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Scottish Independence Referendum:
200 Days to Go
#KingsIpsosMORI
© Ipsos MORI / King’s College London
2

Scottish Independence Referendum: 200 Days to Go
Mark Diffley
Director, Ipsos MORI Scotland
© Ipsos MORI

Version 1 | Public

• 11/11/13
No poll has ever shown a majority in favour of
independence

3

60%
55%

50%
45%
40%
35%
30%

25%
20%
15%
10%
5%
0%

1978

1983

1988

1993

Data taken from MORI and Ipsos MORI polling (1999-07 data taken from Scottish Social Attitudes Survey)

© Ipsos MORI

Version 1 | Public

1998

2003

2008

2013
February 2014
4

Undecided
11%

Should Scotland be an
independent country?

Yes
32%

No
57%

Base: All certain to vote
© Ipsos MORI

Version 1 | Public
Not much has changed in the last two years
5

Should Scotland be an independent country?
70%

No

60%
50%
40%

Yes
30%
20%

Undecided
10%
0%
Jan-12

Apr-12

Jul-12

Base: All certain to vote. Data collected among c1,000 Scottish adults

© Ipsos MORI

Version 1 | Public

Oct-12

Jan-13

Apr-13

Jul-13

Oct-13

Jan-14
Deprivation and national identity appear to be key drivers
6

Yes

No
71
Scottish not British
Scottish not British

69%

More Scottish than
More Scottish than
British British

47
41

Equally Scottish
Equally Scottish
and British
and British

20

49%
12%

Least deprived
areas

Base: All certain to vote (799). Data collected among 1,001 Scottish adults 16+, 20 th– 25th February 2014

© Ipsos MORI

Version 1 | Public

4%

British not Scottish
British not Scottish

Most deprived areas

More British than
More British than
Scottish
Scottish

3%

Yes
7

45%
Scots who…
 may not vote (22%)

 will vote but are undecided (9%)
 will vote but may change their vote (14%)

© Ipsos MORI

Version 1 | Public
Undecided voters lean marginally towards ‘Yes’
8

Which way are you inclined to vote?
All undecided voters

Undecided
33%

Yes
39%

No
29%
Base: All undecided (159). Data collected among 1,001 Scottish adults 16+, 20th– 25th February 2014

© Ipsos MORI

Version 1 | Public
9

What will happen afterwards?

© Ipsos MORI

Version 1 | Public
The referendum is less important outside Scotland
10

% saying referendum is
important to them in 2014

To what extent do you agree or disagree that
Scotland should be an independent country?

19%
Agree

72%

17%

43%
Scotland

England/Wales

Data collected among 2,244 British adults aged 16-75 6th-11th December 2013

© Ipsos MORI

Version 1 | Public

Q1a/Q2a Which, if any, of the following have you done in the past 12 months?

Disagree

Source: Ipsos MORI

Base (n=2,600)
11

If Scotland votes Yes?

© Ipsos MORI

Version 1 | Public
Economic impact closely correlated with voting intention
12

If Scotland votes Yes to independence, do you think this will have a positive impact, a negative
impact or no impact on each of the following? The Scottish economy/ The amount of public
money available to spend in Scotland

Scottish economy

Positive

88%

Amount of public money available
to spend in Scotland

73%
8%

43%

40%
9%

5%

28%

Yes

No

Undecided

Base: All. Data collected among 1,001 Scottish adults 16+, 20th-25th February 2014

Version 1 | Public

25%
75%

83%

Negative

© Ipsos MORI

12%

Yes

No

Undecided
And concerns about impact on currency
13

If Scotland votes Yes to independence, do you think this will have a positive impact, a
negative impact or no impact on each of the following? The strength of the pound
Strength of the
pound

How has currency union
announcement affected undecideds?
More likely Yes
16%

25%

5%

29%

13%
38%

68%

Undecided
voters
No difference
44%

Yes

No

Undecided

Base: All. Data collected among 1,001 Scottish adults 16+, 20th-25th February 2014

© Ipsos MORI

Version 1 | Public

More likely No
34%
Voters across Britain concerned about impact on UK economy
14

If Scotland votes Yes to independence, do you think this will have a positive impact, a
negative impact or no impact on each of the following? The UK Economy

UK economy –
Scotland only

20%

8%

15%

40%

43%

UK economy – England
and Wales only

18%

57%

69%

Yes

No

Undecided

England/Wales

Base: All. England & Wales data collected among 1,012 British adults aged18+1 st-3rd February 2014. Scotland data collected among 1,001 Scottish adults 16+, 20 th-25th February 2014

© Ipsos MORI

Version 1 | Public
15

What about the “social union”?

