In today’s hyper-competitive market, companies looking to discover new technologies and new technology opportunities – or, find more efficient methods for sourcing materials – need to quickly understand the market, technology and competitive landscape. During this session, Alain Jacques, Associate Director of External Innovation at Colgate-Palmolive, will share his experiences and best practices identifying, connecting, and nurturing novel solutions that have the potential to become new Colgate products and presents an exciting case study on the use of Goldfire to fight dental plague.

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2. An Effective Tool for Technology Scouting
Alain Jacques
Colgate-Palmolive
Associate Director, External Innovation Europe
alain_jacques@colpal.com
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3. Agenda
 About Colgate
 External Innovation and Technology Scouting
 Oral Care case study
 Conclusions
 Presentation Wrap-Up
 Q&A
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4. Agenda
 About Colgate
 External Innovation and Technology Scouting
 Oral Care case study
 Conclusions
 Presentation Wrap-Up
 Q&A
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5. Colgate in Short
 Founded in 1806
 $15.6 billion in sales (2010)
 Power brands across the globe
 Global
• Operations in 86 countries
• 72% sales outside North America
• Sell products in over 200 countries
 Leadership through innovation
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6. Oral Care
In the Dental Office At Home
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7. Colgate 360° ActiFlex
 Cleans in all directions
in and around teeth
more effectively
 Design led by Colgate
Technology team
• In collaboration with
leading design firm
which specializes in car
design (Porsche/BMW)
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8. Personal Care
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9. Home Care
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10. Pet Nutrition
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11. Colgate’s Values in Action in the Community
South Africa Hill’s Shelter Hand Washing
Health Train Program Initiative
AIDS Initiative Estrellas Colgate Bright Smiles,
Bright Futures
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12. Agenda
 About Colgate
 External Innovation and Technology Scouting
 Oral Care case study
 Conclusions
 Presentation Wrap-Up
 Q&A
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13. Growth Initiatives Management
From Idea Generation to Post Launch
CONCEPT/PRODUCT
GO TO MARKET REVIEW
DEVELOPMENT
Idea Concept Product Final Go To Post Launch
Generation Development Development Validation Market Team Analysis
L
A
GATE 1 GATE 2 GATE 3 GATE 4 U
N
C
EI links CP to the external environment H
delivering innovations for growth
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14. A Scout is…
 One sent out to obtain information
(general)
 Someone who can find paths through
unexplored territory
 A person dispatched to reconnoiter
the position of the enemy (army)
 A person employed by a club to seek
new players (sport)
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15. A TECHNICAL Scout is…
 Someone who:
• Early identifies new technology, trends
and discontinuity
• Decodes and alerts about possible
threats and opportunities
• Communicates interest by combining
technology, consumer needs in business
potential
• Facilitates the sourcing of external
technologies
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16. Tech Scouting is a Process
GET
*
WANT FIND MANAGE
COMMUNICATE
• Cat. Roadmap • RTO landscape • Written reports • Log book
• Prioritized needs • Selected partners • Presentation • Metrics
• TTO • Exploration meeting • Contact
maintenance
• Conferences • Out-In forums/
Status sheet • Facilitation
• Academia
• CDA
• Industry
• Exchange meeting
• Trade shows, fairs
• Project initiation
• Adjacencies
*Roche model • Goldfire
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17. “Find” Tasks
Technology scouting related “desk” tasks:
 Technology understanding
 Tech. landscaping
 Patent mapping
 Technology network - Key providers
 Competitive intelligence activity
 Trend analysis: look for indicators*
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18. “*Indicators”
 Technology  Sciences
• Patents • Research publication
• Trade shows and • Scientific conferences
professional meetings, • Funded public sector
conferences research
• Gray literature
• Business activities
 Innovation dynamics
• Investment in people,
equipment and • Megatrends, new needs
facilities • Blogs
• Evolution in related
industries
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19. Goldfire Enables Desk Scouting
 Technology scouting related tasks:
 Technology understanding
 Tech. landscaping
 Patent mapping
 Technology network - Key providers
 Competitive intelligence activity
 Trend analysis: finding indicators
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20. Interested in learning more?
Access the
Take a quick
complete
2-minute Tour
Slide Deck &
Webinar Replay of Goldfire