Such an organization must transform or face demise (Jenkins &
Ambrosini, 2002), (Demers, 2007).
Empirically, projects and programmes are the vehicles that transport organizations
along paths of planned change and transformation (Kerzner, 2001). A project is a
temporary initiative that a company puts in place alongside its regular operations
in order to achieve a specific objective (Morgan, Levitt, & Malek, 2007) such as
the creation of a product, service or result (Project Management Institute, 2008).
Project Management is the application of knowledge, skills, tools and techniques
43
to project activities to meet the project requirements (Project Management
Institute, 2008), (Sanghera, 2009). Project management is becoming a legitimate
management model as change and transformation must occur more frequently in
modern dynamic environments (Madter, Bower, & Aritua, 2012). It has led to the
institutionalization of the matrix organizational design which overcomes the
limitations of traditional organizational charts by allowing human resources to be
assembled from multiple functional areas and levels within an organization
(Knutson, 2001). Such teams are formulated based on their skill and expertise in
the initiative being undertaken and allow an organization to harness the true
power of its human resource.
The strategic vision serves as a tool that filters and aligns projects undertaken by
the organization. Programme management involves managing and coordinating
multiple project teams towards like objectives (Tabrizi, 2007). Many programmes
also contain aspects of ongoing operations (Morris & Pinto, 2007), (Brown J. T.,
2008). A project can either add toward achieving the strategic vision or suck
valuable resources away from this quest. Programme Managers must schedule
and prioritize projects based on their need for precedent projects, resource
limitations and their long term value adding prospects. When done properly,
Programme Management harnesses synergy that results in the creation of more
value than projects could if they were managed individually. This is largely due to
the fact that programmes comprise of projects with shared objectives that can
benefit from the sharing of resources. Successful strategy implementation requires
translating the strategy into a project and programme portfolio. Choosing the right
44
projects, investing in them in the right amounts and choosing the right priorities
and schedules are the activities that collectively ensure good strategy
implementation (Morgan, Levitt, & Malek, 2007), (Morgan, Cole, Johnson, &
Johnson, 2010). Effective portfolio management involves soliciting an array of
project proposals that exceeds an organization’s capacity, and selecting those
which promise the most progress towards strategic objectives. This surplus of
proposals allows for the elimination of low-return projects and the balancing of
risks (Moore, 2010). Portfolio performance is also dependent on organizational
learning and adaptive capabilities (Biedenbach & Müller, 2012).
Strategic Plans on Top Shelves- gathering dust (SPOTS) are those which are not
acted upon and properly executed. This is cited as a reason for the failure of many
organizational transformation initiatives (Haines, 2000). The only actions and
activities that serve to execute the strategy are the projects and programmes that
would bring the organization from its current state to its desired future state.
When corporate leaders fail to perform the important job of strategic project
portfolio management, they relinquish control of the organization to lower
managerial levels (Morgan, Levitt, & Malek, 2007). Such a leader cannot harness
the true propellants of change within the organization or guide it in the right
direction. To be successful as a strategic leader, one must thus become deeply
involved in these change propellants; indeed, one must perform strategic project
portfolio management. Research has shown that institutionalized portfolio
management and success in research and development companies are strongly
related (Cooper, Edgett, & Kleinschmidt, 2001).
45
Great strategy execution is also dependent on the project and program
management competencies within the organization. The success of strategic
project portfolio management is therefore limited by the capacity and ability of
staff to ensure that these projects and programmes achieve their objectives.
Contemporary project managers rely upon nine knowledge areas to successfully
drive projects from concept to completion:
1. Project integration management to ensure that the various project
elements are effectively coordinated.
2. Project scope management to ensure that all the work required (and only
the required work) is included.
3. Project time management to provide an effective project schedule.
4. Project cost management to identify needed resources and maintain
budget control.
5. Project quality management to ensure functional requirements are met.
6. Project human resource management to development and effectively
employ project personnel.
7. Project communications management to ensure effective internal and
external communications.
8. Project risk management to analyze and mitigate potential risks.
9. Project procurement management to obtain necessary resources from
external sources.
Source: (Project Management Institute, 2008)
46
One author describes scope, time and cost as the golden triangle due to their
higher level of importance and the triangular connection between them. One
cannot change one of these dimensions of a project without changing at least one
other side (Sanghera, 2009). However, a project can be completed within these
constraints and still be a failure if it does not satisfy stakeholder needs. There
must therefore be a strategic focus in project management (Callahan & Brooks,
2004).
Five stages are involved in managing a project from concept to completion:
1. Initiation
2. Planning
3. Implementation
4. Monitoring and Controlling
5. Closing
These five stages are referred to as the Project Life Cycle. Investments into the
first two stages are most rewarding in aligning projects to strategy and ensuring
their success (Project Management Institute, 2008).
In corporate America, 10% of successfully formulated strategies carry through to
successful implementation (Morgan, Levitt, & Malek, 2007). A 1999 article
estimates that 70% of corporate strategies fail due to poor implementation
(Charran & Colvin, 1999). This is in accordance with another study which found
that approximately 71% of CEOs departed from their offices involuntarily
(Khurana, et al., 2003). The overwhelming majority of CEO failures can therefore
be attributed to their failure to effectively implement the strategic plans they were
47
mandated to execute. The problem does not seem to be management’s reluctance
or inability to conjure up changes. Rather, the problem seems to be an inability to
successfully implement such changes (Herold & Fedor, 2008). Since projects are
the drivers of change within organizations, one can deduce that the majority of
CEO failures are attributable to poor strategic project portfolio management and/
or poor project management competency within these organizations.
Ironically, the evolution of project management typically lags behind the
development of other capabilities within an organization (Crawford, 2002). When
this lack of Project Management becomes critical, organizations are faced with an
ultimatum- transform or face demise. To be successful, this infusion of project
management competency must be executed much in the same way that
organizational transformation initiatives are executed. An assessment of this
competency must be done, a vision for the desired competency level must be set,
and strategies and measures to build the project management competency to the
level envisioned must be implemented. The Project Management Maturity Model
(PM3) aims to achieve this infusion by measuring the application of the 9
knowledge areas of Project Management within organizations. Three components
of the PMBOK® receive special interest in the PM3:
1. Project Management Office- an office that exists solely to support project
teams.
2. Management Oversight- the level of interest managers devote to projects
3. Professional Development- the development of the Project Manager’s
unique set of technical, managerial and leadership skills.
48
Five levels of maturity are derived from the measurements which facilitate the
identification of critical areas in need of development and the setting of targets
and objectives for the growth of Project Management within organizations
(Crawford, 2002), (Callahan & Brooks, 2004). These levels denote the presence
of standardization and improvement in the project management culture of an
organization:
1. Common language
2. Common processes
3. Singular methodology
4. Benchmarking
5. Continuous improvement
Source: (Kerzner, 2001)
Each level denotes a higher level of maturity with respect to the areas measured
(Crawford, 2002). Project management is best when it is accomplished through a
structured repeatable process (Brown J. T., 2008). As an organization grows in
maturity, it shifts from ad hoc management of chaotic change to the best practices
of the structured discipline of project management. This shift is typically
accompanied by increases in accountability, discipline and integrity within the
organization (Brown J. T., 2008), (Teller, Unger,, Kock, & Gemünden, 2012).
Project Management requires a level of knowledge and mastery of skills that
create and define a career path for professionals to the highest levels of
organizations (Knutson, 2001). Individuals who succeed at Project Management
go on to succeed in leading business enterprises later in their careers (Termini,
49
2009). This is because strategic planning is an essential part of Project
Management. There are many similarities between the project life cycle and the
journey of an organization toward its strategic vision. Both require extensive
planning, environmental scanning and responsiveness, and precise execution of
plans using expert technical and managerial skills. Project and portfolio
management are therefore fractals or focused subsets of Strategic Management
(Killen, Jugdev, Drouin, & Petit, 2012), (Callahan & Brooks, 2004). They
represent the manifestation of the same organizational strategy, but at different
levels of magnification and detail in an organization.
This PM3 has evolved into the Portfolio, Programme and Project Management
Maturity Model (P3M3) to address the other critical competencies required by
organizations (Sowden, Hinley, & Steve Clarke, 2010). Portfolio management
maturity in particular is required to add context to the understanding of the impact
of portfolio management on portfolio performance (Jonas, 2010). The P3M3
simplified and standardized the assessment of maturity by analyzing seven
process perspectives within each management competency.
The Organizational Project Management Maturity Model (OPM3) uses a similar
methodology and is based on common premise that portfolio, programme and
project management maturity are correlated with strategy implementation
effectiveness (Project Management Institute, Inc., 2003). However, the OPM3
assessment ranks organizations along a continuum whereas the P3M3 assessment
produces an independent staged based maturity for each of its sub-units. A third
maturity model, the Capability Maturity Model Integration (CMMI®), also ranks
50
organizations along a continuum (CMMI Product Team, 2010). It bears many
similarities to the other models in that it charts a course for the development of
key competencies within organizations.
Research has shown that the formalization portfolio management and project
management complement each other in enhancing organizational performance
(Teller, Unger,, Kock, & Gemünden, 2012). The P3M3’s independent
assessments can therefore prove to be valuable in harmonizing the maturities of
these three critical competencies.
51
3.1 SUMMARY
The following diagram is the conceptualization of a meta-theory derived from the
literature about strategically planned organizational transformations.
VISION
FORMULATION
Environmental
Scanning (PESTLE,
SWOT,5 forces
model- Industry
Analysis)
Stakeholder analysis
Strategy
Corporate
Values
Mission
SUCCESS!
VISION FULFILLED
Portfolio
Programmes
Projects
Balanced Scorecard
Performance Measurement
and Management System
and
P3M3
Strategic Objectives
Figure 3-2: Diagrammatic Meta-Theory of Strategically Planned Organizational Transformations.
Figure 3-2, which shows the strategic planning and implementation process,
summarizes the literature perused. Portfolio, programme and project management
are collectively the operationalization of a strategic plan. Their maturity provides
52
context to the understanding of an organization’s efforts to achieve its vision.
Strategic leadership is the ability to synthesize the concepts in Figure 3-2 into a
focused drive to organizational success. In the following chapter, these concepts
will be examined at T&TEC as it attempted to execute an organizational
transformation initiative from 2008- 2012.
53
4 CHAPTER 4
4.0 PRESENTATION OF DATA
Data collection focused on the selected strategic objectives of T&TEC, the levels
of strategic leadership from 2008 to 2012 and a P3M3 assessment. In the
following sections, the measurements collected will be presented, along with a
historical background on each measurement.
4.0.1 Objective 3
To achieve the highest level of customer satisfaction through excellence in
customer service
This objective was measured using a customer satisfaction survey. The
perceptions of customers regarding the targets set in this objective therefore
formed the basis of this assessment. Below are some demographic data about the
respondents to the customer satisfaction survey.
What area of T&T do you live?
North 43 23%
East 34 18%
South 35 19%
Central 44 24%
Tobago 30 16%
Figure 4-1: Chart showing geographic location of respondents
to the customer satisfaction survey
54
Score Interpretation
x<1.5 Poor
1.5<x<2.0 Unsatisfactory
2.0<x<2.4 Favourable
2.4<x<3.0 Good
x>3.0 Excellent
Table 4-1: Rating scale for questionnaire responses
On a scale from 0 to 4, the overall customer rating for T&TEC was 2.21. While
this is favourable, it is far from the excellence that T&TEC aimed for in its
strategic objective. It should be noted, however, that this survey was conducted at
a time when T&TEC was experiencing a shortage of materials (connection wire).
A lot of customers complained that they did not receive the services they
requested in a timely manner as a result. This is evidenced by the fact that
question 5 on the survey, which pertained to the speed with which customers’
concerns were resolved, received the lowest score of 1.89. This issue is systemic
in nature and is most often out of the hands of operational employees. It is notable
that the highest scores were associated with the knowledge and courtesy of
operational staff.
