2. Because Startups Deserve Great Tools
The right tools can make a huge difference to your ability to run your startup and life. There used to be a
time that great software cost more than most entrepreneurs could afford. No more. A highly
competitive and innovative market has led to many companies using ‘freemium’ strategies to recruit
customers, resulting in a proliferation of fantastic free tools.
This guide contains 50 of the best that we have come across. Whether you are looking for something to
help you create amazing presentations, manage your finances and projects or raise your startup’s
profile, we’ve got it covered. Some are completely free (often open source) and some are a free ‘lite
version’ with a premium paid version available. We also included a few extra paid tools that we came
across just because they are so cool and useful and worth every cent (most come with free trials).
Finally, some of the products, we use, have used or have tested. Some, our clients, colleagues and
friends have recommended , others are award winning and some just have great reviews. We hope you
find this guide useful.
Martin Soorjoo
Founder
Investor Pitch Clinic LLC

3. OPENS 27 MARCH 2012
www.StartupCaffeine.com

4. Presentations
SlideRocket is a revolutionary
new approach to presentations.
It's the only presentation
software that allows you to
create stunning presentations,
manage them intelligently, share
them securely and then
measure the results.
SlideRocket goes beyond
traditional presentation tools by
harnessing the power of the
Internet and making everything
available to you in an integrated
and intuitive online interface.
http://www.sliderocket.com/

5. Presentations
Create astonishing presentations
live and on the web.
Where a typical presentation is
based on individual slides with a
set progression, the starting
point for a Prezi presentation is
one big page.
On this blank canvas, you place
all of your elements for the
entire presentation — images,
text, even multimedia.
http://prezi.com/index/

6. Edit Images
Pixlr combines image design and
paint tools with photo editing
and adjustment features as well
as many other paid online image
editing programs.
Whether creating an image
carte-blanche, layering one
image over another or using a
variety of filters, effects and
level adjustments to transform
photographs, Pixlr will deliver
great results.
http://pixlr.com/

7. Advice for every pitch situation a
modern day entrepreneur will
encounter
Whether you're pitching for funding, the
media, or to potential customers and
partners, to survive and succeed as an
entrepreneur, you have to know how to
deliver a high-impact pitch. Here's the
Pitch reveals powerful proven techniques
to get your audience to take the action
you want.
You'll learn the same strategies and
tactics that have been used by
entrepreneurs to raise millions of
dollars, secure partnerships, and win big
sales contracts.

8. Communication
GoldMail is the easiest way to
combine your voice with your
content to create on-demand
rich-media messages and
presentations. Don’t let your
content speak for itself online.
Send a GoldMail!
All you need are a few image
slides and something to say.
Almost anything can be
converted to a GoldMail slide.
You can import images files,
PowerPoint presentations, insert
screenshots from your
computers clipboard.
http://www.goldmail.com/

9. Documents
Anytime, anywhere access to
your work
Google Docs is securely
powered by the web giving you
the flexibility to be productive
from your desk, on the road, at
home and on your mobile
phone, even when you're
offline.
Works across operating systems
Google Docs works in the
browser on PC, Mac, and Linux
computers, and supports
popular formats such as .doc,
.xls, .ppt, and .pdf.
Easily upload and share files
http://www.docs.google.com/

10. Content Review
ReviewBasics lets you exchange
ideas and gather thoughts on
creative, interactive, motion,
and written content in a breeze!
Upload your content, and invite
reviewers. Their feedback is
reported back to you in real-
time. It's Quick, Easy, and
Hassle-Free!
http://www.reviewbasics.com/

11. Business Model
Creation
The Startup Toolkit business
modelling canvas is a quick place
to write down what really
matters about your startup, for
founders in search of a business
model.
Document and update your
hypotheses
Stay focused on key risks
Communicate your business
model
http://thestartuptoolkit.com/

12. Fund Your Startup!

13. Email Marketing
Mailchimp is a an
autoresponder that’s especially
well suited for those just starting
out with email marketing.
It has a great, Web 2.0 interface
and once you sign up and get
your account running, you can
have your first email campaign
ready in 15 minutes or less.
Mail Chimp also offers designer
and developers the ability to
easily customize their campaigns
to the style they want.
http://www.mailchimp.com/

