1. IRINA STEFANOVA
2305 Treyburn Ct., Plano TX 75075, Cell phone: 617-763-4828, E-mail: irinastefanova_simon2006@yahoo.com
BRAND MANAGEMENT  PRODUCT DEVELOPMENT  SALES MANAGEMENT  COMPETITIVE
STRATEGY  ADVERTISING  INTEGRATED MARKETING COMMUNICATIONS 
BUSINESS DEVELOPMENT EXPERTISE
Experiences in Brand and Product Development / Marketing Mix & Product Portfolio Strategies and Execution /
Product Launches / Business Plan and P&L Responsibilities / Advertising Budget Preparation and Management /
Competitive Analysis / Market Research / Distributor Negotiations & Strategic Partnerships / Sales / Social Media
Beauty, Healthcare, Entertainment, Retail, Direct Selling, and CPG Industries in Europe and USA
Results driven marketer, passionate about deep consumer insights, proven track record in delivering
unsurpassed brand experiences and innovative solutions to the marketplace exceeding revenue and profit
commitments. Excellent analytical, solution implementation, communications, and interpersonal skills.
Eager to learn, loves new challenges and can think strategically with attention to detail.
Self motivated, energetic, and able to work independently and in teams.
AWARDS AND ACHIEVEMENTS
• Exceeded 2007 and 2008 business plan sales commitment by 13% and 56% respectively, and was
recognized and awarded for outstanding business results at the Johnson & Johnson (Lifescan) EMEA
(Europe, Middle East, Africa) Annual Sales Meeting
• MBA Merit Scholarship: Eastman Kodak scholarship for outstanding women
• President of The Association of Women MBA’s at the Simon School of Business, University of Rochester
• Coach of 1st
year MBA student teams at the Simon School of Business, University of Rochester
• Artistic scholarship and graduate assistantship at Southern Methodist University
EDUCATION
SOUTHERN METHODIST UNIVERSITY Dallas, TX
TEMERLIN ADVERTISING INSTITUTE May, 2011
Master of Arts in Advertising, GPA 3.67
WILLIAM E. SIMON GRADUATE SCHOOL OF BUSINESS ADMINISTRATION
UNIVERSITY OF ROCHESTER Rochester, NY
Master of Business Administration, GPA 3.57 , GMAT Test Score: 670 June,
2006
Concentrations: Marketing, Competitive and Organizational Strategy, Finance
AMERICAN UNIVERSITY IN BULGARIA Blagoevgrad, Bulgaria
Bachelor of Arts, Economics, Business Administration May, 2003
EXPERIENCE
MARY KAY INC. Dallas, TX
Assistant Brand Manager, Brand Development - Fragrance and Body Care 2013 - Current
• Led the Mary Kay fragrance category and managed all aspects of global fine fragrance product development.
• Worked cross-functionally with fragrance houses, finance and accounting teams, regional partners, product
formulation, creative packaging, brand positioning, and consumer marketing teams to ensure cohesive
product development and launches within cost targets that offer competitive scent, formula and packaging
aesthetics.
• Developed the Next Generation Global Body Care product line to bring in additional $100MM+ in annual
revenue and serve as the foundation for all future company gifting and LE launches.

2. • Launched multiple pedicure, hand, lip and fragrance sets as well as diverse scented body care products
including Regular line, Limited Editions, and Gifting items on very tight timelines and budgets.
MARY KAY INC. Dallas, TX
Brand Associate, Brand Development - Color, Fragrance and Body Care 2011 - 2013
• Developed the Mary Kay Lip Color category strategy and execution.
• Launched multiple skincare, color, fragrance and body care products including the new Mary Kay CC Cream,
Cream-to-powder foundations, as well as Regular line and Limited Editions fragrance and body care products.
• Led the company Corporate Social Responsibility strategy, product development and launch.
7-ELEVEN Dallas, TX
Marketing Intern, Private Label Brand Marketing 2011
• Working on 7-Eleven private label brand launch strategies and execution.