55
Figure 4-2: Chart showing average of responses to customer satisfaction survey
The above chart summarizes the 186 responses to the customer satisfaction
survey. Further analysis of these responses in the chart below shows the varying
levels of customer satisfaction in the 5 distribution areas of T&TEC.
Figure 4-3: Chart showing Average Score in each area
2.12
2.53 2.50
1.89
2.12 2.12 2.21
0.00
0.50
1.00
1.50
2.00
2.50
3.00
Customer Satisfaction Survey
2.04
2.21
2.09
2.39
2.44
1.80
1.90
2.00
2.10
2.20
2.30
2.40
2.50
Central East North South Tobago
Average Score
Average Score
56
Interestingly, the Central area, which has won the “best performing area” prize for
the past 6 years in a row, received an average score of 2.04, the lowest among the
areas. These data are cross sectional in nature and must thus be interpreted in
context. In addition to a shortage of materials, the Central Area experienced a
shortage of manpower from May 2012 onwards. A contractor that provided
connection related services to T&TEC was sent on safety training and did not
return to the job. Customers that requested connection related services since then
had to wait abnormally long as a result.
In order to gain a deeper understanding of customer satisfaction, the following
objective longitudinal secondary data were utilized.
Figure 4-4: Graph showing written complaints per 10,000 customers from the periods ending Jun 2008
to Sep 2011
(Data sourced from RIC Monthly Complaints Reports and T&TEC quarterly
accounting statements)
The RIC is an oversight body that ensures that customer service at Trinidad and
Tobago’s utilities is satisfactory. Customers that have tried and failed to satisfy
0.0000
0.5000
1.0000
1.5000
2.0000
2.5000
3.0000
3.5000
Jun-08
Sep-08
Dec-08
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Sep-10
Dec-10
Mar-11
Jun-11
Sep-11
written complaints per 10,000 customers
written complaints per
10,000 customers
57
their concerns at T&TEC turn to the RIC for help. The number of written
complaints to the RIC therefore depicts the (lack of) efficacy of T&TEC in
delivering customer service. A minimization of the occurrence of these
complaints is the objective of T&TEC. In the above graph, these complaints are
shown with respect to the total amount of T&TEC customers per quarter.
Figure 4-5: Graph showing customers per employee from the periods ending Jun 2008 to Sep 2011
(Data sourced from T&TEC’s quarterly accounting reports)
The number of customers per employee shows how the human resource of the
Commission responds to its growing customer base. A lower number of
customers per employee generally depicts a higher capability to deliver good
customer service. The above graph shows the fluctuation of customers per
employee over the analytical period. The trend suggests a general increase in the
responsibilities of employees. At a strategic planning session led by management
consultant, Dr. Aubery Armstrong on 2012-07-25, employees complained about
146.00
148.00
150.00
152.00
154.00
156.00
158.00
160.00
162.00
164.00
Jun-08
Sep-08
Dec-08
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Sep-10
Dec-10
Mar-11
Jun-11
Sep-11
customers per employee
customers per employee
58
the increasing workload they faced and the fact that staff was not similarly
increasing. Employees also complained about management’s widespread use of
contractors instead of hiring new full time T&TEC employees. The number of
customers per employee can therefore also reflect employee satisfaction. It must
be noted however, that as technology becomes more advanced, powerful and
ubiquitous, there may be an increased capacity of customers that can be
effectively served by each employee. T&TEC’s Advanced Metering
Infrastructure (AMI) project for example, which was implemented during the
analytical term, involved an upgrade of meters across the country to new models
that could transmit their readings to T&TEC servers wirelessly. This meant that
meters no longer needed to be physically read and the Commission’s staff of
meter readers were no longer required. Technology here enabled manpower
savings and an increase in the customer per employee capacity of the
Commission. T&TEC’s Service Link project is another example of technology
replacing manpower. This project involved outfitting field employees with mobile
computers that could be used to input job data in the field when completing
service orders. This meant that service order processing clerks were not required
in such large numbers as before. The relationship between this variable and
conjectured causal variables must thus be considered in this context. An increase
in customers per employee may not necessarily be a negative change. The
optimization of human resources was listed in the 2008-2012 strategic plan as an
initiative aimed at increasing financial viability. For this reason, an increase in
59
customers per employee will be viewed as favourable change in this analysis
effort.
60
4.0.2 Objective 4
To ensure that T&TEC attains financial viability through the application of
economic tariffs, cost consciousness, and the promotion of a culture of revenue
enhancement and protection
It was necessary to perform financial ratio analysis to measure T&TEC’s financial
performance over the analytical period. Using the pertinent data from T&TEC’s
quarterly financial statements (see APPENDIX F: TABLES FOR GRAPHS),
graphs showing the financial ratios for the analytical period were created. This
permitted historical analysis and was conducive to the comparison and correlation
of the variables of this study. The quarterly financial statements for the period
ending 2008-03-31was not found at T&TEC’s library in Mt. Hope. In addition to
this, the quarterly financial statement for the period ending 2011-12-31 was
unaudited and therefore unavailable for perusal at the time of this study. As such
the analysis was done from the period ending 2008-06-30 to 2012-09-30.
61
4.0.2.1 Liquidity
The current ratio shows the relationship between an organization’s current assets
and current liabilities.
A current ratio that is greater than 1 indicates that an organization has sufficient
current assets to pay its short term liabilities. From Figure 4-6 below, it can be
seen that T&TEC’s current ratio remained below 1 for the entire analytical period.
Also, there appears to be a trend of rapidly decreasing liquidity from June 2008 to
September 2009, after which the liquidity stabilizes. Overall, the current ratios for
the analytical period show that T&TEC has endured ominously low levels of
liquidity.
The quick ratio, also known as the acid test ratio, is a more stringent measure of
liquidity.
Inventory, which is less liquid than other current assets, is subtracted from the
total current assets to show the relationship between an organization’s most liquid
assets and its current liabilities. Since inventory levels have remained relatively,
constant, a similar trend in the quick ratio is seen. It is considered healthy for an
organization to maintain a quick ratio that is above 1 as well. Both liquidity ratios
therefore tell a story of poor financial management.
62
Figure 4-6: Graph showing current and quick ratios.
4.0.2.2
This low level of liquidity manifested itself in the fact that T&TEC delayed
granting due salary increases to employees for as much as 40 months during the
analytical period. This created a tense industrial relations environment and
negatively affected employee morale. Contractors also experienced long delays in
receiving payment for their services, leaving some of them no choice but to cease
offering their services to T&TEC. Liquidity is therefore essential to the operation
of any business entity. The absence of liquidity at T&TEC has been a hindrance
to the achievement of key strategic objectives.
4.0.2.3 Asset Management
The Asset Turnover ratios show the efficiency with which an organization uses its
assets to generate sales. The fixed assets turnover shows the sales generating
power of an organization’s long term assets, while the total assets turnover
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
Current Ratio
Quick Ratio
63
includes current assets in the computation. These ratios vary according to industry
and ideally they should be compared to industry averages. T&TEC is a monopoly
in the local electricity distribution industry. However, in the absence of industry
averages, trend analysis can be done using historical financial data. Both turnover
ratios depict a general trend of decline in the productivity of T&TEC’s assets over
the analytical period with seasonal peaks in turnover in the third quarter.
Figure 4-7: Graph showing Fixed and Total Asset Turnover
The ratios in Figure 4-7 were derived from quarterly financial statements of
T&TEC. It was therefore necessary to annualize them to conform to accounting
standards. The annualized formulae used are as follows:
1.
2.
-
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
1.80
2.00
Jun-08
Sep-08
Dec-08
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Sep-10
Dec-10
Mar-11
Jun-11
Sep-11
Fixed Asset Turnover
Total Asset Turnover
64
4.0.2.4 Profitability
Profitability is a critical measure of financial performance. T&TEC is a state
owned organization which does not seek to maximize profits, but rather to cover
its costs. Profitability still serves as an indicator of the financial viability of
T&TEC and is therefore important to this research effort.
Here, two common profitability ratios are used: the net profit margin and the
return on assets (ROA). The net profit margin depicts net profit as a percentage of
sales. The objective of T&TEC is to maintain a positive net profit margin. The net
profit margin is however seen to decline into a deficit in the 4th
quarter of 2010
before quickly recovering the next quarter. The Return on Assets (ROA), which
depicts net profit as a percentage of total assets, follows an almost identical trend.
Capital budgeting is used to ensure that an organization invests in assets that are
justified by their return. This competency within T&TEC appears to have suffered
during the analytical term, evidenced by a declining trend in the ROA up till
2011.
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail
Factors that Cause Organizational Transformation Initiatives to Fail

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Factors that Cause Organizational Transformation Initiatives to Fail

  • 1. Irwin Archer 02737073 2012 NAME: SOCA WARRIOR FACULTY OF ENGINEERING THE UNIVERSITY OF THE WEST INDIES REPORT TITLE: AN INVESTIGATION INTO THE FACTORS THAT CAUSE ORGANIZATIONAL TRANSFORMATION INITIATIVES TO FAIL A Project Report Submitted in Partial Fulfillment of the Requirements to the Degree of Master of Science In Project Management of The University of the West Indies PRMG6014 Project Management Research Project
  • 2. i ABSTRACT A high failure rate plagues organizational transformation initiatives. This project report examines the implementation of such an initiative amidst turbulent environmental conditions with the aim of identifying competencies that contribute to their success and factors that cause their failure. The organization under study is an electricity transmission and distribution utility that serves the nation of Trinidad and Tobago. Strategic leadership, Project Management, Programme Management and Portfolio Management were identified as the key competencies required for successful organizational transformations. Twelve objective performance measurements were compared to the varying levels of strategic leadership that existed within the organization from 2008-2012. In addition, the perspectives of the initiative’s key stakeholders were sought in order to evaluate its overall success. The Project, Programme and Portfolio Management Maturity levels were also measured to add context to the understanding of results observed. Models designed to build these competencies were discussed and target levels of competency maturity for the organization were recommended based on its unique needs. It was found that strategic leadership is related to organizational performance, but is inhibited by the presence of strong external political influences and low project, programme and portfolio management maturity levels. This research adds to the field of study by proposing an ideal environment and model for the execution of
  • 3. ii organizational transformations. The recommendations of this report promise a boost in the efficiency and success rate of these initiatives. Keywords: Irwin Archer; organizational transformation; project management; programme management; portfolio management; T&TEC; strategic planning; strategic leadership
  • 4. iii ACKNOWLEDGEMENTS All praises and thanks be to Allah. I would like to acknowledge Mr. Clyde Pilgrim, Programme Coordinator at the Ministry of Housing and the Environment, for his help in reviewing this manuscript at key milestones during its creation. I also acknowledge Dr. Manfred Jantzen who sparked my interest in organizational transformation early on in my postgraduate studies. Last but not least, I acknowledge my research supervisor, Professor Winston H. E. Suite, for providing timely guidance that greatly improved the quality of this project report.