14. File Sharing
For You
Person-to-person large file
transfer
Send files to recipients in real-
time
Receive files into a personal
Dropbox
For Your Company
Simplest file sharing for end
users
Easiest to manage for IT
More peace of mind with file
tracking
https://www.yousendit.com/

15. File Sharing
This tool caters for the basic
need of short to medium term
file storage & transferral.
Using the very basic interface,
you can upload a file of up to
100mb and you’re given a link
that goes directly to the file
you’ve uploaded.
Instead of emailing the large file,
you email or IM the link to the
file.
http://senduit.com/

16. File Storage
Dropbox allows you to sync your
files online and across your
computers automatically.
2GB of online storage for free,
with up to 100GB available to
paying customers.
Sync files of any size or type.
Automatically syncs when new
files or changes are detected.
Shared folders allow several
people to collaborate on the
same files.
See other people's changes
instantly.
https://www.dropbox.com/

17. Fax
Send Your Faxes Via the
Internet.
No Fax Machine Required!
http://faxzero.com/

18. Publicity
No such thing as free PR? From
The New York Times, to ABC
News, to HuffingtonPost.com
and everyone in between,
nearly 30,000 members of the
media have quoted HARO
sources in their stories.
Everyone’s an expert at
something. Sharing your
expertise may land you that big
media opportunity you’ve been
looking for.
http://www.helpareporter.com/

19. Publicity
PR Log is an online free press
release distribution and free
press release submission
service.
• HTML links in the press
release body.
• Search engine optimized
dedicated web page & PDF
version.
• Multiple categories & tags.
• Spam protection on your
email address.
• Free press release account.
• Video Press release.
http://www.prlog.org/

20. Publicity
i-Newsire claim to be the fastest
and easiest press release
distribution service and free
press release submission online.
Google News Inclusion in 1 hour
of your Premium Press Release
publication.
Clients range from Fortune 500
companies to many small and
medium sized businesses.
http://www.i-newswire.com/

21. Video Creation
Animoto automatically produces
beautifully orchestrated,
completely unique video pieces
from your photos, video clips,
and music.
http://animoto.com/

22. Survey Tool
Create fast, easy surveys
Deploy via email or the web
Analyze and share survey results
 Customer Satisfaction
Surveys
• Employee Satisfaction
Surveys
• Market Research Surveys
 Educational Surveys
• Twitter Surveys
 Facebook Surveys
http://www.zoomerang.com/

23. Survey Tool
Easy-to-use web-based survey
tool
Collect data via weblink, email,
Facebook, or embed on your
site or blog
Real-time results
24x7 customer support
http://www.surveymonkey.com/

24. Expense Tracking
Expense Tracking and
Management From Any Device.
Record your expenses via Email,
iPhone, SMS, Voice, Twitter, IM,
search box.
Manage, Analyze, or Export
Using tags, keywords, advanced
search, or export to your
favorite application or as RSS.
Budgets, Per-Client Routing,
Mileage Tracking, International
Currency Conversion, Import
Bank and Credit Card
Statements, and more.
http://xpenser.com/

25. Invoicing
Freshbooks’ mission is to deliver
fast and simple invoicing and
time tracking services that help
you manage your business.
Freshbooks:
Will save you time
Is easy to use
Make you look professional
(think Fortune 500)
Will let you manage your books
without an accountant
Secure, encrypt, and back up
your data
Be available 24/7 from
anywhere with any computer
http://www.freshbooks.com/

26. Invoicing
Invoice Bubble is free invoice
software that lets you create an
invoice and send to your client
in seconds.
Create professional invoices for
free!
Get automated with recurring
invoices
Get paid online through PayPal
http://invoicebubble.com/

27. Invoicing
phpBMS is web-based, open
source, Business Management
Software.
phpBMS is designed for
companies looking for an
application to manage their
business.
A system that is capable of
creating and printing sales
orders, tracking clients and
prospects, fulfilling accounts
receivable needs, and printing
detailed sales and purchasing
reports.
http://www.phpbms.org/

