The latest Halifax Housing Market Confidence Tracker finds 71% of the public expecting the average UK house price to rise in the next 12 months, unchanged since last quarter. This is fourteen times the proportion expecting the average price to fall (5%).

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Ipsos MORI SlideShare summary of findings & trends
28/07/2014
Q2 2014

2. © Ipsos MORI
+9
-2
+7
+19
+15 +15
+20
+33
+40
+64 +66 +65 +66
-20
0
20
40
60
80
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jul-14
HPO – balance of % higher minus % lower (+)
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? [respondents given average UK house price sourced from Halifax HPI]
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Base: 1,000-2,000 British adults 16+
House Price Outlook trend

3. © Ipsos MORI
+9
-2
+7
+19 +15 +15
+20
+33
+40
+64 +66 +65 +66
-28
-32
-48
-14
-32
-9 -6
-19
0
+23
+15
+23
+29
-60
-40
-20
0
20
40
60
80
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jul-14
HPO
EOI
HPO – balance of % higher minus % lower
EOI – balance of % improve minus % get worse
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? (HPO)
Q. Do you think the general economic condition of the country will improve, stay the same, or
get worse over the next 12 months? (EOI)
Source: EOI – Ipsos MORI
(measures in advance of HMCT fieldwork)
HPO and EOI trends

4. © Ipsos MORI
+9
-2
+7
+19
+15 +15
+20
+33
+40
+64 +66 +65 +66
13% 11%
15%
24%
10% 13%
18% 21%
30%
41%
51%
56% 57%
-20
0
20
40
60
80
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jul-14
HPO
Selling
sentiment
(%)
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? (HPO)
Q. Thinking about the next 12 months, do you think it would be a good time or a bad time for
people in general to sell a property?
HPO and selling sentiment
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Selling
sentiment
(% agree good
time to sell)
HPO – balance
of % higher
minus % lower

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‘Higher’ trends
4%
11%
26%
30%
16%
0
20
40
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jul-14
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? (HPO)
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
% the same
% < 5% higher
% 5 - 10% higher
% > 15% higher
% 10 - 15% higher

6. © Ipsos MORI
‘Lower’ trends
0%
1%
4%
16%
0
20
40
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jul-14
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? (HPO)
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
% the same
% < 5% lower
% 5 - 10% lower
% > 15% lower
% 10 - 15% lower

7. © Ipsos MORI
-80
-60
-40
-20
0
20
40
60
80
Net (±)
Net good time sell
Net good time buy
-43
-63
+18 +17
Q. Thinking about the next 12 months, do you think it would be a good time or a bad time for
people in general to buy/sell a property?
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
-64
+15
-38
+24
-55
+23
-62
+27
Base: 1,000-2,000 British adults 16+
Apr
2011
Oct
2011
Jan
2012
Mar
2012
June
2012
Oct
2012
Dec
2012
+20
-58
+25
-42
Mar
2013
+27
-26
June
2013
Sept
2013
+12
+35
-6
Dec
2013
Buying and selling sentiment
Mar
2014
+24
+25
+34
+25
+5
Jul
2014

8. © Ipsos MORI
Q. Thinking about the next 12 months, do you think it would be a good time or a bad
time for people in general to buy/sell a property?
Good time buy/
good time sell
14% 24%
32%
17%
Buying/selling sentiment combined
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Base: 1,966 GB adults 16+, 4-14 July 2014
Good time buy/
bad time sell
Bad time buy/
good time sell
Bad time buy/
bad time sell
-10 -4 +12 +3

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70%
higher
Regional dimension: house prices
Q. Do you think the average property price in the UK will be higher or lower in 12
months time or will it be the same?
Source: Ipsos MORI for Halifax
71%
higher
5%
lower
GB London
South
England
77%
higher
3%
lower
North
England
80%
higher
4%
lower
7%
lower
Base: 1,966 GB adults 4-14 July 2014, including 263 in London, 349 South England (SE, SW), 511 North England (NW, NE, Y&H) and
356 in the Midlands.
70%
higher
Midlands
2%
lower

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49%
Regional buying sentiment
Q. Thinking about the next 12 months, do you think it would be a good time or a bad
time for people in general to buy a property?
Source: Ipsos MORI for Halifax
GB London
South
England
North
England Midlands
45%
good time
Base: 1,966 GB adults 16+, 4-14 July 2014, including 263 in London, 349 South England (SE, SW), 511 North England (NW, NE, Y&H)
and 356 in the Midlands.
52%
bad time
33%
good time
47%
42%
bad time
53%
good time
35%
bad time
49%
39%
bad time

11. © Ipsos MORI
73%
good time
Regional selling sentiment
Q. Thinking about the next 12 months, do you think it would be a good time or a bad
time for people in general to sell a property?
Source: Ipsos MORI for Halifax
32%
bad time
GB London
South
England
North
England
Midlands
57%
good time
65%
good time
52%
good time
Base: 1,966 GB adults 16+, 4-14 July 2014, including 263 in London, 349 South England (SE, SW), 511 North England (NW, NE, Y&H)
and 356 in the Midlands.
46%
21%
bad time
22%
bad time
43%
bad time
37%
bad time

12. © Ipsos MORI
PRS rent expectations (PRS renters)
13%
53%
27%
3%
0
20
40
60
Apr-11 Oct-11 Jan-12 Mar-12 Jun-12 Oct-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jul-14
Q. What do you think will happen to the rents tenants are charged by private landlords that is individuals and
companies in the private sector (i.e. not local councils and housing associations). Taking your answer from
this screen and regardless of whether or not you rent your home, do you think that private rents will be
higher, lower, or will they be the same in 12 months time?
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Base: c300-400 private renters
% a little higher
% the same
% a lot higher
% a lot/little lower

13. © Ipsos MORI
55%
49%
35%
28%
22%
18%
9%
7%
5%
3%
3%
3%
Raise deposit
Job security
Rising property prices
Household finances
Availability of mortgages
Concerns - interest rate rises
Fees and costs of buying a house
Shortage of property for sale
Shortage of the right type of property
Level of stamp duty / taxation
Falling property prices
Don't know
Q. Now thinking about the current situation, which 2 or 3 of these, if any, do you
think are the main barriers to people in general being able to buy a property?
Source: Halifax/Ipsos MORI
Housing Market Confidence Tracker
Base: 1,966 GB adults 16+, 4-14 July 2014
Barriers to buying
Change +
-5
-2
+5
-3
+2
+3
-1
-2
-1
0
-9
0

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ben.marshall@ipsos.com | 020 7347 3461
elizabeth.copp@ipsos.com | 020 7347 3165
28/07/2014
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