  • 5. iv TABLE OF CONTENTS ABSTRACT ........................................................................................................ i ACKNOWLEDGEMENTS ............................................................................... iii LIST OF ABBREVIATIONS ........................................................................... vii TABLE OF FIGURES ..................................................................................... viii LIST OF TABLES...............................................................................................x PREFACE.......................................................................................................... xi CHAPTER 1........................................................................................................1 1.0 INTRODUCTION: ................................................................................1 1.1 BACKGROUND ...................................................................................5 1.2 SUMMARY ........................................................................................15 CHAPTER 2......................................................................................................17 2.0 PROBLEM DEFINITION ...................................................................17 2.1 HYPOTHESES:...................................................................................18 2.2 AIMS AND OBJECTIVES..................................................................18 2.3 METHODOLOGY ..............................................................................20 2.3.1 Overview ......................................................................................20 2.3.2 Population, sampling and instrumentation.....................................21
  • 6. v 2.3.3 Analysis plan ................................................................................24 2.3.4 Assumptions .................................................................................27 2.3.5 Limitations ...................................................................................28 2.4 DELIVERABLES................................................................................29 2.5 SUMMARY ........................................................................................30 CHAPTER 3......................................................................................................31 3.0 LITERATURE REVIEW.....................................................................31 3.0.1 Strategic Planning.........................................................................31 3.0.2 Organizational Transformation .....................................................42 3.1 SUMMARY ........................................................................................51 CHAPTER 4......................................................................................................53 4.0 PRESENTATION OF DATA ..............................................................53 4.0.1 Objective 3 ...................................................................................53 4.0.2 Objective 4 ...................................................................................60 4.0.3 Objective 5 ...................................................................................67 4.0.4 Objective 6 ...................................................................................72 4.0.5 Strategic Leadership......................................................................76 4.0.6 P3M3 Assessment.........................................................................81 4.1 SUMMARY ........................................................................................85 CHAPTER 5......................................................................................................86
  • 7. vi 5.0 DISCUSSION......................................................................................86 5.1 RECOMMENDATIONS .....................................................................93 5.1.1 Short term.....................................................................................93 5.1.2 Medium Term...............................................................................97 5.1.3 Long Term....................................................................................99 5.2 CONCLUSION..................................................................................100 BIBLIOGRAPHY............................................................................................103 APPENDIX A: SUMMARY OF ELECTRICITY RATES ...............................116 APPENDIX B- VISION AND MISSION OF T&TEC .....................................118 APPENDIX C: CUSTOMER SURVEY...........................................................120 APPENDIX D: JOB SATISFACTION QUESTIONNAIRE.............................122 APPENDIX E: LIST OF PROJECTS AND ACTIVITIES ...............................126 APPENDIX F: TABLES FOR GRAPHS .........................................................131 APPENDIX G: FREEDOM OF INFORMATION ACT...................................135 APPENDIX H: CORRELATION TABLE .......................................................140 APPENDIX I: TREND OF FINANCIAL RATIOS..........................................142
  • 8. vii LIST OF ABBREVIATIONS AGM: Assistant General Manager AMI: Advanced Metering Infrastructure CEO: Chief Executive Officer CMMI: Capability Maturity Model Integration GES: Guaranteed Electricity Standards GORTT: Government of the Republic of Trinidad and Tobago HSE: Health, Safety and the Environment ISO: International Standards Organization OES: Overall Electricity Standards OPM3: Organizational Project Management Model OWTU: Oilfield Workers Trade Union P3M3: Portfolio, Programme and Project Management Maturity Model PNM: People’s National Movement PMO: Project Management Office QSS: Quality of Service Standards RIC: Regulated Industries Commission SOE: State Owned Enterprise SPOTS: Strategic Plans on Top Shelves – gathering dust T&TEC: Trinidad and Tobago Electricity Commission The Commission: The Trinidad and Tobago Electricity Commission
  • 9. viii TABLE OF FIGURES Figure 1-1: Graph showing number of T&TEC Customers 1947-2006 .................6 Figure 1-2: Chart Showing Electricity Generating Capacity of Power Producers in Megawatts .......................................................................................8 Figure 1-3: Graph showing number of T&TEC employees from 1949-2006.........9 Figure 1-4: Map of Distribution Areas, Offices and Service Centres of T&TEC..............................................................................................................11 Figure 1-5: T&TEC Top Level Organizational Chart .........................................13 Figure 3-1: Ansoff Matrix ..................................................................................36 Figure 3-2: Diagrammatic Meta-Theory of Strategically Planned Organizational Transformations. ........................................................................51 Figure 4-1: Chart showing geographic location of respondents to the customer satisfaction survey...............................................................................53 Figure 4-2: Chart showing average of responses to customer satisfaction survey ................................................................................................................55 Figure 4-3: Chart showing Average Score in each area.......................................55 Figure 4-4: Graph showing written complaints per 10,000 customers from the periods ending Jun 2008 to Sep 2011 .................................................................56 Figure 4-5: Graph showing customers per employee from the periods ending Jun 2008 to Sep 2011.........................................................................................57 Figure 4-6: Graph showing current and quick ratios. ..........................................62 Figure 4-7: Graph showing Fixed and Total Asset Turnover...............................63 Figure 4-8: Graph showing T&TEC’s annual profitability ratios ........................65
  • 10. ix Figure 4-9: Graph showing Times Interest Earned Ratio ....................................66 Figure 4-10: Chart showing gender of job satisfaction questionnaire respondents........................................................................................................67 Figure 4-11: Chart showing geographic area of job satisfaction questionnaire respondents........................................................................................................67 Figure 4-12: Chart showing tenure of job satisfaction questionnaire respondents........................................................................................................68 Figure 4-13: Chart showing average scores for objective 5 and its elements .......69 Figure 4-14: Graph showing recordable and reported incidents from Jan 2008- Dec 2011..................................................................................................70 Figure 4-15: Graph showing the severity of safety incidents from Q1 2008 to Q4 2012.............................................................................................................71 Figure 4-16: Chart showing scores for objective 6 and its elements ....................73 Figure 4-17: Graph showing Leadership Score of 4 General Managers of T&TEC (question 20) ........................................................................................77 Figure 4-18: Graph showing scores for Strategic Leadership and its components........................................................................................................79 Figure 4-19: Graph showing leadership score from Jan 2008 – Dec 2011...........80 Figure 4-20: Project Management Maturity........................................................83 Figure 4-21: Programme Management Maturity.................................................84 Figure 4-22: Portfolio Management Maturity .....................................................85 Figure 5-1: Chart showing target competency maturity levels ............................97 Figure I-1: Graphs showing declining financial trend .......................................144
  • 11. x LIST OF TABLES Table 1-1: Employee Analysis as at 2011-09-31.................................................10 Table 2-1 Distribution of customers and employees of T&TEC..........................22 Table 4-1: Rating scale for questionnaire responses............................................54 Table 4-2: Calculation of Frequency Rate and Incident Rate ..............................70 Table 4-3: Profile on General Managers.............................................................76 Table 4-4: Turnover of General Managers..........................................................76 Table 4-5: Calculation of the weighted average leadership score ........................78 Table A-1: Summary of electricity rates...........................................................117 Table F-1: Table showing data used to calculate 7 financial ratios....................132 Table F-2: Data used to calculate customers per employee ratio and written complaints per 10,000 customers......................................................................133 Table F-3: Data used to calculate reported, recordable and severity safety indexes.............................................................................................................134 Table H-1: Correlation of performance data with strategic leadership...............141
  • 12. xi PREFACE The writer joined T&TEC as an administrative employee in April of 2008. As such, it was possible to observe the implementation of the organization’s 2008- 2012 strategic plan. As a Management Professional, the writer appreciated the quality of this strategic plan and looked forward to seeing its objectives achieved. A proper implementation of this plan would bring about a total transformation of T&TEC as technology, strategy, culture and the very structure of the organization adapted to deliver higher performance in its changing external environment. However, what transpired in the subsequent 4 years was far from what was expected. Even though projects designed to realize T&TEC’s strategic objectives were well financed, they seemed to have failed to bring about the improvements they promised. The performance of T&TEC seemed to have dropped rather than risen, and the organizational culture became even more dysfunctional. Midway through the implementation of this plan, the writer began a M.Sc. Degree in Project Management at the University of the West Indies. While progressing through the course material, the writer quickly learned Project, Programme and Portfolio Management best practices. It then became evident that a lack of these competencies within T&TEC was affecting the organization’s ability to properly implement the 2008-2012 strategic plan. It also became evident that strategic planning and project management are extremely similar disciplines. The topic of this project report therefore became an easy choice.
  • 13. xii The writer is pleased to present this unique analysis of organizational transformation initiatives. It builds upon a common premise among authors, that project management is a critical competency required for the successful implementation of such initiatives. In this report, the writer describes the best practices of Strategic Planning, Strategic Leadership, Project Management, Programme Management and Portfolio Management; and how they must interact to bring about the successful transformation of an organization. Many organizations start transformation initiatives based on elaborate, well intentioned strategic plans; but do nothing to address their shortcomings in project, programme and portfolio management. In this research, the writer explores models that are designed to measure and build these competencies, as well as models that measure true organizational performance. Strategic leadership is the thread that binds all of these critical competencies together in a meaningful way. This competency will also be measured and compared to the true performance of T&TEC during the strategic planning term. Through this research, the writer will show that the competencies of the CEO and the experienced project manager are almost indistinguishable, and how a project management approach to strategic leadership can increase the success rate of transformation initiatives. Very rarely do opportunities arise that enable the analysis of the effects of strategic leadership. However, such analysis was made possible in this research project by the high turnover of General Managers at T&TEC. A comprehensive methodology designed to reach a wide audience of management and technical
  • 14. xiii professionals captures the factors that cause organizational transformation initiatives to fall short of success. Ultimately, this research project synthesizes empirical evidence and current best practices into a dynamic meta-theory of strategic planning and implementation that promises to boost the success rate of transformation initiatives. Other organizational transformation studies encountered have looked at the topic from cultural and behavioral angles (Banish & Nawaz, 2003), (Wagner, 2006). The writer believes that the connected nature of Strategic Leadership and Project Management is underemphasized in existing organizational transformation research and thus saw it fit to pioneer this much needed research project. It is hoped that it sparks continued interest in these critical competencies and increased acknowledgement of the suitability of the project manager for the leadership roles within organizations.
  • 15. 1 1 CHAPTER 1 1.0 INTRODUCTION: Trinidad and Tobago is a relatively young nation, having attained independence from England in 1962. This independence meant that many public sector organizations were thrust into the hands of local executives for the first time. These locals were inexperienced in the art of strategic leadership and therefore relied on inherited organizational systems and structures to keep their establishments running. The Trinidad and Tobago Electricity Commission (T&TEC) is one such organization (Mitchel, 2007). T&TEC continues to function as Trinidad & Tobago’s sole electricity transmission and distribution utility. However, as major advancements have occurred in T&TEC's external environment in the 21st century, the 'old' leadership paradigm has become obsolete. There is now a recognized need for strategic leadership as the organization must transform to survive. Currently, T&TEC is experiencing a leadership crisis that is evidenced by a high turnover of General Managers (Welch, 2011), (Javeed, T&TEC boss sent packing, 2011), (Kissoon, 2011). This top executive post officially changed hands 5 times since 2008. In addition, two Chairmen of T&TEC have resigned since 2008 amidst allegations of corruption (Javeed, T&TEC BOSS QUITS, 2012), (Hassanali & Gumbs-Sandiford, 2012), (Cornelly, 2008), and the media generally depicts T&TEC as an organization in which corruption abounds (Lord, 2008), (Alexander, 2009), (Julien, 2010). The industrial relations climate of T&TEC can
  • 16. 2 only be described as anarchic, characterized by prolonged negotiations, frequent protests, and general antagonism between operational employees and management. Some effects of this crisis include under motivated employees and customers that seem dissatisfied with the quality of service they receive from T&TEC. As the end of the 2008-2012 Strategic Planning term approaches, it seems appropriate to revisit this plan and evaluate its implementation. This strategic plan was an attempt to transform T&TEC into a high performance organization. Organizational transformation initiatives such as this bear many similarities to a project in that they are transient endeavours with specified objectives, and budgets and schedules within which these objectives must be achieved. However, the magnitude and complexity of the scope of such initiatives place them in a category above that of projects as they often comprise of several projects and programmes. It is still believed that Project and Programme Management knowledge can be applied in evaluating the implementation of organizational transformation initiatives. This research project aims to do just that, and will evaluate the implementation of the 2008-2012 strategic plan of T&TEC by determining the progress made towards achieving its objectives. The following six strategic objectives were set for T&TEC in its 2008-2012 strategic plan:
  • 17. 3 Engineering related 1. “To ensure that the necessary generation capacity is planned and developed to match the load demand with the desired reliability at all times. 2. To ensure that the transmission and distribution infrastructure is developed, operated and maintained to provide a safe, reliable electricity supply to all customers.” Management Related 3. “To achieve the highest level of customer satisfaction through excellence in customer service. 4. To ensure that T&TEC attains financial viability through the application of economic tariffs, cost consciousness, and the promotion of a culture of revenue enhancement and protection. 5. To ensure that health, safety, security, environmental, quality and business continuity management systems are developed and integrated in all of T&TEC’s business operations. 6. To ensure the development of a caring and service oriented organizational culture, that promotes trust, respect, open communication, empowerment of employees, teamwork and a recognition and reward system for employees’ performance.” (T&TEC, 2008)
  • 18. 4 The first two strategic objectives rely upon the Commission’s technical competency in Electrical Engineering; they are classified as engineering objectives. The remaining four strategic objectives require high levels of managerial and leadership competencies; they are classified as management objectives. For the purposes of succinctness, clarity and remaining within the scope of knowledge of the writer, only the management objectives of T&TEC will be evaluated. The writer believes that these objectives represent the true purpose of the strategic plan and that the engineering objectives are pursued in order to achieve these management objectives. The achievement of these management objectives would therefore indicate that the strategic plan was successfully implemented. Through this research, the writer hopes to demonstrate the applicability of project and programme management to strategic leadership and organizational transformation initiatives. It is hoped that this research can justify the ascent of the project manager beyond middle management and towards the leadership position within organizations.