28. Financial
Management
Mint pulls all your financial
accounts into one place. Set a
budget, track your goals and do
more with your money, for free.
Stay on top of your finances. See
what's happening with all your
accounts–checking, savings,
investments, retirement–at any
moment of the day.
Set a budget and create a plan
to reach your personal financial
goals. You can track your
progress online or stay up-to-
date with monthly emails.
http://www.mint.com/

29. Financial
Management
Teaspiller helps you find an
accountant then gives you an
elegant web-based platform to
work with your accountant.
Ask an Accountant. Ask any tax
or accounting question and
receive a quick answer from one
of Teaspiller’s accountants.
Find an Accountant. A free
directory of accountants. Look
through Client Ratings and
practice areas of verified
accountants (certification is
verified), and select the expert
right for your tax and/or
accounting needs.
http://www.teaspiller.com/
PAID

30. Raising Capital
The WSGR Term Sheet Generator
will generate a venture financing
term sheet based on your
responses to an online
questionnaire. It also has an
informational component, with
basic tutorials and annotations on
financing terms.
Because it has been designed as a
generic tool that takes into
account a number of options, this
version of the term sheet
generator is fairly expansive and
includes significantly more detail
than would likely be found in a
customized application.
http://www.wsgr.com/WSGR/Display.
aspx?SectionName=practice/termshe
et.htm

31. Screen Capture
Take a picture or make a short
video of what you see on your
computer monitor.
Share it instantly via web, email,
IM, Twitter or your blog.
Simple and free, Jing is the
perfect way to enhance your
fast-paced online conversations
http://www.techsmith.com/jing/

32. Screen
Recording
CamStudio is able to record all
screen and audio activity on
your computer and create
industry-standard AVI video
files.
You can use it to create
demonstration videos for any
software program.
Or how about creating a set of
videos answering your most
frequently asked questions?
You can create video tutorials
for school or college class.
You can use it to create video-
based information products
you can sell.
http://camstudio.org/

33. Organize
Evernote makes it easy to
remember things big and small
from your notable life using your
computer, phone, and the web.
Chances are, if you can see it or
think of it, Evernote can help
you remember it. Type a text
note. Clip a web page. Snap a
photo. Grab a screenshot.
Evernote will keep it all safe.
Everything you capture is
automatically processed,
indexed, and made searchable.
If you like, you can add tags or
organize notes into different
notebooks.
http://www.evernote.com/abou
t/home.php

34. Organize
Ta-da List claims to be the web's
easiest to-do list tool. Make lists
for yourself or share them with
others.
Ta-da List works in the most
popular web browsers (IE 6/7,
Firefox 2, and Safari 2) on the
Mac, PC, and the iPhone.
http://tadalist.com/

35. Password
Manager
Your LastPass master password
is the only password you'll ever
need.
Easily log into your websites
seamlessly with a single click of
your mouse button.
Your data is securely
synchronized across all devices
giving you access to it anywhere
at anytime.
http://lastpass.com/

36. Remember
Remember everything!
Seriously, whether it’s following
up on a good lead or picking up
your anniversary present, with
NudgeMail you have no excuse.
NudgeMail helps people
manage their time and emails by
synchronizing their important
upcoming events.
Without leaving their inbox, a
user can set a reminder far
ahead of time, simply by
sending an email to NudgeMail
about a major event.
http://www.nudgemail.com/

37. Manage Time
Track your time - Without notes
or timers.
Chrometa automatically
captures and organizes the time
you spend on your PC,
facilitating your ability to
accurately bill all your time.
With Chrometa, you just work
while Chrometa watches in the
background. It logs all your
computer activity and helps you
capture phone and meeting
time spent away from your PC.
http://app.chrometa.com/

38. Manage Time
RescueTime is a web-based time
management and analytics tool
for knowledge workers who
want to be more efficient and
productive.
RescueTime allows you to easily
understand and optimize how
you and your team spends their
time and attention. One of the
most important things about
RescueTime is that there is no
data entry.
http://www.rescuetime.com/

39. Website
Website Grader, from those
clever folks at HubSpot, will
analyze any URL and assign a
grade to it, depending upon a
number of features found on
the site.
You can use Website Grader to
compare your site to a
competitor’s, find out which
aspects you are performing well
at in comparison, and which
aspects need attention.
http://websitegrader.com/