JOHNSON & JOHNSON – LIFESCAN Zug,
Switzerland
Regional Product Manager for Central and Eastern Europe, Austria and Switzerland 2006 – 2009
• Launched four blood glucose monitoring systems for diabetic patients of the One Touch® family of products
in five new emerging markets resulting in quadrupling of NTS. Exceeded 2007 sales commitment by 13%
and 2008 sales commitment by 56%. Gained reimbursement in major growth markets and achieved
distribution in all selected pharmacies.
• Delivered on revenue and profit targets by strong One Touch® brand positioning, winning product portfolio
strategies and marketing mix execution, and innovative Lifescan image creation across three target audiences
of doctors, patients, and pharmacies.
• Developed and presented business plan, created and executed marketing plan, prepared June updates, business
forecasts, demand planning, quarterly sales activity reports, negotiated pricing strategies with distributors, and
maintained advertising budget to achieve strategic goals and drive business results.
• Implemented Lifescan product and pricing strategies based on diverse market conditions and business models
such as out-of-pocket retail sales, reimbursement systems and tender business and managed local distributors
in sales strategy execution.
• Coordinated a special product launch at a local event that was highly recognized by the media as very unique
and memorable and was featured in an interview with the General Manager for Lifescan, Central and Eastern
Europe in a local diabetes magazine.
• Led seven regional product managers in identifying and transferring success models across the region by
initiating sharing of best marketing ideas, resulting in more consistent brand positioning and advertising
materials and submitting /adopting 2 projects per quarter. Worked with EMEA strategic marketing team in the
centralized production of POS and advertising materials to reduce costs by 50%.
JOHNSON & JOHNSON TRAININGS
• Marketing Excellence Fundamentals - Winning team for best concept /biggest idea/ on a new product launch
• Advertising Leadership Process
• Consumer Insights
• Finance for Non-Finance Managers
• Mastering Change Through Project Management
• Management Fundamentals 1
MARY KAY TRAININGS
• Project Management for the Unofficial Project Manager
• Crucial Conversations

3. • Communicating with Impact
• Working at the Speed of Trust
• The 5 Choices of Extraordinary Productivity
• The 7 Habits of Highly Effective People
• Crucial Accountability
• Leadership Foundations
• Professional Presence in a Casual World
INTERNSHIPS
VIACOM- PARAMOUNT PICTURES Los Angeles, CA
Motion Pictures Marketing Services, Creative Advertising Intern Summer 2005
• Performed competitive advertising analysis and verified that print movie ads conformed to legal standards.
MARKETCAST- REED BUSINESS INFORMATION- for PARAMOUNT PICTURES Los Angeles, CA
Market Research Intern Summer 2005
• Led the corporation’s first data analysis of the effectiveness of media spending and its impact on moviegoers’
awareness and interest by using regression, time series, correlation analyses, and existing market research.
Presented consumer insight results to the Senior VP of Market Research at Paramount, contributing to media
spending re-evaluation by day, target segment, and medium.
FRIENDS OF HEART Provincetown, MA
(Specialty retail company focusing on apparel and household goods) 2003-2004
Sales & Marketing Assistant Manager
• Developed and implemented diverse marketing strategies that addressed critical business expansion.
Increased existing customer network and attracted new clientele by offering outstanding service and
customized products, resulting in 10% revenue increase. Analyzed pricing strategy and implemented revised
pricing structure which improved margins by 20%.
INNOVATIVE MEDICAL TECHNOLOGY CENTER Hamburg, Germany
Health Care Consulting Company Summer 2003
Marketing & Market Research Intern, European Union Internship program “Leonardo da Vinci”
• Led the international projects in World Acupuncture in Germany. Performed extensive market research,
conducted personal and telephone interviews, and surveyed prospective customers in North America, Europe,
and Asia. Findings were used to make crucial investment decisions of 100,000€, leading to the launch of an
innovative medical device in a highly competitive global market.
ADDITIONAL SKILLS
• Languages: English-fluent; Russian – intermediate; German - beginner; Spanish – beginner; Bulgarian-native
• Computer Software: Microsoft Word, Excel, SPSS, SQL, MS Access, EViews, PowerPoint, SWStat+
• Publications: Successfully published two articles in Canadian and Bulgarian print and internet magazines
• Interests and hobbies: Latin American dancing, traveling, reading