  • 19. 5 1.1 BACKGROUND The Trinidad and Tobago Electricity Commission was formed by the Trinidad and Tobago Electricity Ordinance No. 42 of 1945. Its mandate was to carry out a nationwide electrification initiative of the then colonial government. Making use of Trinidad and Tobago’s abundant supply of hydrocarbons, T&TEC was able to keep abreast with the rapidly increasing demand for electricity on the islands and has played a key role in national development. When the nation gained independence in 1962, patriotism and nationalism sentiments grew within T&TEC and plans were made to place locals in top administrative positions within the organization. These plans did not sit well with the administrators of the former colonial regime, who fled the Commission en masse in 1964, leaving the inexperienced locals to fend for the organization and themselves. This exodus, which was amidst the construction of the Port of Spain B Power Station, caused the first Prime Minister of Trinidad and Tobago, Dr. Eric Williams, to intervene. He procured experts from Canada and Israel to train the local engineers and administrators. T&TEC’s has since continued its electrification of the nation, serving its growing customer base with increased reliability (see Figure 1-1).
  • 20. 6 Figure 1-1: Graph showing number of T&TEC Customers 1947-2006 Source: (Mitchel, 2007) The level of household electrification is currently over 97%. This attests to the extensiveness of the transmission and distribution networks and can be attributed to the high level of technical competency of the Commission’s workforce. There are four general classes of customers: Residential, Commercial, Industrial and Street Lighting. The industrial customers in particular, enjoy rates that are among the lowest in the region (see APPENDIX A: SUMMARY OF ELECTRICITY RATES). This is made possible by the low natural gas prices enjoyed by T&TEC and plays an important role in attracting foreign investors to Trinidad and Tobago. T&TEC purchases natural gas from the National Gas Company of Trinidad and Tobago for use by independent power producers then purchases generated electricity from them through long term power purchase agreements. The Commission therefore pays an energy conversion cost to these power producers. . 0 50000 100000 150000 200000 250000 300000 350000 400000 1947 1950 1953 1956 1959 1962 1965 1968 1971 1974 1977 1980 1983 1986 1989 1992 1995 1998 2001 2004 Customers Customers
  • 21. 7 Since the late 1980’s there has been a GORTT drive to privatize or close low performing State Owned Enterprises (SOEs). 49% of the telecommunications company- TELCO, was divested in 1987 and Trinidad Cement was divested through a public offering in 1988. From the 90’s onwards, the Fertilizer company- Fertrin, the Iron and Steel company- ISPATT, the postal service and the national airline were among the many organizations privatized, and sugar manufacturing was closed after a failed attempt to transform the struggling SOE: Caroni (1975 Ltd) (Bernal & Leslie, 1999), (Ministry of Trade and Industry, 2011). The electrical power generation sector was also largely divested in this drive leaving T&TEC to focus mainly on electricity transmission and distribution. Today, T&TEC’s electricity grid is powered by Trinidad Generation Unlimited and Trinity Power, which are independent power producers; POWERGEN, which is a subsidiary that is 51% owned by T&TEC; and the Cove Power Station, which is fully owned by T&TEC (see Figure 1-2). The Trinidad Generation Unlimited Union Estate Power Station was originally constructed to supply electricity to an aluminum smelter planned for south Trinidad. 240 MW was intended to supply the smelter, with the extra 480 MW going to the national electricity grid (Ministry of Energy and Energy Affairs, 2009). However, this smelter project was shelved when the government changed in 2010, resulting in a surplus of electricity generation capacity in Trinidad and Tobago. The optimization of electricity generation through switching to combined cycle generation and the shutting down of lesser efficient power plants is the new strategy amidst the current surplus (Doughty, 2012).
  • 22. 8 Figure 1-2: Chart Showing Electricity Generating Capacity of Power Producers in Megawatts Source: (Ministry of Energy and Energy Affairs, 2009) T&TEC recruits employees to entry level professional, technical, administrative and field positions. Higher level positions are filled primarily by the promotion of existing employees. Staff retention at T&TEC is high due to the relatively high salaries and wages offered to employees. The operational employees of T&TEC are heavily unionized and are represented by the Oilfield Workers Trade Union. Wage negotiations become due every three years and typically result in salary and wage increases. These negotiations are often delayed and are thus typically accompanied by industrial action. This industrial action is done clandestinely however, because T&TEC is classed as an “essential industry” in the Industrial Relations Act #23 of 1972 of Trinidad and Tobago. Section 67 of this Act POWERGEN, 1344 TRINITY POWER, 225 TRINIDAD GENERATION UNLIMITED, 720 Cove Power Station, 64
  • 23. 9 stipulates a fine and jail sentence for T&TEC employees that partake in industrial action. The workforce of T&TEC has grown considerably over the years in response to its steadily increasing customer base (see Figure 1-3). The optimization of human resources through the use of technology continues to be a strategy of T&TEC. Figure 1-3: Graph showing number of T&TEC employees from 1949-2006 Note: at the end of 1994, the generation assets of the organization were divested. Source: (Mitchel, 2007) The Senior Staff Association is the union that negotiates on behalf of the Commission’s Senior Staff. However, details about the compensation paid to this class of employees are not publicized within the organization. A presentation of the size and composition of the Commission’s workforce as at 2011-09-31 can be seen in Table 1-1. 0 500 1000 1500 2000 2500 3000 3500 1949 1953 1957 1961 1965 1969 1973 1977 1981 1985 1989 1993 1997 2001 2005 no. of employees no. of employees
  • 24. 10 CLASSIFICATION TEMPORARY PERMANENT TOTAL Executive and Managerial Staff - 166 166 Administrative Staff 112 732 844 Technical/ Professional Staff 9 454 463 Security Staff - 37 37 Hourly Rated 101 1,076 1,177 TOTAL 222 2,465 2,687 Table 1-1: Employee Analysis as at 2011-09-31 Source: (T&TEC, 2011) The above table represents an official staff analysis done at T&TEC. At the time of writing of this report, more recent official data were unavailable. There is a high level of danger inherent in many of the job tasks at T&TEC. As such, safety is treated as a high priority. Health, Safety and Environmental management are all integrated into a single department under the Human Resources Division of the Commission. This department ensures compliance to the Occupational Safety and Health Act of 2004 of Trinidad and Tobago by communicating the Commission’s safety policy to employees and monitoring, investigating and recording accidents. The department also conducts training, inspections and events aimed at boosting safety consciousness. The organization is monitored by the Environmental Management Authority to ensure that it complies with the Environmental Management Act of 2000. Internal environmental policing therefore seeks to detect and deter breaches of this Act before heavy penalties are faced by the Commission. Transformer oil spills, which result in the pollution of ground water and harming of humans and wildlife, continue to be among the top environmental concerns of T&TEC.
  • 25. 11 T&TEC is divided geographically into Five Distribution areas (see Figure 1-4). Its main functions include the operation, development and maintenance of its transmission and distribution networks, and the retail of electricity to the populations of Trinidad and Tobago. The customer service centers are the primary interaction points between T&TEC and its customers. Customers visit these centers to pay bills, make queries, transfer accounts, request new electricity supplies or make changes to their existing supplies. The business hours of these Customer Service Centres are from 8:00 AM to 3:45 PM Mondays to Fridays. Customer payments are also facilitated via online banking. Figure 1-4: Map of Distribution Areas, Offices and Service Centres of T&TEC Source: (T&TEC)
  • 26. 12 T&TEC is overseen by a Board of Commissioners appointed by the Government of the Republic of Trinidad and Tobago. This board is led by its Chairman in appointing a General Manager to run the day to day affairs of the organization. The relationship between the Commissioners and the General Manager is similar to that of a Board of Directors and a CEO of a traditional corporation. The organization is separated into six functional areas (see Figure 1-5), each overseen by an Assistant General Manager (AGM).
  • 27. 13 Figure 1-5: T&TEC Top Level Organizational Chart (T&TEC, 2011)
  • 28. 14 In 2004, T&TEC began a transformation drive in response to the GORTT’s Vision 2020 initiative. This initiative was aimed at taking Trinidad and Tobago to developed country status by the year 2020. To support this initiative T&TEC was required to develop its customer service, financial viability, technological capability, human resource potential and electricity infrastructure. Various shortcomings in each of these areas could not be allowed to continue if the nation of Trinidad and Tobago was to be on its way towards developed country status (T&TEC, 2004). The 2008-2012 strategic plan continued with the theme of organizational transformation, but with a new mission and vision. Customer Service and Environmental Awareness rose to higher prominence in the 2008-2012 plan, each being specially mentioned in the vision and mission statements respectively (See APPENDIX B- VISION AND MISSION OF T&TEC). In addition, projects aimed at obtaining ISO 9001 and 14001 certifications were included in the plan. These international standards are aimed at developing and institutionalizing quality management and environmental management respectively. A major error in this new strategic plan however, was a projection of political stability for the strategic planning term. What ensued can only be described as a political upheaval. The PNM Government, under the directive of the then Prime Minister Patrick Manning, called a general election 2 years early and lost. The result was an unanticipated change in the governance of the Republic of Trinidad and Tobago, and soon after, a change in the Board of Commissioners of T&TEC. There was also a high turnover of General Managers of T&TEC and a resultant
  • 29. 15 leadership crisis within the organization. The General Manager post officially changed hands 5 times since 2008. Never before in the history of the Commission had the turnover rate for this post been so high. In addition, the Regulated Industries Commission (RIC), which is an oversight body set up by the GORTT to monitor and enforce Quality of Service Standards (QSS) for the nation’s major utilities, had reached a major milestone at the end of 2009. Its revised QSS for T&TEC had become law. These new laws meant that T&TEC had to automatically disburse increased compensatory payments for breaches in more demanding Guaranteed Electricity Standards (GES), which are a subset of the QSS (Ministry of Legal Affairs, 2009). Compliance to these new laws was challenging, but meant that T&TEC had to treat customer service equally as important as financial performance in order to survive. 2008-20012 strategic plan therefore faced turbulent environmental conditions. A successful implementation of this plan demanded competent leadership, a clear and effective implementation strategy and a workforce committed towards achieving the vision. 1.2 SUMMARY Trinidad and Tobago’s sole electricity transmission and distribution utility, T&TEC, faces an uncertain future amidst a chaotically changing external environment. Organizational transformation was deemed necessary in 2004 and continues into the 2008-2012 strategic planning term. Political and internal leadership upheavals during the current strategic planning term have placed the transformation effort at even greater odds with success. The four ‘managerial
  • 30. 16 objectives’ of the Commission have been deemed to be capable indicating the success of the organizational transformation initiative. Deeper analysis of T&TEC’s internal and external environments and its history allude to a possible divestment of the organization if its performance does not reflect a successful transformation. The organization is closely monitored by stakeholders such as the media, OWTU, RIC and the EMA. The GORTT also provides oversight and control of the organization through the Minister of Public Utilities. The organization enjoys a surplus of generation capacity and over 97% household electrification coverage which attest to its high technical competency. The managerial competencies within the organization, which can have a significant impact on stakeholder satisfaction, have come under question in this research. These issues will be elaborated upon in chapter 2.
