1. LINK BUILDING
QUICK & DIRTY
Razvan Gavrilas
ionSearch
Leeds 18th April 2012
@cognitiveSEO

2. WHO AM I ?
Founder @cognitiveSEO
SEO Tools for Pros
@cognitiveSEO

3. Broken Links
Tip1.1 – Your Site
• Find broken links
• 301 redirect your broken pages to the main page or the best matching page
Recover Lost Link Juice
Tip 1.2 – Your Competitors
• Find broken links
• Order the broken links by number of incoming links
• Extract Backlinks and sort by Site Type and a PR metric
• Make a list of the best sites to outreach (Blogs/etc)
• Ask for a link replacement
New Link Juice
Tools
Find Broken Links - Xenu’s Link Sleuth - http://home.snafu.de/tilman/xenulink.html
Backlink Analysis – MajesticSEO / SEOmoz / cognitiveSEO
@cognitiveSEO

4. Buy Relevant Sites
Tip 2 – Bulk Link Acquisition
• Search for relevant, not often updated, sites
• Analyze, Sort and Outreach
• Buy
• Redirect 301 the entire bought domain to
your domain
Link Juice Transfer
Tools
Google Intelligence
@cognitiveSEO

5. Citations
Tip 3 - Quicky
• Advanced Search queries like [intext:"http://domain.com"]
• Ask for a link!
Tools
Google
@cognitiveSEO

6. Controversial PPC ads
Tip 4
• Be creative with your content
• Run a Controversial PPC campaign
• Wait for the links!
Generates a ton of viral content and backlinks.
Tools
Your Brain
Google Adwords
@cognitiveSEO

7. THANK YOU
razvan.gavrilas@cognitiveSEO.com
www.cognitiveSEO.com
@cognitiveSEO
facebook.com/cognitiveSEO