40. SEO TOOLS
A fantastic array of free and paid
web based SEO tools created by
SEO Guru Aaron Wall.
If having your website found
online matters to you, then have
to check out SEOBOOK.
http://tools.seobook.com/

41. SEO TOOLS
SEOmoz is a giant in the world of
Search Engine Optimization. Like
Aaron Wall’s SEOBOOK, SEOmoz
offers a wide range of free and
paid SEO tools.
http://www.seomoz.org/tools

42. Analytics
Clicky takes analytics to a whole
new level. Clicky is a real time
web analytics service. This
means that when you login and
view your stats, you are seeing
up to the minute data on the
traffic to your web site.
Real time data lets you react to
changes in your traffic as they
occur. For example, if you had
an article that hit the front page
of a popular site like digg.com,
you would see the traffic spike
in Clicky immediately, along with
links back to the sources sending
you the traffic.
http://getclicky.com/

43. Video Analytics
& Syndication
If you use video to market your
business then you need
TubeMogul.
TubeMogul InPlay is the leading
online video analytics solution
for publishers, online video
platforms and video sharing
sites.
TubeMogul OneLoad provides a
single point for deploying videos
to the top video and social
networking sites
http://www.tubemogul.com/

44. User Testing
UserTesting.com is a
"crowdsourcing" service that
provides fast and cheap usability
testing.
UserTesting.com gives you
access to a large panel of users,
on-demand. You get to "look
over the shoulder" of these
users while they perform
common tasks on your website,
to see and hear where they get
confused and frustrated.
PAID
http://www.usertesting.com/

45. OPENS 27 MARCH 2012
www.StartupCaffeine.com

46. A/B Testing
Create multiple versions of your
website in a visual designer
Define what you want your
visitors to do (buy, sign up,
download, etc.)
Split your website traffic
amongst different versions
Select the best performing
version. Make extra $$$.
PAID
http://visualwebsiteoptimizer.co
m/

47. Wireframing
With Balsamiq, using Mockups
feels like drawing, but because
it’s digital, you can tweak and
rearrange easily. Teams can
come up with a design and
iterate over it in real-time in the
course of a meeting.
Product managers, designers,
developers, and even clients can
now work together in the same
tool to quickly iterate over
wireframes, before writing code.
PAID
http://balsamiq.com/

48. Advice for every pitch situation a
modern day entrepreneur will
encounter
Whether you're pitching for funding, the
media, or to potential customers and
partners, to survive and succeed as an
entrepreneur, you have to know how to
deliver a high-impact pitch. Here's the
Pitch reveals powerful proven techniques
to get your audience to take the action
you want.
You'll learn the same strategies and
tactics that have been used by
entrepreneurs to raise millions of
dollars, secure partnerships, and win big
sales contracts.

49. Disk Imaging
Don't compromise your data
integrity. Macrium Reflect uses
leading data compression
techniques to create accurate
and reliable images of your hard
disk or partitions on your disk.
With Macrium Reflect you can
schedule Images to run at any
time. Disk space management
ensures that you optimize the
available space on external
drives.
http://www.macrium.com/refle
ctfree.asp

50. Online Meetings
Your own meeting room online.
Talk through your computer
from anywhere in the world. Or
connect to any phone or mobile
device at no extra charge. Invite
guests – up to 15 at a time. It’s
free for them. No downloads or
headaches.
PAID
https://www.imeet.com/

51. Virtual Business
Cards
BusinessCard2 makes it easy to
create, manage, and leverage
your online professional identity
by enabling you to create an
online business card.
Once created you can easily
share your card by placing it in
your email signature or
embedding it on any website.
http://businesscard2.com/

52. Virtual Phone
Toll free or local number - local
or national presence
Unlimited extensions - for
departments & employees
Call forwarding - work from
anywhere
Voicemails via email - play
online or on cell phone
Manage online or by phone - no
hardware to purchase
PAID
http://grasshopper.com/

53. CRM
SugarCRM helps companies
communicate with prospects,
share sales information, close
deals and keep customers
happy.
Free Community Edition
http://www.sugarcrm.com/crm/
products/editions.html