  • 31. 17 2 CHAPTER 2 2.0 PROBLEM DEFINITION During the implementation of the 2008-2012 strategic plan, the efficacy of projects was an issue. Even though some projects were well financed, they either remain incomplete or failed to satisfy their stakeholders. Another issue was that problems were cited and acknowledged in the strategic plan, but no initiatives or projects were put in place to fix them. In addition, a low level of project management competency seemed to persist throughout the analytical period. There was a strong political influence on the day to day operation T&TEC via the Board of Commissioners. General Managers were not given full autonomy. Politics therefore trickled down into the operational activities of T&TEC. General Managers who opposed or questioned political directions were fired. The General Managers of T&TEC seemed to be exclusively skilled and qualified in electrical engineering, despite the fact that 4 out of the 6 strategic objectives of the Commission were management oriented. This is evidenced by the fact that the position requires a B.Sc. in Electrical Engineering, but no formal management qualifications. Strategic leadership, a key competency required for effective organizational leadership was not institutionalized within T&TEC.
  • 32. 18 2.1 HYPOTHESES: 1. T&TEC has failed to achieve the management objectives outlined in its 2008-2012 Strategic Plan. 2. The reasons for this failure are a lack of strategic leadership and low levels of project, programme and portfolio management maturity within the organization. 2.2 AIMS AND OBJECTIVES As stated in the literature, environmental scanning is required to gain a holistic understanding of an organization’s context before developing strategy. As such, it is an aim of this research to explore the major external and intra-organizational forces that acted upon T&TEC prior to and during its transformation attempt. The literature mentions the importance of strategic leadership to transformation initiatives. This research therefore also seeks to obtain the opinions of the employees with regards to quality of leadership they have had, and the effects of the leadership on their behavior during the transformation initiative. T&TEC’s project management competency was admittedly low in 2008. From the literature, the writer deduced and conjectured that it was the absence of this critical competency that hindered the proper execution of the transformation initiative. As such, it is an objective of this research to measure the portfolio, programme and project management competencies of T&TEC. A relationship between these competencies and the success of the transformation initiative should depict a level of causality and will be the basis of solution formulation.
  • 33. 19 Ultimately, this research aims to measure the success of T&TEC’s transformation initiative. Understanding why these initiatives fail is the core purpose of this research. An important objective is therefore to analyze the performance of T&TEC during its transformation attempt. Such measures may allow the researcher to establish relationships between changing environmental forces, leadership, project management competencies and performance. Finally, this research is aimed toward proposing solutions to the problems that are perceived to have inhibited the transformation effort. It is hoped that these recommendations can be extrapolated to other organizations within Trinidad and Tobago’s public sector which grapple with difficulties in executing transformation initiatives.
  • 34. 20 2.3 METHODOLOGY 2.3.1 Overview Organizational research findings are the solutions to many managerial problems in today’s increasingly turbulent global environment (Rynes & McNatt, 2001). This has motivated the writer to focus on problems faced during monumental transformation efforts that are being undertaken within many organizations in their fight for survival. Empirical evidence shows that research based management practices result in higher organizational performance (Becker & Gerhart, 1996). However, organizations are hesitant to turn to academic research findings when designing management practices due to an overemphasis on theory and complicated methodologies within the research literature (Worrall, Lubbe, & Klopper, 2007). It was therefore the aim of the writer to bridge the gap between research findings and management practice by utilizing an effective research methodology. There is no universally correct research paradigm. Research methods should be contingent upon the topic being studied and the purpose and objectives of the undertaking (Walter, 2010), (Kayrooz & Trevitt, 2005). In an effort to be comprehensive, many researchers advocate multiplism in research methods and perspectives (Greene, 2007), (Winship & Morgan, 1999). A convergence of the findings of multiple research methods increases the validity of a study (Pinsonneault & Kraemer, 1993). Such mixing of research methods widens the acceptance of the research findings and produces a greater likelihood that results
  • 35. 21 and recommendations will be respected and implemented (Sachdeva, Williams, & Quigley, 2007). It is therefore important to understand the strengths and weaknesses of available research methods so that one may ascertain the suitability of methods for one’s research. 2.3.2 Population, sampling and instrumentation Utilizing the concept of multiplism, this research sought to obtain the perceptions of two populations: employees and customers of T&TEC. This was because the management objectives outlined in the 2008-2012 strategic plan focused heavily on the perspectives of these two stakeholders. These perspectives were gathered primarily by using questionnaires. Analysis was also done based on observations and pertinent documentation available such as strategic plans, performance reports and financial statements of T&TEC, and monthly reports of the RIC. These documents proved to be a valuable source of objective secondary data. Lastly, the research depended upon a P3M3 assessment completed by the writer. At the last official enumeration at the end of September 2011, T&TEC had approximately 2,687 employees, 166 of which were management and executive; and 422,913 customers. The following table represents the customer and employee distribution among the areas distribution areas of T&TEC:
  • 36. 22 Area No. of non-managerial Employees No. of Customers North 544 89,128 East 688 112,691 South 781 127,909 Central 424 69,496 Tobago 145 23689 Total 2581 422,913 Table 2-1 Distribution of customers and employees of T&TEC Note: the distribution of employees was estimated based on the actual customer distribution. Customers were chosen by running a “LIST OF ACCOUNTS WITH SERVICE ORDER ACTIVITY” query on T&TEC’s ‘Ventyx’ customer database. The search included all distribution areas, but was limited to customers who placed service orders at T&TEC from January to June 2012. The search produced a list of 37,598 customers. Customers were then randomly selected from the list generated. The selected customers were then called on the contact numbers on record and invited to participate in the short phone survey. The customer satisfaction survey targeted customers who had interacted with T&TEC employees in 2012 and were able to recall and evaluate their experience (see APPENDIX C: CUSTOMER SURVEY). A total of 57 customers were contacted via phone and 41 responded to the survey. The phone survey proved to be a slow method of collecting the required data. As
  • 37. 23 such, it was supplemented with an online customer satisfaction survey. The questions of the phone survey were published on Google Forms, which is a groupware tool designed to obtain real-time survey feedback via the internet. This Google Forms survey was emailed to 97 people and published on popular local websites such as TTOnline.com and Trinituner.com. The form was viewed 196 times on TTOnline.com and 655 times on Trinituner.com. A total of 1005 customers had therefore been exposed to the survey but only 186 of them responded. The response rate for this survey was therefore 18.5%. A snowball sample was gathered from employees by asking participants to forward a job satisfaction questionnaire to coworkers they believed would participate in the study. Field employees were given a printed questionnaire while office employees were sent the questionnaire via email. These questionnaires were designed to evaluate strategic objectives 5 and 6, and strategic leadership (see APPENDIX D: JOB SATISFACTION QUESTIONNAIRE). To discourage respondent bias, the questions were not labeled under themes or topics, they were simply listed. Due to a slow formal data gathering process within T&TEC, the employee feedback form was also published via Google Forms and was emailed to known employees of T&TEC. The writer was employed by T&TEC at the beginning of the current strategic planning period as an entry level clerk. As such, various observations within the organization and in its external environment were possible and were included in this research. These observations were used to add a qualitative context to the
  • 38. 24 quantitative data collected, thereby aiding in the interpretation and analysis of data. 2.3.3 Analysis plan Due to its higher appeal and level of acceptance (Sachdeva, Williams, & Quigley, 2007), the positivistic method was incorporated. The writer developed hypotheses to explain phenomena observed within the organization during his tenure, and then tested them within the environmental context of T&TEC. The structure of the strategic plan of T&TEC was conducive to this type of research as it clearly specified broad strategic objectives for the planning term and listed projects intended to bring about the achievement of these objectives. The list of projects associated with the organization’s strategic objectives (see APPENDIX E: LIST OF PROJECTS AND ACTIVITIES) provided a basis for developing a questionnaire to be administered to these stakeholders. The questions simply sought to ascertain if the projects’ objectives were perceived to be successfully achieved. This approach was inspired by the Balanced Scorecard approach to performance measurement. The success of the transformation initiative therefore depended on the acumen of strategic planners in choosing value adding projects and the successful implementation of these projects. However, also stated in the strategic plan was the fact that the Project Management competency within T&TEC was the lowest and most underdeveloped of all its competencies, scoring a meager 4 / 10 in the pre planning competency assessment. The aim of this research was therefore to
  • 39. 25 demonstrate that this low project management competency was directly responsible for the apparent failure of the transformation initiative. To establish this causal relationship and test this hypothesis, the quantitative research method was employed. The transformation of T&TEC is still in progress, having been started since the 2004 Strategic Plan in response to the GORTT Vision 2020 initiative. The writer was unable to control the factors that influenced the success or failure of this transformation. The only way to test this hypothesis was therefore to demonstrate that if the Project Management competency within T&TEC continues to be low, the transformation effort could not succeed. The writer accepted the pre planning competency assessment performed by T&TEC and reassessed these competencies using contemporary tools and techniques. This added a longitudinal dimension to the study. In essence, the research design utilized a causal model to explain the relationship between the variables of the P3M3 and organizational transformation success (Hellevik, 1984). From the literature it was learnt that project portfolio management and programme management are also crucial to organizational transformation and strategic plan implementations. The projects chosen to implement the organizational strategy reflect the organization’s portfolio management competency. The organization’s ability to realize synergy from projects with similar objectives reflects its programme management competency. It was therefore necessary to utilize the P3M3 to fully assess the competencies of T&TEC that were hypothesized to have had a direct relationship with the ability of the transformation to succeed. The P3M3 was more appealing than other
  • 40. 26 maturity models because it is freely available to the public and there are no royalties associated with its use. Also, the P3M3 consists of independent assessments of portfolio, programme and project management maturity. The independence of these assessments allowed the writer more precision in pinpointing and establishing causal relationships between the variables in this study. From the literature, it was also learnt that the presence of strategic leadership is a critical success factor in organizational transformation initiatives. Using the criterion and identifiers of this type of leadership from the literature, questions were included in the questionnaires administered to employees to evaluate the General Managers that have led T&TEC from 2008 to 2012. Employees who had at least 4 years of service were selected for the questionnaire because of this. Financial ratio analysis was the method utilized to measure the financial performance of T&TEC. The writer referred to the quarterly financial accounting statements of T&TEC from June 2008 to September 2011 in performing the financial ratio analysis. This objective secondary data is presented graphically in Chapter 4 and as tables in APPENDIX F: TABLES FOR GRAPHS . A constructivist approach was necessary due to the complexity of organizational transformation initiatives. A wide variety of empirical data was utilized to gain a comprehensive understanding of the limitations faced in the transformation initiative. Customer satisfaction, employee motivation and teamwork, safety and environment performance, and financial viability were assessed objectively to serve as a basis for deductive reasoning (Kayrooz & Trevitt, 2005). Primary data
  • 41. 27 was largely cross sectional in nature, but was supplemented with available historical secondary data to add a longitudinal dimension that aided in causal analysis. In summary, the methodology involved an analysis of the following variables: 1. Balanced scorecard performance 2. Strategic leadership 3. Portfolio Management Maturity 4. Programme Management Maturity 5. Project Management Maturity The Balanced Scorecard approach to performance management involves measuring the achievement of objectives set by an organization. For this reason, this assessment was deemed to be capable of determining the success of the organizational transformation initiative. It was thus the dependent variable in this research. The primary data collected was cross sectional in nature. As such, inferences pertaining to causality were possible but were based on counterfactual interpretations inspired by theories of best practice in the literature (Winship & Morgan, 1999). Such inferences were supported historical data to increase their validity. 2.3.4 Assumptions It was assumed that the institutionalization and maturity of Portfolio, Programme and Project Management can survive political upheavals.