© Ipsos MORI

Version 1 | Public
An unamicable divorce?
16

If Scotland votes Yes to independence, do you think this will have a positive impact, a negative
impact or no impact on each of the following? Relations between Scotland and the rest of the
UK/Cultural links between Scotland and the rest of the UK

Relations between Scotland
and the rest of the UK

Cultural links between
Scotland and the rest of the UK

14%

15%

50%

12%

47%

England/Wales

Scotland

16%

37%

63%

Scotland

Base: All. Data collected among 1,001 Scottish adults 16+, 20th-25th February 2014

© Ipsos MORI

Version 1 | Public

England/Wales
Concern that the UK will be diminished
17

If Scotland votes Yes to independence, do you think this will have a positive impact, a
negative impact or no impact on each of the following? The UK’s standing in the world
The UK’s standing in the
world

13%

51%

Scotland

10%

40%

England/Wales

Base: All. England & Wales data collected among 1,012 British adults aged18+1 st-3rd February 2014. Scotland data collected among 1,001 Scottish adults 16+, 20 th-25th February 2014

© Ipsos MORI

Version 1 | Public
18

And if Scotland votes No?

© Ipsos MORI

Version 1 | Public
Business as usual?
19

If Scotland votes NO to independence, do you think this will have a positive impact, a
negative impact or no impact on each of the following…?
Scotland

% No Impact

47%

50%

46%

47%

46%

45%

44%

England/Wales

50%

49%
36%

35%

29%

UK’s standing UK economy Cultural links Strength of the
pound
in the world

Scottish
economy

34%

Relations

34%

Public money

Base: All. England & Wales data collected among 1,012 British adults aged18+1 st-3rd February 2014. Scotland data collected among 1,001 Scottish adults 16+, 20 th-25th February 2014

© Ipsos MORI

Version 1 | Public
Many feel the result won’t have an impact on them personally
20

If Scotland votes Yes/No to independence, do you think this will have a positive
impact, a negative impact or no impact on each of the following?
If Scotland votes Yes…

If Scotland votes No…

20%

46%

No impact

No impact

63%

69%

No impact

No impact

Base: All. England & Wales data collected among 1,012 British adults aged18+1 st-3rd February 2014. Scotland data collected among 1,001 Scottish adults 16+, 20 th-25th February 2014

© Ipsos MORI

Version 1 | Public
21

www.ipsos-mori.com/indyref2014 4

@IpsosMORIScot

© Ipsos MORI

Version 1 | Public
Paste cobrand logo
here

Thank you
mark.diffley@ipsos.com | 0131 240 3269
christopher.mclean@ipsos.com | 0131 240 3264
© Ipsos MORI

This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252:2006.

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Scottish Independence Referendum: 200 days to go