54. POS
Lemon is an open source Point
of Sale software targeted for
micro, small and medium
businesses.
MySQL is employed for data
management and storage, and
can be used a single database
with many POS terminals on a
network.
http://lemonpos.org/index

55. Sales
Communication
CrunchConnect brings social
networking into meetings,
presentations & email without
software downloads, so you
have more opportunities to
connect with customers.
(BETA) GET INVITED
http://crunchconnect.salescrunc
h.com/

56. Customer
Service
Zendesk is a web based help
desk software with support
ticket system and self-service
customer support platform.
PAID
http://www.zendesk.com/

57. MindMapping
FreeMind enables you to
organize thoughts on a page as
they connect to each other and
to the larger picture. You shape,
place, and name that master
idea, then create child or sibling
spokes that relate to it.
FreeMind includes a wide range
of features, including scads of
icons and color formatting
options to help you visually
organize concepts. It also
supports hyperlinks, which allow
you to link Web sites and even
documents to a map.
http://freemind.sourceforge.net
/wiki/index.php/Download

58. Fund Your Startup!

59. Project
Management
Basecamp is the world’s leading
online Project Management
Software that helps in project
collaboration.
Basecamp facilitates keeping
communications about a project
all in one place by the use of
messages, which can be:
Organized into different,
customizable categories
Use check marks to specifically
notify selected or all project
members via email
Be associated with and/or
complete milestones andhave
files attached.
PAID
http://basecamphq.com/

60. Project
Management
PivotalTracker is an easy to use,
agile project management tool
that brings focused
collaboration to software
development teams.
Built by Pivotal Labs , it
embodies proven agile methods,
based on experience on over
100 large scale, commercial
software projects.
PAID
https://www.pivotaltracker.com
/

61. Social Media
TweetDeck is your personal real-
time browser, connecting you
with your contacts across
Twitter, Facebook, MySpace,
LinkedIn, Foursquare, Google
Buzz and more.
Jampacked with features,
Tweetdeck is the first choice for
many who market using social
media.
http://www.tweetdeck.com/

62. Social Media
Compose, communicate, and
converse with HootSuite.
Manage multiple social media
accounts, customize searches,
upload photos, receive
notifications, view click stats,
and more.
Simple, elegant, and powerful,
HootSuite allows you to send
and schedule social media
updates from anywhere.
http://hootsuite.com/

63. Social Media
Lazyscope Beta offers X-ray
vision for Twitter. See through
shared links in your Twitter
stream without visiting. You can
follow any non-Twitter sites.
You can also follow any non-
Twitter sites. Discover and
follow streams from any website
along with Twitter, in a single
real-time stream.
http://www.lazyscope.com

64. Microsoft Tools
and Platforms
Microsoft BizSpark is a global
program that helps fast-track
the success of early stage
technology startups with
resources, including software,
support & marketing visibility.
BizSpark provides fast and easy
access to current, full-featured
Microsoft software
development tools, platform
technologies, including the
Windows Azure platform and
production/hosting licenses.
Application Required.
http://www.bizspark.com/Pages
/home.aspx

65. Office
OpenOffice.org 3 is the leading
open-source office software
suite for word processing,
spreadsheets, presentations,
graphics, databases and more. It
is available in many languages
and works on all common
computers.
It stores all your data in an
international open standard
format and can also read and
write files from other common
office software packages. It can
be downloaded and used
completely free of charge for
any purpose.
http://www.openoffice.org/

66. Office For Mac
NeoOffice is a full-featured set
of office applications (including
word processing, spreadsheet,
and presentation programs) for
Mac OS X. It is an office suite
that is adapted to the unique
needs of Mac users.
http://www.neooffice.org/neoja
va/en/index.php

67. Business
Zoho provides a wide, integrated
portfolio of rich online
applications for businesses.
With more than 20 different
applications spanning
Collaboration , Business and
Productivity applications, Zoho
helps businesses and
organizations get work done.
http://www.zoho.com/

68. ‘Helping Startups Launch, Get Funded & Win Clients’
San Francisco
T: +1 650 373 2036
E: coaching@investorpitchclinic.com
W: http://investorpitchclinic.com