  • 42. 28 It was also assumed that since this study evaluated the management of T&TEC, the opinions of operational and supervisory level employees were sufficient for determining employee satisfaction and HSE performance. 2.3.5 Limitations Ethical issues- the researcher was a silent observer during the study. As such, ethical issues may arise out of the decision to publish aspects of the behavior and culture of T&TEC employees without their permission or knowledge. To overcome this issue, the identities of employees were kept anonymous throughout this study. Geographical constraints- The writer is an employee of the Central Distribution area of T&TEC. As such, it was not possible to visit other distribution areas to liaise with employees and observe their behaviour and culture during working hours. To overcome this constraint, questionnaires were communicated to and from these areas via electronic means. The writer’s direct observations therefore pertained to employees of the Central Distribution area only. Time constraints- The writer had to expedite the data collection phase of the research project due to strict time constraints imposed by the Faculty of Engineering of the University of the West Indies, St Augustine. Also, this research project was conducted on a part time basis. As such, time consuming research tools such as interviews and unstructured qualitative methodologies were avoided.
  • 43. 29 Access constraints- The secondary data available to the writer was constrained to those listed in compliance to sections 7, 8 & 9 of the Freedom of Information Act 1999(see APPENDIX G: FREEDOM OF INFORMATION ACT). Official records were, at best, only as recent as the third quarter of 2011. More recent data was unofficial, unpublished and estimated where possible. In addition, T&TEC’s corporate communications policy made it difficult for the writer to approach employees directly to obtain questionnaire feedback. The writer was required to submit the form through official channels in the Eastern, Northern and Tobago Distribution areas and have the questionnaire distributed to employees by Management representatives. Feedback was slow in these areas as a result as employees were reluctant to respond, thinking it was a T&TEC questionnaire. In the South and Central Distribution areas however, the writer was able to approach employees directly and obtain completed questionnaires on the spot. Time and access constraints were chiefly responsible for the high sampling errors of 9.92% in the job satisfaction questionnaire and 7.18% on the customer satisfaction survey (VanAmburg Group Inc., 2008). 2.4 DELIVERABLES 1. Financial Ratio Analysis 2. P3M3 Assessment 3. Strategic Leadership assessment 4. Customer satisfaction assessment 5. HSE Assessment 6. Employee satisfaction assessment
  • 44. 30 2.5 SUMMARY Cross sectional and longitudinal measurements of performance and strategic leadership were gathered from primary and secondary sources. They were then interpreted within the context of key competency maturity levels within T&TEC to test the two hypotheses of this research project. A comprehensive environmental analysis added further context to the understanding of data collected. The writer encountered and overcame various constraints during this research effort and is confident about the soundness of the methodology chosen. In the following chapter, a review of the literature on strategic planning and organizational transformation is presented.
  • 45. 31 3 CHAPTER 3 3.0 LITERATURE REVIEW 3.0.1 Strategic Planning Strategic planning is aimed at providing a purpose and direction for an organization. It is the undertaking of leaders who are required to chart a course for an organization and steer it towards the destination envisaged. Strategy is therefore the answer to the question: “how should the organization get to its desired destination?” (Strickland III, Gamble, & Thompson, Jr., 2007), (Henry A. , 2008). It represents a departure from the traditional notion that leaders were administrators of passive organizations, subject to the actions of the ‘invisible hand’ of the free market economy. It is a manager’s way of taking control of and responsibility for the future of the organization (Ghemawat, Collis, Pisano, & Rivkin, 1999), (Johnston, Jr. & Bate, 2003). The strategy of an organization guides its actions at all levels. The dissemination and marketing of a good strategy to all of the organization’s strategic business units, departments and employees is thus the key to ensuring organizational success (Strickland III, Gamble, & Thompson, Jr., 2007). Strategic planning is like project management in that a definition of the successful outcome of the undertaking is necessary from the onset. As one author puts it, leaders must ‘start with the end in mind’ (Hobbs, 2008). This destination point or ultimate goal of
  • 46. 32 strategic planning is contained in an organization’s strategic vision statement. An organization’s strategy is therefore a means toward an end: realizing the vision. An organization’s journey towards its vision is not a perpetual endeavor as organizations do expect to realize this vision someday. This brings into consideration the mutability of the strategic vision. Most authors agree that the vision statement can change in response to major developments in an organization’s internal and external environments or upon its successful fulfillment (Beach, 2006). One author however, wrote that the vision statement is associated with the founder of the organization and does not change over time (Henry A. , 2008). What is common among these views is that the organization’s vision is a description of a future state that the organization aspires to become in the long term. A 1992 journal article showed that there was little research being done into management science tools that aid in planning the direction of organizations (Ckarke, 1992). Interestingly the journal did not mention the importance of the strategic vision. Before this vision is known, a methodology for formulating it must be chosen. All organizations seek success, but their focus and the factors they use to define and measure success differ. Organizational success factors may be defined with an internal or external focus. The external focus, i.e. a focus on the organization’s stakeholders’ perceptions of success, is most desirable. One author describes such success factors as ‘strategic factors’. They are the organizational factors which customers, suppliers, owners and employees see and evaluate. Identifying key stakeholders and the factors they use to define organizational success are thus
  • 47. 33 among the first steps in proper strategic planning (Kenny, 2005). The practice of focusing solely on improving existing internal processes and procedures results in a poor strategy. An external focus that is either too broad or too narrow can lead to an equally poor organizational strategy. Organizations should not focus on employees at the expense of owners (shareholders), or customers at the expense of employees etc. A balanced and responsible approach to strategic planning ensures that an organization’s key stakeholders all remain content with the organization’s progress (Maak & Pless, 2006). Once the right focus is achieved, the organization must set performance objectives with respect to its key stakeholders. These ‘strategic objectives’ are all formulated with the purpose of transporting the organization towards its vision. To ensure a successful implementation, strategic objectives should be: S.M.A.R.T. (Sanghera, 2009) -adapted from (Doran, 1981):  Specific,  Measurable,  Attainable,  Relevant,  Timely The above acronym has been cleverly expanded to S.M.A.R.T.E.R, by adding Evaluated and Revised to the list of previously mentioned qualities (McCarthy, 2008). These additions emphasize the fact that objectives are not static and must adapt if necessary to changes in the environments they were originally set in.
  • 48. 34 External (political, economic, social, technological, legal, environmental) scanning and SWOT (strengths, weaknesses, opportunities, and threats) analysis are common undertakings of strategic leaders. These efforts are necessary for the organization to objectively appraise its resources and capabilities and apply them in an evolving environmental context (Hickman, 2010). As this environmental evolution continues at a rapid pace, it is an organization’s ability to anticipate and respond to change that is the formula for success (Pantaleo & Pal, 2008). For this reason some authors add a monitoring and controlling phase to the strategy formulation and execution process. In this process, a vision is set, objectives that would transport the organization toward its vision are formulated and a strategy to achieve these objectives is crafted and implemented. The monitoring and controlling phase simply makes adjustments and adaptations to the aforementioned phases based on developments in a firm’s internal and external environments (Strickland III, Gamble, & Thompson, Jr., 2007). Such an approach leads to a strategy that exploits an organization’s key strengths and resources and develops them to better cope with emergent issues and changes in a firm’s environments (Grant, Contemporary Strategy Analysis, 2008), (Steiss, 2003). This view supports a study published in 2003 in the Strategic Management Journal. The study found that environmental unpredictability is significantly related with strategic decision speeds, which is in turn related with improved organizational growth (Baum & Wally, 2003). Organizations should therefore select leaders who possess the requisite amounts of entrepreneurship and dynamism to manage within the particular environments they face. This
  • 49. 35 ‘corporate entrepreneurship’ can lead to radical innovation that delivers a high payoff to the firm, but due to its riskiness, it should be accompanied by polices that afford participants a safety net (Burgelman, 1983). In contrast, a corporate culture characterized by high amounts of coercive politics decreases rational decision making, lowers employee morale, diverts resources away from organizational goals, impedes strategy formulation and implementation, and ultimately has negative effects on organizational performance (Voyer, 1994). The support of the board should therefore be secured by the C.E.O. before embarking on major change initiatives. It was found in a study that strategic change initiatives that lacked board support were negatively correlated with performance changes (Golden & Zajac, 2001). Transformation therefore requires that an organization re-evaluates and optimizes its investment in and application of control mechanisms (Sia & Neo, 1997). Another study showed that radical changes in an organization’s external environment inhibit intra-organizational transformation initiatives. Such upheavals exceed the organization’s adaptive capacity and its ability to learn, thereby reducing its relevancy (Newman, 2000). There is also a negative relationship between the degree of environmental unpredictability and organizational profitability, indicating that it is indeed difficult to manage in such environments (Baum & Wally, 2003). Michael Porter, a most prominent author in the field of strategic planning (Ramos-Rodríguez & Ruíz-Navaro, 2004), developed a 5 forces model of industry analysis that evaluates the long term profitability of industries and the viability of
  • 50. 36 organizations within them. These 5 competitive forces are: bargaining power of buyers, threat of new entrants, threat of substitute products/ services, bargaining power of suppliers and the degree of rivalry among existing competitors. According to Porter, an organization’s strategy should focus on choosing profitable industries, defending against these forces and leveraging them in the favour of the organization (Porter, Competitive Strategy, 1980), (Porter, How Competitive Forces Shape Strategy, 1997), (Henry A. E., 2011). Another pioneering theorist, Igor Ansoff, demonstrated that in seeking growth and development, organizations have four basic alternatives: market penetration, market development, product development and diversification. This model was summarized as the ‘Ansoff matrix,’ and provided a theoretical guideline to organizations on the common quest of growth (Ansoff, 1957). Figure 3-1: Ansoff Matrix
  • 51. 37 Modern industry analysis has shown that within industries, firms tend to follow similar strategies in the quest for success. These ‘strategic groups’ consist of core firms, which follow the group strategy closely; and secondary firms which follow it less closely. Secondary firms outperform core firms in such groups, possibly due to their increased responsiveness to environmental changes, rather than just responding to group behavior alone. Interestingly, secondary firms outperform solitary firms (which do not belong to a group) as well, possibly due to the lack of legitimacy and the unconventional strategies associated with solitary firms (McNamara, Deephouse, & Luce, 2003). Firms should thus try to maintain a fit between their strategy and the environmental and organizational exigencies they face. Insufficient or excessive strategic change can both have negative effects on firm performance (Zajac, Kraatz, & Bresser, 2000), (Huizing, Koster, & Bouman, 1997). Performance measurement has a major role to play in effective strategic leadership. Many organizations fail to achieve their strategic objectives simply because they do not have performance metrics established to measure the organization’s progress towards achieving these objectives. The metrics present in myopic organizations address short term financial targets and thus provide motivation for employees to focus only on these targets at the expense of creating long term value for the firm. What gets measured gets done. Performance measurement systems should therefore be tailored to the unique strategic objectives of an organization (Niven, 2002).