  • 1. Scottish Independence Referendum: 200 Days to Go #KingsIpsosMORI © Ipsos MORI / King’s College London
  • 2. 2 Scottish Independence Referendum: 200 Days to Go Mark Diffley Director, Ipsos MORI Scotland © Ipsos MORI Version 1 | Public • 11/11/13
  • 3. No poll has ever shown a majority in favour of independence 3 60% 55% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 1978 1983 1988 1993 Data taken from MORI and Ipsos MORI polling (1999-07 data taken from Scottish Social Attitudes Survey) © Ipsos MORI Version 1 | Public 1998 2003 2008 2013
  • 4. February 2014 4 Undecided 11% Should Scotland be an independent country? Yes 32% No 57% Base: All certain to vote © Ipsos MORI Version 1 | Public
  • 5. Not much has changed in the last two years 5 Should Scotland be an independent country? 70% No 60% 50% 40% Yes 30% 20% Undecided 10% 0% Jan-12 Apr-12 Jul-12 Base: All certain to vote. Data collected among c1,000 Scottish adults © Ipsos MORI Version 1 | Public Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14
  • 6. Deprivation and national identity appear to be key drivers 6 Yes No 71 Scottish not British Scottish not British 69% More Scottish than More Scottish than British British 47 41 Equally Scottish Equally Scottish and British and British 20 49% 12% Least deprived areas Base: All certain to vote (799). Data collected among 1,001 Scottish adults 16+, 20 th– 25th February 2014 © Ipsos MORI Version 1 | Public 4% British not Scottish British not Scottish Most deprived areas More British than More British than Scottish Scottish 3% Yes
  • 7. 7 45% Scots who…  may not vote (22%)  will vote but are undecided (9%)  will vote but may change their vote (14%) © Ipsos MORI Version 1 | Public
  • 8. Undecided voters lean marginally towards ‘Yes’ 8 Which way are you inclined to vote? All undecided voters Undecided 33% Yes 39% No 29% Base: All undecided (159). Data collected among 1,001 Scottish adults 16+, 20th– 25th February 2014 © Ipsos MORI Version 1 | Public
  • 9. 9 What will happen afterwards? © Ipsos MORI Version 1 | Public
  • 10. The referendum is less important outside Scotland 10 % saying referendum is important to them in 2014 To what extent do you agree or disagree that Scotland should be an independent country? 19% Agree 72% 17% 43% Scotland England/Wales Data collected among 2,244 British adults aged 16-75 6th-11th December 2013 © Ipsos MORI Version 1 | Public Q1a/Q2a Which, if any, of the following have you done in the past 12 months? Disagree Source: Ipsos MORI Base (n=2,600)
  • 11. 11 If Scotland votes Yes? © Ipsos MORI Version 1 | Public
  • 12. Economic impact closely correlated with voting intention 12 If Scotland votes Yes to independence, do you think this will have a positive impact, a negative impact or no impact on each of the following? The Scottish economy/ The amount of public money available to spend in Scotland Scottish economy Positive 88% Amount of public money available to spend in Scotland 73% 8% 43% 40% 9% 5% 28% Yes No Undecided Base: All. Data collected among 1,001 Scottish adults 16+, 20th-25th February 2014 Version 1 | Public 25% 75% 83% Negative © Ipsos MORI 12% Yes No Undecided
  • 13. And concerns about impact on currency 13 If Scotland votes Yes to independence, do you think this will have a positive impact, a negative impact or no impact on each of the following? The strength of the pound Strength of the pound How has currency union announcement affected undecideds? More likely Yes 16% 25% 5% 29% 13% 38% 68% Undecided voters No difference 44% Yes No Undecided Base: All. Data collected among 1,001 Scottish adults 16+, 20th-25th February 2014 © Ipsos MORI Version 1 | Public More likely No 34%
  • 14. Voters across Britain concerned about impact on UK economy 14 If Scotland votes Yes to independence, do you think this will have a positive impact, a negative impact or no impact on each of the following? The UK Economy UK economy – Scotland only 20% 8% 15% 40% 43% UK economy – England and Wales only 18% 57% 69% Yes No Undecided England/Wales Base: All. England & Wales data collected among 1,012 British adults aged18+1 st-3rd February 2014. Scotland data collected among 1,001 Scottish adults 16+, 20 th-25th February 2014 © Ipsos MORI Version 1 | Public
  • 15. 15 What about the “social union”? © Ipsos MORI Version 1 | Public
  • 16. An unamicable divorce? 16 If Scotland votes Yes to independence, do you think this will have a positive impact, a negative impact or no impact on each of the following? Relations between Scotland and the rest of the UK/Cultural links between Scotland and the rest of the UK Relations between Scotland and the rest of the UK Cultural links between Scotland and the rest of the UK 14% 15% 50% 12% 47% England/Wales Scotland 16% 37% 63% Scotland Base: All. Data collected among 1,001 Scottish adults 16+, 20th-25th February 2014 © Ipsos MORI Version 1 | Public England/Wales
  • 17. Concern that the UK will be diminished 17 If Scotland votes Yes to independence, do you think this will have a positive impact, a negative impact or no impact on each of the following? The UK’s standing in the world The UK’s standing in the world 13% 51% Scotland 10% 40% England/Wales Base: All. England & Wales data collected among 1,012 British adults aged18+1 st-3rd February 2014. Scotland data collected among 1,001 Scottish adults 16+, 20 th-25th February 2014 © Ipsos MORI Version 1 | Public
  • 18. 18 And if Scotland votes No? © Ipsos MORI Version 1 | Public
  • 19. Business as usual? 19 If Scotland votes NO to independence, do you think this will have a positive impact, a negative impact or no impact on each of the following…? Scotland % No Impact 47% 50% 46% 47% 46% 45% 44% England/Wales 50% 49% 36% 35% 29% UK’s standing UK economy Cultural links Strength of the pound in the world Scottish economy 34% Relations 34% Public money Base: All. England & Wales data collected among 1,012 British adults aged18+1 st-3rd February 2014. Scotland data collected among 1,001 Scottish adults 16+, 20 th-25th February 2014 © Ipsos MORI Version 1 | Public
  • 20. Many feel the result won’t have an impact on them personally 20 If Scotland votes Yes/No to independence, do you think this will have a positive impact, a negative impact or no impact on each of the following? If Scotland votes Yes… If Scotland votes No… 20% 46% No impact No impact 63% 69% No impact No impact Base: All. England & Wales data collected among 1,012 British adults aged18+1 st-3rd February 2014. Scotland data collected among 1,001 Scottish adults 16+, 20 th-25th February 2014 © Ipsos MORI Version 1 | Public
  • 22. Paste cobrand logo here Thank you mark.diffley@ipsos.com | 0131 240 3269 christopher.mclean@ipsos.com | 0131 240 3264 © Ipsos MORI This work was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252:2006.