1. Insights From Building An Awesome SEO Platform
“The Good, The Bad & The Spammy”
April 2012
@stevejlock

2. Image: http://geofflivingston.com
The Good :-)
@stevejlock

3. The Bad :-(
Image: brothersoft.com
@stevejlock

4. Image: http://nononprofitspam.files.wordpress.com
& The Spammy :-p
@stevejlock

5. Recommended SEO Tools...
=> Analytics SEO – analyticsseo.com
=> howgoodisyourseo.com – free lead generation tool.
=> Microsoft SEO Toolkit - microsoft.com/web/seo
=> Majestic SEO – majesticseo.com
=> ChangeDetection.com – monitor changes on webpages.
=> RelFinder – visualdataweb.org/relfinder.php
=> Xenu Link Sleuth - home.snafu.de/tilman/xenulink.html
=> SEO Tools for Excel - nielsbosma.se/projects/seotools
=> Author Crawler - tomanthony.co.uk/tools/author-crawler
=> Virante - virante.com/seo-tools/duplicate-content
@stevejlock

6. Recommended SEO Tools...
=> Blekko.com – use as a powerful SEO research tool.
=> Tineye.com – can be leveraged to reverse engineer
display ads.
=> Ubersuggest.com – amazing for long tail keyword
research.
=> SEOmoz Mozbar - seomoz.org/seo-toolbar
=> Rank Checker - tools.seobook.com/firefox/rank-checker
=> Keyword Pad - goodkeywords.com/keyword-pad
=> Merge Words – mergewords.com for keyword generation.
=> Screaming Frog - screamingfrog.co.uk/seo-spider
=> Marketing Grader - marketing.grader.com
@stevejlock

7. Recommended Social Tools...
=> Summify.com – automated, intelligent content discovery.
=> CrowdBooster.com – powerful social insights.
=> Twitterfeed.com – social media automation.
=> Seesmic Ping – social media syndication.
=> Rapportive – mine rich social contact details in Gmail.
=> SocialMention.com – awesome social mining tool.
=> Topsy.com – another awesome social mining tool.
=> Sharedcount.com – many social APIs in one place.
=> Buffer – bufferapp.com for automated tweet scheduling.
@stevejlock

8. Recommended Social Tools...
=> Parse.ly – get insights from content publishing.
=> PostRank.com – use with Google Reader.
=> Followerwonk.com – for more Twitter insights.
=> FindPeopleOnPlus.com – index on Google+.
=> Formulists.com – automation of Twitter lists.
=> Gist.com – social CRM type functionality.
=> Export.ly – mine Twitter followers.
=> MarketMeSuite.com – a powerful emerging platform.
@stevejlock

9. Misc Tools, Tricks & Services
=> MyBlogGuest.com – easy way to get guest posts.
=> BusinessWire.co.uk – leave URL fields blank for links.
=> Google hacks – analyticsseo.com/brightonseo
=> Pomodairo – productivity and time management tool.
=> Quick Markup – quick-markup.com
=> Grab Y'all Links – extract links in Chrome.
=> Visual.ly – build infographics effortlessly.
=> Xmarks – to sync and manage bookmarks.
=> TeamLab.com – free collaboration & PM tool.
=> ToutApp – www1.toutapp.com
=> DuckDuckGo - higher quality link targets than Google.
@stevejlock

10. Build Your Own Tools!
=> Udacity.com – learn how to build a search engine in
Python.
=> Beautiful Soup – library for coding powerful crawlers and
scraping in Python (in only a few lines of code!).
=> Google Docs - distilled.net/blog/seo/how-to-build-agile-
seo-tools-using-google-docs
=> RSS Owl – create powerful social listening tools.
=> Use Google Alerts with Google hacks for automated link
prospect generation.
=> HamletBatista.com – “How to get Googlebot to teach you
advanced SEO”
@stevejlock

11. Thanks for listening :-)
=> Slides: analyticsseo.com/ionsearch
=> Email: steve.lock@analyticsseo.com
=> Twitter: @stevejlock / @analyticsseo
=> LinkedIn: linkedin.com/in/stevejlock
@stevejlock