  • 52. 38 The Balanced Scorecard approach to performance measurement and strategy implementation arose out of a research study conducted by two Boston scholars, Robert Kaplan and David Norton. The study addressed the hypothesis that financial measures provided a limited and ineffective representation of organizational performance and that a multi-faceted approach to performance measurement was needed. The study concluded that performance metrics should focus on four general areas- customer issues, internal business processes, employee activities and shareholder concerns. The resulting system of performance metrics became widely published and adopted as a compliment to conventional financial measures and as a driver of future success within organizations (Kaplan & Norton, 2001). It also allowed the organization to communicate its vision and strategy to all of its employees and provide a strategic focus for their activities and actions. One author proposed the use of analytics (weighted average custom metrics) to overcome the shortcomings he identified in the Balanced Scorecard approach. The use of analytics allows organizations to tailor their performance measurement systems to serve their unique needs and gain a more accurate measurement of organizational health and progress (Brown M. G., 2007). A common feature of effective performance measurement systems is that they are based on and supported by objectives and performance targets. Organizational strategy is typically formulated at three hierarchical levels. Long term planning is done at the strategic level, mid-term at the tactical level and short term decisions are made at the operational level (Mahdi Bashiri, 2012). Mintzberg identifies the three levels of strategy as corporate, business and functional in
  • 53. 39 companies that comprise of several strategic business units (Mintzberg, 1994). Researchers identify the need for the use of multiple conceptual tools in strategic decision support systems as no single tool captures the complexity of strategic thinking (Coleman, Belardo, & Duchessi, 1994), (O'Shannassy, 2003). It is noted however that it is the complexity and instability of business environments that prompt increased investments of time and resources into strategic planning. A positive relationship has been observed between the time and effort spent planning strategy and the empirical performance of organizations in unstable environments. In addition, it was found that this increased planning spurs the development and learning of new means and strategies, thereby expanding the collection of formal planning tools (Brews & Hunt, 1999). One journal article opined that the utilization and growth of strategic thinking is limited by the lack of frequency with which firms must make strategic decisions. The strategic learning curve is therefore protracted by the long term nature of corporate strategy. Organizational myopia and difficulties in sourcing accurate industry data on which to base strategy are other limitations to strategic planning (Urbany, 1998). Based on their unique historical path and experiences, organizations learn and develop unique competencies that ensure their survival in competitive environments. Some researchers found that these distinctive competencies are difficult for competitors to imitate and positively affect organizational performance (Barnett, Greve, & Park, 1994), (Huber, 1991). Others have found that organizational learning is not inherently or exclusively positive and must be managed within its unique context (Crossan & Berdrow,
  • 54. 40 2003). Another researcher found that strategic learning occurs at multiple levels within an organization. By seeking out patterns and trends at the business level of the organization, corporate level managers can distill business level knowledge into corporate level knowledge (Kuwada, 1998). It should therefore be possible for organizations to supplement their strategic learning at the corporate level by observing the more eventful business and operational levels. Such learning is enhanced by the maintenance of an organizational knowledge base to support managers (Thomas, Sussman, & Henderson, 2001). In large multi-national corporations, strategic planning has become decentralized and informal in response to growing unpredictability and dynamism within their environments. Such moves afford large organizations increased responsiveness and capacity to strategize on the scale they operate on (Grant, Strategic Planning in a Turbulent Environment: Evidence from the Oil Majors, 2003). The involvement of middle management in the championing, facilitating and synthesizing of strategy has thus become a reality (Floyd & Wooldridge, 1992). The practitioners of strategic planning are pioneering new methodologies according to their empirical observations and experiences. Continued research into these innovations is necessary in order to close the gap between academic model building and current strategic decision making practices (Boulding, 1994). Thus far, the consensus has been that strategy is intangible. It is the guide, methodology and plan of action upon which an organization acts and bases its decisions. Strategic leadership- which involves setting a vision for the future, communicating it to subordinates and motivating actions which add long term
  • 55. 41 value to the organization- is the way strategy is successfully championed (Rowe, 2001), (Elenkov, Judge, & Wright, 2005), (Beach, 2006). But how is this strategy translated into tangible initiatives and change measures that propel an organization forward? How does an organization actually achieve its objectives? And what process is involved in managing the journey?
  • 56. 42 3.0.2 Organizational Transformation Organizational transformation is an episodic, discontinuous, intermittent transition between states that differ substantially in crucial features such as strategy and structure (Fariborz, 2006), (Edwards, 2010), (Oliff, 2012). It is a purposeful and intentional change in the business model of an organization that is aimed at increasing the organization’s relevancy and responsiveness to its changing environment (Kotnour, 2010). Organizational transformation is thus at the heart of strategic planning. The transition of an organization from its current state to the future state described in its strategic vision often involves organizational transformation. Environmental change makes intra-organizational change inevitable. In some cases this intra-organizational change may be incremental or impulsive in response to environmental developments. However, there comes a time when environmental changes outpace the organizational adjustments so much so that the organization requires a transformation to remain relevant. Such an organization must transform or face demise (Jenkins & Ambrosini, 2002), (Demers, 2007). Empirically, projects and programmes are the vehicles that transport organizations along paths of planned change and transformation (Kerzner, 2001). A project is a temporary initiative that a company puts in place alongside its regular operations in order to achieve a specific objective (Morgan, Levitt, & Malek, 2007) such as the creation of a product, service or result (Project Management Institute, 2008). Project Management is the application of knowledge, skills, tools and techniques
  • 57. 43 to project activities to meet the project requirements (Project Management Institute, 2008), (Sanghera, 2009). Project management is becoming a legitimate management model as change and transformation must occur more frequently in modern dynamic environments (Madter, Bower, & Aritua, 2012). It has led to the institutionalization of the matrix organizational design which overcomes the limitations of traditional organizational charts by allowing human resources to be assembled from multiple functional areas and levels within an organization (Knutson, 2001). Such teams are formulated based on their skill and expertise in the initiative being undertaken and allow an organization to harness the true power of its human resource. The strategic vision serves as a tool that filters and aligns projects undertaken by the organization. Programme management involves managing and coordinating multiple project teams towards like objectives (Tabrizi, 2007). Many programmes also contain aspects of ongoing operations (Morris & Pinto, 2007), (Brown J. T., 2008). A project can either add toward achieving the strategic vision or suck valuable resources away from this quest. Programme Managers must schedule and prioritize projects based on their need for precedent projects, resource limitations and their long term value adding prospects. When done properly, Programme Management harnesses synergy that results in the creation of more value than projects could if they were managed individually. This is largely due to the fact that programmes comprise of projects with shared objectives that can benefit from the sharing of resources. Successful strategy implementation requires translating the strategy into a project and programme portfolio. Choosing the right
  • 58. 44 projects, investing in them in the right amounts and choosing the right priorities and schedules are the activities that collectively ensure good strategy implementation (Morgan, Levitt, & Malek, 2007), (Morgan, Cole, Johnson, & Johnson, 2010). Effective portfolio management involves soliciting an array of project proposals that exceeds an organization’s capacity, and selecting those which promise the most progress towards strategic objectives. This surplus of proposals allows for the elimination of low-return projects and the balancing of risks (Moore, 2010). Portfolio performance is also dependent on organizational learning and adaptive capabilities (Biedenbach & Müller, 2012). Strategic Plans on Top Shelves- gathering dust (SPOTS) are those which are not acted upon and properly executed. This is cited as a reason for the failure of many organizational transformation initiatives (Haines, 2000). The only actions and activities that serve to execute the strategy are the projects and programmes that would bring the organization from its current state to its desired future state. When corporate leaders fail to perform the important job of strategic project portfolio management, they relinquish control of the organization to lower managerial levels (Morgan, Levitt, & Malek, 2007). Such a leader cannot harness the true propellants of change within the organization or guide it in the right direction. To be successful as a strategic leader, one must thus become deeply involved in these change propellants; indeed, one must perform strategic project portfolio management. Research has shown that institutionalized portfolio management and success in research and development companies are strongly related (Cooper, Edgett, & Kleinschmidt, 2001).
  • 59. 45 Great strategy execution is also dependent on the project and program management competencies within the organization. The success of strategic project portfolio management is therefore limited by the capacity and ability of staff to ensure that these projects and programmes achieve their objectives. Contemporary project managers rely upon nine knowledge areas to successfully drive projects from concept to completion: 1. Project integration management to ensure that the various project elements are effectively coordinated. 2. Project scope management to ensure that all the work required (and only the required work) is included. 3. Project time management to provide an effective project schedule. 4. Project cost management to identify needed resources and maintain budget control. 5. Project quality management to ensure functional requirements are met. 6. Project human resource management to development and effectively employ project personnel. 7. Project communications management to ensure effective internal and external communications. 8. Project risk management to analyze and mitigate potential risks. 9. Project procurement management to obtain necessary resources from external sources. Source: (Project Management Institute, 2008)
  • 60. 46 One author describes scope, time and cost as the golden triangle due to their higher level of importance and the triangular connection between them. One cannot change one of these dimensions of a project without changing at least one other side (Sanghera, 2009). However, a project can be completed within these constraints and still be a failure if it does not satisfy stakeholder needs. There must therefore be a strategic focus in project management (Callahan & Brooks, 2004). Five stages are involved in managing a project from concept to completion: 1. Initiation 2. Planning 3. Implementation 4. Monitoring and Controlling 5. Closing These five stages are referred to as the Project Life Cycle. Investments into the first two stages are most rewarding in aligning projects to strategy and ensuring their success (Project Management Institute, 2008). In corporate America, 10% of successfully formulated strategies carry through to successful implementation (Morgan, Levitt, & Malek, 2007). A 1999 article estimates that 70% of corporate strategies fail due to poor implementation (Charran & Colvin, 1999). This is in accordance with another study which found that approximately 71% of CEOs departed from their offices involuntarily (Khurana, et al., 2003). The overwhelming majority of CEO failures can therefore be attributed to their failure to effectively implement the strategic plans they were
  • 61. 47 mandated to execute. The problem does not seem to be management’s reluctance or inability to conjure up changes. Rather, the problem seems to be an inability to successfully implement such changes (Herold & Fedor, 2008). Since projects are the drivers of change within organizations, one can deduce that the majority of CEO failures are attributable to poor strategic project portfolio management and/ or poor project management competency within these organizations. Ironically, the evolution of project management typically lags behind the development of other capabilities within an organization (Crawford, 2002). When this lack of Project Management becomes critical, organizations are faced with an ultimatum- transform or face demise. To be successful, this infusion of project management competency must be executed much in the same way that organizational transformation initiatives are executed. An assessment of this competency must be done, a vision for the desired competency level must be set, and strategies and measures to build the project management competency to the level envisioned must be implemented. The Project Management Maturity Model (PM3) aims to achieve this infusion by measuring the application of the 9 knowledge areas of Project Management within organizations. Three components of the PMBOK® receive special interest in the PM3: 1. Project Management Office- an office that exists solely to support project teams. 2. Management Oversight- the level of interest managers devote to projects 3. Professional Development- the development of the Project Manager’s unique set of technical, managerial and leadership skills.
  • 62. 48 Five levels of maturity are derived from the measurements which facilitate the identification of critical areas in need of development and the setting of targets and objectives for the growth of Project Management within organizations (Crawford, 2002), (Callahan & Brooks, 2004). These levels denote the presence of standardization and improvement in the project management culture of an organization: 1. Common language 2. Common processes 3. Singular methodology 4. Benchmarking 5. Continuous improvement Source: (Kerzner, 2001) Each level denotes a higher level of maturity with respect to the areas measured (Crawford, 2002). Project management is best when it is accomplished through a structured repeatable process (Brown J. T., 2008). As an organization grows in maturity, it shifts from ad hoc management of chaotic change to the best practices of the structured discipline of project management. This shift is typically accompanied by increases in accountability, discipline and integrity within the organization (Brown J. T., 2008), (Teller, Unger,, Kock, & Gemünden, 2012). Project Management requires a level of knowledge and mastery of skills that create and define a career path for professionals to the highest levels of organizations (Knutson, 2001). Individuals who succeed at Project Management go on to succeed in leading business enterprises later in their careers (Termini,
  • 63. 49 2009). This is because strategic planning is an essential part of Project Management. There are many similarities between the project life cycle and the journey of an organization toward its strategic vision. Both require extensive planning, environmental scanning and responsiveness, and precise execution of plans using expert technical and managerial skills. Project and portfolio management are therefore fractals or focused subsets of Strategic Management (Killen, Jugdev, Drouin, & Petit, 2012), (Callahan & Brooks, 2004). They represent the manifestation of the same organizational strategy, but at different levels of magnification and detail in an organization. This PM3 has evolved into the Portfolio, Programme and Project Management Maturity Model (P3M3) to address the other critical competencies required by organizations (Sowden, Hinley, & Steve Clarke, 2010). Portfolio management maturity in particular is required to add context to the understanding of the impact of portfolio management on portfolio performance (Jonas, 2010). The P3M3 simplified and standardized the assessment of maturity by analyzing seven process perspectives within each management competency. The Organizational Project Management Maturity Model (OPM3) uses a similar methodology and is based on common premise that portfolio, programme and project management maturity are correlated with strategy implementation effectiveness (Project Management Institute, Inc., 2003). However, the OPM3 assessment ranks organizations along a continuum whereas the P3M3 assessment produces an independent staged based maturity for each of its sub-units. A third maturity model, the Capability Maturity Model Integration (CMMI®), also ranks
  • 64. 50 organizations along a continuum (CMMI Product Team, 2010). It bears many similarities to the other models in that it charts a course for the development of key competencies within organizations. Research has shown that the formalization portfolio management and project management complement each other in enhancing organizational performance (Teller, Unger,, Kock, & Gemünden, 2012). The P3M3’s independent assessments can therefore prove to be valuable in harmonizing the maturities of these three critical competencies.
  • 65. 51 3.1 SUMMARY The following diagram is the conceptualization of a meta-theory derived from the literature about strategically planned organizational transformations. VISION FORMULATION Environmental Scanning (PESTLE, SWOT,5 forces model- Industry Analysis) Stakeholder analysis Strategy Corporate Values Mission SUCCESS! VISION FULFILLED Portfolio Programmes Projects Balanced Scorecard Performance Measurement and Management System and P3M3 Strategic Objectives Figure 3-2: Diagrammatic Meta-Theory of Strategically Planned Organizational Transformations. Figure 3-2, which shows the strategic planning and implementation process, summarizes the literature perused. Portfolio, programme and project management are collectively the operationalization of a strategic plan. Their maturity provides
  • 66. 52 context to the understanding of an organization’s efforts to achieve its vision. Strategic leadership is the ability to synthesize the concepts in Figure 3-2 into a focused drive to organizational success. In the following chapter, these concepts will be examined at T&TEC as it attempted to execute an organizational transformation initiative from 2008- 2012.
  • 67. 53 4 CHAPTER 4 4.0 PRESENTATION OF DATA Data collection focused on the selected strategic objectives of T&TEC, the levels of strategic leadership from 2008 to 2012 and a P3M3 assessment. In the following sections, the measurements collected will be presented, along with a historical background on each measurement. 4.0.1 Objective 3 To achieve the highest level of customer satisfaction through excellence in customer service This objective was measured using a customer satisfaction survey. The perceptions of customers regarding the targets set in this objective therefore formed the basis of this assessment. Below are some demographic data about the respondents to the customer satisfaction survey. What area of T&T do you live? North 43 23% East 34 18% South 35 19% Central 44 24% Tobago 30 16% Figure 4-1: Chart showing geographic location of respondents to the customer satisfaction survey
  • 68. 54 Score Interpretation x<1.5 Poor 1.5<x<2.0 Unsatisfactory 2.0<x<2.4 Favourable 2.4<x<3.0 Good x>3.0 Excellent Table 4-1: Rating scale for questionnaire responses On a scale from 0 to 4, the overall customer rating for T&TEC was 2.21. While this is favourable, it is far from the excellence that T&TEC aimed for in its strategic objective. It should be noted, however, that this survey was conducted at a time when T&TEC was experiencing a shortage of materials (connection wire). A lot of customers complained that they did not receive the services they requested in a timely manner as a result. This is evidenced by the fact that question 5 on the survey, which pertained to the speed with which customers’ concerns were resolved, received the lowest score of 1.89. This issue is systemic in nature and is most often out of the hands of operational employees. It is notable that the highest scores were associated with the knowledge and courtesy of operational staff.
  • 69. 55 Figure 4-2: Chart showing average of responses to customer satisfaction survey The above chart summarizes the 186 responses to the customer satisfaction survey. Further analysis of these responses in the chart below shows the varying levels of customer satisfaction in the 5 distribution areas of T&TEC. Figure 4-3: Chart showing Average Score in each area 2.12 2.53 2.50 1.89 2.12 2.12 2.21 0.00 0.50 1.00 1.50 2.00 2.50 3.00 Customer Satisfaction Survey 2.04 2.21 2.09 2.39 2.44 1.80 1.90 2.00 2.10 2.20 2.30 2.40 2.50 Central East North South Tobago Average Score Average Score
  • 70. 56 Interestingly, the Central area, which has won the “best performing area” prize for the past 6 years in a row, received an average score of 2.04, the lowest among the areas. These data are cross sectional in nature and must thus be interpreted in context. In addition to a shortage of materials, the Central Area experienced a shortage of manpower from May 2012 onwards. A contractor that provided connection related services to T&TEC was sent on safety training and did not return to the job. Customers that requested connection related services since then had to wait abnormally long as a result. In order to gain a deeper understanding of customer satisfaction, the following objective longitudinal secondary data were utilized. Figure 4-4: Graph showing written complaints per 10,000 customers from the periods ending Jun 2008 to Sep 2011 (Data sourced from RIC Monthly Complaints Reports and T&TEC quarterly accounting statements) The RIC is an oversight body that ensures that customer service at Trinidad and Tobago’s utilities is satisfactory. Customers that have tried and failed to satisfy 0.0000 0.5000 1.0000 1.5000 2.0000 2.5000 3.0000 3.5000 Jun-08 Sep-08 Dec-08 Mar-09 Jun-09 Sep-09 Dec-09 Mar-10 Jun-10 Sep-10 Dec-10 Mar-11 Jun-11 Sep-11 written complaints per 10,000 customers written complaints per 10,000 customers
  • 71. 57 their concerns at T&TEC turn to the RIC for help. The number of written complaints to the RIC therefore depicts the (lack of) efficacy of T&TEC in delivering customer service. A minimization of the occurrence of these complaints is the objective of T&TEC. In the above graph, these complaints are shown with respect to the total amount of T&TEC customers per quarter. Figure 4-5: Graph showing customers per employee from the periods ending Jun 2008 to Sep 2011 (Data sourced from T&TEC’s quarterly accounting reports) The number of customers per employee shows how the human resource of the Commission responds to its growing customer base. A lower number of customers per employee generally depicts a higher capability to deliver good customer service. The above graph shows the fluctuation of customers per employee over the analytical period. The trend suggests a general increase in the responsibilities of employees. At a strategic planning session led by management consultant, Dr. Aubery Armstrong on 2012-07-25, employees complained about 146.00 148.00 150.00 152.00 154.00 156.00 158.00 160.00 162.00 164.00 Jun-08 Sep-08 Dec-08 Mar-09 Jun-09 Sep-09 Dec-09 Mar-10 Jun-10 Sep-10 Dec-10 Mar-11 Jun-11 Sep-11 customers per employee customers per employee
  • 72. 58 the increasing workload they faced and the fact that staff was not similarly increasing. Employees also complained about management’s widespread use of contractors instead of hiring new full time T&TEC employees. The number of customers per employee can therefore also reflect employee satisfaction. It must be noted however, that as technology becomes more advanced, powerful and ubiquitous, there may be an increased capacity of customers that can be effectively served by each employee. T&TEC’s Advanced Metering Infrastructure (AMI) project for example, which was implemented during the analytical term, involved an upgrade of meters across the country to new models that could transmit their readings to T&TEC servers wirelessly. This meant that meters no longer needed to be physically read and the Commission’s staff of meter readers were no longer required. Technology here enabled manpower savings and an increase in the customer per employee capacity of the Commission. T&TEC’s Service Link project is another example of technology replacing manpower. This project involved outfitting field employees with mobile computers that could be used to input job data in the field when completing service orders. This meant that service order processing clerks were not required in such large numbers as before. The relationship between this variable and conjectured causal variables must thus be considered in this context. An increase in customers per employee may not necessarily be a negative change. The optimization of human resources was listed in the 2008-2012 strategic plan as an initiative aimed at increasing financial viability. For this reason, an increase in
  • 73. 59 customers per employee will be viewed as favourable change in this analysis effort.
  • 74. 60 4.0.2 Objective 4 To ensure that T&TEC attains financial viability through the application of economic tariffs, cost consciousness, and the promotion of a culture of revenue enhancement and protection It was necessary to perform financial ratio analysis to measure T&TEC’s financial performance over the analytical period. Using the pertinent data from T&TEC’s quarterly financial statements (see APPENDIX F: TABLES FOR GRAPHS), graphs showing the financial ratios for the analytical period were created. This permitted historical analysis and was conducive to the comparison and correlation of the variables of this study. The quarterly financial statements for the period ending 2008-03-31was not found at T&TEC’s library in Mt. Hope. In addition to this, the quarterly financial statement for the period ending 2011-12-31 was unaudited and therefore unavailable for perusal at the time of this study. As such the analysis was done from the period ending 2008-06-30 to 2012-09-30.
  • 75. 61 4.0.2.1 Liquidity The current ratio shows the relationship between an organization’s current assets and current liabilities. A current ratio that is greater than 1 indicates that an organization has sufficient current assets to pay its short term liabilities. From Figure 4-6 below, it can be seen that T&TEC’s current ratio remained below 1 for the entire analytical period. Also, there appears to be a trend of rapidly decreasing liquidity from June 2008 to September 2009, after which the liquidity stabilizes. Overall, the current ratios for the analytical period show that T&TEC has endured ominously low levels of liquidity. The quick ratio, also known as the acid test ratio, is a more stringent measure of liquidity. Inventory, which is less liquid than other current assets, is subtracted from the total current assets to show the relationship between an organization’s most liquid assets and its current liabilities. Since inventory levels have remained relatively, constant, a similar trend in the quick ratio is seen. It is considered healthy for an organization to maintain a quick ratio that is above 1 as well. Both liquidity ratios therefore tell a story of poor financial management.
  • 76. 62 Figure 4-6: Graph showing current and quick ratios. 4.0.2.2 This low level of liquidity manifested itself in the fact that T&TEC delayed granting due salary increases to employees for as much as 40 months during the analytical period. This created a tense industrial relations environment and negatively affected employee morale. Contractors also experienced long delays in receiving payment for their services, leaving some of them no choice but to cease offering their services to T&TEC. Liquidity is therefore essential to the operation of any business entity. The absence of liquidity at T&TEC has been a hindrance to the achievement of key strategic objectives. 4.0.2.3 Asset Management The Asset Turnover ratios show the efficiency with which an organization uses its assets to generate sales. The fixed assets turnover shows the sales generating power of an organization’s long term assets, while the total assets turnover 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 Current Ratio Quick Ratio
  • 77. 63 includes current assets in the computation. These ratios vary according to industry and ideally they should be compared to industry averages. T&TEC is a monopoly in the local electricity distribution industry. However, in the absence of industry averages, trend analysis can be done using historical financial data. Both turnover ratios depict a general trend of decline in the productivity of T&TEC’s assets over the analytical period with seasonal peaks in turnover in the third quarter. Figure 4-7: Graph showing Fixed and Total Asset Turnover The ratios in Figure 4-7 were derived from quarterly financial statements of T&TEC. It was therefore necessary to annualize them to conform to accounting standards. The annualized formulae used are as follows: 1. 2. - 0.20 0.40 0.60 0.80 1.00 1.20 1.40 1.60 1.80 2.00 Jun-08 Sep-08 Dec-08 Mar-09 Jun-09 Sep-09 Dec-09 Mar-10 Jun-10 Sep-10 Dec-10 Mar-11 Jun-11 Sep-11 Fixed Asset Turnover Total Asset Turnover
  • 78. 64 4.0.2.4 Profitability Profitability is a critical measure of financial performance. T&TEC is a state owned organization which does not seek to maximize profits, but rather to cover its costs. Profitability still serves as an indicator of the financial viability of T&TEC and is therefore important to this research effort. Here, two common profitability ratios are used: the net profit margin and the return on assets (ROA). The net profit margin depicts net profit as a percentage of sales. The objective of T&TEC is to maintain a positive net profit margin. The net profit margin is however seen to decline into a deficit in the 4th quarter of 2010 before quickly recovering the next quarter. The Return on Assets (ROA), which depicts net profit as a percentage of total assets, follows an almost identical trend. Capital budgeting is used to ensure that an organization invests in assets that are justified by their return. This competency within T&TEC appears to have suffered during the analytical term, evidenced by a declining trend in the ROA up till 2011.